ClickZ

OCTOBER 2, 2020

30-second summary: Consumer backlash against tactics like re-targeting have led to an industry-wide mandate to adopt stronger privacy protections for consumer behavior on the internet. To ensure advertisers are still able to create compelling, relevant messaging for potential customers without third-party tracking, they should look to AI.

Privacy 96

Privacy Ad Exchange Privacy Protection Paid Search Agency 96

sagefrog

FEBRUARY 28, 2024

In B2B digital marketing, staying ahead of the curve is not just a competitive advantage—it’s a necessity. In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. Gone are the days of mass email without consideration for recipient interest.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

Salesforce Marketing Cloud

SEPTEMBER 19, 2023

If you’ve used one of the free generative AI tools available, you’ve seen how groundbreaking this technology can be. Much like how cloud computing reshaped the business landscape, the potential of AI + Data + CRM will change the playing field of business as we know it. This is where our vast partner ecosystem comes in.

Advertising Agencies 105

Advertising Agencies Ethics Privacy Trust Marketing 105

sagefrog

FEBRUARY 28, 2024

In B2B digital marketing, staying ahead of the curve is not just a competitive advantage—it’s a necessity. In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. Gone are the days of mass email without consideration for recipient interest.

Marketing AI 52

Marketing AI Email Marketing Practices B2B Marketing 52

Salesforce Marketing Cloud

APRIL 20, 2023

Over the past few years, the California Privacy Rights Act (CPRA) and other new laws have changed how businesses can use data to personalize interactions with consumers. Maintaining CPRA compliance — and keeping an eye on upcoming data laws — will help you better connect with customers in ways that respect data privacy.

Privacy 96

Privacy Advertising Agencies Opt-out Work Management 96

Conversica

JUNE 7, 2018

In 2018, AI isn’t a nice-to-have feature in your marketing technology stack. We sat down with Dr. Sid Reddy , chief scientist at Conversica, to learn more about what could happen in the coming years for AI in marketing. Prediction #1: Conversational AI will out pace apps. For years, AI wasn’t conversational.

Marketing AI 92

Marketing AI Marketing Automation Services Ethics Paid Search Agency 92

Zoominfo

MAY 25, 2021

Imagine if, 30 years from now, business leaders are still scratching their heads about how to use artificial intelligence. Yet a similar phenomenon has already happened with another technology: sales and marketing automation. . It’s nearly impossible to believe that will be true.

Automation 252

Automation Marketing Automation Services Zoominfo Planning 252

Envy

JANUARY 28, 2018

Curious as to what the new year has in store for B2B marketing? Experts predict that this will be the year of Account Based Marketing (ABM). Of course, AI-based marketing and social media videos are still firmly on that upward trajectory. Probably the biggest buzzword of 2017 across the board has been AI.

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

Unbounce

JANUARY 13, 2022

But as we look back at the past year, it’s clear that we’re still trying to navigate these uncharted waters—especially folks marketing for small businesses. 7 Marketing Trends You Gotta Know About For Your 2022 Strategy. More privacy regulations are on the horizon—here’s how to pivot your paid advertising strategy.

Jigsaw 144

Jigsaw Landing Pages Copywriting Paid Search Agency 144

ANNUITAS

DECEMBER 20, 2018

Data Driving Personalization and Account-Based Marketing While Protecting Buyer Privacy. Adobe announced that consumer demand for personalized content reached an all-time high in 2018, a theme that underscored some of the most prominent trends of the year. What did success look like in 2018? What can we expect in 2019?

Demand Generation 140

Demand Generation Account Based Marketing Demand Marketing AI 140

NuSpark Consulting

FEBRUARY 13, 2019

Advertising technology and digital marketing are changing rapidly, with exciting new opportunities arising daily. Video is still top of the content marketing list, and the only thing that beats it is live video or streaming. Artificial Intelligence. GDPR Privacy. Voice Interaction. Personalized Email.

Marketing AI 100

Marketing AI Paid Search Agency Trends Ads 100

Biznology

JANUARY 19, 2018

My list is about the most interesting people that I came across in B2B marketing during 2017. So meet this year’s fascinating B2B marketers, and let’s not forget the outstanding members of my lists in 2016 and 2015. . Katie Martell coined the term “on-demand marketer” to describe herself and her business. Highly recommended!

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Hubspot

AUGUST 3, 2023

Everyone’s talking about AI and ChatGPT, but despite the buzz, selling AI products presents challenges for salespeople. Prospective buyers don’t always understand the landscape, prospects under (or over) estimate AI’s capabilities, and worries that AI could drive humans out of their role puts business leaders off AI.

Marketing AI 64

Marketing AI Hubspot Product Tips 64

chiefmartech

APRIL 24, 2018

— it’s become a yearly tradition for me to release the marketing technology landscape at the MarTech conference in the spring. So here at our event in San Jose today, I’m pleased to unveil the 2018 edition of one of the most loved-and-hated slides in marketing: Marketing Technology Landscape Supergraphic (2018) — 4.6MB Slide.

Marketing Automation Services 111

Marketing Automation Services Marketing AI Long Tail Marketing Paid Search Agency 111

Zoominfo

MAY 25, 2021

Imagine if, 30 years from now, business leaders are still scratching their heads about how to use artificial intelligence. Yet a similar phenomenon has already happened with another technology: sales and marketing automation. It’s nearly impossible to believe that will be true.

Automation 130

Automation Marketing Automation Services Zoominfo Planning 130

The Lead Agency

AUGUST 20, 2020

B2B marketing has undergone a dramatic change in the last 5-10 years. Previously, the key focus of B2B marketing was networking with the objective of securing a face-to-face meeting with the relevant C-level executive in the target company. This was a clear differentiator that separated B2B from B2C marketing.

Marketing AI 83

Marketing AI Trends B2B Marketing Paid Search Agency 83

Conversica

OCTOBER 29, 2018

FOSTER CITY, Calif - ( 29 October, 2018) Award-Winning Leader in Conversational AI Delivers New Products, Grows Customer Base and Revenue, Expands Internationally, and Completes Key Acquisition. Receiving multiple technology and business awards and recognition in notable lists, including the CB Insights AI 100, the Inc.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

Canadian Marketing Association

MARCH 2, 2018

The Impact of EU’s New Privacy Law on Canadian Businesses. On May 25, 2018 the European Union’s General Data Protection Regulation will come into force, with significant impact on businesses around the globe. Must Reads #44 from CMA's Digital Marketing Council. Which 4 industries will dominate social media in 2018?

Privacy 48

Privacy Marketing AI Business Mobile Advertising 48

PureB2B

JUNE 24, 2018

In this post, we’ll briefly cover how big data got to where it is today and analyze the big data trends you should know about in 2018. Knowing what to do in the midst of change will help you implement the right data-driven marketing strategies to future-proof your business. Artificial Intelligence is Becoming More Accessible.

Enterprise Management 62

Enterprise Management Marketing AI Trends Marketing Management 62

Albert

JULY 20, 2018

UK Government Releases Framework for Development of Ethical AI. A recent report issued by the House of Lords lays the groundwork for a regulatory regime governing artificial intelligence in the UK. Entitled AI in the UK: Ready, Willing, and Able?, by Noa Segall. Head of Search & Display Data Research.

Marketing AI 66

Marketing AI Ethics Transparency Marketing Proposals 66

Martech

OCTOBER 11, 2022

While these changes will benefit the average user without any noticeable difference in how they search and browse online, the switch will require significant changes for marketers and businesses. Google Analytics is a staple tool for marketers to track online activity. What is Google Analytics 4? Does GA4 use cookies? Yes and no.

Marketing Analytics Tools 83

Marketing Analytics Tools Paid Search Agency Advertising Agencies Analytics 83

Only B2B

AUGUST 21, 2023

Enhanced Data Security and Compliance Automated data cleansing tools adhere to data protection regulations and data privacy requirements. Must Read: How Data Cleansing Help To Boost Your Marketing Campaign Performance? The utilization of AI-based solutions enhances the efficiency of data cleansing processes. billion by 2023.

Efficiency 62

Efficiency Marketing AI Automation Data Hygiene 62

BenchmarkONE

JANUARY 10, 2019

Marketing is a living industry, quickly adapting to changes in the business world and the ways that we communicate. The best marketers stay on top of the various marketing trends that emerge each year, learning from the best and finding better alternatives to the rest. Influencer Marketing. Content Marketing.

Trends 66

Trends Planning Budget Programs Privacy 66

Valasys

JULY 18, 2019

Doug Theis, Director of Market Strategy at Expedient stated the imperativeness of cybersecurity as follows: “A security system with several layers is difficult to hack. Artificial intelligence aids cybersecurity by improving methods of analysis & understanding of cybercrimes by the security experts.

Marketing AI 49

Marketing AI Enterprise Management Work Management Marketing Management 49

Martech Advisor

SEPTEMBER 25, 2019

Consumer engagement with email campaigns is increasing because of shifting marketing strategies influenced by privacy regulations, according to Acoustic's Marketing Benchmark Report. Also Read: The One Two Punch: How Direct Mail Marketing Complements Digital Outreach. Email isn't dead. Email is far from dead.

Advertising Benchmark 84

Advertising Benchmark Mobile Marketing Email Marketing Trends 84

Outgrow

JANUARY 6, 2023

Welcome to the Marketer Of The Month blog! We recently interviewed Moe Kiss for our monthly podcast – ‘ Marketer of the Month ’! Using AI in marketing for enhancing advertising efforts in the upcoming years. How the demise of browser cookies has ushered in a Golden Age of digital marketing. About our host:

Marketing AI 52

Marketing AI Paid Search Agency Advertising Agencies Ad Exchange 52

ATAK Interactive

MAY 23, 2019

If you receive 20 or more email marketing messages a day, odds are, most of them get sent straight to the trash bin. Too many businesses believe in quantity over quality when it comes to blasting those on their email marketing list – this is a big no, no! Personalization Vs. Privacy. In 2019, that has all changed.

Email Marketing 122

Email Marketing Trends CAN-SPAM Privacy 122

Envy

FEBRUARY 20, 2018

Don’t fret, just as in 2017, we did the research for you: below are the top conferences that you should try to attend in 2018. 7-11 March, 2018 / Cancun, Mexico. This is a hardcore event which brings together researchers and practitioners alike to share intelligence and solve ongoing cyber security issues. IBM Think 2018.

Trade Show 85

Trade Show Enterprise Management Gartner Conference 85

B2B Marketing Directions

MAY 12, 2019

For more than two decades, the value of personalization has been largely unquestioned in marketing circles. Most marketing leaders now view personalization as essential to marketing success, and providing personalized marketing messages and customer experiences has become a top priority in many companies. and the U.S.

Personalization 61

Personalization Enterprise Management Marketing Management Privacy 61

Martech Advisor

FEBRUARY 17, 2020

The marketing industry is well-positioned to continue its trend of rapid transformation into the 2020s. Particularly in affiliate marketing, 2020 will be the start of exponential change, writes, Julie Van Ullen, Managing Director, US, Rakuten Marketing. Personalization and AI will Drive Increased Affiliate Marketing.

Trends 89

Trends Paid Search Agency Privacy Work Management 89

B2B Marketing Directions

FEBRUARY 2, 2019

Salesforce recently published the fifth edition of its State of Marketing report. The new report is based on a survey that was fielded between August 13th and September 23rd of last year, and produced 4,101 responses from marketing leaders (manager or higher). The Salesforce survey identified four major trends in marketing.

Marketing AI 40

Marketing AI Studies Trends Work Management 40

Matchcraft

MARCH 28, 2023

With a possible recession on the horizon, many firms are facing a decrease in consumer spending, leaving them fighting for a share of the market. Nearly 40% of all display spend in Europe goes toward the online video market. However, Facebook’s user base in the region is projected to decrease, with just 8.7%

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Trends 98

nDash

JULY 14, 2022

In other words, a writer’s grasp of HIPAA and other relevant professional codes ensures that public posts are mindful of key privacy laws and norms. Therefore, we’re sensitive to others’ safety, reputation, and privacy interests as we prepare our work product. Artificial intelligence and robotics. Digital privacy rights.

Marketing Websites 98

Marketing Websites Ethics Content Privacy 98

Martech

MAY 11, 2023

When the European Union adopted its General Data Protection Regulation in 2018, the law was heralded as a privacy game changer that would usher in a new era of consent around online data collection and put the right to protect personal information directly in the hands of individuals.

Paid Search Agency 95

Paid Search Agency Privacy Work Management Marketing Proposals 95

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 92

Paid Content Paid Search Agency Social Media Social Marketing 92

ATAK Interactive

MAY 23, 2019

If you receive 20 or more email marketing messages a day, odds are, most of them get sent straight to the trash bin. Too many businesses believe in quantity over quality when it comes to blasting those on their email marketing list – this is a big no, no! Personalization Vs. Privacy. In 2019, that has all changed.

Email Marketing 78

Email Marketing Trends CAN-SPAM Privacy 78

chiefmartech

JANUARY 16, 2018

I’m incredibly excited by how the program is shaping up and the topics we’ll be covering, from the state-of-the-art in AI to the state-of-the-world with GDPR. If you’re an executive or senior practitioner at the intersection of marketing, technology, and management, you’ll want to a check it out.

Marketing AI 50

Marketing AI Work Management Marketing Management Lock-In 50