Marketing Insider Group

JANUARY 8, 2018

Are you wondering how you are going to weave all the essential elements of a stellar content marketing strategy for 2018 together to blow your metric marketing goals out of the water and make your customers forget your competition even exists? With more […].

Marketing & Strategy 279

Marketing & Strategy Marketing Strategy Tips Content Marketing 279

Marketing Insider Group

DECEMBER 11, 2017

AI is making the customer experience more personalized than what most marketers would have ever thought to be possible. The post How AI Will Make Marketing More Personalized in 2018 appeared first on Marketing Insider Group.

Personalization 279

Personalization Paid Search Agency Social Media Marketing 279

KoMarketing Associates

FEBRUARY 12, 2018

As B2B marketers look ahead to the remainder of 2018, new research suggests that they are shifting their focus to demand generation. Recently, DemandGen Report conducted its “2018 Demand Generation Benchmark Survey Report” to gauge how B2B marketers intend to utilize their budget over the coming months.

B2B Marketing 255

B2B Marketing B2B SEM Top of Funnel 255

Marketing Insider Group

AUGUST 9, 2017

Where to Focus Your Annual Marketing Spend It’s never too early to start working on your company’s marketing plan for the upcoming year – just ask the accounting department. The post Creating Your 2018 Marketing Budget [Guide] appeared first on Marketing Insider Group.

Marketing Budget Creation 208

Marketing Budget Creation Marketing Budget Planning Marketing & Strategy 208

Zoominfo

JANUARY 21, 2019

Although the first month of 2019 is nearly over, we’re not quite done reflecting on 2018. For those of you who aren’t regular readers of the ZoomInfo Blog, we spent last week looking back on our most popular content of 2018. Today, we bring this series to a close with the final installment– for marketers, of course.

Planning 164

Planning Work Management Zoominfo Storytelling 164

Marketing Insider Group

FEBRUARY 6, 2018

When you can optimize every dollar spent, your marketing strategy has the power to make a bigger impact, driving leads, sales and customer retention. One of the toughest areas of marketing to measure – and the most critical to […].

ROI 275

ROI B2B Marketing Content Marketing CMO 275

Marketing Insider Group

SEPTEMBER 25, 2017

From more sophisticated metrics to a next-generation customer experience, machine learning and artificial intelligence are raising the bar on what marketers can do to enhance customer relationships. The post Machine Learning and AI Marketing Trends to Watch for 2018 appeared first on Marketing Insider Group.

Trends 263

Trends Marketing Generation Organization 263

Zoominfo

MARCH 12, 2018

While your technology stack may not seem like it warrants serious consideration, it has the power to make or break your success as a marketing team. Today we introduce you to your 2018 Marketing Madness starting lineup. If you keep this infographic in mind, you’ll be on the path to sales and marketing success.

Zoominfo 188

Zoominfo Buyer Personas B2B Sales Marketing & Strategy 188

Marketing Insider Group

JANUARY 16, 2018

Marketing operates on a foundational set of principles that shift with turns in technology and society. Think about it; when society relied on newspapers for information, marketing gravitated towards print advertising – but now with people looking to search engines and social media for their news, digital marketing has gained traction.

Trends 270

Trends Leads Lead Marketing Qualified Leads 270

Marketing Insider Group

APRIL 2, 2018

The rise of video has dominated the content marketing industry for the last couple of years. Here we take a look at the many reasons why written content should be an essential part of your content marketing mix in 2018 and beyond. But there’s increasing evidence that many people still prefer written content.

Content 279

Content Marketing Mix Video Marketing Content Marketing 279

Marketing Insider Group

DECEMBER 26, 2018

Although some of you might be looking forward to the new year, those out there who have yet to implement a 2019 content marketing strategy that meets your goals may be wishing you can rewind […]. The post Best Marketing Insider Articles 2018 Plus Our Latest Ultimate Guides appeared first on Marketing Insider Group.

Best Practices 206

Best Practices Marketing & Strategy Marketing Marketing Strategy 206

KoMarketing Associates

DECEMBER 13, 2017

Looking ahead to 2018, marketers have already carved out their top priorities heading into the new year, according to a new survey. WARC recently surveyed more than 600 marketers from around the world to gauge their top priorities heading into 2018. B2B Marketers and Top Priorities for 2017.

Digital Transformation 209

Digital Transformation Advertising Agencies Paid Search Agency Customer Surveys 209

Marketing Insider Group

AUGUST 7, 2018

Most marketing professionals will tell you that video content marketing is rapidly rising and Cisco has predicted that video will comprise more than 80% of global Internet traffic by the year 2020. The post 6 Best Video Marketing Practices For 2018 appeared first on Marketing Insider Group.

Practices 161

Practices Video Marketing Best Practices Internet Marketing 161

Marketing Insider Group

DECEMBER 27, 2018

So do great marketers. As we approach the end of 2018, marketers owe it to themselves and their customers […]. The post What Marketers Can Learn from 2018’s Top Movies, Shows, Viral Videos and Songs appeared first on Marketing Insider Group.

Viral Marketing 208

Viral Marketing Video Marketing Marketing Ads 208

Biznology

DECEMBER 29, 2017

I will take the risk and just hope that at the end of 2018, no one looks back to call me on it! B2B sales and marketing are evolving quickly as buying behavior changes and new technologies take hold, so there’s a lot to talk about. More growth in marketing technology—and more consolidation. GDPR will give B2B marketers a break.

Marketing Management 199

Marketing Management Marketing AI B2B Marketing Marketing Automation Services 199

KoMarketing Associates

JANUARY 15, 2018

B2B marketers continue to show an interest in account-based marketing (ABM), and they are looking forward to aligning sales and marketing to achieve their objectives in 2018. Ascend2 recently conducted the “Account-Based Marketing Strategy Report” to hone in on the growing trends among B2B marketers who utilize ABM.

B2B Sales 186

B2B Sales Account Based Marketing B2B Marketing Planning 186

KoMarketing Associates

NOVEMBER 20, 2017

While email and social media marketing still yield big ROI for B2B marketers, increasing leads and lead gen tactics remain focal points, according to new research. Converting leads into customers (47 percent) is also a “high priority” for 2018. Content Marketing Continues to Grow in Significance.

Lead Gen 222

Lead Gen B2B Marketing B2B Leads 222

Marketing Insider Group

FEBRUARY 26, 2018

There’s a lot of conjecture flying around about the status of the Agile marketing journey, from approaches and tools to benefits and pitfalls. The post Agile Marketing Journey Continues: State of Agile Marketing 2018 appeared first on Marketing Insider Group.

Marketing 169

Marketing Tools 169

KoMarketing Associates

JANUARY 8, 2018

Programmatic advertising has become a more prominent tactic for B2B marketers, but how much are they willing to invest in it in 2018? According to the data, 63 percent of B2B marketers now indicate that they buy or sell advertising programmatically. Eighteen percent will increase it by more than 25 percent.

Advertisements 190

Advertisements Advertising B2B Marketing B2B 190

KoMarketing Associates

JANUARY 29, 2018

As marketers look toward their primary goals for the remainder of the new year, research shows that content marketing remains at the top of the list. Recently, SmallBizTrends conducted a survey to gauge what objectives marketers are focused on in 2018. Content Marketers Continue to Face Challenges.

Customer Surveys 191

Customer Surveys Content Marketing SEM Advertising Agencies 191

Influitive

OCTOBER 4, 2018

On October 3, 2018, campers joined us from far and wide to celebrate customer love at Advocamp Field Day, the biggest customer engagement, experience, and advocacy event of the year.

Class 165

Class Ad Building Organization Design 165

KoMarketing Associates

DECEMBER 4, 2017

As marketers look ahead to 2018, they are still struggling to justify their investment in data analytics and technology, according to recent research. This is followed by marketing automation (57 percent). Utilizing Marketing Data to Yield ROI.

Analytics 196

Analytics SEM Aggregators CMO 196

Marketing Insider Group

FEBRUARY 13, 2018

CMOs and marketing managers today have tough choices to make when it comes to deciding which tools to use to improve customer experience. The post Why Less Is More for Customer Experience in 2018 appeared first on Marketing Insider Group.

Mobile Marketing 225

Mobile Marketing Tools Marketing Content Marketing 225

Marketing Insider Group

OCTOBER 1, 2018

However, with the market changing as quickly as it is combined with the need for startups to hit the ground running, bought lists are becoming more and more […]. The post Should You Buy B2B Leads in 2018? appeared first on Marketing Insider Group.

Buy 204

Buy Leads Lead Marketing Qualified Leads 204

Marketing Insider Group

SEPTEMBER 20, 2017

Content marketing is changing. The post How Ecommerce Brands Should Approach Content Marketing in 2018 appeared first on Marketing Insider Group. The post How Ecommerce Brands Should Approach Content Marketing in 2018 appeared first on Marketing Insider Group.

eCommerce 192

eCommerce Content Marketing Brand Identity Branding 192

KoMarketing Associates

JUNE 13, 2018

Many marketers are already personalizing the customer experience, but new research indicates that there is more of a need for them to go above and beyond using simple phrasing, such as “you” and “your.”. To achieve their personalization goals, most marketers (72.72 percent) and marketing automation campaigns (57.58

Personalization 163

Personalization Marketing Report Customer Surveys Marketing Automation 163

KoMarketing Associates

MARCH 12, 2018

New research indicates that artificial intelligence (AI) continues to gain ground among marketers as a prominent tactic. BrightEdge recently conducted the “2018 Future of Marketing and AI Survey” and discovered that 25.6 percent of marketers view AI as the “next big trend” in marketing in 2018.

Marketing AI 179

Marketing AI Customer Surveys Trends Planning 179

KoMarketing Associates

DECEMBER 14, 2017

As a digital marketing strategist, one of the most important things on my to-do list is planning out 2018 China digital marketing strategy for my clients. Meanwhile, the market for Internet advertising was 290.27 Insights for digital marketers: . Mobile Usage Continues to Increase. percent in 2015.

Paid Content 188

Paid Content Trends Advertising Agencies Mobile Advertising 188

Marketing Insider Group

FEBRUARY 14, 2018

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. The post 10 B2B Lead Generation Strategies for 2018 appeared first on Marketing Insider Group.

Lead Generation 212

Lead Generation Generation Marketing & Strategy Leads 212

Zoominfo

JUNE 21, 2018

On June 18 th , 2018 ZoomInfo held the 3 rd annual Growth Acceleration Summit —a premier B2B sales and marketing conference that allows the best and brightest in the industry to network, learn, and enjoy the city of Boston. John Hall (@johnhall) June 18, 2018. Tiffani Bova (@Tiffani_Bova) June 18, 2018.

Zoominfo 170

Zoominfo B2B Sales Act-On B2B Marketing 170