Convince & Convert

APRIL 1, 2015

Nevertheless, this gradual shift away from keywords does not mean keyword optimization is dead and gone. Meta description : A meta description is that snippet of information that appears under a search result on a SERP and tells the user what the page is all about. Optimize for Intent, Google Will Take Care of the Rest.

Keywords 167

Keywords Lead Scoring Lead Ranking SERP 167

Brightedge

JANUARY 31, 2022

The 3-Pack is Google's method used to display the top three results for local SERP results. Google 3-Pack has undergone a couple of major changes, first in August of 2015 when the Google 7-Pack was cut down to three, creating the 3-Pack. How to optimize your web presence to increase likelihood of showing in the Google 3-Pack.

Optimization 40

Optimization Google SERP Display 40

KoMarketing Associates

DECEMBER 15, 2015

One of the biggest changes this year has been the growth of rich answers in SERPs. In fact, according to an October study from our friends at Stone Temple, Google rich answers accounted for almost 31% of search queries in July 2015 vs. 23% in December 2014. Google Has the Answer Right Here. There Can Be Too Much of a Good Thing.

Top of Funnel 120

Top of Funnel SEO Marketing & Strategy Opinions 120

ClearVoice

MAY 22, 2023

With the rise in AI programs, voice search, and an ever-evolving SERP, it’s hard to know what the future of SEO looks like. Key takeaway: The ever-growing popularity of Siri, Alexa, and Google Assistant means content marketers aren’t just aiming for SEO, they need to aim for VSO (voice search optimization). Of course not.

Marketing AI 98

Marketing AI Search Marketing SEO Trends 98

ClearVoice

AUGUST 6, 2021

In-depth articles are one of Google’s search engine results page (SERP) features that can show up in addition to the blue organic links. In-depth articles are one of Google’s search engine results page (SERP) features that can show up in addition to the blue organic links. What are in-depth articles?

Google 98

Google SERP SEO Domain 98

Convince & Convert

DECEMBER 24, 2015

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. Nevertheless, this gradual shift away from keywords does not mean keyword optimization is dead and gone. In short, the meta description is your make-or-break factor to get a click-through, once your page gets a decent ranking on a SERP.

Keywords 100

Keywords Optimization Lead Scoring Lead Ranking 100

Moz

SEPTEMBER 27, 2020

Compared to when I started working in SEO (2014), today, content is consistently one of the most popular topics covered at digital marketing conferences, there are way more tools that focus on content analysis and optimization, and overall it seems to dominate most of SEO news. Your page has lost visibility following drastic SERP changes.

SERP 74

SERP Optimization Content Keywords 74

Conductor

SEPTEMBER 29, 2020

In 2015, Google accounted for 54 percent of product-focused searches, compared with 46 percent on Amazon. That’s why Amazon’s SERP converts at more than six times the rate of Google’s. While both methodologies focus on customer intent, there are clear differences for how SEOs should go about optimizing for Amazon rankings.

Amazon 105

Amazon SEO Lead Ranking Lead Scoring 105

ClearVoice

DECEMBER 7, 2020

If you’re not optimizing your content, it probably won’t perform as intended when published. You don’t have to be an absolute SEO guru, but you do need to be able to optimize your piece and write with SEO in mind. Keyword stuffing is something we SEOs did back in, oh, 2015, maybe? It won’t help you.

SEO 108

SEO SERP Content Keywords 108

ClearVoice

APRIL 2, 2021

This makes sense, because over fifty percent of global web traffic is now mobile (up from only 31 percent in early 2015). But it also means that websites not optimized for mobile browsing will suffer in the SERPs. The company announced the framework in 2015 and started serving AMP pages to mobile users in 2016.

Google 52

Google Clickthrough SERP Mobile Marketing 52

Martech Advisor

DECEMBER 19, 2019

Considering the rise of screenless (voice) search, changes in smartphone usage and video consumption trends, Google has introduced some major changes in the workings of its search engine result pages (SERPs). Since the launch of Google in 1998, its SERPs have periodically seen some major changes. Optimize for Voice Search.

Top of Funnel 66

Top of Funnel Google Dwell SERP 66

Brightedge

JUNE 18, 2020

Currently, 70% the sites appearing in Google SERPs are already mobile-friendly. Mobile SEO is the practice of optimizing your site to perform well in mobile search and on mobile devices including smartphones and tablets. How do I optimize for a mobile-friendly site? What is the smartphone Googlebot and how do I optimize for it?

SEO 66

SEO SERP Marketing & Strategy Mobile Marketing 66

KoMarketing Associates

DECEMBER 27, 2016

Optimize Your Site for Google Answer Box. As I performed keyword research throughout 2016, I began noticing more and more terms returning an “Answer Box” result in Google SERPs. Google’s New SERP Layout. Our Favorite Posts & Articles from 2015. From Ryan Young. From Andrea Cruz Lopez. Related Posts.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Hubspot

JANUARY 4, 2021

Google, for instance, updated its algorithm 3,234 times in 2018 to meet user needs (emphasizing the "optimization" part of SEO). Optimizing for search engines shouldn't be your main focus anymore. Mobile Optimization. In 2015, Google announced that mobile optimization would become a contributing factor to SEO rankings.

Lead Scoring 101

Lead Scoring Lead Ranking Dwell SEO 101

Brightedge

FEBRUARY 16, 2021

Like the mobile-friendly update in 2015, the interstitial penalty ideally boosts the user experience while also providing website owners with enough time to make the adjustments before their sites lose traffic or rank. Google announced that there would be an impending interstitial penalty for intrusive ads on websites.

Google 120

Google Brand Identity Branding Banners 120

Hubspot

DECEMBER 21, 2017

The number of featured snippets on search engine results pages (SERPs) has grown 328% since summer 2015. To put that into context, consider that on SERPs with no featured snippet, we found that the first result can expect to bring in about 33% of the total clicks. It boils down to the click-through-rate (CTR) from the SERP.

Traffic 77

Traffic Features Google SERP 77

Moz

FEBRUARY 4, 2020

In 2015, for example, we were introduced to RankBrain -- the machine-based search algorithm that helps Google push more relevant results to users. The important thing to know about BERT (and also RankBrain), is the fact that you cannot optimize for it. There's nothing to optimize for with BERT, nor anything for anyone to be rethinking.

SEO 93

SEO Marketing AI Trends SERP 93

KoMarketing Associates

DECEMBER 27, 2016

Optimize Your Site for Google Answer Box. As I performed keyword research throughout 2016, I began noticing more and more terms returning an “Answer Box” result in Google SERPs. Google’s New SERP Layout. Our Favorite Posts & Articles from 2015. From Ryan Young. From Andrea Cruz Lopez. Related Posts.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

KoMarketing Associates

APRIL 14, 2015

Google made an announcement explaining its mobile-friendly ranking signal will expand to cover a larger portion of search queries as of April 21, 2015. Details of the Mobile Update: The update will begin on April 21st, 2015 and take a few days to a week. Set your time frame to the start of 2015.

Mobile Marketing 120

Mobile Marketing B2B Marketing Marketing Analytics Tools B2B 120

Hubspot

FEBRUARY 18, 2015

Welcome to 2015, where the world of search is a completely different game. In fact, in 2015 you need to check site pages to be certain keywords aren’t overused in key elements. Optimizing Content for Users and Ranking. You have about 215 total characters (or 512px by 100px) to persuade searchers to click on your listing in SERP.

Tactics 28

Tactics SEO SERP Keywords 28

Writing on the Web

JUNE 16, 2015

How are you doing with your 2015 blog goals ? These smart professionals understand the effectiveness of blogs, but blogging is not without challenges: figuring out what blog topics to focus on, conducting appropriate research, writing great content, and ensuring it has been optimized for search engines.

Generation 100

Generation Keywords Adwords SERP 100

SmartBug Media

NOVEMBER 11, 2019

Optimize Your Site for Local SEO. A survey done by FormStack suggests that organic search is the largest source of high-quality leads, so be sure to spend some time optimizing your content for search engines. Optimize Your Site for Local SEO. I believe a heavy hitter for lead generation is spending time optimizing local SEO.

Sales Management 94

Sales Management Lead Ranking Lead Scoring Sales Qualified Leads 94

Hinge Marketing

DECEMBER 3, 2014

Let’s explore some methods that are still available to webmasters, SEOs, and online marketers that can be extremely helpful in identifying the best keywords for optimizing content. Similar to the auto-populate function, Google provides “related searches” at the bottom of most SERPs or “search engine results pages.”

Keywords 48

Keywords Optimization Marketing Websites Marketing Analytics Tools 48

Unbounce

DECEMBER 10, 2018

If we asked you to describe an effective digital marketing campaign, you might tout the value of strong design, ad targeting, or the benefits of conversion optimization. So if you want your landing pages and web pages to appear in the SERP (paid or search), you need them to be lightning-fast.

Stats 111

Stats Landing Pages Mobile Marketing Conversion Rate 111

KoMarketing Associates

MAY 11, 2017

To help B2B marketers gain a better sense of the nuances of Baidu PPC, I’ve come up with more than a dozen distinctions between the two paid ad platforms ranging from account and settings to management and optimization. Next month, we’ll look at some differences in account management and optimization. Let’s get started!

Adwords 121

Adwords PPC Paid Search Agency Google 121

flux.la

FEBRUARY 1, 2020

Whether you’re building a website for fun or for earning profits via Adsense , it will fail sooner or later if you do not optimize your SEO and website traffic. In this guide, I’ll show you exactly how to optimize your search engine ranking in 2020. Rankings : It refers to the process of determining where to place a web page in SERPs.

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

Hubspot

JANUARY 9, 2020

Engaging online content is getting more visual, personalized, and mobile-optimized. While I don't encourage you to drop your entire Google Search strategy to focus on Discover, a few tactics that increase your chances of landing on Discover will also optimize your site for SEO at the same time. Need help with this step?

Google 73

Google Paid Search Agency Mobile Marketing Marketing & Strategy 73

Hubspot

JULY 26, 2018

Since 2015, Google has released to the public the full version of its search quality rater’s guidelines whenever an update is available. As expected, many marketers and SEO strategists have tried to use that document as a reference for their optimization strategies. Let’s illustrate with an example. Assume that you own a travel blog.

Intent 51

Intent Google SERP Marketing & Strategy 51

RebelMouse

APRIL 3, 2018

What Happened: Google first released its search quality rating guidelines in 2015, and has made several updates to them since. This means Google is actively straying away from articles that are clearly written for search optimization purposes. July 20, 2018: Google Updates Search Quality Rating Guidelines.

Google 59

Google Lead Ranking SERP Lead Scoring 59

ClearVoice

SEPTEMBER 23, 2019

In just the first year of being readily available on the market, from 2014 to 2015, voice search skyrocketed from a statistical zero to around 10 percent of global search volume. Given the 50 billion voice searches every month, here are 12 ways to win in the world of voice-search optimization. contentmarketing Click To Tweet.

Traffic 68

Traffic Marketing AI Amazon Mobile Marketing 68

EMagine B2B Blog

MAY 18, 2015

It also claimed to include a site’s position (or ranking) for those keywords, their click through rate (CTR), and a site’s impressions (or appearances) in Google Search Engine Results Pages (SERPs) for that particular keyword. Our SEO Specialist, Allie Viau, will have more on this report in an upcoming post on the emagine blog.

Google 40

Google Product Adwords Marketing Analytics Tools 40

Moz

AUGUST 6, 2019

Mainly because that’s what Google (aka the largest traffic driver of most sites) has clearly been clamoring for since their Panda update in 2011, RankBrain in 2015, and their “Fred” update (and by the way, Gary Illyes from Google coined “Fred’ for every unnamed Google update) in March, 2017. Question B: How do they use title tags?

SEO 54

SEO Sample Lead Scoring Lead Ranking 54

Content Standard

AUGUST 29, 2018

For mobile-only marketing, we must consider not just a mobile-optimized site, but also mobile-optimized email, social channels, paid campaigns, and more. Mobile video is clearly a top priority for Facebook: this month they rolled out a set of tools to help advertisers create video ads optimized for mobile environments.

Paid Content 54

Paid Content Marketing AI Verticals Marketing & Strategy 54

Moz

JUNE 10, 2020

Posted by Portent This blog was written by Tim Mehta, a former Conversion Rate Optimization Strategist with Portent, Inc. Moz actually published an article back in 2015 broaching the subject, which is a great summary of how you can run these tests. This includes things like winter tires, seasonal tires, performance tires, etc.

SEO 64

SEO Industry CMS Lead Ranking Lead Scoring 64

Moz

JUNE 10, 2020

Posted by Portent This blog was written by Tim Mehta, a former Conversion Rate Optimization Strategist with Portent, Inc. Moz actually published an article back in 2015 broaching the subject, which is a great summary of how you can run these tests. This includes things like winter tires, seasonal tires, performance tires, etc.

SEO 64

SEO Industry CMS Lead Ranking Lead Scoring 64

QuanticMind

JUNE 27, 2016

From customer matching to demographic targeting, device-based bidding, and mobile SERP ad copy optimization, advertisers have more moving parts in order to manage successful campaigns. There has also been a 60 percent increase in question queries on voice search 2015. 3) The future of search is about consumer preferences.

Marketing Analytics Tools 40

Marketing Analytics Tools SEM Mobile Advertising First-Mover Advantage 40

Webbiquity

JUNE 5, 2020

If you’re ignoring the main updates and trends to see not only where off-page and on-page SEO are currently, but where SEO is going, you’ll fall behind and your websites will be falling down in the SERPs. This one might seem a bit counterproductive – it’s search engine optimization, not user optimization, right?

SEO 241

SEO Mobile Marketing SERP Consulting 241