The Point

MAY 16, 2015

Amongst the usual parade of waterfalls, models, and frameworks (all SiriusDecisions’ stock in trade) were some consistent themes highlighting the direction that B2B demand generation – or demand creation, as our hosts would have it – is evolving in 2015: 1. Demand Generation Marketers Need to Think Sales Enablement.

Demand Generation Agencies 100

Demand Generation Agencies DemandBase Top of Funnel Demand Generation 100

KoMarketing Associates

DECEMBER 14, 2015

In an effort to shed light on how marketers tackled challenges and made strides in 2015, we spoke to a group of industry leaders across the B2B marketing space. In the process, I have doubled my traffic, tripled my blog subscribers and generated inbound leads I wold have ever seen. That was the highlight of 2015 for us.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

Stevens & Tate

OCTOBER 24, 2022

It is critical to understand how a particular generation develops brand loyalty. The insights gained by this understanding make marketing to the generation in question much easier. Let’s look at Generation X for example. What Makes Generation X (Gen X) Unique? Members of Generation X straddle a critical divide.

Loyalty 85

Loyalty Generation Branding Brand Identity 85

KoMarketing Associates

NOVEMBER 18, 2014

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. Plans for 2015 Demand Generation Spending, by Channel. Chief Marketer’s Annual B2B Lead Generation Survey.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

KoMarketing Associates

DECEMBER 1, 2015

It’s hard to believe 2015 is coming to a close. More about this challenge: According to the Content Marketing Institute , 54 percent of B2B marketers in 2015 were challenged by “producing engaging content.” This was overwhelmingly the number one challenge we faced when working with our clients in 2015 as well.

B2B Thought Leadership 120

B2B Thought Leadership Content Marketing Planning Thought Leadership 120

ANNUITAS

MAY 13, 2015

Last year, ANNUITAS launched a new kind of Demand Generation Survey. Unlike many surveys that are conducted each year, this survey focused solely on the Demand Generation practices at B2B enterprise companies ($250m+ in Annual Revenue). effectiveness at achieving their Demand Generation goals. Only 28.3%

B2B Marketing 100

B2B Marketing Demand Generation B2B Advertising Benchmark 100

The Point

DECEMBER 16, 2013

Sirius Decisions wrote an insightful article last week about the acquisition by Marketo of Insightera (a Web personalization platform), and included was the following projection: “By 2015, we expect to see 71 percent of b-to-b organizations’ new inquiries coming via the corporate Web site.”. I doubt it.

Demand Generation Agencies 100

Demand Generation Agencies B2B Sales Sales Leads Microsite 100

Brightedge

AUGUST 30, 2023

In 2015, we integrated deep learning technology natively into our core platform and introduced DataMind to help marketers identify crucial digital trends and market shifts. In addition, 85% of new customers have started using our Generative AI innovations within their first 90 days of onboarding. And the feedback has been astounding.

Generation 52

Generation Marketing Automation Services SEO Training 52

ANNUITAS

DECEMBER 16, 2014

As 2014 comes to a close, we get to turn our sights to 2015 and prognosticate on what may be in store for those in B2B Marketing in the coming year. of those in B2B Enterprises who are responsible for Demand Generation state they are highly effective in reaching their goals – ANNUITAS.

Forrester 100

Forrester Demand Generation Top of Funnel Marketing & Strategy 100

Biznology

JANUARY 19, 2016

While I am limiting this list to visitors’ favorite articles from 2015, I will give a shout out to Ruth Stevens who wrote the tippity-top article over the last 13 months, The 10 Most Fascinating People in B2B Marketing in 2015 , #4 globally. So, without further ado, here are the top Biznology articles from 2015 — enjoy!

Marketing Analytics Tools 80

Marketing Analytics Tools Cold Calling Cross-Selling Advertising Mediums 80

Adobe Experience Cloud Blog

JANUARY 2, 2015

Author: Heidi Bullock Demand generation is a vital aspect of any marketing organization. With the New Year, I’d like to share the big trends I see for 2015—starting with a growing and continual focus on demand generation. Multi-channel communication will be more important than ever. Marketing organizations will change.

Demand Generation 48

Demand Generation Demand Generation B2B Thought Leadership 48

ViewPoint

JANUARY 22, 2016

This is the third in a series of three blogs about what experts feel companies did well in 2015 and what they would do better in 2016. What B2B Companies Did Well in 2015? The panelists include: Ardath Albee – Marketing Interactions. Miles Austin – Fill the Funnel, Inc. Jeffrey Hayzlett – The C-Suite Network.

Top of Funnel 149

Top of Funnel Work Management PointClear B2B Thought Leadership 149

KoMarketing Associates

MAY 28, 2015

For example, according to The Content Marketing Institute , at least 86% of B2B marketers are now engaged in content marketing, as detailed in their 2015 B2B Content Marketing Report. In Q1 2015, there were approximately 4 Billion video views per day on Facebook. New Marketing Data. New Marketing Data. Focus on Customer Experience.

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

KoMarketing Associates

MARCH 19, 2015

So without further ado, here are my top takeaways from SMX West 2015: 1. #1 — Casie Gillette (@Casieg) March 4, 2015. This year, I tried to attend some different sessions (those a bit outside of my usual space of content and link building) and I wasn’t disappointed. 1 Rankings Don’t Mean Jack. Where are they going?

SERP 120

SERP Mobile Marketing SEM Conference 120

SmartBug Media

MAY 28, 2020

For most inbound campaigns, success is measured by the number and quality of leads generated. Through extensive persona development and by building out a Buyer’s Journey, marketers can start identifying high-priority leads and begin forecasting lead generation metrics for the upcoming year. Visit-to-Lead Conversion Rate (VTL).

Marketing Qualified Leads 117

Marketing Qualified Leads Sales Qualified Leads Lead Ranking Lead Generation 117

Marketing Insider Group

JANUARY 26, 2015

Without any further ado, here is: The Best Marketing Conferences Of 2015. This is a great event focusing on B2B Marketing, Content Marketing and Demand Generation. Three of the biggest marketing trends for 2015. The post The Best Marketing Conferences Of 2015 appeared first on B2B Marketing Insider. Content Marketing'

Conference 100

Conference Planning Best Practices B2B Thought Leadership 100

ViewPoint

MARCH 24, 2015

Earlier this year I sat in on the 2015 Virtual Sales Kickoff hosted by my friend S. Mike''s presentation, “4 Tips to Power Up Prospecting in 2015,” blew me away. Mike''s presentation, “4 Tips to Power Up Prospecting in 2015,” blew me away. Anthony Iannarino (along with Jeb Blount). Simplified.: Why raise such a fuss?

Peer-to-peer 120

Peer-to-peer Work Management Tips Inbound Marketing 120

Crimson Marketing

APRIL 15, 2015

Most important of all is the trend towards user generated content: 97% of #B2B buyers trust content more if its #UGC and peer reviewed Click To Tweet. The post Infographic: What’s Trending In Marketing for 2015? Popular content research sources for B2B buyers are: whitepapers – 78%. case studies – 73%.

Trends 100

Trends Peer-to-peer Paid Social Agency Case Study 100

Only B2B

FEBRUARY 23, 2022

Even with these similar characteristics between the US and the rest of the globe, there’s something you should know before expanding your business internationally: Lead generating services may not work in new markets in the same manner that they do in the United States. Is The United States Ahead Of The Game In Terms Of Lead Generation?

Lead Generation 117

Lead Generation Sales Qualified Leads Marketing & Strategy Marketing Strategy 117

markempa

JANUARY 19, 2015

This post isn’t just about generating more leads; it’s about generating better and higher quality of leads. Most marketers try to generate all the content they send to leads themselves. Lead Generation: How one company increased leads 96% by changing the presentation of incentive content [More from the blogs].

Tips 120

Tips Sales Qualified Leads Features Lead Ranking 120

Martech

APRIL 15, 2024

It has a market cap of more than $11 billion and last year debuted Claire GPT, a generative AI tool to help companies handle data. It was taken private in 2015 for about $5.3 billion by a consortium that included Permira and CPPIB.

Acquisitions 99

Acquisitions Marketing Management CRM Paid Search Agency 99

Webbiquity

MAY 30, 2023

Looking at marketing studies over the past several decades, the objectives topping the list for B2B marketing professionals have consistently been lead generation and brand awareness. It is surprising, however, that increasing sales is now prioritized almost as highly as the more traditional goals of brand awareness and lead generation.

Marketing Budget 276

Marketing Budget Marketing Budget Creation Top of Funnel Marketing & Strategy 276

B2B Marketing Traction

JANUARY 15, 2015

Do you want to learn how to get found on LinkedIn, stay connected in a credible way and even generate qualified leads on LinkedIn ( without spamming people )? New Incite presents a new workshop, Mastering LinkedIn: A Practical Approach on Friday January 23, 2015, in Los Angeles. Who Should Attend?

Linkedin 100

Linkedin Ideal Customer Profiles CAN-SPAM Work Management 100

ANNUITAS

OCTOBER 6, 2015

This means adhering to a clearly defined Demand Generation Strategy that is buyer-centric and all the things we need it to be to obtain our goals, and then sticking to it. In fact, unplanned or unnecessary activity can negatively impact your bottom line if you exceed your marketing budget without generating the required results.

Demand Generation 100

Demand Generation Demand Marketing Budget Webinar Metrics 100

Content Standard

DECEMBER 24, 2014

The emerging trends of 2015 are taking shape as the year draws to a close. As far as SEO strategy goes, a major focus for marketers will be using SEO to increase lead generation. Given these trends, content will continue to be a major component of SEO strategy in 2015. Want more content marketing news?

Lead Generation 40

Lead Generation SEO PageRank Generation 40

Industrial Marketing Today

DECEMBER 3, 2014

I hope you have already started planning your industrial marketing strategy for 2015. You may be wondering why you need to spend the time and effort in creating an industrial marketing strategy when you already know the problem – not enough quality leads generated from your current website. It would be easy to dive right into [.]

Planning 60

Planning Marketing & Strategy Marketing Strategy Lead Generation 60

ANNUITAS

JANUARY 13, 2015

In October of 2014, ANNUITAS published a Benchmark Study regarding B2B Enterprise Demand Generation. One of the key takeaways was that “Marketing departments are struggling to succeed with their Demand Generation.” Understand Your Buyer and Think Strategically About Demand Generation Programs. Aligning to the buyer.

Marketing Qualified Leads 100

Marketing Qualified Leads Lead Ranking Buyer Personas Demand Generation Agencies 100

Writing on the Web

DECEMBER 31, 2014

What goals have you identified for your blog and website for 2015? Generate new business from current clients: There are effective ways to use your blog or website to engage your clients, generate more traffic and encourage referrals and repeat business. Whatever your goals may be for 2015, we wish you a happy New Year!

Business Blogging 100

Business Blogging Business Best Practices Traffic 100

markempa

JUNE 30, 2014

Tweet For her first week on the job, Debbie Pryer, Program Manager, Siemens Healthcare, arrived ready to accept an intimidating challenge: Bring Marketing and Sales together for one common cause – generating quality leads. Email Summit 2015 Call for Speakers [Have interesting insights to share like Debbie did? You may also like.

Lead Generation 120

Lead Generation Process Lead Ranking Lead Scoring 120

Vidyard

DECEMBER 12, 2017

Aberdeen, 2015) – Hubspot. Adobe, 2015)- Hubspot. And you can check out the slides over on our SlideShare page The post How B2B Marketers Can Generate More Sales-Ready Leads With Video appeared first on Vidyard. Marketers who use video grow revenue 49% faster than non-video users. Drive Demand on Social.

B2B Sales 122

B2B Sales Top of Funnel Video Marketing B2B Marketing 122

Vidyard

SEPTEMBER 8, 2015

8, 2015 – Vidyard, the video marketing and analytics leader, today announced that astronaut and social media star Col. Chris Hadfield will headline Space Camp , the 2015 video marketing summit Oct. Heidi Bullock, vice president of demand generation at Marketo. 6-7 in San Francisco. Kitchener, Ontario – Sept. press@vidyard.com.

Video Marketing 77

Video Marketing Co-Registration Marketo Marketing Automation Services 77

The Point

JANUARY 13, 2015

Since email continues to be a dominant channel for most B2B marketers, let me suggest that a good candidate for #1 on your “to do” list for 2015 is to improve the way you measure email campaigns. The only way to really gauge email success is to measure the impact that leads generated by a campaign have on pipeline and revenue.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads ROI Sales Qualified Leads 100

SmartBug Media

MAY 28, 2020

For most inbound campaigns, success is measured by the number and quality of leads generated. Through extensive persona development and by building out a Buyer’s Journey, marketers can start identifying high-priority leads and begin forecasting lead generation metrics for the upcoming year. Visit-to-Lead Conversion Rate (VTL).

Marketing Qualified Leads 66

Marketing Qualified Leads Sales Qualified Leads Lead Ranking Lead Generation 66

ANNUITAS

OCTOBER 8, 2015

This is the second year that ANNUITAS has conducted its Enterprise B2B Demand Generation Survey with the goal of gaining better insights into the approach that enterprise organizations take to demand generation. I recently spoke with one marketing executive who told me they run multiple demand generation campaigns for 90 days.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Generation 100

KoMarketing Associates

NOVEMBER 2, 2017

User-generated content (UGC) is one of the best forms of content: your users create it for you, and all it takes on your end is simply to organize and publish it on your website or other online platforms. Luckily, there are at least five other ways that brands can use user-generated content in B2B marketing. Industry Events.

User-Generated Content 123

User-Generated Content Organization Generation B2B Thought Leadership 123

Webbiquity

APRIL 26, 2022

who listen to podcasts more than doubled just between 2015 and 2020. And granted it’s anecdotal, but I recently came across a review of AI content generators written by an affiliate marketer who promotes them—yet the quality of his writing was awful. Software like Riverside.fm Hire a Professional Writer. Conclusion.

Copywriting 361

Copywriting Budget Programs Content High Quality Lead 361

B2B Marketing Directions

JANUARY 11, 2015

In my last post , I discussed a recent webinar by the Aberdeen Group regarding what best-in-class B2B marketers are planning to focus on in 2015. This post deals with marketing budget and spending trends in 2015. The StrongView survey generated 377 responses, mostly from business leaders affiliated with North American companies.

Marketing Budget Creation 56

Marketing Budget Creation Marketing Budget Advertising Channels Trends 56