KoMarketing Associates

DECEMBER 15, 2015

So, this month, as my publishing date approached, I did what I usually do and lo and behold, last year I wrote this post about all the things I learned about SEO in 2014. Mobile is here. In my opinion, it goes back to #2…building a brand and a holistic online marketing strategy. Google can be a real pain in the ….

Top of Funnel 120

Top of Funnel SEO Marketing & Strategy Opinions 120

Sword and the Script | B2B

SEPTEMBER 12, 2023

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. Using people’s names in marketing email (i.e.

B2B Marketing 112

B2B Marketing Peer-to-peer B2B Paid Search Agency 112

The Point

DECEMBER 16, 2013

Sirius Decisions wrote an insightful article last week about the acquisition by Marketo of Insightera (a Web personalization platform), and included was the following projection: “By 2015, we expect to see 71 percent of b-to-b organizations’ new inquiries coming via the corporate Web site.”. Virtually none.

Demand Generation Agencies 100

Demand Generation Agencies B2B Sales Sales Leads Microsite 100

Brandwatch Marketing

MARCH 7, 2023

And it comes as a great fact sheet to give context to your social media marketing efforts. For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users. Facebook Messenger and Whatsapp handle 60 billion messages a day User numbers 4Chan: 27.7

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Webbiquity

SEPTEMBER 19, 2017

CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. In other words, solid marketing practices tend to produce solid marketing results. The team at CoSchedule asked marketers 10 questions.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

Adobe Experience Cloud Blog

SEPTEMBER 29, 2017

As Facebook’s newsfeed becomes more and more saturated with content, the platform will be expanding its options for how to reach your customers. This has big implications for marketers looking to expand to a global audience. Start to think through your customer segmentation strategy. What does this mean for marketers?

Advertising Funnels 268

Advertising Funnels Top of Funnel Funnel Advertising Mobile Advertising 268

KoMarketing Associates

DECEMBER 8, 2015

As we wind down 2015, marketing budgets and planning for the new year begin to take focus. Hopefully, the performance metrics associated with your organization’s marketing programs have yielded success and validation for tactics proposed at the beginning of the year. It is that time in the year again. Demand Generation.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

Content Standard

JANUARY 13, 2016

Call it the Age of Mobile Marketing. Mobile reached a tipping point in 2015, surpassing the old-fashioned desktop as the most-used digital platform, according to Mary Meeker’s Internet Trends report. All that smartphone activity spawned new mobile marketing trends that will continue to flourish.

Mobile Marketing 41

Mobile Marketing Trends Verticals Eye-Tracking 41

ClearVoice

APRIL 2, 2021

Google AMP, short for Accelerated Mobile Pages, is a web component framework meant to improve the mobile browsing experience. Pages built with AMP load significantly faster on mobile than their non-AMP equivalents. Mobile has knocked desktop off its pedestal. Any custom JavaScript can only be rendered asynchronously.

Google 52

Google Clickthrough SERP Mobile Marketing 52

Adobe Experience Cloud Blog

OCTOBER 1, 2013

Author: Eric Kim The race to mobile has become a stampede. The rate of mobile adoption has eclipsed that of all previous technology change waves: by 2014, more than 25% of all global internet traffic will be mobile (up from less than 1% in 2009), and more people will be accessing the internet on mobile devices than on traditional PCs.

Mobile Marketing 48

Mobile Marketing Marketing Automation Services Practices Optimization 48

SocialPilot

MARCH 12, 2024

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Marketing leaders are 1.5

Paid Content 84

Paid Content Campaigns Examples Advertising Agencies 84

Marketing Insider Group

AUGUST 4, 2015

So many great research reports coming out of last year that provide us with a chance to reflect on our B2B marketing strategies and compare it to our peers. One new set of insights published by DemandGen Report and Marketo is the 2015 Demand Gen Report Benchmark Study. Forgetting to Optimize Content for a Mobile Reader.

Top of Funnel 100

Top of Funnel B2B Marketing Buyer Personas Peer-to-peer 100

ClearVoice

SEPTEMBER 4, 2020

Finding reliable content marketing statistics and data on which you can base your marketing decisions can be difficult — but it’s not impossible. Use this list of research and data to help you make wise and informed content marketing decisions. Content marketing statistics for SEO. statcounter.com ). eMarketer ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Thinkers360

MAY 19, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! CognitivePath CognitivePath is a research and advisory firm that guides marketing organizations through the AI era.

Marketing AI 145

Marketing AI Lead Ranking Lead Scoring Enterprise Management 145

Brandwatch Marketing

JANUARY 2, 2019

And it comes as a great fact sheet to give context to your social media marketing efforts. For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users. billion from advertising in 2015. million blog posts are published every month. Twitter statistics.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Content Standard

NOVEMBER 20, 2014

You could hear it echoing through the halls of marketing departments across America: “We need a blog!” ” The year was 2011, and marketing teams, more familiar with ad buying than sustained storytelling , scrambled to set up their first digital publishing experience. Fast forward to almost-2015.

Storytelling 40

Storytelling Video Marketing Allocation Television marketing 40

ClickZ

JULY 12, 2019

A new insights report by McKinsey lays out the future of personalization , how important it is to marketing success, as well as ways businesses can prepare to compete and flourish in this smart new world. Of course, marketing technology will be fundamental to this. But more recent data is even more illuminating.

Marketing AI 111

Marketing AI Personalization Paid Search Agency Touchpoints 111

Optinmonster

AUGUST 19, 2023

Are you in search of affiliate marketing statistics to boost your earnings? Learning about the latest affiliate marketing statistics will help you optimize your strategies and stay ahead of the curve. The future also looks bright for affiliate marketing. market share. Let’s get started. Amazon Associates Holds 47.3%

Statistics 57

Statistics Cost per Acquisition Advertising Agencies Cost Per Click 57

KoMarketing Associates

JUNE 29, 2016

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads. Inbound Marketers – For Marketing Professionals.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Only B2B

FEBRUARY 23, 2022

It is invariably said that the purchase process is now reliant on the customer. The intended market may be targeted and marketed to if they have access to information and can perform research. Here’s what you need to know if you’re in the US market and want to grow internationally.

Lead Generation 117

Lead Generation Sales Qualified Leads Marketing & Strategy Marketing Strategy 117

KoMarketing Associates

SEPTEMBER 1, 2016

B2B marketers face a similar challenge. percent) use their mobile device to access social media applications. When thinking about leveraging social media to enter the China market, these three are the most important platforms to consider. B2B Marketing Takeaway. According to DCCI Internet Data Center, 92.8

Social Media 162

Social Media Social Marketing B2B Marketing Media 162

KoMarketing Associates

SEPTEMBER 14, 2015

What happens when more than 14,000 marketing and sales professionals come together under one roof? Pioneers of the inbound movement gathered from around the globe at Inbound15 to spread creative and prosperous methods for inbound marketing madness. — dennis kardys (@dkardys) September 8, 2015. That’s pretty amazing!

B2B Marketing 120

B2B Marketing B2B Paid Search Agency Marketing Analytics Tools 120

Martech Advisor

DECEMBER 17, 2019

Tapping into omnichannel and digital customer experience (CX) trends will be the key to success for business leaders, marketers and CX planners in 2020. In this article we explain why mobile-first, customer data centralization, VR, chatbots and more, will be the key driving trends of great customer experiences in 2020.

Trends 102

Trends Gartner Paid Search Agency Marketing Management 102

Contently

MARCH 28, 2018

Customer experience has been a huge concern for marketers lately. IKEA’s Place app allows customers to see how furniture looks in their house before they commit to that new settee, and Sephora’s iOS app lets users simulate how makeup will look on their face before they officially brush on the blush. Sample a product.

Brand Identity 167

Brand Identity Branding Storytelling Sample 167

Marketing Insider Group

JUNE 9, 2015

” She has been on top of the internet, technology and all of its global implications since 1995 when she published the first “Internet Report” at Morgan Stanley. As a tech company, we always read the report closely, but wanted to share the major takeaways marketers and content marketers should be aware of.

Trends 100

Trends Mobile Advertising Internet Marketing Verticals 100

KoMarketing Associates

DECEMBER 27, 2016

While our own analysis and experience helped to shape the themes chosen, so did the developments and experience from digital marketing professionals from around the world. One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. From Stacy Thompson.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Marketing Insider Group

SEPTEMBER 21, 2015

Ad blocking has been a super hot topic in marketing this year. And become the hottest topic in marketing the last week or so as Apple released the latest mobile OS for iPhones and iPads that allows mobile ad blockers. And getting more and more attention by the marketing and media crowd. Mobile Ads Are Next.

Paid Search Agency 100

Paid Search Agency Ads Advertorials Mobile Advertising 100

Conductor

OCTOBER 11, 2022

With Google constantly updating its search algorithm and how it ranks content, it can be difficult to keep up and ensure your content marketing strategy remains aligned with the latest best practices. Google is constantly testing new SERP features as they try to improve the customer experience. Securing the top spot can lead to a 34.2%

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

KoMarketing Associates

DECEMBER 4, 2014

It’s not simply adding 100 pieces of content to the site and it can’t be a tiny compartment of your marketing department. SEO is about much more and it’s up to everyone in the industry (and online marketing in general), to educate themselves and others, on what truly makes up a successful SEO program. Yeah…me too. Don’t guest blog.

SEO 120

SEO Mobile Marketing Link Building Work Management 120

Adobe Experience Cloud Blog

JANUARY 15, 2020

Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. It’s a massive market size to not be a part of, and definitely, the biggest reason why you should invest in digital marketing. Eighty-seven.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Content Standard

DECEMBER 9, 2020

Subscribe to our monthly newsletter , Content & Context, to receive future insights and updates on the content marketing world from Skyword CEO, Andrew C. The rise and fall of digital marketing channels is happening at lightning speed—and it has been for some time. But we can’t just wait for customers to come to us.

Advertising Agencies 94

Advertising Agencies Work Management Paid Search Agency Marketing Management 94

Hubspot

JANUARY 9, 2020

Since 2018, online publishers have been seeing sudden noticeable spikes of mobile traffic to their websites. And while you might think these spikes are just due to the growing pool of mobile internet users, SEO and content strategists have identified an additional culprit: Google Discover. Why Google Discover is Important.

Google 76

Google Paid Search Agency Mobile Marketing Marketing & Strategy 76

Bannerflow

FEBRUARY 17, 2021

In fact, the uptake of fintech services grew to 64% in 2019 in comparison to 16% in 2015, according to an EY report in 2019. The robust evolution this kind of tech offers can create unrivalled experiences and services for customers. How can a move to in-house marketing help? Other challenges in the financial sector.

Digital Transformation 104

Digital Transformation Work Management Marketing Management Service 104

Sprout Social

NOVEMBER 19, 2018

Mobile-first shopping grew by 20% from 2016 to 2017 and in 2018, consumers ranked social as their number one source of inspiration for purchases. Mid-market retail businesses (51-1,000 employees) received an average of 5,229 messages a day in November and December 2017. Gearing up for projected growth in 2018.

Twitter 107

Twitter Facebook Buzz Press 107

SmartBug Media

APRIL 29, 2021

With this honed attention on websites and user experience (UX) emerged a plethora of new opportunities to serve customers and create a unique digital storefront. Your customers are your biggest asset—don’t overlook their value. During the worldwide lockdown, we were all forced to depend on the web far more than ever before.

CMS Development 105

CMS Development Trends Design Industry CMS 105

KoMarketing Associates

DECEMBER 27, 2016

While our own analysis and experience helped to shape the themes chosen, so did the developments and experience from digital marketing professionals from around the world. One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. From Stacy Thompson.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Envy

NOVEMBER 29, 2017

report, that ranks the world’s 100 most disruptive ventures “with the most potential to influence, change, or create new global markets”. With the total contract value of $200 million, 3,000 global customers and an impressive 140% growth in the last year, Darktrace are the ones to watch out for on the cybersecurity block. Disrupt 100.

Startups 97

Startups Marketing AI Enterprise Management Work Management 97