The Conjoint Effect: From friends to “for you,” how creator-led content is changing social media
Sprout Social
JUNE 3, 2024
The dichotomy between our friends’ posts and content creators’ posts was blurry, and we felt like Creators were our friends too. Creator content keeps getting better, and is more obviously economically-driven, such that Facebook, YouTube, TikTok and Instagram are now more media networks than social networks.
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