Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. We handpicked 20 social media campaign ideas to give you an edge when planning your social strategy for 2020. A well-planned social media campaign helps brands create awareness, build a community, and drives sales.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Onalytica B2B

OCTOBER 30, 2018

Robert Levin – Chief SMB Officer & Editor-in-chief at RSL Media. Bio: Rob is the CEO and Editor-in-Chief of content development firm RSL Media, specializing in helping enterprise companies achieve their revenue goals through exceptional buyer-aligned content programs targeting small and midsize businesses (SMBs).

SMB 157

SMB Small Business Marketing Custom Publishing CPA 157

Choozle

JANUARY 30, 2024

As it happens, the 13th step on the west side of the Colorado State Capitol Building is exactly 5,280 feet above sea level — precisely a mile high. In Denver’s thin air, golf balls travel 10 percent farther, and with lower water vapor at this altitude, Colorado’s sky is truly bluer. Its iconic Frederic C.

Advertising Agencies 70

Advertising Agencies Paid Search Agency Communities Training 70

KoMarketing Associates

JANUARY 21, 2014

Ask any marketer their first thought when someone says “social media advertising” and Facebook is bound to be the most popular response. billion) according to eMarketer , with that number expected to grow in 2014. worldwide growth for all social media ad spend in 2014. of all online ad revenue in 2013 ($3.17

Paid Content 120

Paid Content Social Media Paid Search Agency Facebook 120

Exo B2B

MARCH 8, 2018

We start March with our Top 30 marketing influencers of 2018. These influencers are all over the place. People talk about them and companies are ready to pay the big price to benefit from their audience and their credibility, and get their help in building a strategy. To create action, you need content and relationships.”

Advertising Agencies 105

Advertising Agencies B2B Thought Leadership Blogger Marketing & Strategy 105

Webbiquity

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 70% of the U.S. billion last year to 2.5

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Navigate the Channel

MAY 22, 2023

It may feel as though your marketing options are ever-expanding, which forces you to know and evaluate every new social platform and digital option available to see if it fits with your marketing goals, specifically if it reaches your customer or prospects well. Websites have 79% and social media has 80%. were podcast listeners.

Marketing Mix 65

Marketing Mix Peer-to-peer Advertising Agencies Paid Search Agency 65

Hubspot

MAY 25, 2023

In its 20th year on the market, LinkedIn remains an undisputable world leader in social selling and online business networking. That’s what you can learn from LinkedIn’s Social Selling Index (SSI) — a score that anyone can now check on the platform. Table of Contents What is LinkedIn’s Social Selling Index?

Lead Scoring 61

Lead Scoring Lead Ranking Linkedin Thought Leadership 61

nDash

AUGUST 11, 2020

That’s a massive increase from the 4 million freelancers we saw back in 2014. There are 5 things your writing portfolio should include (plus a bonus) to help you capture the interest of content marketers and earn more jobs now: 10-20 Writing Samples. Links to Social Media. 10-20 Writing Samples. Call to Action.

Ideal Customer Profiles 98

Ideal Customer Profiles Sample Profiling Lock-In 98

Exo B2B

APRIL 11, 2019

We’re returning to a familiar theme just as Spring arrives: our top 30 marketing influencers for 2019. When we did that in March last year, the blogpost was very successful and didn’t go unnoticed on social networks. The «social graph» of an Onalytica ranking. A selfie with Lee.

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

KoMarketing Associates

JULY 1, 2014

In addition to healthy dose of Matt Cutts (Head of Google’s Webspam Team), these videos cover common questions, link building tactics, and the impact of link building schemes and questionable behavior. Common B2B Link Building Questions. What Are Some Effective Techniques For Building Links? Created: May 5, 2014.

Link Building 120

Link Building Paid Content Google Advertorials 120

Content Marketing Institute

DECEMBER 12, 2017

It’s hard to believe that, after 10 years, this will be the last time I share my annual list of content marketing predictions for CMI. It will see the light and purchase what is perhaps the greatest media company on the planet. 2 major Fortune 500 brands will hire former publishers and/or media execs as CMOs.

Marketing AI 111

Marketing AI Content Marketing Paid Search Agency Content 111

Marketing Insider Group

DECEMBER 22, 2014

My 2012 Marketing predictions included CMOs struggling with talent (right), marketing increased focus on supporting sales (dead wrong), I also talked about Content Marketing delivered via social (right), augmented reality marketing (dead wrong) and also predicted a rise in video production from brands (right). Not a bad year for predictions?

Paid Search Agency 100

Paid Search Agency Budget Programs Mobile Advertising Banner Ads 100

ClearVoice

MARCH 8, 2022

The takeaway here is that this article could have encompassed hundreds of women who’ve influenced content marketing. Rather, her emphasis and expertise focus on content creation, distribution, and usage to build online businesses. But the 12 below prove to be outstanding representatives of this industry.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Atomic Reach

JANUARY 3, 2019

It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. The power to influence and engage an audience is what makes content marketing influential. Content Marketing Influencers: Who Are They? Jeff Bullas - Influencer, Author, and Blogger.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Engagio

APRIL 2, 2018

If I were to challenge you to name 10 highly successful people who don’t read, you’d be strapped – nearly all are voracious readers. After all, I believe that’s what sales and marketing boils down to: understanding and influencing the way people act the way they do. Influence: The Psychology of Persuasion. Author : Jonah Berger.

Work Management 85

Work Management Marketing Management Paid Search Agency Marketing & Strategy 85

ClearVoice

FEBRUARY 13, 2023

ChatGPT has dominated headlines and social media discussions in recent weeks. The underlying model that trained Jasper has read about 10% of the internet. Features Templates Templates are Jasper’s building blocks. It was launched in 2014 to provide a better way for freelancers and brands to collaborate.

Marketing AI 52

Marketing AI Copywriting AIDA Template 52

Onalytica B2B

MARCH 23, 2016

In September 2015, 15% of consumers indicated celebrities had influenced their decision in the purchase of a beauty product and some 20% of consumers suggested that it had been bloggers who were the influence. We reached out to some of the top 20 influencers to ask them for their views on Beauty Blogging.

Blogger 100

Blogger Brand Identity Branding Lead Scoring 100

Webbiquity

JUNE 23, 2015

Social may be sexy, but search still pays the bills. As reported below, organic search drives 51% of all visitors to both B2B and and B2C Web sites, while paid-search drives 10% (and social 5%, on average). In 2005, searchers spent just under 2 seconds, on average, viewing each listing; in 2014 that has dropped to 1.17

Paid Content 100

Paid Content Stats Paid Search Agency Search Marketing 100

Sprout Social

MAY 5, 2019

A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, it seems like we’ve seen influencers rise, saturate the market and even get caught up in fraud. Read on for our tips to determine if influencer marketing is for you. The value of influencer marketing.

Advertising Agencies 112

Advertising Agencies Planning Paid Search Agency Budget Programs 112

Hubspot

NOVEMBER 8, 2019

This was in 2014 when the Ice Bucket Challenge went viral and raised $220 million worldwide. That's what a successful social media campaign looks like. As a marketer, paying attention to these social media campaigns is important, especially since 45% of the world population is active on social media.

Social Media 52

Social Media Campaigns Media Viral Marketing 52

Exo B2B

MARCH 16, 2017

These influencers take up a lot of room, not only in conversations but also in the strategies of the firms that hire them, sometimes at a substantial cost. Many seek to profit from the influencer’s audience and credibility. Contribution to the web community (conferences, teaching, social involvement).

Advertising Agencies 72

Advertising Agencies Blogger B2B Thought Leadership Marketing & Strategy 72

ClearVoice

MAY 28, 2020

It builds a better, stronger relationship with them as a consumer,” said Brian Honigman , a marketing consultant and NYU Adjunct Professor. Longtime consumers expressed their fears via social media and the company founders listened. Did we mention the part about creative content, amazing advertising, and stellar social media?

Planning 107

Planning Advertising Agencies Brand Identity Branding 107

Onalytica B2B

MAY 12, 2016

According to Statista, revenues from virtual reality products and software are expected to spike from just $90 million in 2014 to $5.2 billion in 2018: VR technology has evolved dramatically in recent years, companies like Samsung, Sony, Google and Oculus and HTC are now all names associated with VR for gaming, social and mobile platforms.

Work Management 0

Work Management Brand Identity Branding Lead Scoring 0

Sprout Social

NOVEMBER 15, 2016

Once thought of as just a passing fad, social media has had a tremendous impact on business over the past decade. Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. Developing a Social Media Strategy.

Social Media 95

Social Media Media Business Social Networks 95

KoMarketing Associates

JANUARY 22, 2015

The bottom line: The belief that content marketing will solve challenges with online marketing performance is also held by 9 out of 10 of your competitors as well. For each core content marketing asset developed, consideration should be made for: Third party and social media publishing platforms for distribution.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

Outgrow

MAY 23, 2022

The evolution of content marketing since 2001 – building and monetizing an audience. Pulizzi is the recipient of the 2014 John Caldwell Lifetime Achievement Award for content marketing from the Content Council. You scored 9/10 because you had one pass and we’re going to go into the longer form questions now.

Content Marketing 52

Content Marketing Work Management Personalization Lead Ranking 52

Sprout Social

NOVEMBER 1, 2016

From inspiration to reminiscing, travelers turn to social media throughout every step of their journey. Social media has a huge influence on travel-related purchases. In fact, of those who use social media to research travel, only 48% followed through with their original plans. 10% switched resorts.

Social Media 92

Social Media Class Word of Mouth Media 92

Onalytica B2B

SEPTEMBER 9, 2015

Money is a subject which affects each and every one of us, and as a result FinTech has generated a massive amount of attention – with mentions of FinTech on social media quadrupling between 2013 and 2014, and expected to double again for 2015. Fintech: Top 100 Influencers and Brands Click To Tweet. Brett King. AmerBanker.

PageRank 60

PageRank Brand Identity Branding Marketing Management 60

Moz

FEBRUARY 24, 2021

Social media stars might be the first people who come to mind when you think of Gen Z (also affectionately called Zoomers), but this age group is more than just TikTokers and YouTubers. While there are many new marketing opportunities available, social media continues to be a major channel for Gen Z engagement.

SEO 73

SEO CMS Development Marketing Analytics Tools Mobile Advertising 73

Hubspot

JANUARY 17, 2018

Hosts: Sweet Fish Media Founder James Carbary and Head of Business Development Jonathan Green. Length: 10-25 minutes. If you’re eager to learn more about the role of influence, body language, and psychology in sales, subscribe to this almost-daily podcast. Every episode opens with a roundup of the latest social selling news.

Enterprise Management 101

Enterprise Management Startups SMB B2B Thought Leadership 101

Onalytica B2B

SEPTEMBER 16, 2015

The evolution of technology has allowed social media to evolve in parallel. In 2003, social networking website MySpace was launched. The ability to find like-minded people within MySpace groups and communities allowed lesser known artists to reach out to individuals in an attempt to build their fan base.

Social Media 50

Social Media Social Marketing Work Management Marketing Management 50

Optinmonster

NOVEMBER 6, 2019

Understanding the data behind online shopping will help you build a strategic plan for your eCommerce business. Checking things like price comparisons have influenced 51% of shoppers to purchase from a company other than the one they originally intended to. Influencer marketing and social media engagement.

Statistics 73

Statistics eCommerce Mobile Marketing User-Generated Content 73

Hubspot

MAY 15, 2017

Most of us know that social media is an essential part of a brand’s marketing strategy. After all, 92% of marketers say that social media is important to their business. That’s understandable -- there are many moving parts to a successful social media strategy. As it turns out -- no. 1) Facebook.

Social Media 101

Social Media Advertising Channels Copywriting Media 101

Content Standard

NOVEMBER 26, 2014

New Klout Score rankings have shown that the world’s most valuable brands are not necessarily the most influential brands in the social sphere. Lithium Technologies took the world’s most highly valued brands from the Interbrand 2014 Best Global Brands report and calculated their Klout Scores. In the U.S.,

Brand Identity 40

Brand Identity Branding Amazon Social Media 40

Magisto

JANUARY 13, 2020

32% of Americans listen to podcasts monthly (and the number keeps on rising), podcast listeners tend to be more educated than average and they are more likely to follow brands and businesses on social media. billion mobile internet users and 3 billion social media users. More and more people consume content.

Trends 84

Trends Planning Lead Scoring Lead Ranking 84

Directive Agency

OCTOBER 25, 2019

In today’s digital landscape, it’s often beneficial to consume CRO articles with over 10 pointers to lead you to better results. Many marketers understand the concepts of changing landing page button colors, updating forms to be multi-step, and adding social media logins for eCommerce carts. Social Proof is King.

Conversion Rate 79

Conversion Rate Top of Funnel Conversion Optimization 79