Biznology

JANUARY 26, 2015

If you’ve been online in the last few weeks, you probably heard that BlackBerry made a pretty silly mistake on Twitter. Mashable reports that in 2013, brand ambassador Alicia Keys also sent a Tweet on behalf of BlackBerry from an iPhone. That’s right, the phone manufacturer’s Tweet was sent via iPhone. Not Necessarily.

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Biznology

DECEMBER 20, 2012

As the year winds down, many of us have been highlighting the top trends for 2013. But one trend for 2013 seems to be hiding in plain sight. Encourage your customers to share their experiences with your products and services via photos either on Pinterest, Facebook or Twitter (though learn from others’ mistakes first ).

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Convince & Convert

MAY 17, 2013

Jonah Berger , Marketing Professor at the Wharton School , joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on , the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign. Please Support Our Sponsors.

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Social Media Media Viral Marketing Skype 161

Digilant

FEBRUARY 10, 2022

sit down to watch the game, there’s bound to be viral moments that everyone will be talking about. Take Oreo’s viral ad of 2013, for example. Target your audience across social platforms like Facebook, Instagram, and Twitter leading up to and even during the game. When more than 100 million people in the U.S.

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Trends Viral Marketing Buzz Paid Search Agency 52

Martech Advisor

MARCH 6, 2020

If you’re a Millennial, you may remember Vine—the platform that started it all in 2013. Unable to stave off competition from Instagram, which released its own 15-second video clip feature on its app, Vine quickly lost users and Twitter, which purchased Vine for $30 million, shut down the app. The TikTok Viral.

Video Marketing 71

Video Marketing Mobile Advertising Emarketing Youtube 71

Oktopost

MARCH 5, 2019

What about Oreo’s social media team capturing the moment when the lights went out during the 2013 Super Bowl? This is the same tactic that made the ice bucket challenge go viral. Use specific “callouts” to make your RTM campaign go viral, one person (and their followers) at a time.

Marketing & Strategy 125

Marketing & Strategy Marketing Strategy Webinar Metrics Paid Search Agency 125

Convince & Convert

AUGUST 23, 2013

They also have an amazing free report on the top 50 retail brands’ social media use in 2013. “It’s not about going viral; it’s about being useful.” The intention isn’t for these videos to go viral; it’s just to create value for someone who is looking for an answer to a question.

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Inbound Marketing Advertisements Advertising Paid Search Agency 130

Marketing Insider Group

NOVEMBER 21, 2013

Thanks to Amanda Maksymiw , Joe Pulizzi , Ann Handley , Tim Washer , Todd Wheatland , Joe Chernov , Rob Yoegel and Jesse Noyes for sending me their ideas on the top content of 2013. They provided some amazing suggestions and mostly agreement (see below) on what was the best branded content of 2013.

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Video Marketing Brand Identity Branding Training 100

Digilant

JANUARY 22, 2019

The unofficial national holiday includes music, lots and lots of food, what has become an internationally famous halftime concert (after the wardrobe incident that went viral), and what some might regard as the most important and most iconic television advertisements of the year. The average American will spend $81.17

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Convince & Convert

APRIL 11, 2014

It was that viral. In December 2013, Bob and Jerry were finally reunited. You can also find them on Twitter @missingkids. bringjerryhome Tweet This Trial by Fire Bob Pfeifer used social media to bring his son home. Bob’s son, Jerry, went to Central Europe with his mother and half-brother in 2012.

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Skype Viral Marketing Social Media Facebook 141

KoMarketing Associates

JUNE 12, 2018

We’ve witnessed some brands do this really well over the past few years – think Oreo’s “You Can Still Dunk in the Dark” tweet during the 2013 Super Bowl or Hostess’ and MoonPie’s Twitter feud during the solar eclipse. Brands, too, are creating videos differently.

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Paid Content Top of Funnel Lead Ranking Paid Search Agency 138

KoMarketing Associates

SEPTEMBER 18, 2012

Only 18 percent of those polled would have “little to no” involvement in social media initiatives by 2013 (3 percent indicated absolutely no involvement). The audience on Twitter wants information faster. Twitter has augmented its platform with a new self-service feature for promoted tweets.

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BtoB Social Media Paid Search Agency Media 120

Hubspot

JUNE 4, 2013

Twitter''s short-form video app, Vine, is finally available on Android, Gizmodo reports with a hearty “Huzzah.” Twitter boss Jack Dorsey (below) is making creepy mini-movies. internet users, leaping past Twitter, eMarketer reports , drawing on a survey from Burst Media. How could this not go viral? 1) Vine on Android.

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Ad Exchange Emarketing Marketing Proposals Viral Marketing 28

Content Standard

DECEMBER 8, 2014

Targeting super-sharers on the first day of launch could “maximize the viral peak and slow viral decay,” the study says, since those first 24 hours after content is published is vital to its success. Trailing far behind is Twitter with 13.8 The speed of sharing, globally, has nearly doubled in the last 12 months.

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Video Marketing Ads Tips Viral Marketing 40

Biznology

NOVEMBER 11, 2013

Or that in 2013, digital media spending surpassed all form of print media spending (e.g. MARKETERS REQUIRE A “LIQUID MINDSET”: According to Coca Cola, who practices this mindset, it is the job of marketers to discover small bits of content that are so interesting and viral, they beg to be shared. WANT VIRAL VIDEOS?

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Magisto

JANUARY 13, 2020

The story format emerged on Snapchat in 2013. From a one hour podcast episode, you can film it and have three or four 5 to 10 minutes video for YouTube, around ten 59 seconds clips for Instagram, Twitter and Facebook, and some quotes for your Twitter. Instagram Stories.

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Trends Planning Lead Scoring Lead Ranking 84

Biznology

JANUARY 29, 2013

People are spending the money and devoting the resources required to create compelling and engaging social media posts, not only just on Facebook but also on LinkedIn , Twitter , Pinterest , and even Google+. Think of it as Twitter-development. I am so impressed by how well brands are messaging these days.

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ConvertKit

SEPTEMBER 14, 2020

So when he heard about someone creating a website called “Twitter Should Hire Me” that got a ton of press and subsequent job offers, he thought, why not try something similar? He hired an editor, asked a friend to design a book cover, and self-published The Art of Being Unmistakable in 2013. The economy had just crashed.

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Opinions Communities Creativity Television marketing 77

Vidyard

OCTOBER 19, 2016

As a freshman in film school, he started his YouTube channel where he started posting his film projects, such as Jedi Kittens , which quickly went viral generating millions of views. In September 2013, he opened a Vine account and challenged himself to create one Vine video a day for one month.

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Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Vidyard

OCTOBER 19, 2016

As a freshman in film school, he started his YouTube channel where he started posting his film projects, such as Jedi Kittens , which quickly went viral generating millions of views. In September 2013, he opened a Vine account and challenged himself to create one Vine video a day for one month. About Vidyard.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Hubspot

JUNE 18, 2013

Supposedly Instagram is adding the ability for users to make and share short videos, which is the same thing you can do with Vine, the new app from Twitter. This video about gay marriage in France is going viral and I’m warning you, it could make you cry. This time it’s Microsoft’s turn to slap Apple around, using Siri as a weapon.

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Emarketing Mobile Marketing Broadcasting Viral Marketing 28

LeadSquared

OCTOBER 23, 2016

LinkedIn and Twitter are other good options, because the people you are trying to reach out would be there as well. For more insights on viral video marketing, watch this webinar.). Our designer, Rajat, talks about what worked best for him and how he made his content viral, in this post.). Twitter: 8. Facebook: 5.

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Webinar Metrics Paid Content FAQ Social Media 52

Content Standard

MAY 12, 2015

While it feels as though social media has existed forever, these channels are relatively new; in fact, sites like Twitter haven’t even been around for a decade. There are countless examples of how Twitter and other social sharing platforms made those revolutions possible. The Positive Impact of Social Media.

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Hubspot

DECEMBER 17, 2015

From scarcity marketing to viral marketing, there are a ton of different options for businesses to explore. ConAgra’s award-winning "Unleash the Joy" campaign was the 2013 predecessor to 2015’s "Share the Joy." In the world of marketing, there's no shortage of new strategies designed to engage audiences and inspire purchases.

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Hinge Marketing

MARCH 24, 2015

While going viral may be the Holy Grail of social media marketing, it’s also elusive and unpredictable. According to Social Media Examiner’s 2014 Social Media Marketing Industry Report , 92% of marketers acknowledge its value (up from 86% in 2013). On Twitter or Facebook? Make sure you are on top of it.

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Social Media Planning Marketing Budget Creation Social Marketing 48

Scoop.it

OCTOBER 29, 2020

We have all been on the internet for most of our lives, and inevitably we had to ask ourselves a question – why is this viral and this is not. Virality is like alchemy. Most of the viral videos appeared randomly, creators were not expecting them to be so successful. You can not treat it like a science. Be Genuine.

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Viral Marketing Tips Curation Paid Search Agency 86

Vidyard

MAY 14, 2014

The tools are there: Pinterest, Facebook, Twitter, you name it. When my latest fashion film ‘Winds of Autumn’ got staff picked on Vimeo in 2013 and became viral afterwards, we instantly reached hundreds of thousands of people that were related to the fashion industry. Anytime, anywhere.

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Storytelling Paid Search Agency Video Marketing Ads 51

Hubspot

AUGUST 29, 2013

This obsession lead me to become an inbound evangelist, recently presenting at INBOUND 2013 on the topic, "Making Boring Industry Content Work for Your Business.". While viral and creative and “sexy” are all great on occasion, the main strategy that works well with long term inbound marketing is usefulness. 3) Cross Relevancy.

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Work Management Buyer Personas Marketing Management Cross-Selling 28

Hubspot

FEBRUARY 6, 2014

In 2013, 3 million people from 214 countries and territories (and all seven continents) pledged $480 million to Kickstarter projects. Here''s a timeline of our relatively rapid campaign approach: July 5, 2013: We got married! July 26, 2013: Three days post-honeymoon, John''s ring is misplaced. December 2013: We got really busy!

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Hubspot

MARCH 12, 2014

Mashable Brought Viral to Life. I thought 2013 was the year of the selfie, but scanning my Twitter feed this past week confirmed that iPhone self portraits made a comeback this year at SXSW thanks to the Mashable House. Mark Schaefer Almost Broke My Twitter Feed. Airbnb Stole the Show. No shame in that game.

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Hubspot

MARCH 13, 2014

With Twitter acquiring Vine in 2012 and rolling it out in early 2013, and Instagram revealing its video feature only months ago, video has become a lot more than just black and white images on a fuzzy screen. Videos were still called moving pictures when marketers started taking advantage of them.

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Trends Video Marketing Marketing & Strategy Content 28

Hubspot

JULY 17, 2014

” The ads were submitted to the awards circuit during 2013 and 2014. ” The project went viral, becoming the top trending topic on Twitter two days after it was launched. Within a month, Dove’s “Real Beauty Sketches” became the most viral video ever released. ” 4) Thank You, Mom.

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Advertising Agencies Paid Search Agency Campaigns Planning 28

LeadSquared

FEBRUARY 2, 2016

2013-2015 practically belonged to social media, but there seems to be a shift already. Digital Marketing in 2016 needs to go beyond social, and needs to mean much more than just Facebook and Twitter. So you have a Facebook page, and a Twitter handle, maybe even a LinkedIn or an Instagram account. Build something concrete.

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Planning Work Management Marketing Analytics Tools Advertising Agencies 52

Hubspot

SEPTEMBER 10, 2014

I add them to my RSS feed; I follow them on Twitter; I begin to trust them, even defend them as if they were a friend. Their blog is called "Bacon Sriracha Unicorn Diaries," and as if that wasn''t reason enough to read it, they consistently post hilarious content with a brand persona reminiscent of DiGiorno''s Pizza going rogue on Twitter.

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Hubspot

OCTOBER 16, 2013

After the idea was first raised by an Uber user on Twitter, the company began offering free rides to Boston Public School students stranded by the strike. Also, after the 2013 Boston Marathon bombing, Uber provided free rides to area hospitals. In March 2013, Google announced plans to shut down its beloved RSS reader, Google Reader.

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Brand Identity Branding Top of Funnel Practices 28

Hubspot

OCTOBER 23, 2013

The Future of SEO - 2013 edition from HubSpot All-in-one Marketing Software. Here''s are a few big milestones so far: December 2010 : " Google and Bing Confirm that Facebook and Twitter Influence SEO.". 2013 : Studies from Moz and Search Metrics find high correlations between search results and social shares (particularly Google +1s).

Inbound Marketing 28

Inbound Marketing SEO Correlation Paid Search Agency 28

LeadSquared

MAY 20, 2015

In which case, it would go viral. To reiterate the fact that a good video (movie, in this case) can get even the laziest of people interested in what you have to say, take a look at what the release of The Great Gatsby movie in 2013 did to the sale of Fitzgerald’s masterpiece.

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