Martech Advisor

MARCH 6, 2020

Zoe Dowling, SVP Research, FocusVision in this article talks about how short-form video platforms permeate the mainstream, and why marketers need to adjust their strategies. Video consumption habits among consumers have undergone a radical and permanent shift. Learn More: YouTube Hashtags: The Secret to Video Marketing Success.

Video Marketing 71

Video Marketing Mobile Advertising Emarketing Youtube 71

Webbiquity

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. presentation downloads, session video) after the event. Now here are three ideas the social network’s CMO and her marketing team may want to contemplate. Remind People How Useful It Is.

Paid Search Agency 218

Paid Search Agency Twitter Trade Show Social Networks 218

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Visual.ly ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

KoMarketing Associates

JUNE 18, 2013

.” Each speaker offered some good tactics around community building, social targeting, content creation, and even some local strategies. My presentation primarily focused on using social for link building, utilizing tools like Citation Labs and Rapportive , along with social networks including Twitter and Google+.

Link Building 120

Link Building SERP Ideal Customer Profiles Conference 120

Brandwatch Marketing

JANUARY 7, 2019

The network was bought by Facebook on 9 April 2012, for $1 billion. Instagram introduced advertising for select brands in October 2013 , but didn’t open up advertising for all until September 2015. of accounts are ‘inactive’, posting one or fewer photos or videos in a month. Photos see more engagement than videos on Instagram.

Statistics 111

Statistics Mobile Advertising Stats Social Networks 111

Brandwatch Marketing

JULY 4, 2022

in 2013 to 32.3% Quintly is a dashboard tool that covers several social networks. You can analyze your Instagram content, the interactions generated from your photos and videos, plus details on filter usage. Brands have to be active across multiple sites, and indeed 91% of brands use two or more social media channels.

Analytics 90

Analytics Tools Best Practices Tagging 90

Content Standard

AUGUST 5, 2016

Everybody’s talking about video marketing strategy these days, but one video sharing platform seems to be shut out of the conversation: Vine. Research shows that Vine, the six-second video sharing app owned by Twitter, is hemorrhaging users. That shift is unusual, given how video views have dramatically risen in general.

Video Marketing 40

Video Marketing Marketing & Strategy Marketing Strategy Buzz 40

illumin

SEPTEMBER 25, 2023

While several chat platforms launched and grew in popularity in this time (ICQ, MSN Messenger, Jabber, etc) they focused solely on chat and not the social media aspects of those that followed. In 1997, sites dedicated solely to social networking launched – Six Degrees and Bolt.

Social Media 52

Social Media Social Marketing Media Paid Social Agency 52

Webbiquity

JUNE 16, 2015

While most content sharing efforts by marketers are focused on the “big four” social networks, most (72%) content sharing done by buyers is on “dark social”–primarily email and apps. • And use video. – Videos (63%). Social Media Today ). Want to know more? TopRank ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Biznology

JANUARY 13, 2016

This video with Paul Gillin is about the basics of writing engaging social media messages. With so many posts, tweets and chatter filling social media, it’s almost impossible to get a message through. In this free 30-minute Biznology® webinar, you’ll learn: How to fine-tune messages for each of the major social networks.

Social Media 80

Social Media Media BtoB Webinar Metrics 80

ConvertKit

MARCH 25, 2020

What are video landing pages? Why use video landing pages? Video landing page best practices. The average American spends nearly 40 hours a week watching videos. It's no wonder, then, that so many online creators are turning to video content for their marketing. Video landing pages. Video sales letters.

Landing Pages 46

Landing Pages Video Marketing Conversion Marketing Automation Services 46

Vidyard

MAY 14, 2014

The cool folks over at Toronto corporate communications agency Atomic Clock are experts in branded content, and with a large portfolio of clients including Procter and Gamble, Starbucks, Toys’R’Us and Coors Light, you can be sure they’ve created tons of awesome ads and online videos. It’s the only way. insignificance.

Storytelling 51

Storytelling Paid Search Agency Video Marketing Ads 51

Martech Advisor

MARCH 30, 2020

Similarly, in the digital world, especially in the era of social media, content like video, memes, images, music, advertising campaigns, open letters, etc. You have created a promotional video that focuses on mothers' real-life challenges and how they overcome them, connecting them with your brand values. Think Spotify.

Viral Marketing 89

Viral Marketing Advertising Agencies Paid Search Agency User-Generated Content 89

Hubspot

JUNE 25, 2013

Charlie Warzel over at BuzzFeed is postulating that Instagram''s new video feature , which is integrated with Facebook (obviously), is kicking Vine''s butt because Vine showed up first. Sounds like my kind of social networking. Death to all the social networks! Instagram Is Totes Cramping Vine''s Style.

Social Networks 28

Social Networks Television marketing Network Marketing Internet Marketing 28

Content Standard

DECEMBER 19, 2015

Facebook is poised to go all-in on the live stream video trend. The social media giant is testing live video for all users, expanding a feature once available only to public figures and celebrities. The new feature aligns with Facebook’s aggressive emphasis on video. Video Marketing in the Live Stream World.

Video Marketing 40

Video Marketing User-Generated Content Broadcasting Youtube 40

Valasys

MARCH 4, 2020

The scope of LinkedIn in recent years has extended beyond just being a platform for social networking & for flaunting your online resume. LinkedIn helps fuel the personal branding endeavors & as a result over the past few years, its algorithms have been more video-friendly than ever.

Linkedin 64

Linkedin Planning Thought Leadership Youtube 64

Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? That''s why it''s important to not only analyze your own marketing data, but to understand what occurred in the marketing industry in 2013 as a whole. One aspect of marketing (and my personal favorite topic) that saw tremendous strides for marketers was social media.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Contently

JULY 8, 2016

Snapchat announced plans to roll out Memories , a new feature that lets users save photos and videos taken on Snapchat directly to the app. Users will also be able to upload photos and videos taken outside the app directly into Snapchat. Now, a user can upload any photo or video they want. 8DMJaCDtch pic.twitter.com/sjP9TMECw6.

Features 113

Features Ad Exchange Differentiation Social Networks 113

Marketing Insider Group

OCTOBER 9, 2013

Massive changes brought on by the internet, social media and mobile technologies are transforming business models faster than our ability to keep up. By the end of 2013, there will be more mobile-connected devices than there are people on earth. Facebook has more than 1 Billion network users. Click to Tweet. Click to Tweet.

Enterprise Management 100

Enterprise Management Business Work Management Click Rate 100

Hubspot

MARCH 26, 2015

Why: Twitter has a low conversion rate in comparison to other social networks (0.22%), but yields a decent AOV rounding out at $70. What: Instagram posts, videos, hashtags and ads (the first ever ran in 2013 by Michael Kors, and recently the platform just announced clickable carousels for retailers). use the platform.

Social Networks 28

Social Networks eCommerce Conversion Rate Click Rate 28

Vidyard

SEPTEMBER 22, 2014

KITCHENER, Ontario – September 23, 2014 – As word continues to spread about the effectiveness of video marketing, organizations are flocking to Vidyard to help them optimize the performance of video assets and identify and convert online video viewers. It was acquired by IBM in November 2013.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Buffer

OCTOBER 1, 2018

In 2013, a Facebook Page could easily reach about 12 percent of its fans with each post. That means for every 100 fans of a Page, an organic post will reach, on average, only five or fewer people 1 These data are from a research by Social@Ogilvy. Test new social media networks. Medium – an online publishing network.

Social Media 109

Social Media Organization Paid Search Agency Media 109

Vidyard

SEPTEMBER 22, 2014

KITCHENER, Ontario – September 23, 2014 – As word continues to spread about the effectiveness of video marketing, organizations are flocking to Vidyard to help them optimize the performance of video assets and identify and convert online video viewers. It was acquired by IBM in November 2013.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

KITCHENER, Ontario – September 23, 2014 – As word continues to spread about the effectiveness of video marketing, organizations are flocking to Vidyard to help them optimize the performance of video assets and identify and convert online video viewers. It was acquired by IBM in November 2013.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Hubspot

JULY 8, 2016

With the introduction of Stories in 2013, a feature that allows photos and videos to be visible for 24 hours, the app started inching away from that mission. By abandoning their original mission to cater to the masses, Snapchat is cementing its position as a top messaging app and real competitor to the bigger social networks.

Social Networks 70

Social Networks Lock-In Curation Facebook 70

Hubspot

JANUARY 2, 2013

So without further ado, here are five resolutions that will help your organization through another, even more successful year of fundraising in 2013. If you need help starting 2013 on the right note with these action items, download these 35 free email templates to get started. Good luck! 1) "I will send one email per month.".

Allocation 28

Allocation Marketing & Strategy Facebook Template 28

Brandwatch Marketing

FEBRUARY 15, 2019

in 2013 to 32.3% Quintly is a dashboard tool that covers several social networks. You can analyze your Instagram content, the interactions generated from your photos and videos, plus details on filter usage. Brands have to be active across multiple sites, and indeed 91% of brands use two or more social media channels.

Analytics 81

Analytics Tools Best Practices Tagging 81

Convince & Convert

JANUARY 2, 2014

We often share our blog posts multiple times on social networks, for a few difference reasons. A/B Test on Social Networks. — Buffer (@buffer) November 25, 2013. Here're 6 more counterintuitive Social Media facts [link] pic.twitter.com/aPbIbrKqkD. — Share Content More Than Once.

Social Media 168

Social Media Social Marketing Content Marketing Media 168

Hubspot

MARCH 14, 2018

"Sometimes, it’s easier to share more intimately in a group," said Facebook Product Design Manager Tutti Taygerly during a panel discussion -- suggesting a move toward "smaller, more intimate social networks.". Twitter's CEO Held a Live Broadcast to Discuss the Network's Health. jack (@jack). March 1, 2018.

Wikipedia 73

Wikipedia Social Networks Twitter Network Marketing 73

Paul Gillin

MARCH 8, 2013

You can download the presentation and read the notes or watch the video. SearchCap: The Day In Search, March 6, 2013. I pulled together slides from several presentations I’ve used over the last few years, updated them and wrote a complete script, which is included as slide notes in the in the PowerPoint. Related articles.

Video Marketing 50

Video Marketing Hubspot Mobile Marketing SEO 50

Marketing Insider Group

APRIL 25, 2013

Second, more than one billion people are engaged in social networks today. By 2013, more than 15 billion devices will be capable of connecting to the Internet, from cars, to washing machines, to the clothes we wear. Watch the SAP Run Like Never Before video Jonathan showed the audience. Check out the slides below.

CMO 100

CMO Marketing Management Marketing & Strategy Class 100

Biznology

JANUARY 5, 2016

A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast. 76BrandFilms, a video studio. So, it was an honor to be included. Does the new structure make sense?

Work Management 80

Work Management Marketing Management Skype Public Relations 80

B2B Marketing Directions

MARCH 15, 2015

Throughout 2013 and 2014, TrackMaven used its software to analyze the content published by 8,800 brands. More specifically, the research focused on blog content and on content published on six social media networks - Facebook, Twitter, Instagram, Pinterest, Google+, and LinkedIn. The analysis encompassed 13.8

Effectiveness 45

Effectiveness Content Marketing Work Management Marketing Management 45

Convince & Convert

JANUARY 9, 2013

There have been several blog posts and predictions recently ( most notably this one from Ryan Holmes, the CEO of Hootsuite ) prognosticating that email volume will diminish in 2013, as consumers make greater use of collaborative messaging tools like Chatter and Yammer. I don’t buy it.

Social Media 116

Social Media Video Marketing Buy Tools 116

Exo B2B

OCTOBER 16, 2020

As far as influence is concerned, it is losing speed and/or credibility, at least on social networks where in a toxic and polarized climate, frustrated influencers take up most of the space. Who in the field of marketing and B2B has been able to get out of the social magma while being confined?

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Buffer

NOVEMBER 27, 2018

However, over the past couple of years, Facebook has been locked into a battle with misinformation, troubled by privacy issues, and found itself trying to counter a decline in original content (photos, videos, status updates) shared by users. It even admitted the News Feed can have a negative impact on mental health.

Facebook 111

Facebook Business Paid Search Agency Mobile Advertising 111

Sprout Social

NOVEMBER 15, 2016

A social media strategy is a summary of everything you plan to do and hope to achieve for your business through the use of social networks. Start by creating a list of social media objectives and goals. In a 2013 study , 41% of respondents said employees are the most credible source of information regarding a business.

Social Media 94

Social Media Media Business Social Networks 94