2013 Personalization Television marketing Viral Marketing 
Content Standard
SEPTEMBER 10, 2021
One of the most famous examples of newsjacking dates back to 2013, when a sudden power outage during Super Bowl XLVII temporarily suspended the championship game. As fans across America sat in front of their television sets waiting for the action to resume, Oreo fired off a perfectly timed, perfectly on-brand tweet.
ClearVoice
AUGUST 9, 2021
Drag the slider next to Trends for you to turn on and receive personalized trends. Drag the slider next to Trends for you to turn on and receive personalized trends. From social media and experiential marketing to the brand’s television and billboard advertising, its campaign messaging aligned with beautiful harmony.
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Oktopost
MARCH 5, 2019
What about Oreo’s social media team capturing the moment when the lights went out during the 2013 Super Bowl? Real time marketing shows that you’re aware of what’s going on in the world and gives companies a chance to show a little personality. This is the same tactic that made the ice bucket challenge go viral.
Convince & Convert
AUGUST 23, 2013
They also have an amazing free report on the top 50 retail brands’ social media use in 2013. “It’s not about going viral; it’s about being useful.” It’s meaningful that the first person he hired to enhance his content efforts wasn’t a blogger or a designer but a video producer.
ConvertKit
SEPTEMBER 14, 2020
He wrote about all the ups and downs he was facing trying to build something from scratch on the internet in 2013 and people connected to the raw and unfiltered way he wrote about his struggles and his ideas about art. He hired an editor, asked a friend to design a book cover, and self-published The Art of Being Unmistakable in 2013.
Hubspot
DECEMBER 17, 2015
From scarcity marketing to viral marketing, there are a ton of different options for businesses to explore. ConAgra’s award-winning "Unleash the Joy" campaign was the 2013 predecessor to 2015’s "Share the Joy." In the world of marketing, there's no shortage of new strategies designed to engage audiences and inspire purchases.
LeadSquared
MAY 20, 2015
In which case, it would go viral. I personally know of many businesses doing this really well – many of them belong to education industry. This if done with a television commercial was completely unaffordable for them. This is one of those content marketing tips that we can personally vouch for.
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