Adobe Experience Cloud Blog

OCTOBER 12, 2017

Whatever the reasons are behind this astronomical number, the fact remains that marketers need to address this unavoidable issue. Remind your shoppers about what they left behind with as many specifics as you can from the data you collect in your marketing stack. Optimizing your templates for mobile is crucial to any email’s success.

Cross-Selling 174

Cross-Selling Privacy Policies B2B Thought Leadership Open Rate 174

Crimson Marketing

JULY 26, 2013

Content marketing is a core part of how you can drive your inbound lead generation funnel. The best marketing mix includes creating the right content for your varying social media networks. . How do you acquire new customers without using traditional outbound marketing? . Feature Image: Courtesy of Flat Classroom Project.

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BtoB Top of Funnel B2B Thought Leadership Digital Marketing Funnels 100

Adobe Experience Cloud Blog

JANUARY 6, 2014

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. More than 640 voters selected their favorite posts from eight key areas in sales and marketing,and four posts about marketing automation made it into the top 50. Here they are: 1.

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Marketing Automation Services Marketing Automation Automation Enterprise Management 48

Adobe Experience Cloud Blog

JANUARY 6, 2014

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. More than 640 voters selected their favorite posts from eight key areas in sales and marketing,and four posts about marketing automation made it into the top 50. Here they are: 1.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Enterprise Management 48

Crimson Marketing

JULY 21, 2015

If you are the head of a marketing organization, you always have more tasks than time. So how do you take the most important marketing objectives of the company, prioritize them, organize a team and make sure that goals are met? He ought to know how to get more done in less time—he’s also VP of Products at Mobile Iron.

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Enterprise Management Organization Marketing Management Product 100

The ROI Guy

JULY 9, 2013

To kick off 2013, Gartner predicted that the reigns on worldwide IT spending would loosen, forecasting an increase of 4.2% It will be some time before “Frugalnomics” gives way, where investments in the emerging three: mobility, cloud and big data “cross the chasm” to fuel the next big wave. in IT spend for the year. by mid-year).

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Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

JANUARY 8, 2013

Most of the true spending increases are focused on select strategic initiatives, especially in Enterprise Software, the Cloud, Mobile Computing and Big Data. Although I too am more optimistic about 2013 compared to last, there are clear and immediate challenges that deserve action regardless.

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Gartner Spending Marketing Proposals Terms and Conditions 40

Customer Experience Matrix

FEBRUARY 4, 2014

I’ve just published the latest edition of our B2B Marketing Automation Vendor Selection Tool (VEST), with updated entries on all your favorites and several new entries to boot. But those that did provide information showed great growth in 2013, in most cases over the 50% I had predicted. mid-market leadership may be up for grabs.

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Marketing Automation Services Enterprise Management Marketing Management Top of Funnel 120

Biznology

MAY 2, 2013

Those who had the opportunity to attend the 2013 IDC Directions conference saw IDC Senior Vice President & Chief Analyst, Frank Gens, talk about how business technology is migrating to the 3 rd Platform. He defined this 3 rd platform as the intersection of mobile, social, big data and cloud.

Peer-to-peer 80

Peer-to-peer Thought Leadership Social Networks SEM 80

Marketing Insider Group

NOVEMBER 19, 2014

” After 2013’s word of the year selfie , the 2014 word of the year is vape. So hearing about all this got me to thinking: What’s the content marketing word of the year? We all know Content Marketing is hot. Thought leadership. If you believe marketing has a marketing problem.

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Content Marketing B2B Thought Leadership Paid Search Agency Content 100

Marketing Insider Group

MARCH 5, 2013

In our last Future of Marketing interview, Scott Brinker riffed off the Marketing and Big Data idea by asking if the future of marketing was all about “ Big Testing? Today’s interview is with Telus Communication’s Social Media Marketing Manager Paula Cusati. Tell us about yourself?

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Creativity B2B Thought Leadership Work Management Paid Search Agency 100

Marketing Insider Group

JANUARY 26, 2015

In the last two weeks I’ve had about 10 people ask me “ what are the best marketing conferences? ” It must be that time of year when we start to plan out which marketing events we want to attend. I did a curated list of best marketing events in 2013 based on inputs from people I asked across a few social networks.

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Conference Planning Best Practices B2B Thought Leadership 100

Sprout Social

JUNE 17, 2019

Just as social has given rise to the likes of influencer marketing , there are opportunities across a wide variety of networks in which to build and enhance your personal brand. And, most importantly, it encourages accountability — which is important, considering that around half of marketers are making up their social media plans on the fly.

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Social Media Trends Personalization Brand Identity 111

Convince & Convert

APRIL 21, 2013

Marketing is Harder Than Ever. Successful marketing has never been more difficult, as consumers are adrift in a sea of invitation , with companies of every size, shape and description trying to reach them through an always-expanding nexus of media, both traditional and newfangled. Failed attempts at humor. Creating Youtility.

Television marketing 134

Television marketing Paid Search Agency Broadcasting Thought Leadership 134

LEADership

OCTOBER 2, 2015

Mobile e-commerce is a huge part of our lives now. Generally, when we talk about mobile e-commerce, the focus is on retail. The numbers for B2B e-commerce market may be a little bigger than you thought; it’s estimated to hit $780 billion this year, rising to $1.1 The money spent on mobile marketing has risen too.

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B2B Thought Leadership B2B Mobile Marketing Thought Leadership 40

Content Marketing Institute

FEBRUARY 5, 2019

But, more importantly from a content marketing perspective, each episode spoke volumes about the excitement and luxury of the BMW driving experience – without overtly mentioning anything about the brand or the vehicles themselves. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama.

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Paid Content Brand Identity Branding Top of Funnel 99

Adobe Experience Cloud Blog

OCTOBER 2, 2014

Author: Hassan Bawab Over the next five years, the mobile marketing boom will generate a stunning $400 billion return, according to a report by the Mobile Marketing Association (MMB). The generous $139 billion return enjoyed by the mobile marketing ecosystem is set to increase at an annual rate of approximately 52%.

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Practices SEO Best Practices Mobile Marketing 48

Marketing Insider Group

MARCH 7, 2013

In our last interview, Paula Cusati suggested that we will need the ability to adapt and be creative in the rapidly changing world of Future of Marketing. list (that focuses on potential customer’s brand) check out this list on technology marketing. I love the challenge of a new market and decoding the value to the consumer.

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Brand Identity Branding B2B Thought Leadership Blogger 100

Adobe Experience Cloud Blog

JANUARY 16, 2014

Author: Aine Dundas Last month, we published a list of 2014′s Must-Attend Marketing Events in the United States. Now, in response to overwhelming demand, we’ve prepared a list of international marketing events. Marketing advances quickly. Here are our top picks for international marketing events in 2014: February.

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B2B Thought Leadership Marketo Emarketing Mobile Advertising 48

Content Standard

JULY 13, 2016

Content marketing is typically thought of as how-to articles, listicles, or blog posts. But the rise of social media and mobile devices have shifted this somewhat. Instant Articles offer mobile users content from top publishers that loads up to 10 times faster. Putting the News in Content Marketing. Going In-House.

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Marketing & Strategy Thought Leadership Content Amazon 40

Adobe Experience Cloud Blog

NOVEMBER 23, 2015

From social, to search, to big data, the opportunities for marketers today are endless. Read on for 3 trending digital marketing strategies—plus 3 more that are on the horizon—and some tips on how you can increase your marketing ROI by incorporating them into your campaigns : 1. Mobile Video Advertising.

Trends 48

Trends Marketing & Strategy Marketing Strategy Mobile Advertising 48

Marketing Insider Group

JANUARY 6, 2020

Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There are literally dozens of marketing conferences coming up over the next 12 months in the US alone, not to mention the rest of the world (you can see my 2019 list to see how the selection compares with last year’s.).

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Conference Marketing AI Work Management Marketing Management 55

LEADership

OCTOBER 16, 2013

There is no getting away from the fact that social media must be part of your marketing mix, but how is social actually doing in delivering what your B2B organization needs – leads, conversions, customers and sales? Are you sure you are spending your marketing budget wisely if you have abandoned email for social media?

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Social Media Email Marketing Social Marketing Marketing Budget 40

Hubspot

JULY 7, 2017

It's becoming really important for marketers to use. In fact, 94% of marketers plan to add either YouTube or Facebook video to their content distribution efforts in the next 12 months. So not only have we hand-picked our favorite viral marketing videos below -- we’ve also explained what we believe makes them so effective.

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Viral Marketing Video Marketing Examples Planning 78

The ROI Guy

APRIL 8, 2014

increase from 2013 spending levels (and a 0.1% Examining their 2013 predictions, Gartner indicated IT spending would grow 4.2% When the dust settled on 2013, the IT spending growth was a mere 0.4%. According to Gartner, worldwide IT spending is on pace to reach $3.8 trillion in 2014, a 3.2% for the year.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

JANUARY 16, 2014

Examining their 2013 predictions, Gartner indicated IT spending would rise 4.2% When the dust settled on 2013, the IT spending growth was a mere 0.4%. Looking back at the reasons for the forecast shortfalls, Gartner indicates economic headwinds, a shift from land-lines to mobile, even blaming exchange rate fluctuations.

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Gartner Forecasting Spending Marketing Proposals 40

Adobe Experience Cloud Blog

NOVEMBER 20, 2013

Dreamforce 2013, the largest vendor-led technology conference in history, is in full swing: 120,000 registrants+, 350 exhibitors, A-list celebrities around every corner, and so much swag they had to provide conference goers with extra backpacks. .” Mobile first, not design first. Leadership is listening. Salesforce.com'

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Salesforce.com Marketing Automation Services Thought Leadership Conference 48

Adobe Experience Cloud Blog

MAY 23, 2014

As an occasional flyer on airline RyanAir, I’d received a marketing email with this simple headline: “We’re Changing”. Indeed, a few Google searches will reveal many examples of their marketing antics over the years – and a barrage of customer complaints. The Marketing U-Turn. Author: Aine Dundas I was stumped.

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Multi-Channel Cross-Selling Allocation Marketing Automation Services 48

LEADership

NOVEMBER 27, 2013

which is based on their 2013 State of B2B Procurement Study. I’m not sure if you viewed it already, but I thought this was worth sharing now; after all, B2B marketers must always remember to reflect on the profiles of their prospects and buyers. appeared first on LEADership. Which category does your B2B buyer fall into?

B2B Thought Leadership 40

B2B Thought Leadership B2B Amazon Thought Leadership 40

Adobe Experience Cloud Blog

JUNE 11, 2014

Author: Mike Stocker Today, the needs of all marketers are converging, creating a common set of goals. As marketers, we now strive to: Build deep, enduring relationships with our customers at an individual, personalized level. This movie predicted that, 50 years from now , personalized, 1:1 marketing would be the status quo.

Marketing Automation Services 48

Marketing Automation Services Work Management Mobile Advertising Acquisitions 48

LEADership

SEPTEMBER 15, 2015

CMO Spotlight: Philip Clement, Global Chief Marketing and Communications Officer, Aon . In April 2013, Aon signed a $240 million sponsorship of Manchester United for an 8-year period. It is common to see consumer brands roll out marketing campaigns to be seen and heard everywhere. How do you create this value?

B2B Thought Leadership 40

B2B Thought Leadership Brand Identity Branding P2P 40

Porch Group Media

NOVEMBER 10, 2020

Watch this discussion on the Customer Data Platform market, from the V12 Next Best Action thought leadership forum. We’re going to get a broad variety of intel and insight on the Customer Data Platform market with the inventor of the CDP market, David Raab, who’s head of the CDP Institute.

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Marketing Automation Services Enterprise Management Work Management Marketing Management 52

The ROI Guy

NOVEMBER 10, 2014

Moreover, a major "sea change" has occurred in technology spending and purchase decision-making - with significant implications for your organizations sales and marketing strategy. More importantly, you need to take Frugalnomics into account as you evolve your sales and marketing strategies and investments to meet the challenge.

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Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

APRIL 14, 2015

We think there is a more systemic issue in the predictions: a major "sea change" in technology spending and purchase decision-making – one that could put a significant chill in your organizations‘ sales and marketing strategy. Frugalnomics in Effect So what are the real reasons behind the continued slow growth? 3) Central IT Irrelevant?

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Gartner Forecasting Planning Marketing Proposals 40

Adobe Experience Cloud Blog

MARCH 28, 2014

A conference isn’t just a place to network – it can also be a place to kick off important internal initiatives, shop around for new vendors, and extend the functionality of your current marketing solutions. New to Marketing Automation: A Broad Approach. How can various marketing solutions work together to achieve separate goals?

Work Management 48

Work Management Planning Marketing Management Marketing Automation Services 48

Adobe Experience Cloud Blog

APRIL 15, 2014

If you look at how the phrase “big data” is trending on Google Trends , you can see that the term took a huge leap between 2012 and 2013, and has been rising ever since. But before marketers get overly concerned with BIG data, I’d like to see more companies do something interesting with, well, data. Modern Marketing'

Buzz 48

Buzz Multi-Channel Thought Leadership SMS 48

Hubspot

DECEMBER 23, 2012

Happy Holidays, marketers! :-). We know many of you are off having a jolly ol' time rockin' around the Christmas tree, but we also don't want you to fall behind on your marketing news of the week! It's time to deck the halls with the top marketing stories of the week. These new terms will take effect on January 19, 2013.

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Privacy Policies Paid Content Privacy Mobile Advertising 28