KoMarketing Associates

DECEMBER 30, 2013

2013 was a successful year for KoMarketing. The beginning of 2013 saw us performing significant program work for clients in Europe. The beginning of 2013 saw us performing significant program work for clients in Europe. All of our clients and prospects know the importance content plays in our B2B online marketing initiatives.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

Biznology

DECEMBER 26, 2012

I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013. My topics include Facebook, content marketing, personal branding, and data hygiene—certainly an eclectic mix. Years ago, I would have advised them to ignore FB and focus on more targeted social networks.

B2B Marketing 80

B2B Marketing Data Hygiene Planning Paid Search Agency 80

Biznology

MAY 19, 2014

59% of marketers agree SEO has the biggest effect on lead generation. 22% say social media. Social Media Marketing refers to the process of gaining website traffic or attention on social media sites in the same way. In both cases, traffic comes from earned media as opposed to paid media.

Social Media 80

Social Media SEO Media Youtube 80

Sprout Social

NOVEMBER 15, 2016

Once thought of as just a passing fad, social media has had a tremendous impact on business over the past decade. Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. Developing a Social Media Strategy.

Social Media 94

Social Media Media Business Social Networks 94

Brandwatch Marketing

JULY 4, 2022

Instagram has been expanding its marketing options for some time, and accordingly the number of brands marketing on Instagram has grown from 11.5% in 2013 to 32.3% Quintly is a dashboard tool that covers several social networks. Having said that, the average internet user has 5.54 social media accounts.

Analytics 95

Analytics Tools Best Practices Tagging 95

Brandwatch Marketing

JANUARY 7, 2019

The network was bought by Facebook on 9 April 2012, for $1 billion. Instagram introduced advertising for select brands in October 2013 , but didn’t open up advertising for all until September 2015. Over 60% of users log in daily , making it the second most engaged network after Facebook. Instagram Marketing Statistics.

Statistics 111

Statistics Mobile Advertising Stats Social Networks 111

EMagine B2B Blog

DECEMBER 22, 2014

When it comes to social media, things move pretty fast. With the recent news that Instagram has surpassed Twitter in active users, it is time to take a look at the most important social media statistics of the year and draw some conclusions on what they mean for B2B in 2015. billion in 2013. Marketing Land ).

Social Media 40

Social Media Statistics Media Youtube 40

Onalytica B2B

SEPTEMBER 16, 2015

The use of the internet used to be a privilege; today – with smartphones, tablets, laptops and their multiple device variants – we find ourselves constantly submerged in the world of technology without even trying. The evolution of technology has allowed social media to evolve in parallel.

Social Media 50

Social Media Social Marketing Work Management Marketing Management 50

Biznology

AUGUST 13, 2013

Social media marketing and digital PR consultants spend too much time paddling and not enough time surfing. Let me explain: it’s my opinion that social media and digital marketing strategists spend so much time paddling ahead of the breaking wave that they never benefit from the ride. Be careful!

Social Media 80

Social Media Media First-Mover Advantage PR 80

Martech Advisor

MARCH 30, 2020

But how does viral marketing work? Before we begin, let's first understand what viral marketing is. Similarly, in the digital world, especially in the era of social media, content like video, memes, images, music, advertising campaigns, open letters, etc. The Science of Viral Marketing – ForEntrepreneurs.

Viral Marketing 89

Viral Marketing Advertising Agencies Paid Search Agency User-Generated Content 89

Webbiquity

APRIL 16, 2014

According to CNN , “Americans used smartphone and tablet apps more than PCs to access the Internet (in January 2014) — the first time that has ever happened.” How large is the mobile share of social network traffic? Blackberry now accounts for just 3% of the market. ( Heidi Cohen ). Marketers spent $4.4

Mobile Marketing 100

Mobile Marketing Statistics Mobile Advertising Planning 100

Biznology

OCTOBER 5, 2011

In no way that’s a good indicator of what 2012 or 2013 will look like. Analyzing the current landscape and the evolution of information markets by borrowing from a product life cycle framework may assist in developing some educated guesses about what the future may bring. The social media role, so far. Distributing.

Social Media 80

Social Media Media Web 2.0 Distribution 80

KoMarketing Associates

NOVEMBER 14, 2017

There are quite a few social networks in China and many western B2B marketers have heard about WeChat, Weibo , or even QQ, but we expect very few know about Zhihu. However, as a growing social platform, it should not be overlooked. Most questions are about internet solutions, computer languages, or firewalls.

B2B Marketing 120

B2B Marketing B2B Thought Leadership B2B Paid Search Agency 120

Convince & Convert

NOVEMBER 15, 2013

This week: From ExactTarget , a free set of case studies called The Power of Digital Marketing. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. ad spending is in Internet.

Paid Search Agency 138

Paid Search Agency Advertising Agencies Multi-Channel Television marketing 138

Hubspot

JULY 8, 2014

Businesses continue to integrate social media into their marketing efforts at an impressive rate and many report that they have used social media to get more brand interactions, contacts, and new customers. Who is using social media? Which social networks do people use -- and how do they use them?

Social Media 28

Social Media Media Stats Social Networks 28

Exo B2B

OCTOBER 16, 2020

This time around we decided to change our formula and are presenting our Top 20 of 2020 in marketing expertise early this fall. The context is no longer the same for marketing expertise. Who in the field of marketing and B2B has been able to get out of the social magma while being confined? Influencer or expert?

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Biznology

MAY 2, 2013

Those who had the opportunity to attend the 2013 IDC Directions conference saw IDC Senior Vice President & Chief Analyst, Frank Gens, talk about how business technology is migrating to the 3 rd Platform. He defined this 3 rd platform as the intersection of mobile, social, big data and cloud.

Peer-to-peer 80

Peer-to-peer Thought Leadership Social Networks SEM 80

Martech Advisor

MARCH 6, 2020

Zoe Dowling, SVP Research, FocusVision in this article talks about how short-form video platforms permeate the mainstream, and why marketers need to adjust their strategies. If you’re a Millennial, you may remember Vine—the platform that started it all in 2013. The TikTok Viral. billion downloads.

Video Marketing 71

Video Marketing Mobile Advertising Emarketing Youtube 71

Marketing Insider Group

OCTOBER 9, 2013

Massive changes brought on by the internet, social media and mobile technologies are transforming business models faster than our ability to keep up. By the end of 2013, there will be more mobile-connected devices than there are people on earth. Content on the internet tripled between 2010 and 2013.

Enterprise Management 100

Enterprise Management Business Work Management Click Rate 100

Brandwatch Marketing

FEBRUARY 15, 2019

Instagram has been expanding its marketing options for some time, and accordingly the number of brands marketing on Instagram has grown from 11.5% in 2013 to 32.3% Quintly is a dashboard tool that covers several social networks. Having said that, the average internet user has 5.54 social media accounts.

Analytics 85

Analytics Tools Best Practices Tagging 85

Exo B2B

APRIL 11, 2019

We’re returning to a familiar theme just as Spring arrives: our top 30 marketing influencers for 2019. When we did that in March last year, the blogpost was very successful and didn’t go unnoticed on social networks. With great enthusiasm, we’ve scouted blogs on B2C and B2B marketing sites. The Annual List.

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

Hubspot

APRIL 30, 2013

At some point or another, we’ve all heard people spout off about the “death” of social media. One day someone announces a boycott of Facebook, Twitter, or Pinterest -- the next day, the social network is growing exponentially. So how should you, as a savvy inbound marketer , make sense of it all?

Stats 28

Stats Social Media Social Marketing Media 28

Biznology

JANUARY 5, 2016

In 2013, Congress passed legislation that effectively ended the ban on Radio Free Europe and Voice of America broadcasting within the U.S., 76engage, an online public participation platform, 76insights, an analytics tool focusing on the resonance of social objects and gestures, and. Will this help or hinder the growth of the category?

Work Management 80

Work Management Marketing Management Skype Public Relations 80

Customer Experience Matrix

SEPTEMBER 3, 2009

Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Many are contradictory, but it's clear that marketers need to invest in social media, which might eventually replace search as the primary way that customers find them.

Spending 120

Spending Media Mobile Advertising Forrester 120

Webbiquity

AUGUST 26, 2014

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? How can the respective histories and behaviors of these two companies inform the best practices for B2B marketers? My answer is certainly–yes!

Paid Search Agency 100

Paid Search Agency Ads B2B B2B Thought Leadership 100

Content Standard

FEBRUARY 4, 2015

Fifty-two percent of online adults use two or more social media sites, with Facebook still leading the pack in both use and engagement. Multi-platform usership seems to be the overarching theme, because social media usership increased across the board. Advertisers are expected to spend upward of $7.8

Social Media 40

Social Media Internet Marketing Facebook Linkedin 40

Hubspot

MARCH 26, 2015

Below, we’ve rounded up what the top four social media platforms can offer you, your brand, and your customers when it comes to social commerce. Why: Twitter has a low conversion rate in comparison to other social networks (0.22%), but yields a decent AOV rounding out at $70. Social Media Ecommerce'

Social Networks 28

Social Networks eCommerce Conversion Rate Click Rate 28

SmartBug Media

MARCH 19, 2020

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Calls to action are essential to any marketing endeavor, including video. Determine Your Goal.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Webbiquity

APRIL 14, 2014

“Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. No, not that.)

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Hubspot

JUNE 14, 2013

Lots of things have happened on the internet in the past 24 hours, so I’m here to boil it down to just a few things you need to know to rock your job today. Though it’s kind of disappointing to hear that he doesn’t run the page himself, it’s not really too different from companies hiring social media managers to run their Facebook Pages.

RSS 28

RSS API Aggregators Facebook 28

Content Standard

JULY 13, 2016

Pew Research Center found that 62 percent of US adults get news on social media , and 18 percent do so often. That’s a big bump from 2012, when 49 percent of adults said they received news from social media. Content marketing is typically thought of as how-to articles, listicles, or blog posts.

Marketing & Strategy 40

Marketing & Strategy Thought Leadership Content Amazon 40

Biznology

JANUARY 29, 2013

People are spending the money and devoting the resources required to create compelling and engaging social media posts, not only just on Facebook but also on LinkedIn , Twitter , Pinterest , and even Google+. Be the catalyst of your natural social media success. All that is required is some basic prospecting.

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

Vidyard

SEPTEMBER 24, 2014

Mobile created a monster; a multi-screen, multi-channel consumer that can make marketing analytics a nightmare. At any given moment this new breed of customer has the world at their fingertips with instant access to internet, email, social media, video, search, apps, and so much more all on a tiny handheld device.

Multi-Channel 51

Multi-Channel Paid Content Multi-Touch Attribution Advertising Channels 51

Hubspot

OCTOBER 9, 2015

One of the most exciting things about the internet is the pace at which innovation happens. The story is no different when it comes to marketing on the internet. billion in 2013. Social sharing has the potential to dramatically increase the reach of your important posts. Or that Instagram is only five years old?

Paid Content 28

Paid Content Paid Search Agency Mobile Advertising Ad Exchange 28

Hubspot

DECEMBER 9, 2012

So take a breather from the crowds of frantic, moody holiday shoppers and looming shipping deadlines, and get caught up with some great marketing stories you might have missed this week, including a social networking soap opera (that image starting to make a little more sense now?),

Twitter 28

Twitter Planning Marketing Management Template 28

Hubspot

OCTOBER 16, 2015

With over two billion people using the internet worldwide, 144 billion emails being sent each day, and the average user spending 3.2 hours a day on social networking sites, it should come as no surprise that technology is beginning to change the way we behave. You check your phone, but there's nothing there. False alarm.

Television marketing 28

Television marketing Peer-to-peer Case Studies Internet Marketing 28

Paul Gillin

MARCH 8, 2013

Top Internet And Marketing Blogs To Follow. SearchCap: The Day In Search, March 6, 2013. Thanks to Mike Moran , HubSpot and McDougall Interactive for permitting me to steal from them. Search Essentials – What You MUST Know from Paul Gillin. Related articles.

Video Marketing 50

Video Marketing Hubspot Mobile Marketing SEO 50