Webbiquity

DECEMBER 11, 2013

“If your goal is to create content that can drive leads or sales, it doesn’t make sense to create content that is too broad or targets large audiences with only cursory interest in what you are selling. 2: 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014).

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

Marketing Insider Group

MARCH 9, 2020

With today’s analytics programs available on both Google and most social media platforms, you can even identify new market segments to target. We use contextual targeting that generates CPCs that are 10x lower than most paid social. Let’s say that during your audit, you discover a post you wrote back in 2013.

Marketing Budget Creation 267

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 267

Liveintent

AUGUST 19, 2021

To continue delivering relevant, personalized experiences, advertisers will need to lean on their first-party data to enable customer relationship retargeting (CRM retargeting) and engage existing and prospective customers. First-party data is information that a brand collects directly from its customers. What is first-party data?

CRM 127

CRM Funnel Advertising Landing Pages Privacy 127

Schubert B2B

FEBRUARY 18, 2022

On Christmas Day in 2013, Google reported for the first time that searches from mobile exceeded that of desktop. Do you have a clear target audience? Keywords are words and phrases that are relevant to your business. So, they were a main driver in pushing us towards a mobile-first society. Perform a Competitor Analysis.

Google 127

Google Lead Scoring Lead Ranking Marketing Analytics Tools 127

seo.co

OCTOBER 4, 2021

If you’re looking for simple ways to get involved and strengthen your local relevance online, try some or all of these 15 actionable ideas: 1. First and foremost, use onsite title tags and metadescriptions to maximize your geographical relevance. Create location-relevant blog posts. Just make sure your release is newsworthy.

SEO 98

SEO Ideal Customer Profiles Communities Press 98

Valasys

APRIL 13, 2021

Real-time data will be used to understand the buyers’ behaviors and the integration will not only combine target accounts but will also deliver contextual buying journeys at scale to the key decision-makers of those accounts based on the intent, stage, industry, use case, and other parameters.

Advertising Agencies 52

Advertising Agencies Marketing AI Account Based Marketing Digital Transformation 52

seo.co

DECEMBER 19, 2021

The search engines determine this by looking at the words in an article and deciding how relevant they are to each other. It picks out the words and phrases with the highest keyword density and uses those to determine what the article is about (in essence, the article is assigned a “relevancy score”). Hummingbird (2013).

Optimization 115

Optimization Keywords SERP SEO 115

Liveintent

SEPTEMBER 6, 2022

And he got candid about everything from privacy concerns and regrets to data protection and the importance of first-party targeting. He made them to help individual websites better remember their visitors — like if they had items in their shopping carts — but they weren’t meant to track and target customers with ads across the web.

Marketing Websites 62

Marketing Websites Privacy Ad Exchange Custom Publishing 62

markempa

JUNE 9, 2014

Tweet Content marketing can be an effective tactic for lead generation as customers look to your brand as an authority in the marketplace delivering relevant information that is useful to their needs. Develop a highly focused, targeted strategy. Move from generic to relevant messaging.

Lead Generation 120

Lead Generation Sales Qualified Leads Lead Gen Lead Scoring 120

Stevens & Tate

MAY 27, 2022

This means that creating YouTube videos is actually an excellent way to reach your target demographics. By 2013, there were already 39 million people 65 and older that were using Facebook, Twitter, and Skype. It can be used to help drive viewers to your website for more information. Seniors Are Social.

Youtube 95

Youtube Video Marketing Planning Advertising Agencies 95

Nuvi

MAY 24, 2022

Reputation prioritizes the transparency of the data it collects to fuel relevant experiences and is committed to safeguarding personal information as part of its company mission. SAN RAMON Calif.,

Enterprise Management 59

Enterprise Management Amazon Advertising Agencies Privacy 59

KoMarketing Associates

OCTOBER 11, 2018

SEO-focused blog content can pique your audiences’ interest; a gated whitepaper helps you capture their information; detailed product collateral will help you close the sale. In addition, your site will tell a more cohesive story if brand and product information is up-to-date. Are there any that are are no longer relevant?

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

KoMarketing Associates

JULY 1, 2014

Therefore, backlinks might not always satisfy the reason a piece of content is relevant to a particular search query. Created: May 29, 2013. Profile page information is too volatile to be trusted for ongoing rank relevance. In this video, Cutts avoids the statement / assumption that social signals impact search relevance.

Link Building 120

Link Building Paid Content Google Advertorials 120

SocialPilot

MARCH 12, 2024

In this blog, not only are we going to tell you what a perfect integrated marketing campaign should look like, but also provide relevant examples to illustrate the point further. Wells Fargo used its integrated marketing platforms to create a well-optimized campaign to appeal to its target demographic.

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Tiecas

MARCH 21, 2024

Engineers and technical buyers are empowered by ready access to information and prefer to do their own extensive research before engaging with suppliers. Engineers are Skeptical: Don’t mistake their thirst for information as a love for more marketing fluff. By the way, I published that post in 2013, and it is still pulling in traffic.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Hubspot

MAY 21, 2020

When Larry Drebes, CEO of Janrain, set out to study online consumer experiences earlier this summer, he knew that relevant content would be at the forefront of consumer minds. These results [indicate] that consumers have reached the tipping point when it comes to being shown content that isn’t relevant to them,” Drebes explained.

Personalization 101

Personalization Paid Search Agency Ad Exchange Marketing & Strategy 101

Digilant

AUGUST 30, 2023

All these actions provide ample opportunities for brands to create relevant and memorable interactions. Sixty-nine percent of viewers used a second screen — typically a mobile device or laptop — to find more information about a product or service after seeing an ad. Think back to the 2013 Super Bowl.

Advertisements 59

Advertisements Advertising Trends Broadcasting 59

Hinge Marketing

OCTOBER 26, 2020

The original study was published in 2013 and provided the first comprehensive look at the differing perspectives of buyers and sellers throughout the entire professional services buyers’ journey. It is hard to be relevant to buyer concerns if you do not understand what they are. About the Study . No longer.

Buyer's Journey 118

Buyer's Journey Studies Consulting Webinar Metrics 118

KoMarketing Associates

JANUARY 21, 2014

of all online ad revenue in 2013 ($3.17 Similar to Facebook, Twitter offers companies the ability to promote a tweet and target it towards keywords, interests or specific followers. By simply clicking a button, users can sign up for an offer, using their Twitter credentials, without filling out any information. StumbleUpon.

Paid Content 120

Paid Content Social Media Paid Search Agency Facebook 120

Buffer

MARCH 10, 2022

When I started selling candles on Etsy in 2013, I thought it would be a fun hobby on the side of my work as a graphic designer. But if it’s an informed risk (i.e., Even once we were selling in major retailers, I did a huge rebrand because I noticed the market was going in a different direction and wanted to stay relevant.

Small Business Marketing 85

Small Business Marketing Business Trade Show Fulfillment 85

Hubspot

DECEMBER 4, 2012

2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. We've compiled some of our most insightful predictions -- backed by several industry experts and thought leaders -- into our new guide, 20 Marketing Trends and Predictions for 2013 & Beyond.

Work Management 28

Work Management Marketing Management Marketing Automation Services Paid Search Agency 28

Adobe Experience Cloud Blog

OCTOBER 12, 2017

Relevant, Engaging Subject Lines. Let’s recap what a good cart abandonment email will have: A relevant, engaging subject line. A third-generation family-owned wine merchant, mostly focused on offline retail, Zachys Wine & Liquor started to shift to e-commerce in 2013. According to Ometria, around 44.1% Success Stories.

Cross-Selling 174

Cross-Selling Privacy Policies B2B Thought Leadership Open Rate 174

ClearVoice

MARCH 12, 2021

Beacon marketing is the use of small devices (known as beacons) to target customers exactly where they are, with offers that meet their needs. Think of it as having a relevant conversation with each customer, based on their behavior. For example, Target and the Mall of America inform shoppers exactly where an item can be found.

Merchandising 52

Merchandising Paid Search Agency Marketing Click Rate 52

Buzz Marketing for Technology

OCTOBER 18, 2013

By providing personalized, relevant and unique content in line with consumers’ likes and dislikes, purchase behaviors and demographic profiles, they’ll increase eyeballs to their online or mobile sites, boost traffic and, most important, drive short-term and long-term sales. Be relevant, unique and indispensable. Overall, U.S.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

seo.co

FEBRUARY 10, 2021

It’s possible to mitigate the threat of competition with strategies like targeting a different audience, optimizing for long-tail keywords, and focusing on a unique niche. And you’ll get a chance to persuade your target market not to go with this competitor. How to Choose a Brand Jacking Target. It’s multiple advantages in one.

Loyalty 116

Loyalty Brand Identity Branding SERP 116

Televerde

FEBRUARY 1, 2021

Customize the experience: One-size-fits-all marketing is no longer relevant—you need to create personalized experiences throughout each channel and experience. Focus on education: Arm your customers with the product education and information they need to make informed purchase decisions.

Examples 97

Examples Word of Mouth Brand Identity Branding 97

Valasys

MARCH 13, 2023

These emails guide customers through the sales funnel, providing them with tailored information and incentives to increase their likelihood of making a purchase. Gleanster’s “Q3 2013) These leads tend to make larger purchases than non- nurtured leads , resulting in increased revenue. Another example is a welcome email.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Email Marketing Automation 52

ANNUITAS

MARCH 26, 2013

A: Content marketing is the creation of valuable, compelling and relevant content, developed consistently, to create a positive customer action. A: Just a few years ago, there were only a few channels available where consumers could get their information. Q: What are you most looking forward to for Content Marketing World 2013?

Enterprise Management 100

Enterprise Management Content Marketing Advertising Agencies Work Management 100

Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? That''s why it''s important to not only analyze your own marketing data, but to understand what occurred in the marketing industry in 2013 as a whole. So, we pulled the top two or three updates to your favorite social networks from 2013 and what they mean for marketers everywhere.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Buzz Marketing for Technology

OCTOBER 25, 2013

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. All of these questions need to be asked when a brand is looking to optimize their site to be as informative, relevant and easy to use on mobile devices. 10 Ecommerce Predictions for 2013 2013 just might be the year we see a real.

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

B2B Marketing Traction

APRIL 28, 2014

They may view social media as a business to consumer (B2C) activity or they think that their target audience isn’t on social media. Content marketing includes writing blog posts and posting article and other links relevant to what your business does and that helps your target audiences. Here is why they are wrong.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

Convince & Convert

APRIL 21, 2013

This kind of truly, useful marketing (which I call “Youtility” in my forthcoming new book) is all about hyper-relevance and communicating to customers in context. It’s a marketing framework for the age of information overload. Talking Youtility at Smarter Commerce Global Summit.

Television marketing 134

Television marketing Paid Search Agency Broadcasting Thought Leadership 134

KoMarketing Associates

JULY 11, 2013

But once B2B buyers make a decision to purchase from a vendor, or get more information, they still need to contact that vendor in some manner. I would assume that most B2B buyers are looking for further support, via company information, that their decision to explore solutions from the organization in question is a good decision.

Organization 120

Organization B2B Thought Leadership Work Management Marketing Management 120

Hubspot

DECEMBER 31, 2012

This is your chance to reboot and decide what changes you'll make in 2013. We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. It’s worth the investment to take some time to figure out what will be different for you and your marketing in 2013. Not too shabby!)

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Brightedge

JUNE 16, 2022

It applies globally to all regions and languages and targets the full range of content types. If you publish FAQs on pages, ensure that you’re using the relevant schema markup to enhance your chances of better visibility. On June 9th, the rollout was confirmed as complete. So what do we know?

SEO 52

SEO FAQ Lead Scoring Lead Ranking 52

Brightedge

JUNE 16, 2022

It applies globally to all regions and languages and targets the full range of content types. If you publish FAQs on pages, ensure that you’re using the relevant schema markup to enhance your chances of better visibility. On June 9th, the rollout was confirmed as complete. So what do we know?

SEO 52

SEO FAQ Lead Scoring Lead Ranking 52

KoMarketing Associates

DECEMBER 27, 2012

Wishing you and your teams the best in 2013! It’s such a cool way to look at Twitter accounts and figure out how to really target the right people. You can see more of the posts, articles, and information Casie likes on Twitter , LinkedIn , and Google+ and read her blog posts here. Casie Gillette. Mike Pickowicz.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120