Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? That''s why it''s important to not only analyze your own marketing data, but to understand what occurred in the marketing industry in 2013 as a whole. So, we pulled the top two or three updates to your favorite social networks from 2013 and what they mean for marketers everywhere.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

PureB2B

JANUARY 23, 2017

It’s a strategy that allows you to reach out to your prospects on a more personal level with relevant content. Furthermore, a study by Custora found that customer acquisition through email quadrupled from 2009 to 2013, with the 2009 benchmark set at 7%. Image Source: HubSpot ). Image Source: Hubspot ).

Email Marketing 106

Email Marketing Planning Brand Identity Branding 106

Valasys

MARCH 13, 2023

Gleanster’s “Q3 2013) These leads tend to make larger purchases than non- nurtured leads , resulting in increased revenue. Improved customer experience: Email marketing automation can enhance the customer experience by sending relevant and timely messages to customers. higher and click-through rates 100.9%

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Email Marketing Automation 52

Optinmonster

JANUARY 13, 2020

Quick Note: Even though this editorial calendar example comes from 2013, its core principles are still just as relevant today. Though there are many ways to create an editorial calendar, today we’ll be using HubSpot , a killer Customer Relationship Management (CRM) software that helps with marketing, sales, and team collaboration.

Conversion 97

Conversion Youtube Hubspot Planning 97

Hubspot

AUGUST 21, 2013

We founded HubSpot with a basic observation -- that people navigate to content, products, and companies they find interesting. We made a major stride last year when HubSpot introduced the first version of its Inbound Database, which included detailed contact profiles. The Inbound Database is the class historian of HubSpot.

Inbound Marketing 28

Inbound Marketing Hubspot Enterprise Management Work Management 28

Hubspot

APRIL 23, 2020

The importance and relevance of each may vary depending on your website redesign goals, but it’s helpful to pull each metric before you dive into your redesign. A pioneer in inbound marketing, HubSpot aims to help its customers make marketing that people actually love. Number of visits, visitors, and unique visitors. Much clearer!

CMS Development 100

CMS Development Marketing Websites Work Management Ad Building 100

Customer Experience Matrix

OCTOBER 20, 2016

How it works is this: Hull has connectors for major customer-facing SaaS systems, such as Salesforce , Optimizely , HubSpot , Mailchimp , Facebook custom audiences, Slack , and Zendesk. It was founded in 2013. is dealing with smaller businesses, where replicating all the relevant data is not a huge burden.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

The Lead Agency

AUGUST 6, 2018

According to research at HubSpot , ‘86% of business professionals prefer to use email when communicating for business purposes.’. Segmentation of your audience allows you to better target your customers and provide more personalised and relevant messaging for your campaign. The more you segment, the more relevant your messaging can be.

Email Marketing 83

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 83

Tiecas

MARCH 21, 2024

By the way, I published that post in 2013, and it is still pulling in traffic. Here are a few key trends that will shape the strategies of tomorrow’s successful industrial and manufacturing marketers: Trend 1: Personalization Gets Smarter B2B industrial buyers demand relevant, tailored experiences.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

SmartBug Media

AUGUST 19, 2019

69% more internet users used an ad blocking solution in 2014 than in 2013; as of the end of 2018, adblocking software has roughly 200 million daily active users. If you’re using HubSpot, this responsive feature is built into the lead flows tool. So what data is out there? How do users really feel about ads?

Paid Content 91

Paid Content Ads Mobile Advertising Clickthrough 91

PureB2B

JANUARY 23, 2017

It’s a strategy that allows you to reach out to your prospects on a more personal level with relevant content. Furthermore, a study by Custora found that customer acquisition through email quadrupled from 2009 to 2013, with the 2009 benchmark set at 7%. Image Source: HubSpot ). Image Source: Hubspot ).

Email Marketing 62

Email Marketing Brand Identity Branding Planning 62

SmartBug Media

MARCH 19, 2020

To benefit from video, your marketing strategy needs to be built around goals that are SMART: specific, measurable, achievable, relevant, and time-sensitive. Relevant: Does the goal align with your organization’s larger goals? This post was originally published in September 2013 and has been updated.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Hubspot

APRIL 21, 2015

According to OOYALA’s Global Video Index , time spent watching video on mobile devices increased 160% year over year in Q4 2013. hours in 2013. It's obvious that live video streaming is here to stay, and marketers will need to get on board if they want to stay relevant. That's huge!

Video Marketing 28

Video Marketing Mobile Marketing Hubspot Paid Search Agency 28

Strategic-IC

FEBRUARY 20, 2018

A 2013 GE case study on Sponsored InMails suggests some very positive campaign outcomes, especially open rates which reached 13%. Make sure promoted content remains relevant! Light social selling interactions (liking, retweeting, favoriting) are considered to be less creepy than more in-depth interactions (commenting, messaging).

Account Based Marketing 48

Account Based Marketing Linkedin Planning Paid Search Agency 48

Hubspot

SEPTEMBER 25, 2015

At HubSpot, we held onto this notion for a while. Thanks to ad exchanges and real-time bidding, advertisers can choose to bid only on ad space that is relevant to them, based on the targeting criteria of the audience. Display ad viewability rates did not budge between 2013 and 2014. But then things started to change.

Paid Content 28

Paid Content Advertising Agencies Display Stats 28

Hubspot

JANUARY 4, 2021

After the 2013 Hummingbird update , the search engine's algorithm considers overall meaning — it realizes a page is more than the sum of its keywords. Search engines use this metric to judge the relevance of a page to a user's query. During this phase, keywords and phrases needed to appear naturally. Dwell Time.

Lead Scoring 101

Lead Scoring Lead Ranking Dwell SEO 101

Hubspot

AUGUST 8, 2013

According to HubSpot , 36% of all marketers have found a customer (or vice versa) via Twitter in 2013. Gabrielle Zigi (@zigisitch) June 7, 2013. Pepperidge Farm (@PepperidgeFarm) June 3, 2013. Papa Ginos (@PapaGinos) June 26, 2013. Domino''s Pizza (@dominos) June 14, 2013. Don’t tweet politics or religion.

Twitter 28

Twitter Curation Social Media Hubspot 28

Hubspot

MARCH 14, 2017

We looked at the 100 most-visited pages on our website between 2013 and 2016 to compare the average of the total time spent on pages with video versus those without. If your video is long enough and it makes sense to break it up into separate sections, add Chapters to help your viewers navigate to the information most relevant to them.

Marketing Automation Services 89

Marketing Automation Services Top of Funnel Click Rate Budget Programs 89

Hubspot

FEBRUARY 24, 2020

Meanwhile, Safari and Firefox, which have blocked third-party cookies since 2013 , come in a distant second and third place, respectively. In late 2019, Google Chrome made up more than 56% of the web browser market. Chrome also accounts for more than half of all global web traffic. Source: Statista. What to Do Next. Don't panic.

Work Management 101

Work Management Marketing Management Paid Search Agency Advertising Agencies 101

Buffer

NOVEMBER 1, 2018

HubSpot, 120,000 followers, generates one to three thousand views (about two percent of their followers). And it has been showing a general upward trend since 2013. This reduces the likelihood of someone searching for a topic relevant to our brand and finding our videos. And there are statistics to back this up. It’s different.

Small Business Marketing 103

Small Business Marketing Verticals Business Social Media 103

Hubspot

SEPTEMBER 19, 2018

Amazon's Jeff Bezos bought the Washington Post in 2013, and Steve Jobs' wife Laurene Powell Jobs accepted a majority stake in The Atlantic just last year. 4/ So, we're working on providing you with an easily accessible way to switch between a timeline of Tweets that are most relevant for you and a timeline of the latest Tweets.

Facebook 69

Facebook Amazon Lead Scoring Lead Ranking 69

Hubspot

FEBRUARY 23, 2016

Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. Create a new blog section on the HubSpot platform with blog posts catered to those buyer personas.

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

Hubspot

JANUARY 9, 2014

You''ll find help with this structuring below, where I''ve outlined numerous steps we take when planning our own campaigns at HubSpot. Aim to create what marketers call SMART goals -- specific, measurable, attainable, relevant, and timebound. Here are a couple of examples of HubSpot’s goals from a recent product launch.

Planning 28

Planning Inbound Marketing Campaigns Paid Search Agency 28

Hubspot

JUNE 24, 2013

AOL Tries to Remain Relevant With New RSS Reader. Of course, savvy 12-year-olds could just pretend they are 13 and use the full app. I guess we''ll just have to wait and see what kids do with this new product. With Google Reader''s demise approaching on July 1st, companies everywhere are jumping in to try to replace it.

Digg 28

Digg Paid Search Agency Emarketing RSS 28

Hubspot

JULY 22, 2015

Looking at the chart below, you can see one of the websites that was submitted had an extremely sharp decline in traffic in January 2013. HubSpot customers can use the Keyword Tool do just that. If you use HubSpot, you can use the tool highlighted above to categorise your keywords. 2) How to Find Your Most Valuable Keywords.

Cost Per Click 28

Cost Per Click Traffic Marketing Websites CPC 28

Hubspot

JUNE 20, 2013

Now, on to other slightly more relevant marketing news. New gluten-free pastries from Dunks, Paula Dean admitting that "Of course" she uses the N-word, and Brad Pitt yodeling from the rooftops -- a ton of crazy stuff went down in the past 24 hours! But, let''s not get caught up in the fluff.

Television marketing 28

Television marketing Cable Transparency Twitter 28

Hubspot

SEPTEMBER 24, 2013

It’s 2013, and now, more than ever, the pressure on businesses to determine the exact value of social media marketing is high. 1) In terms of finding the right leads for HubSpot, the first thing I do is write down my top 3 or 4 keywords I care about. Well, social prospecting is a lot like Where’s Waldo? No, seriously. Let me explain.

Social Media 28

Social Media Long Tail Marketing Media Work Management 28

Hubspot

SEPTEMBER 29, 2014

Marketers personalize emails to provide recipients more relevant content. Visitors want to see information that''s relevant to them, not a generic audience. Visitors want to see information that''s relevant to them, not a generic audience. But there''s a fine line between providing information that''s helpful and relevant.

Personalization 28

Personalization Marketing Qualified Leads Lead Ranking Mobile Marketing 28

Hubspot

DECEMBER 9, 2012

a new feature launch, and tips for planning your marketing in 2013. Template: Determine Your 2013 Marketing Goals. have you planned and set your marketing goals for 2013 yet? Download your 2013 Marketing Goals Template here. Download your 2013 Marketing Goals Template here. The new year is sneaking up on us.

Twitter 28

Twitter Planning Marketing Management Template 28

Hubspot

JULY 1, 2013

The key is dissecting the Twitterverse into specific segments that are most relevant to your business and using your marketing data to create those groups. We''ll describe how a marketer can implement each tip, as well as how a current HubSpot customer could do it using our new social media monitoring tool, Social Inbox.

Twitter 28

Twitter Lead Scoring Lead Ranking Tips 28

Hubspot

MARCH 6, 2014

But over here at HubSpot, we''re just excited to see mainstream, enterprise-level adoption of the concepts we’ve been championing for the past eight years. Certainly, Wall Street’s eyes will be on Oracle in March when they report their Q3 FY14 earnings after a less-than-perfect 2013.

Eloqua 28

Eloqua Cold Calling Training Demand Generation Agencies 28

Hubspot

APRIL 6, 2015

Before I get started, if you''d like to learn in detail about some of the most impactful CRO hacks out there, then click here to register for a webinar this Thursday, April 9, 2015 as part of HubSpot''s #CRODay celebrations. Rethinking Conversion Rate Optimization. Why give up on them the first time they hit your landing page and leave?

Conversion Rate 28

Conversion Rate Conversion Cost Per Click Click Rate 28

Hubspot

FEBRUARY 18, 2013

While there are many varied definitions of the term, it can best be described as a form of advertising that consists of relevant, valuable content that's part of a media outlet's editorial offering. If you're a CMO, you may have heard the term "native advertising" bandied about recently. In plain English, that means paid editorial.

Paid Content 28

Paid Content Inbound Marketing Advertisements Advertising 28

Hubspot

MAY 24, 2019

Additionally, from 2013 to 2017 there was a 900% increase in "near me" searches: Image Source. This allows Google to automatically detect their current location and present the most relevant and localized search results to the user. The influencers might link to your blog in return, which will help you acquire relevant links.

Mobile Advertising 78

Mobile Advertising Amazon Mobile Marketing Tagging 78

Hubspot

APRIL 2, 2015

Feel free to switch up the graphics, too, so they''re relevant to the data you''re citing. I also changed up the font style to match the rest of HubSpot''s content. Editor''s Note: This post was originally published in August 2013 and has been updated for accuracy and comprehensiveness. Content Creation Design Daily'

Template 28

Template Stats Custom Publishing Comparison 28

Hubspot

JANUARY 20, 2014

That''s what Grégory Pouy , founder of French digital consulting firm La Mercatique , poses in his latest SlideShare in which he breaks down the best digital campaigns of 2013. Pouy presents a peek behind that break-the-internet curtain of success with this SlideShare, sharing the most relevant campaigns of 2013 from across the globe.

Internet Marketing 28

Internet Marketing Campaigns Sample Differentiation 28

Hubspot

AUGUST 29, 2013

This obsession lead me to become an inbound evangelist, recently presenting at INBOUND 2013 on the topic, "Making Boring Industry Content Work for Your Business.". In fact, according to HubSpot , inbound marketing costs 61% less than traditional marketing. 3) Cross Relevancy. The first point of that presentation?

Work Management 28

Work Management Buyer Personas Marketing Management Cross-Selling 28