Hubspot

APRIL 23, 2020

Whether you’re working with an agency, redesigning your site in-house, or proposing a redesign to company stakeholders , this guide will help you strategize your website redesign and ensure it turns out to be a huge success — not a total flop. Remember: It’s not just about how your site looks, but rather how it works.

CMS Development 100

CMS Development Marketing Websites Work Management Ad Building 100

Convince & Convert

APRIL 2, 2015

In 2013, the email marketing company created an online comic strip to celebrate the anniversary of its Mandrill email infrastructure product. Inbound marketing may not seem like the kind of business that requires a cartoon supplement, but Hubspot is another B2B brand that has created comic strip content. Image via Hubspot.

B2B Marketing 152

B2B Marketing Paid Search Agency B2B Advertising Agencies 152

Hubspot

DECEMBER 31, 2012

This is your chance to reboot and decide what changes you'll make in 2013. If you’re not sure where to begin, for starters, HubSpot would love to help! We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. It’s almost here -- the turn of the new year.

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? That''s why it''s important to not only analyze your own marketing data, but to understand what occurred in the marketing industry in 2013 as a whole. So, we pulled the top two or three updates to your favorite social networks from 2013 and what they mean for marketers everywhere.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

ClickZ

FEBRUARY 21, 2020

So without further ado here are our list of 13 (in no particular order) who we think are either respected industry guardians, or are making some noteworthy contributions to the marketing technology space: Scott Brinker (HubSpot). Jay has been a driving force of Spotify’s monetization strategy since joining the company in 2013.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

Hubspot

DECEMBER 4, 2012

2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. We've compiled some of our most insightful predictions -- backed by several industry experts and thought leaders -- into our new guide, 20 Marketing Trends and Predictions for 2013 & Beyond.

Work Management 28

Work Management Marketing Management Marketing Automation Services Paid Search Agency 28

Hubspot

APRIL 3, 2018

If you work in tech and haven't yet downloaded the app Blind -- well, you're missing out. That began after Facebook's failed attempt in 2013 to acquire Snapchat -- and it's worth noting that Facebook also owns Instagram, which is arguably the most similar property to Snapchat. What Do These Survey Results Mean? Dharmesh Shah.

Facebook 71

Facebook Amazon Customer Surveys Response Rate 71

Hubspot

MAY 20, 2013

and statistics from the recently released 2013 State of Inbound Marketing Report. 86 Revealing Charts From the 2013 State of Inbound Marketing Report. 86 Revealing Charts From the 2013 State of Inbound Marketing Report from HubSpot All-in-one Marketing Software. The Industry Reach of Inbound Marketing. Tweet This Stat.

Cost per Lead 28

Cost per Lead Stats Inbound Marketing Allocation 28

Optinmonster

JANUARY 13, 2020

Quick Note: Even though this editorial calendar example comes from 2013, its core principles are still just as relevant today. BobAngus : This editorial calendar is simple to read, clearly categorized, and would be easy to replicate in Excel or Google Sheets. To begin, you’ll first need to create an account with HubSpot.

Conversion 98

Conversion Youtube Hubspot Planning 98

Tiecas

MARCH 21, 2024

So, what can this post offer that you couldn’t find with a simple Google search? For more on this, see my previous post: Industrial Blogging Lessons Learned from Working with Technical SMEs. (By By the way, I published that post in 2013, and it is still pulling in traffic. It shows you the longevity of blogging.)

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

Hubspot

JUNE 25, 2013

Anyone been to Google today? If you haven''t Googled yet today, the image is to the right -- now you''ll understand why it was hailed by Mashable as "barely recognizable.". If you haven''t Googled yet today, the image is to the right -- now you''ll understand why it was hailed by Mashable as "barely recognizable.".

Social Networks 28

Social Networks Television marketing Network Marketing Internet Marketing 28

Hubspot

FEBRUARY 24, 2020

But the way we use cookies could change dramatically with Google's announcement that it will phase out the third-party cookie on Chrome browsers by 2022. In late 2019, Google Chrome made up more than 56% of the web browser market. 4 Things to Know About Google's Cookie Phase-Out. Google isn't banning all cookies.

Work Management 101

Work Management Marketing Management Paid Search Agency Advertising Agencies 101

SmartBug Media

MARCH 19, 2020

In order for people to find your video online, Google must be able to extract information to understand what your video is about. Follow these tips to improve your video search results: Make your videos crawlable : If Google can crawl your video, they can provide a thumbnail and other features. Think with Google.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Hubspot

NOVEMBER 22, 2016

But think about this: Google has really been around for over two decades. I mean, they get us our search results, after all.But how does Google's algorithm work? We thought you might ask that, so we put together some fun facts about Google's algorithm, and how it's shaped the way we search today.

PageRank 28

PageRank Google Lead Ranking Lead Scoring 28

Buffer

FEBRUARY 3, 2019

Back in 2013, Jay worked at Bigcommerce, an e-commerce software provider where he learned about what it takes to have a successful online business. When it comes to revenue generated directly from Instagram “it would be in the hundreds of thousands,” he revealed (Kettlebell Kings uses Hubspot to track its conversions).

Top of Funnel 103

Top of Funnel Generation Marketing & Strategy Landing Pages 103

Hubspot

DECEMBER 18, 2013

I''m not making any marketing-themed resolutions for 2014, but I do still like to reflect on the industry I work for/in/around. Technically, I work in the software industry , but we''re marketing-adjacent. Marketing in 2013: The Highs and Lows. stage and into the "What content works well on social media?"

Work Management 28

Work Management Paid Search Agency Marketing Management Multi-Channel 28

Hubspot

AUGUST 21, 2013

We founded HubSpot with a basic observation -- that people navigate to content, products, and companies they find interesting. We made a major stride last year when HubSpot introduced the first version of its Inbound Database, which included detailed contact profiles. The Inbound Database is the class historian of HubSpot.

Inbound Marketing 28

Inbound Marketing Hubspot Enterprise Management Work Management 28

Hubspot

OCTOBER 3, 2013

This post originally appeared on Up & to the Right , a new section on the HubSpot inbound marketing blog. As we reported last week, Google is going to start encrypting all search activity except for clicks on ads. Google says it is making the change to protect people’s privacy when they conduct web searches. How Bad Is This?

Google 28

Google Adwords Privacy Keywords 28

Hubspot

JUNE 26, 2015

With Google's Panda and Penguin algorithm updates that have happened in the past few years, it's no surprise that the search engine optimization aspect of digital marketing is constantly changing. Throughout this post, I will help you understand which tactics you should not be using, because, let's face it-- they just don't work anymore!

Tactics 28

Tactics SEO Keywords Guidelines 28

Hubspot

SEPTEMBER 19, 2018

The summer might be coming to an end, but the Big Tech community is still hot with news around Google's meaning-based algorithm update, social media leaders' upcoming Senate appearance, and more from just this past week. Google Search Adds 'Meaning Variations' to its Ranking Algorithm. Unriddled: The Tech News You Need.

Facebook 69

Facebook Amazon Lead Scoring Lead Ranking 69

Attendify

AUGUST 7, 2019

You’ll learn what’s working vs. what’s not, and walk away from each piece with a bagful of tips and tricks your team can put to work. Founded in 2013, Guru is a knowledge management platform that unifies an organization’s collective insights and gives teams the information they need to do their jobs. About Guru.

Features 37

Features Work Management Marketing Automation Services Marketing Management 37

Hubspot

JUNE 7, 2013

We’ll do something on it here on the HubSpot blog, too. One analyst estimates YouTube delivers 10% of Google’s total revenues, which would work out to about $6 billion this year. When YouTube was baked into Apple’s iOS, Google couldn’t show ads. If Microsoft Made Its Own Version of Google Glass.' And finally ….

Ad Exchange 28

Ad Exchange Emarketing Youtube Mobile Marketing 28

Hubspot

MAY 1, 2017

I outline the story in our Content Optimization System (COS), copy and paste it into a Google doc, find a good photo to accompany it, do research, write, proofread, and carry it back over to our COS. It’s a weird series of steps that doesn’t necessarily work for everyone, but it does for me. 7 Personalized Marketing Examples.

Personalization 100

Personalization Brand Identity Branding Planning 100

Hubspot

APRIL 4, 2018

Welcome one, welcome all to Wednesday -- the day that marks not just the week's halfway point, but another edition of "Unriddled": the HubSpot Marketing Blog's mid-week digest of the tech news you need to know. In 2013, the company launched Amazon Smile, which lets users pick a charity that will receive 0.5% Source: Google.

Amazon 64

Amazon Ideal Customer Profiles Advertising Agencies Paid Search Agency 64

Exo B2B

MAY 9, 2017

The 25-34-year-old age range segment is the biggest for social media such as Facebook, Twitter, Instagram, Google+ and Pinterest. According to a study by Media Metrix, 38% of 25-34-year-olds use Snapchat in 2016, against only 5% in 2013. 1 – Hubspot. ©Hubspot. #2 However, this trend has been an evolving one. ©MediaMetrix.

B2B Marketing 40

B2B Marketing Allocation B2B Budget Programs 40

Hubspot

SEPTEMBER 22, 2015

Working in marketing now requires an evolved skillset, generally rooted in technology, to take advantage of the latest and greatest trends. To help answer these question, HubSpot and LinkedIn created The Marketing Skills Handbook: A Deep Dive Into Today's Most In-Demand Marketing Jobs.

Demand 28

Demand High Quality Lead SEM Work Management 28

Buffer

FEBRUARY 3, 2019

Back in 2013, Jay worked at Bigcommerce, an e-commerce software provider where he learned about what it takes to have a successful online business. When it comes to revenue generated directly from Instagram “it would be in the hundreds of thousands,” he revealed (Kettlebell Kings uses Hubspot to track its conversions).

Top of Funnel 66

Top of Funnel Generation Marketing & Strategy Landing Pages 66

Hubspot

FEBRUARY 14, 2024

Personio increased ROAS by 23% after working on implementing our ad analytics platform. Mark Colgan explains why this email works. He says, “It works because the observation is relevant to them (and only them). Yahoo and Google are offering increased protection for safer and less spammy emails. Worth exploring?

Copywriting 61

Copywriting Click Rate Open Rate Paid Search Agency 61

Hubspot

SEPTEMBER 25, 2015

At HubSpot, we held onto this notion for a while. Let's take a look at how display advertising has changed, and how you can make it work for your business if you decide to incorporate it alongside your inbound marketing strategy. To learn how to make display advertising actually work for you, download our free guide here.

Paid Content 28

Paid Content Advertising Agencies Display Stats 28

Hubspot

JULY 25, 2013

I label and color-code almost every email I get -- for both personal and work email addresses. Even though the labels I had worked so hard to create and maintain wouldn’t be relevant, I’d have a “smart” inbox that could learn which emails should go where -- automatically. How Does the New Inbox Work? Automation and control, yay!

Work Management 28

Work Management Email Marketing Inbound Marketing Click Rate 28

Hubspot

OCTOBER 14, 2013

Last week, Google announced it''d be using users'' pictures (age 18+ only) in its advertisements, starting November 11, 2013. Google cited the change as an attempt to help provide more personalized, relevant ad data. Google cited the change as an attempt to help provide more personalized, relevant ad data. but really?

Google 28

Google Opt-out Opt-in Privacy 28

Hubspot

OCTOBER 14, 2013

Last week, Google announced it''d be using users'' pictures (age 18+ only) in its advertisements, starting November 11, 2013. Google cited the change as an attempt to help provide more personalized, relevant ad data. Google cited the change as an attempt to help provide more personalized, relevant ad data. but really?

Google 28

Google Opt-out Opt-in Privacy 28

Hubspot

MARCH 14, 2017

Since video is such a rich medium (it closely resembles face-to-face interaction), Google will reward you for including it on your page, especially if you've optimized your video for search. The best part is, you don't need any SEO expertise -- it all just works on its own. Video works across teams in your organization.

Marketing Automation Services 89

Marketing Automation Services Top of Funnel Click Rate Budget Programs 89

Hubspot

JULY 14, 2013

Google+ Update Makes It Easier to See What Your Friends Like, From Mashable. Last Tuesday, Google+ made it easier for your content to spread on the social network. Now, Google+ users can see posts that people in their circles have +1''d as well as their own successful posts all in their main stream. Marketers, let''s get pumped!

Emarketing 28

Emarketing Google Social Networks Buyer Personas 28

Hubspot

DECEMBER 19, 2014

Inbound marketers are constantly on alert for changes in Google''s ever-evolving algorithm. To make sure you''re fully up to date on the latest major changes in SEO, we''ve compiled a full list of the most important Google algorithm updates from 2014. It was first introduced in June 2013. The Animals: A Quick Refresher.

Google 28

Google DMCA Lead Scoring Lead Ranking 28

Hubspot

SEPTEMBER 11, 2013

If you want to curate others'' content from social media or just make your own visual social media content work harder for your overall content strategy, you need to know how to embed HTML code onto your blog or website. Note: This works for both photos and videos. Note: This works for both photos and videos on Instagram.

Marketing Websites 28

Marketing Websites Tips Work Management Hubspot 28

Hubspot

NOVEMBER 3, 2013

It can be easy for your focus at work to go in and out sporadically during this assuredly hectic time of the year. How to Network Like a Champ at Dreamforce 2013. With Google''s Hummingbird update changing the rules to the game, he notes, you''ll need to add heart to your content to be rewarded and reach your audience.

Advertising Benchmark 28

Advertising Benchmark Template Planning Hubspot 28