ClearVoice

FEBRUARY 2, 2024

It may not be a coincidence that Kraft Heinz (KHC), the parent company of Haynes Baked Beans, saw a 15 percent jump in its stock price as the ad went viral after its release in December 2013. Combining analytics with creative storytelling paid off. Achieving the Ideal Balance of Creativity vs. They then created accordingly.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Sprout Social

MAY 9, 2024

When singer Shay Lia showed off her vivacious dance moves during Kaytrandas’ iconic Boiler Room set in 2013, she dazzled audiences and quickly became a meme. Over a decade later, people still reminisce and rave over the viral moment. As the creator economy grows, today’s landscape resembles a dance floor.

Trends 87

Trends Advertising Agencies Paid Search Agency Top of Funnel 87

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. ” On the other hand, storytelling conveys meaning through a sequence of events that reveals a character’s true self.

Storytelling 50

Storytelling Enterprise Management Brand Identity Branding 50

Marketing Insider Group

DECEMBER 19, 2014

In a 2013 interview with Forbes.com, Vaynerchuk stressed the importance of distributing content on social media sites. Last year, VaynerMedia created “Save Your Token,” a voting system on Facebook where consumers could choose their favorite Monopoly pieces to save and vote on a new piece. Focus On Storytelling.

Trends 100

Trends Content Marketing Content Paid Search Agency 100

Convince & Convert

APRIL 2, 2015

It’s brand storytelling at its best because it captures not only the company’s expertise, but also its passion. Called “Surplus Candy,” the videos ran on YouTube and were promoted on the Squarespace Facebook page. Continue the conversation on our Facebook or Google+ pages. Visual Marketing Magic.

B2B Marketing 153

B2B Marketing Paid Search Agency B2B Advertising Agencies 153

Vidyard

MAY 14, 2014

So, in the interest of getting the inside scoop on how marketers can make better visual stories, I asked Montreal director Hervé Demers to share his insight on the industry and the craft of video storytelling. The tools are there: Pinterest, Facebook, Twitter, you name it. Anytime, anywhere. Benefits require investments.

Storytelling 51

Storytelling Paid Search Agency Video Marketing Ads 51

Content Standard

MARCH 27, 2015

As an advocate for the power of original brand storytelling , I’m often skeptical about the need for paid amplification of these stories. billion in 2013. As it turns out, original storytelling and paid amplification make great bedfellows at the right time and place. Is this a story they would care about?

Paid Content 40

Paid Content Storytelling Paid Social Agency Mobile Advertising 40

Content Standard

JUNE 15, 2015

At first, I didn’t know how it happened—didn’t know what force was responsible—but the act of logging into Facebook shot me back and forth through time. It was like some temporal anomaly pulling me through past, present, and future each time I opened up the news feed and was forced to watch or rewatch a Facebook video autoplay.

Facebook 40

Facebook Video Marketing Content Marketing Content 40

Convince & Convert

OCTOBER 29, 2013

Tim Washer , Senior Marketing Manager in Social Media at Cisco , joins the Social Pros Podcast this week to discuss the value in making your customers laugh, how to spend less and storytell more, and bringing ridiculousness to big corporations. And from Expion , a free report on the top 50 retail brands’ social media use in 2013.

Social Media 139

Social Media Skype Paid Search Agency Storytelling 139

Marketing Insider Group

NOVEMBER 19, 2014

” After 2013’s word of the year selfie , the 2014 word of the year is vape. Storytelling. I talked about how marketing has always used great storytelling to connect with people. Well if you haven’t heard, Oxford Dictionary has released their annual “ word of the year.” Native advertising.

Content Marketing 100

Content Marketing B2B Thought Leadership Paid Search Agency Content 100

SocialPilot

MARCH 12, 2024

Key Takeaways Focus on the experience, product features can follow later Minimize straightforward messaging, create as much enigma as possible Prioritize visual storytelling 6. It was aired live on Twitter and Facebook, as behind-the-scenes images were posted on Instagram.

Paid Content 82

Paid Content Campaigns Examples Advertising Agencies 82

Convince & Convert

MAY 17, 2013

And from Cision , a free content marketing kit to help you get the most of your brand storytelling. ” Social Media Stat of the Week: Every Facebook Fan is Worth $174.17. Everyone is always trying to put a dollar value on Facebook fans. After all, you can be a Super Consumer of Coca Cola and not be on Facebook at all.

Social Media 162

Social Media Media Viral Marketing Skype 162

Convince & Convert

NOVEMBER 22, 2013

Jason Miller , Social Content Manager at Beam Global , joins the Social Pros Podcast this week to discuss the complex legal issues of running an alcohol-related brand’s social media operations, the off-limits social channels, and how important storytelling is in the face of the visual takeover of social. via Jim Beam Facebook.

Skype 132

Skype Social Media Work Management Storytelling 132

Marketing Insider Group

DECEMBER 22, 2014

My 2013 Marketing Predictions included bets that content marketing conversations would mature. And as video and visual content continue to dominate the consumer landscape, brands will focus more on entertaining and informing their customers through visual storytelling. 2015’s Top Marketing Trends.

Paid Search Agency 100

Paid Search Agency Budget Programs Mobile Advertising Banner Ads 100

Marketing Insider Group

OCTOBER 12, 2015

For my 2013 Marketing Predictions post, I included bets that content marketing conversations would mature. But these trends did not become main stream in 2013, or even 2014. Their talent in storytelling will be put to much better use telling actual stories instead of trying to interrupt the ones we want to pay for.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Content Marketing Demand Generation Agencies 100

Marketing Insider Group

FEBRUARY 26, 2014

In the Rise of Visual Storytelling I said that we need to become “voracious consumers and students” of great content. God Made A Farmer – Dodge Superbowl Commercial 2013. Maersk on Facebook. Here’s Where Teens Are Going Instead of Facebook ~ by By Forbes Contributor Parmy Olson. Photos of ships! Photo Source.

Examples 100

Examples Peer-to-peer Content Hubspot 100

Marketing Insider Group

MAY 7, 2013

Social selling is not just about starting the sales process with social tools like Linkedin, Facebook or Twitter. I even predicted that social, content and personal branding would drive the future of business in 2013. It means our sales people start to grow strong social connections and become effective storytellers.

Personalization 100

Personalization RSS Social Networks Network Marketing 100

Hubspot

DECEMBER 19, 2013

So as you add the final touches to your last pieces of content for 2013, why not take a minute to review some of the best pieces of content to come out in 2013? This cute and hilarious video from Metro Trains is fully built on the storytelling principles that we all try to master in our content. 1) Dumb Ways to Die.

Brand Identity 28

Brand Identity Branding Marketing Analytics Tools Paid Search Agency 28

Marketing Insider Group

MARCH 5, 2014

Our customers will read and consume long form content as long as it meets the 2 needs of ALL content: is it interesting (storytelling) and does it meet a need (inform, educate or entertain). And if you are looking for more examples, here are Unbounce’s Top 10 Big Content Resources of 2013.

Content 100

Content Gartner Barriers Paid Search Agency 100

Convince & Convert

DECEMBER 13, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. We all know that the piece of content you write for Twitter doesn’t necessarily belong on Facebook, but that same mistake still happens constantly. Storytelling in 2014 from Gary Vaynerchuk. Listen Now. The RSS feed is: [link].

Social Media 151

Social Media Media Content Case Study 151

SmartBug Media

MARCH 19, 2020

When you post a video, make it easy for viewers to share via Facebook, LinkedIn, Twitter, Pinterest, email, and embed codes on their own blogs. Create still images from the videos to post on Pinterest, Facebook, Instagram, and other profiles, and link back to your video or website. Make It Social. SproutVideo.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Marketing Insider Group

DECEMBER 18, 2012

They even identified storytelling as a key marketing skill for today’s hyper-social and mobile-connected world. I believe the forces of Content Marketing and Social Business have made great strides in 2012 and will continue to move forward in 2013. Stories are important because they help us connect. Effective stories draw us in.

Content Marketing 100

Content Marketing Content Advertising Agencies Work Management 100

Biznology

JANUARY 15, 2013

And you’ll need to post anything you have by hand to G+ because, as of now, Google doesn’t allow cross-posting services to post to Google+ so you’re limited to auto cross-posting to Facebook, Twitter , Linkedin. Google+, Facebook, and LinkedIn tolerate duplicate posts badly because of their algorithms.

Blast Campaigns 80

Blast Campaigns Twitter Facebook Linkedin 80

Convince & Convert

JANUARY 17, 2014

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Sheryl Sandberg , of Lean In and Google/Facebook fame. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. From Janrain , a free guide to improve your conversion rates and your data quality. Listen Now.

Skype 138

Skype Aggregators Social Media RSS 138

Content Standard

JULY 2, 2016

This trust in the audience, as well as many other narrative techniques , contributes to the exceptional storytelling rendered in Casablanca. Messenger apps for business are one of the ways in which marketers can meet this desire for interactive inclusivity in brand storytelling. Poncho on Facebook Messenger.

Brand Identity 53

Brand Identity Branding Marketing & Strategy Storytelling 53

Biznology

NOVEMBER 11, 2013

Or that in 2013, digital media spending surpassed all form of print media spending (e.g. SOCIAL MEDIA IS FOR STORYTELLING: It’s in our DNA as human being to share our stories and discoveries on brands with others. Did you know that in this decade, digital is the only media channel to grow every year? magazines, newspapers)?

Course 80

Course Planning Work Management Peer-to-peer 80

Outbrain

AUGUST 14, 2021

Snapchat first went vertical in 2013, Instagram has since released Stories in full vertical screen format, and last year they introduced Reels. Facebook and YouTube have adopted the ratio for mobile viewers too. Eko is an interactive storytelling platform offering choice-driven brand and marketing content.

Advertising Agencies 59

Advertising Agencies Creativity Marketing AI Advertisements 59

Content Standard

DECEMBER 9, 2015

Knowing that trust and transparency is important in content marketing tactics, it’s also important to remember one of the best ways of being transparent is through storytelling. The following three brands became great storytellers at moments when they needed to be completely honest with their customer base. Do You Understand Me?

Transparency 40

Transparency Tactics Brand Identity Branding 40

Content Standard

DECEMBER 9, 2015

Knowing that trust and transparency is important in content marketing tactics, it’s also important to remember one of the best ways of being transparent is through storytelling. The following three brands became great storytellers at moments when they needed to be completely honest with their customer base. Do You Understand Me?

Transparency 40

Transparency Tactics Brand Identity Branding 40

Marketing Insider Group

FEBRUARY 5, 2013

In this new world of marketing and social business, all of us can learn a lot from storytelling, and particularly journalism — which respects the content and the audience above all. Those who kill it with content in 2013 and beyond are those brands that view publishing as a privilege. Chapman and I talked about in Content Rules.

Planning 100

Planning Brand Identity Branding Content 100

Sprout Social

NOVEMBER 15, 2016

Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. In a 2013 study , 41% of respondents said employees are the most credible source of information regarding a business. Increasing Your Reach Through Shares.

Social Media 94

Social Media Media Business Social Networks 94

Sprout Social

NOVEMBER 1, 2016

You can learn about the demographic makeup of your current social media following by using native analytics on platforms like Twitter and Facebook, or use a social media management tool. Focus on Storytelling. Airbnb made headlines in 2013 when it published the first short film made entirely of Vines.

Social Media 90

Social Media Class Word of Mouth Media 90

Adobe Experience Cloud Blog

MAY 28, 2014

It reminds me of the “ Fitbit 2013 Activity Summary ” email I recently got (minus the unicorns, rainbows, roller skates, and dinner plates, of course). Better yet, peruse their Facebook page (oh wait, they “broke up” with Facebook. Good marketing is about storytelling, not selling. And having some fun…with a company.

Examples 48

Examples Best Practices Thought Leadership Cross-Selling 48

Content Standard

OCTOBER 29, 2015

For instance, lingerie brand Godsavequeens , which was founded in 2013, hit a home run with its latest product launch. The growth phase is where strategic storytelling comes in handy—emotional appeals and relatable connections are particularly effective in getting fashionistas to lust after new styles.

Distribution 40

Distribution Merchandising Content Blogger 40

Content Standard

OCTOBER 29, 2015

For instance, lingerie brand Godsavequeens , which was founded in 2013, hit a home run with its latest product launch. The growth phase is where strategic storytelling comes in handy—emotional appeals and relatable connections are particularly effective in getting fashionistas to lust after new styles.

Distribution 40

Distribution Merchandising Content Blogger 40

Hubspot

DECEMBER 23, 2013

In 2013, Giving Tuesday planned for an even more successful national day of giving than 2012 with a redesigned website, materials for nonprofit partners, idea resources, promotional incentives, and awareness-raising activities on social media. Read on and you''ll find out. 1) Create campaign ambassadors. How to Do This for Your Campaign.

Campaigns 28

Campaigns Advertising Agencies Sample Social Media 28

Content Standard

OCTOBER 22, 2016

Brand adoption exceeding that of Facebook and Twitter. He urged marketers whose companies sell to that demographic to get on the platform, and to think about Snapchat as product storytelling a la Twitter meets YouTube. Original, sustained storytelling is really difficult. Are they Visionary storytellers?

Marketing Strategy 40

Marketing Strategy Marketing & Strategy B2B Marketing Work Management 40