Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. 25 Social Media Facts and Statistics.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

KoMarketing Associates

AUGUST 15, 2013

One of the key reasons B2B marketers remain skeptical with social media as a primary tactic in digital marketing is the i nability to determine ROI. While we have access to web reporting tools, metrics specifically within social media platforms have been poor at best. What’s In It For B2B Marketers.

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120

KoMarketing Associates

OCTOBER 10, 2013

The panel, a Q & A on content marketing, was both entertaining and informative, and there were some great takeaways (thanks for the coverage Outspoken!). At the conference, I was also able to catch a few sessions on link building, structured data, social media and even Google Glass. Social Data. See a photo that did really well?

Search Engine Marketing 120

Search Engine Marketing Search Marketing Keywords Social Media 120

KoMarketing Associates

JUNE 18, 2013

His team ran tests on five different websites to see whether social signals would influence search engine indexing and rankings. Facebook drives indexing and ranking within 7-8 days. Link Building Search Engine Marketing Blog Social Media Strategies' Bing did not show indexing and ranking behavior.

Link Building 120

Link Building SERP Ideal Customer Profiles Conference 120

KoMarketing Associates

OCTOBER 20, 2013

— Keely Saye (@KeelySaye) October 10, 2013. On B2B Content Marketing. There are great stories that aren't being told by traditional media. — Holly Chessman (@HollyChessman) October 11, 2013. — Sam Fiorella (@samfiorella) October 11, 2013. — KiteDesk (@KiteDesk) October 11, 2013.

B2B Marketing 120

B2B Marketing B2B Wikipedia Search Engine Marketing 120

Brandpoint

JANUARY 23, 2020

Larry Kim is the founder of WordStream, a developer of PPC management software and provider of online marketing services, and currently the CEO at MobileMonkey , a Facebook Messenger Marketing Platform. Lisa Raehsler’s expertise is in search engine marketing, PPC and social media advertising.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115

Stevens & Tate

MAY 27, 2022

By 2013, there were already 39 million people 65 and older that were using Facebook, Twitter, and Skype. Considering the fact that there are more senior citizens than ever, incorporating social into your content marketing strategy is a must–and YouTube is a social platform. Seniors Are Social.

Youtube 95

Youtube Video Marketing Planning Advertising Agencies 95

Convince & Convert

OCTOBER 30, 2014

Being the savvy content marketer you are, you now set out to to bring an audience to that post. You immediately go to all your social media profiles and share about it with a link. Over the next few days, you share the post again on social media, and continue to get shares from others as well. What a great feeling! Not so fast!

SEO 167

SEO Correlation PageRank Social Media 167

KoMarketing Associates

SEPTEMBER 9, 2013

Discover 2013 – September 16th-18th – Raleigh, NC. Commercial Service marketing partner, several members of the KoMarketing team will be traveling to Raleigh next week to participate in Discover 2013. Commercial Services department: “DISCOVER 2013 is the premier conference for U.S. According to the U.S

Conference 120

Conference SEM Search Engine Marketing Marketing Automation Services 120

KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. Nearly 83% of those surveyed are spending as much (51%) or more (32%) on marketing in 2013. Event Information and User Interaction.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

KoMarketing Associates

MAY 1, 2013

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). The report, which highlights responses from more than 1400 B2B software marketers across the U.S. Videos (87%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

KoMarketing Associates

SEPTEMBER 18, 2012

As B2B marketers work on refining 2012 strategic marketing initiatives, social media has become a central focus. Advances in search engine algorithms bring social media in focus for link acquisition and as a potential signal of trust for engines. The Role of Social Media. Look Before You Leap.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

KoMarketing Associates

APRIL 18, 2013

It was my first time at an ad:tech conference and I was fortunate to be able to both enjoy the show and speak on a social media panel. The conference offered some excellent sessions on content, social media, mobile advertising, display, and more. Last week I headed out west for ad:tech San Francisco. Session Takeaways.

Customer Satisfaction 120

Customer Satisfaction Mobile Advertising Social Media Search Engine Marketing 120

KoMarketing Associates

DECEMBER 27, 2012

We welcomed new team members, delved deeper in search engine marketing, and became more adept in broader B2B marketing concepts. We hope you enjoy and let us know your feedback via comment, Facebook , and Google+. Wishing you and your teams the best in 2013! You can never stop learning and sharing.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

KoMarketing Associates

JANUARY 25, 2013

In a poll of 155 primarily C-level marketing experts, social media received the largest percentage of votes for demand generation channels that marketers will spend more on in 2013. Spending Changes by Channel in 2013. More information on this topic can be found in this article from Search Engine Watch.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

KoMarketing Associates

JULY 11, 2013

Social media is part of the reason. Prospective buyers have greater access and ability through social media to research a B2B vendor. And as B2B marketers continue to struggle with differentiating their brand message, perhaps the first place to start is with their About Page. Links to company social media assets.

Organization 120

Organization B2B Thought Leadership Work Management Marketing Management 120

KoMarketing Associates

AUGUST 22, 2012

As Q3 draws to a close, B2B marketers are already thinking ahead to 2013, strategizing about what’s worked thus far in 2012—and what hasn’t. We hope you will use these highlights to help shape your marketing strategies for the year to come. Online) Marketing Spending on the Rise. Challenges as Far as the Eye Can See.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

markempa

AUGUST 12, 2013

Search engine marketing ads? Promoted stories and posts on social media networks? Although my example is not a direct B2B example, it’s not a far reach to find native ad adoption in white papers or sponsored posts on Facebook that are also dispelling other myths about B2B social media use. Promoted tweets?

Paid Content 120

Paid Content Advertisements Advertising B2B Marketing 120

KoMarketing Associates

MARCH 5, 2013

As it stands now, we believe the following 10 tools lead the pack as the best available resources to improve organization, campaign integration, visibility, awareness, and productivity for B2B marketers in 2013.

B2B Marketing 120

B2B Marketing Work Management Marketing Management Tools 120

Marketing Insider Group

APRIL 24, 2023

For years, websites like Facebook and Google have been gathering user data for targeted advertising and sales to third-party sites. At first, it seemed harmless to collect personal data from users to help show search results for relevant products and services. Buzzsumo Image Source: Buzzsumo We love Buzzsumo.

Paid Search Agency 227

Paid Search Agency Privacy Advertising Agencies Transparency 227

KoMarketing Associates

MARCH 15, 2013

A hot topic in the search industry over the past year or so has been the continued growth of [not provided] keyword data. Rhea Drysdale ( @rhea ) of Outspoken Media noted that what was supposed to be 2%, has turned into 68% for their company site. Fill in Keyword Data with Webmaster Tools. Engagement is Not a Strategy.

Tools 120

Tools Tips CAN-SPAM Lead Scoring 120

Content Standard

JUNE 23, 2016

Visuals up the ass: People still read, but they also enjoy visual media. To Urban, using a mixed-media style to tell stories breaks up large chunks of text and gives him the opportunity to tell stories in a way that words won’t allow. Marketers would be wise to remember that. Ask a search engine marketer.

Storytelling 50

Storytelling Enterprise Management Brand Identity Branding 50

Biznology

JANUARY 13, 2015

Before you start going through the five stages of grief (denial, anger, bargaining, depression, acceptance), please learn a little bit more about what you’re doing wrong with your search engine marketing strategy before Google thwacks you on the nose. Social Media is an Afterthought. You’ve a Chequered Past.

Paid Search Agency 80

Paid Search Agency CMS Development Industry CMS Marketing Analytics Tools 80

KoMarketing Associates

MAY 19, 2014

Social Tagging – Many bloggers and publishers get intimidated with Open Graph, Twitter Card, and other social media tagging mechanisms. On-Page HTML Assistance: I’ve often sent HTML code to target audiences for help in creating more share-friendly social media assets. Search Engine Marketing Blog Search Engine Optimization'

Ideal Customer Profiles 120

Ideal Customer Profiles Outreach Search Engine Marketing High Quality Lead 120

KoMarketing Associates

DECEMBER 21, 2012

In fact, this year 90 percent of our daily media interactions are screen based. Content marketing reached a tipping point in 2012. Ghost of Content Marketing Future. Content has reigned as King for some time now, but many are predicting 2013 is likely to be an even bigger year for content.

Planning 120

Planning Content Marketing Television marketing Advertising Agencies 120

KoMarketing Associates

JANUARY 24, 2017

A good place to start is by looking at how many people actually link to your pages and/or share them on social media. If your existing pages aren’t acquiring links or social shares, take a look at competitive search results around the terms that your pages are ranking for. Remember: Social Media Matters. Derek Edmond.

Organization 120

Organization SEO Practices Best Practices 120

Webbiquity

JANUARY 17, 2011

, the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior? And much more.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

KoMarketing Associates

JANUARY 13, 2015

Sochi 2014 Winter Olympics: What’s In It for B2B Content Marketers? The True Detective Approach to Content Marketing. 2.) “Best of” Social Media Lists. Why this theme is effective : Data shows that 84% of B2B marketers use social media in some form. 10 of the Best B2B Facebook Pages.

B2B 120

B2B Marketing Management Ideal Customer Profiles Statistics 120

Single Grain

MARCH 4, 2022

An agency's team of experts helps you plan, create and handle your online advertising campaigns to reach your target customers who are present on different digital channels such as search engines and social media. Such tactics include: Search Engine Optimization (SEO). Search Engine Marketing (SEM).

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 52

Single Grain

APRIL 25, 2022

Ready to Hire a Paid Search Marketing Agency? What Is Paid Search Marketing? Paid search marketing – a.k.a. Paid search is dynamic, and therefore you need to remain on top of the latest PPC trends to generate maximum ROI on your campaigns. A Simple Hack to Combine Facebook Ads and Google Ads. *

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Marketing Agencies 1 52

Webbiquity

FEBRUARY 7, 2012

How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? General Social Media Statistics. The Growth of Social Media: An Infographic by Search Engine Journal.

Paid Content 100

Paid Content Social Media Statistics Research 100

Webbiquity

AUGUST 5, 2013

Okay, that statistic was made up (though probably not far off the mark), but the social media and digital marketing facts and statistics below are real (or at least from generally reliable sources). For example, 93% of marketers use social media for business. How do top executives use social media? B2b vendors?

Statistics 100

Statistics Social Media Social Marketing Paid Search Agency 100

Single Grain

FEBRUARY 17, 2022

Single Grain prepares a customized SaaS marketing proposal for every client. Their social media marketing team has expertise in promoting products and services on LinkedIn, Facebook, Twitter, Instagram, and other leading channels. Dive Deeper: How We Built a B2B SaaS Marketing Agency Unlike Anyone Else.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Marketing Agencies 1 Marketing Budget 59

Hubspot

JANUARY 20, 2014

When you hear the term "search engine," I''ll bet the first company you think of is Google. With nearly 6 billion searches every single day and over 2 trillion searches in 2013 alone, Google is pretty much a powerhouse. Flash Media. It makes sense if you do. On-Page SEO.

SEO 28

SEO Marketing & Strategy Domain Keywords 28

KoMarketing Associates

NOVEMBER 10, 2013

Every two weeks here at KoMarketing, we have a team training where we sit down as a group and discuss a specific area of online marketing. During our last training, we discussed Facebook and what recent updates and statistics mean for our clients, and B2B marketers in general. That is huge!

Stats 120

Stats Facebook B2B Marketing B2B 120

Biznology

OCTOBER 15, 2013

Maybe they’re maintaining a “Glout” score on me, Chris Abraham, even if they’re not tapping a reputation service) and am active on a majority of the social media and networking platforms including Twitter, Facebook, reddit, StumbleUpon , Tumblr, and even Google+ (yes, Google Plus !). Real Science circa 2013.

Paper 80

Paper Google Adsense Demand 80

Webbiquity

APRIL 29, 2014

It needs to be part of a larger, coordinated strategy encompassing owned, earned and paid media: web presence optimization (WPO). ” As indicated by the posts from Search Engine Watch and All Twitter highlighted below, that is starting to change, but only just. email marketing.

Paid Content 100

Paid Content Brand Identity Branding Multi-Channel 100