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2013 Year in Review: Top 6 focus areas for B2B marketers this year

markempa

Tweet As the holiday season quickly approaches an end, and marketers prepare to make 2014 their best year yet, we pulled together the top blog posts on the B2B Lead Roundtable Blog to share the most popular topics, chosen by marketers just like you. In 2012, the top focus for B2B marketers was understanding and leveraging social media.

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11 Conferences for B2B Marketers to Attend in the Second Half of 2013

KoMarketing Associates

In another week one of the best conferences for search engine marketing professionals and internet marketers overall, SMX Advanced , kicks off in Seattle. In addition to SMX Advanced, here is a look at the marketing conferences KoMarketing Associates has on the radar as we plan for the rest of 2013.

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2013 New Year’s Resolutions for the B2B Marketing Department

NuSpark Consulting

It’s that time of year; a time to reflect, assess, and think about what can be optimized for inbound marketing in 2013. . Internet marketers are under more pressure than ever to deliver high quality leads to the sales folks. Video Marketing. Let’s grow in 2013. Take the steps to improve your successes. .

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Cobotics Is Becoming a Media Industry Game Changer: AI-assisted work requires upskilling as cobotics changes an industry

Biznology

New aspirants and experienced professionals are upskilling their knowledge in ways that fit the emerging media industry markets. Leipzig says, “There is an immediate industry demand for credible, shorter, certificate and badge programs that upskill and validate the currency of industry professionals. IndustryTap.com, (April 19, 2013).

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The Untold Story of OptinMonster’s 10-Year Journey (and how we ALMOST didn’t make it!)

Optinmonster

Syed was convinced that there was a market for a particular kind of marketing technology: exit-intent popups. He had seen the power of well-timed popups on his popular blog, WPBeginner , and he wondered if that could be turned into a solution for other smart marketers and business owners to use. Zealous for performance.

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PowerViews with Linda Richardson: Responding To vs Shaping vs Creating Demand

ViewPoint

Click to start video at this point — In response to my question about the most significant change in marketing and sales over the last year, Linda talks about the impact of the Internet and changes in the way customers buy. Responding To vs. Shaping vs. Creating Demand. I think marketing and selling will finally become aligned.

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InfusionCon 2013: InfusionSoft Keeps Its Focus on Helping Entrepreneurs

Customer Experience Matrix

A long conversation with Chief Marketing Officer Gregg Head provided some interesting tidbits, including: - the company’s customers fall into three main groups, each roughly one third of the total. Search engine marketing and blogs are much less important. most clients want either to increase sales or free up the owner's time.