markempa

FEBRUARY 25, 2013

Tweet I feel very fortunate to work with some of the world’s most progressive marketers. Whether they’re MECLABS Research Partners or attendees at one of our Summits , these marketers are driven to prove to their leadership that their efforts drive a return on investment. At MECLABS, we approach marketing more as a science than an art.

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Rev

SEPTEMBER 2, 2019

I’d like to say Programmatic display ads started when two college kids sat in a basement and thought about how they could make the world a better place, but it was actually started by HotWired, now known as Wired.com, who discovered that the internet was changing lives. In 2013, Google released their display ad network called AdSense.

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Hubspot

DECEMBER 14, 2012

According to our 20 Marketing Trends & Predictions for 2013 , email will live on longer than you might think. Because email is alive and kicking, email marketing is still an incredibly important channel for most businesses. 1) Email clickthrough rates dropped to 4.4% Contrary to rumor, email is not dead. from 45.9%

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Hubspot

JANUARY 4, 2013

If you're relying heavily on old-school marketing tactics -- radio and TV commercials, cold calling, email spamming, direct mail, that sort of interruptive stuff -- you might be seeing a decrease in the success of your efforts. To show you what we mean, here are 11 ways consumers have found to block out interruptive marketing messaging.

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Hubspot

JULY 17, 2013

But we''re marketers; the only part of that much belabored stereotype we care about is maybe the tablet-toting part. In 2013 , CD sales dropped 13%, while digital formats increased 9.1%. If you''re used to direct mail, I think you''ll find the easiest transition into more Millennial-friendly turf in email marketing. Direct Mail.

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Hubspot

AUGUST 12, 2014

And for those of you inbound marketers plagued by the incessant demands of content creation, maybe also a little comforting? and "Content curation is why there is so much crap on the internet," hear me out. 13 Stats That Will Spook Your Boss into Adopting Inbound Marketing. Mind-blowing, right? Step 5: Create an Outline.

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Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. heck, even marketing acronyms. Want to learn marketing analytics?

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