Adobe Experience Cloud Blog

OCTOBER 27, 2020

Do you want happy customers? . No business wants unhappy customers. Repeat business isn’t necessarily a sign of happiness, as proved by the concept of customers as hostages (when customers don’t want to buy from you, but feel like they don’t have a choice.) . They can’t tell you how the customer is feeling.

Customer Satisfaction 64

Customer Satisfaction Tips SMS Thought Leadership 64

Vidyard

JULY 21, 2014

Vidyard, the world’s leading video marketing platform, today announced its integration with marketing software provider Marketo, allowing businesses to drive and optimize the ROI of their video content. The offering is now available through Marketo LaunchPoint.

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Marketo ROI Demand Video Marketing 50

Vidyard

JULY 21, 2014

Vidyard, the world’s leading video marketing platform, today announced its integration with marketing software provider Marketo, allowing businesses to drive and optimize the ROI of their video content. The offering is now available through Marketo LaunchPoint.

Marketo 50

Marketo ROI Demand Video Marketing 50

Adobe Experience Cloud Blog

JANUARY 6, 2014

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. Marketing Automation 101 by Jon Miller, Marketo. #1 What Physics Taught Me about Marketing by Jon Miller, Marketo. #2 Why it was chosen: Another great piece by Marketo’s Jon Miller.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Enterprise Management 48

Adobe Experience Cloud Blog

JANUARY 6, 2014

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. Marketing Automation 101 by Jon Miller, Marketo. #1 What Physics Taught Me about Marketing by Jon Miller, Marketo. #2 Why it was chosen: Another great piece by Marketo’s Jon Miller.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Enterprise Management 48

Adobe Experience Cloud Blog

JULY 21, 2015

Introducing Marketo Institute. Marketo Institute was started in 2014 by Marketo Co-founder Jon Miller. His vision was to gather data across all Marketo customers and provide marketers with fact-based insights and data-driven best practices to help them succeed in an ever-changing digital world.

Conversion Rate 48

Conversion Rate Marketo Conversion Top of Funnel 48

Customer Experience Matrix

AUGUST 26, 2014

A comparison with the S-1 figures of Eloqua and Marketo, plus Marketo’s most recent six months, shows: - loss equal to 35% of revenue, compared with 11% for Eloqua (which was run very conservatively) and 55% for Marketo (which was highly aggressive). Marketo has made great strides in bringing it down since their S-1.

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Paid Search Agency Hubspot Eloqua Advertising Agencies 120

Adobe Experience Cloud Blog

JULY 19, 2018

Who Influences Your Customer? To utilize your sphere of influence is to leverage your EXISTING customers as a centerpiece and reverse-engineer the companies and contacts that are within one degree of “social proximity” from your customers. One example of this is job changes from existing customers to new logos.

Verticals 130

Verticals Marketo Training Thought Leadership 130

Convince & Convert

MAY 27, 2014

And, according to a global Nielsen Survey of Trust in Advertising conducted in September 2013 (58 countries), almost half (47%) of respondents said that humor resonates more than any content approach. When you parody a real challenge by taking it to extremes – the height of exaggeration—you show customers you get it.

Work Management 167

Work Management Marketing Management Conversion Generation 167

Adobe Experience Cloud Blog

DECEMBER 12, 2012

And like most marketers, you are trying to determine what your 2013 event schedule will look like, and plan your accompanying strategy. Events provide a unique opportunity for lead generation , branding, customer and prospect engagement, and educating attendees. Choose the right event technology. Create a solid event strategy.

Event Marketing 48

Event Marketing Planning Marketing Budget Creation Trade Show 48

Customer Experience Matrix

FEBRUARY 13, 2014

Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. Mintigo sagely warns that industry penetration rates are not the same as share of marketing automation customers, since some industries are bigger than others.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

APRIL 30, 2015

See my posts for October 13, 2013 and October 22, 2013 for a several other surveys. Source: Raab Associates, 2014 I've never considered these results particularly remarkable because they are consistent with other surveys on the topic. Of course, that's all old data and you may wonder whether anything has changed.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Salesforce.com 120

Customer Experience Matrix

FEBRUARY 4, 2014

But those that did provide information showed great growth in 2013, in most cases over the 50% I had predicted. In their case and others, the reason seems to be a combination of larger size deals on new customers and growth in billing to existing customers. You heard it here first. the hot new feature is…SEO content rating.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Top of Funnel 120

Customer Experience Matrix

JULY 30, 2013

Marketo was mostly missing until they provided key figures in their earnings call this afternoon. Room in the Middle: Marketo''s client count increased just 36% from mid-2012 to mid-2013 (although they’re projecting 54% revenue growth for 2013 vs. 2012). I doubt we’ll see new numbers from them in the future.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Acquisitions 120

Adobe Experience Cloud Blog

MAY 31, 2013

They are the ones that resonate with your audience and really create an affinity between your customer, the messaging, and the product or service. Because there are so many ways to reach customers in today’s complex digital world, marketers have more and more opportunities to create campaigns that leverage different mediums.

Campaigns 48

Campaigns B2B Thought Leadership Thought Leadership Impressions 48

Customer Experience Matrix

MARCH 16, 2016

to build personas by analyzing a sample of your existing customers. Clients can build one set of personas for their entire customer base or create separate personas within segments based on company size or industry. Mariana has prebuilt integrations with Twitter, Facebook, Salesforce.com CRM, Pardot, Eloqua, and Marketo.

Ad Building 120

Ad Building Work Management Ideal Customer Profiles Marketing Management 120

Adobe Experience Cloud Blog

OCTOBER 12, 2017

There are a myriad of reasons why customers abandon their carts, from sticker shock about shipping rates to lack of trust in your data privacy policies. The first thing a customer sees in their inbox is who an email is from. They even include what looks to be a personalized customer service angle to finish the email.

Cross-Selling 174

Cross-Selling Privacy Policies B2B Thought Leadership Open Rate 174

Customer Experience Matrix

NOVEMBER 5, 2015

One bit of evidence: the Aprimo brand was dropped in 2013. One idea I find fascinating is that Marketo could buy them, providing it with true enterprise scale B2C technology and nearly doubling its revenue. So what happens now? Point of reference: Salesforce.com reported $505 million revenue for its B2C marketing cloud in 2015.)

Enterprise Management 120

Enterprise Management Planning Marketing Management Marketing Automation Services 120

Martech

MAY 11, 2022

Google will be sunsetting Google Analytics 3 (Universal Analytics) for free customers in July 2023 and frr paid customers in October 2023. When UA was conceived in 2013, data privacy laws and browser privacy regulations were nowhere as stringent as they are today. What we know. So, why the change?

Marketing Analytics Tools 68

Marketing Analytics Tools Allocation Privacy Marketing Automation Services 68

Webbiquity

FEBRUARY 26, 2013

According to marketing research firm Raab Associates , the marketing automation system industry will reach $750 million in 2013, growing 50 percent from 2012. Nurturing a lead into a customer is a gradual process. Systems like Marketo can unify marketing and sales efforts. What is Marketing Automation? How Does it Work?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Marketing Management 100

Customer Experience Matrix

APRIL 9, 2014

x revenue, compared with the 6 to 7 x multiples paid for ExactTarget and Responsys by Salesforce.com and Oracle and the 14 x that Marketo commands in the stock market. But the main reason is probably that just 15% of Vocus'' 2013 revenue came from its marketing automation products. But it only allows one score per customer.

Marketing Automation Services 120

Marketing Automation Services Salesforce.com Purchase Paid Search Agency 120

Convince & Convert

FEBRUARY 27, 2015

In fact, 43 percent more videos were watched online from 2013 to 2014. While it may not seem obvious from the outset, there is incredible potential value in a video platform that integrates with the likes of Eloqua, Marketo, Act-On, and other MAPs. Image via BigStockPhoto.com. billion videos in 365 days.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

Customer Experience Matrix

AUGUST 28, 2014

The extraction features are important – at least to me – because they determine whether 6Sense qualifies as a “ customer data platform ” (CDP), a type of system I see as fundamental for future marketing. Standard integrations are available for Salesforce.com , Oracle Eloqua and Marketo. Formal release was in May 2014.

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

Adobe Experience Cloud Blog

OCTOBER 2, 2017

Businesses, for example, can gain the most incredibly subtle, granular insights into their customers, to guide carefully crafted, personalized campaigns of the sort we scarcely could have imagined a decade or two ago. That is precisely why marketers need to spend far less time managing and analyzing their data—not more.

Marketing AI 134

Marketing AI Marketing Automation Services Work Management Marketing Management 134

Adobe Experience Cloud Blog

MAY 23, 2014

The key difference between those low-cost airlines and RyanAir, however, has always been their customer service – or complete lack thereof. Indeed, a few Google searches will reveal many examples of their marketing antics over the years – and a barrage of customer complaints. Perhaps in was the September 2013 drop in share price.

Multi-Channel 48

Multi-Channel Cross-Selling Allocation Marketing Automation Services 48

Outbrain

SEPTEMBER 4, 2019

Marketing automation platforms typically provide tools spanning content and campaign creation, personalization, distribution, customer journey funnels, analytics and reporting to enable efficient, streamlined execution of digital marketing processes, and – ultimately – to boost ROI of marketing activities. Active Campaign.

Marketing Automation Services 36

Marketing Automation Services Enterprise Management Marketing Automation Automation 36

Buzz Marketing for Technology

MAY 28, 2014

Today’s marketing organizations are aggressively modernizing, automating and adding more digitally centered marketing tactics as they focus on their mandate to discover prospects and create new customers. Close the Loop” to garner actionable insights that can be applied to optimize media campaigns and marketing programs.

Paid Content 100

Paid Content Advertising Agencies Cost per Acquisition Media 100

Adobe Experience Cloud Blog

OCTOBER 4, 2017

Typically employees, shareholders, and customers will be on your list. Turning customers into brand advocates can be daunting, but it is an achievable goal that can really help you should a social media disaster occur. This caused huge backlash online due to a terrorist attack that occurred at the Boston marathon in 2013.

Social Media 134

Social Media Marketing AI Tips Media 134

Adobe Experience Cloud Blog

FEBRUARY 11, 2013

Jon Miller (@jonmiller) February 7, 2013. AcquireB2B (@AcquireB2B) February 7, 2013. Casey Carey (@caseycarey) February 7, 2013. Resonance (@resonancecont) February 8, 2013. Heather Vaughn (@mewzikgirl) February 7, 2013. emediaUSA (@emediaUSA) February 7, 2013. emediaUSA (@emediaUSA) February 7, 2013.

Thought Leadership 48

Thought Leadership B2B Thought Leadership Top of Funnel Content Marketing 48

KoMarketing Associates

FEBRUARY 9, 2016

It adds value as an asset in the new customer onboarding process. It’s a way to reward high-value customers in a feature highly visible to the business community. It can augment your customer service team by offering an alternate route to troubleshooting. Marketo: What is Marketo? Customer Testimonial.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

BenchmarkONE

OCTOBER 22, 2018

It’s a major shift that requires commitment and investment from various teams, including customer service, marketing, sales and whichever managers run those departments. Credit: Marketo. Lenskold’s 2013 survey found that 63 percent of companies were outpacing their competitors with marketing automation. Image credit: Adestra.

Marketing Automation Services 50

Marketing Automation Services Stats Marketing Automation Paid Search Agency 50

Customer Experience Matrix

FEBRUARY 12, 2013

Let me start by saying that the 50% revenue increase I’m projecting for B2B marketing automation in 2013 is a very healthy one. To be honest, I was less concerned about the year-to-year change in percentages than about marketing automation’s low rank in both years – next-to-last in 2012 and ninth of twelve in 2013.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

Adobe Experience Cloud Blog

JUNE 11, 2015

Author: Sesame Mish Starting today, Marketo is excited to introduce to you a brand new series of vlogs (yes, you read that correctly), the first three of which will be on the topic of mobile marketing ! Just like with email marketing, subscribers must actively opt in to a company’s mobile marketing.

Mobile Marketing 48

Mobile Marketing Marketing & Strategy Marketing Strategy Video Marketing 48

Adobe Experience Cloud Blog

OCTOBER 20, 2016

Even as long ago as 2013, industry leaders like Marketo were touting the dangers of attention deficit in the digital era, and we are no doubt nearing the singularity of media saturation. And if they’re not customers (yet), consider giving them a demo, free trial, or sneak peek at your product. over last year.

B2B Thought Leadership 48

B2B Thought Leadership Emarketing Paid Search Agency Thought Leadership 48

Adobe Experience Cloud Blog

JANUARY 15, 2016

At Marketo, not only do we provide leading tools for marketers to be better marketers, we also use a lot of great technology ourselves. I sat down with some leaders in this space, and they revealed some insights into how predictive marketing technology can help marketers reach their customers. Predictive: Not new, but very hot.

Paid Search Agency 48

Paid Search Agency Advertising Agencies Work Management Account Based Marketing 48

The Lead Agency

AUGUST 6, 2018

The results of the study, which drew from over 10 million marketing emails sent out to over 600,000 subscribers, showed that, ‘Customers who were unfamiliar with the firm were very likely to click off or unsubscribe from emails with personalized greetings.’. In summary, when personalising, don’t pretend to be too friendly with new customers.

Email Marketing 83

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 83

Adobe Experience Cloud Blog

JANUARY 16, 2014

Gartner Customer Strategies & Technologies Summit (April 28-29) – London, UK. Marketo Marketing Nation Roadshow APAC 2014 — Dates and details coming soon! Marketo Marketing Nation Roadshow EMEA 2014 — Dates and details coming soon! What were your favourite events of 2013? Please share your thoughts below.

B2B Thought Leadership 48

B2B Thought Leadership Emarketing Marketo Mobile Advertising 48