Webbiquity

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

SpotMe Blog

MAY 11, 2023

And 30+ of them use our fully compliant life science event platform and mobile event app to help pharma companies deliver engaging events. They can provide everything from healthcare marketing services to digital media strategies, brand positioning plans to content development projects.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

EveryoneSocial

MARCH 6, 2017

However, like most social networks, it will be some time before it becomes clear if Snap is going to turn out to be more of a Facebook, or a Twitter. As of today they have more daily active users than Twitter did when it went public in 2013, however they have far less than Facebook did when it went public in 2011.

Twitter 59

Twitter Facebook Mobile Advertising Advertising Agencies 59

Biznology

JANUARY 26, 2015

If you’ve been online in the last few weeks, you probably heard that BlackBerry made a pretty silly mistake on Twitter. How ironic is it that BlackBerry’s marketing was performed with the help of a rival mobile device? You’ve got a lot better chance of winning hearts, minds, and customers via viral content marketing.

Social Media 80

Social Media Twitter Peer-to-peer Media 80

Marketing Insider Group

NOVEMBER 19, 2014

” After 2013’s word of the year selfie , the 2014 word of the year is vape. So hearing about all this got me to thinking: What’s the content marketing word of the year? We all know Content Marketing is hot. Native advertising. Content strategy. Sponsored content. Journalistic content.

Content Marketing 100

Content Marketing B2B Thought Leadership Paid Search Agency Content 100

Marketing Insider Group

MAY 19, 2014

Before Twitter. Twitter in 2006. All of these mechanisms are pushing content across a world that now also sends millions of texts per second. National Library of Medicine, the average attention span of a human being has dropped from 12 seconds in 2000 to 8 seconds in 2013. The Content Marketing Imperative # MPOMMA # IWNY.

Social Media 100

Social Media Mobile Advertising Media Stats 100

KoMarketing Associates

DECEMBER 9, 2013

Moz’s 2013 Search Engine Ranking Factors. In the 2013 survey, Moz interviewed more than 120 search marketers who offered their opinions on more than 80 ranking factors. Ad Age Survey: What Advertisers Really Think About Facebook. CMI’s B2B Content Marketing 2014 Benchmarks, Budgets, and Trends.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Webbiquity

JUNE 16, 2015

Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). But with so much content being produced, distributed and shared, how do you make your efforts stand out and grab the attention of your prospects? And use video. Want to know more?

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Marketing Insider Group

JUNE 2, 2014

There’s 164 slides in her latest deck, so I have pulled out the 9 internet trend charts you need to see… Mobile Still Has A Ton Of Growth. That’s a whole lot more data and content usage to come once the remaining “feature phones” are replaced with smart phones. Advertising Spend Continues To Rise.

Trends 100

Trends Mobile Advertising Internet Marketing Mobile Marketing 100

Convince & Convert

JANUARY 10, 2014

to discuss the undeniable power of excellent curation, delivering content to users that is perfect for the moment, and what makes people hit the “share” button. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. “It’s about content that is perfect for the context.”

Curation 129

Curation Television marketing Content Skype 129

Buzz Marketing for Technology

OCTOBER 25, 2013

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. So then I ask myself a simple but very important question: Are CMOS acting like mobile and social “agents” for Hispanic shoppers and giving them exactly what they want (i.e., According to the U.S.

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

Convince & Convert

FEBRUARY 24, 2013

— New York Life (@NewYorkLife) February 25, 2013. — New York Life (@NewYorkLife) February 25, 2013. — Samsung Mobile US (@SamsungMobileUS) February 25, 2013. — Brett Michaels (@brett_bok) February 25, 2013. — Oscar Mayer (@oscarmayer) February 25, 2013. . We’re trending!

Branding 165

Branding Brand Identity Paid Search Agency Advertising Agencies 165

Martech Advisor

MARCH 6, 2020

Today, family members are more likely to binge-watch alone, in separate rooms and on mobile devices, or snack short social media video clips on their smartphones while waiting for class to start or in line at Starbucks. If you’re a Millennial, you may remember Vine—the platform that started it all in 2013.

Video Marketing 71

Video Marketing Mobile Advertising Emarketing Youtube 71

Marketing Insider Group

DECEMBER 22, 2014

My 2012 Marketing predictions included CMOs struggling with talent (right), marketing increased focus on supporting sales (dead wrong), I also talked about Content Marketing delivered via social (right), augmented reality marketing (dead wrong) and also predicted a rise in video production from brands (right). Not a bad year for predictions?

Paid Search Agency 100

Paid Search Agency Budget Programs Mobile Advertising Banner Ads 100

Digital B2B Marketing

DECEMBER 22, 2011

Content Marketing 1. Flooded with content, audiences will turn to recognized sources. B2B marketers will use video as a way for subject matter experts to more easily create content. In addition, video will move beyond the website and social outlets and will be used to add depth to advertising messages. Social advertising.

B2B Marketing 100

B2B Marketing Mobile Advertising Paid Search Agency Marketing Automation Services 100

Digital B2B Marketing

DECEMBER 2, 2011

Content Marketing 1. Flooded with content, audiences will turn to recognized sources. B2B marketers will use video as a way for subject matter experts to more easily create content. In addition, video will move beyond the website and social outlets and will be used to add depth to advertising messages. Social advertising.

B2B Marketing 100

B2B Marketing Mobile Advertising Paid Search Agency Marketing Automation Services 100

Marketing Insider Group

JUNE 11, 2013

Mary claimed that Mobile accessibility was driving rapid changes in the way we advertise, sell and innovate. In 2011 , Mary updated her views on the above but also covered Content Marketing. She talked about how the value of undifferentiated content is approaching $0. 20 Billion Dollar Opportunity in Mobile Advertising.

Trends 100

Trends Mobile Advertising Planning Internet Marketing 100

Convince & Convert

AUGUST 23, 2013

Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. From Cision , a free ebook called Power Your Story: Content Marketing Essentials.

Inbound Marketing 130

Inbound Marketing Advertisements Advertising Paid Search Agency 130

Marketing Insider Group

DECEMBER 26, 2012

Interestingly, all the top B2B Marketing Insider posts boil down to 3 main topics: The future of Marketing, the role of Content Strategy and the Social Business imperative. And I wish you all the best in your marketing endeavors in 2013! Content Marketing: What Is A Content Strategy And Why Do You Need It?

B2B Marketing 100

B2B Marketing B2B Paid Search Agency Marketing Proposals 100

KoMarketing Associates

JUNE 12, 2018

Personally, my favorite part was getting to see our Senior Director of Digital Marketing, Casie Gillette , lead a session about the keys to a successful content marketing strategy. Most of all, Samantha’s presentation showed there are so many digital advertising options available to marketers today, and likely many more to come.

Paid Content 138

Paid Content Top of Funnel Lead Ranking Paid Search Agency 138

Martech Advisor

MARCH 30, 2020

Similarly, in the digital world, especially in the era of social media, content like video, memes, images, music, advertising campaigns, open letters, etc. Learn More: Top 3 Viral Mobile Marketing Campaign Examples to Inspire You. Embeddable – When the content can be embedded anywhere on the web. Netflix anyone?

Viral Marketing 89

Viral Marketing Advertising Agencies Paid Search Agency User-Generated Content 89

Marketing Insider Group

OCTOBER 9, 2013

Massive changes brought on by the internet, social media and mobile technologies are transforming business models faster than our ability to keep up. By the end of 2013, there will be more mobile-connected devices than there are people on earth. Newspapers have lost $40 Billion in advertising revenue since 2000.

Enterprise Management 100

Enterprise Management Business Work Management Click Rate 100

Sprout Social

MAY 10, 2019

By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. 4. Mobile devices dominate YouTube views, but TV is gaining. 1. There are 1.9

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Convince & Convert

JULY 24, 2013

In April, Bloomberg cited Foursquare data showing 6 million daily check-ins in January 2013 versus 4 million per day in January 2012. Plus, now more mobile users keep location turned on, automatically appending their locale to Facebook, Twitter, Instagram, and Vine posts. Advertising as Youtility. Whither the Check-In?

Paid Search Agency 121

Paid Search Agency Ads Adwords Mobile Advertising 121

SnapApp

JANUARY 6, 2014

Last week, Mashable published a great article on the “The Content Marketing Forecast: 10 Predictions for 2014”. I will dedicate resources to content marketing. Content marketing means creating interactive and engaging content to bring people to you. I will dedicate resources to content marketing.

Content Marketing 48

Content Marketing Planning Multi-Channel Mobile Advertising 48

Marketing Insider Group

JANUARY 26, 2015

I did a curated list of best marketing events in 2013 based on inputs from people I asked across a few social networks. The opinions of my connections are skewed certainly towards content marketing , a little towards B2B Marketing and most definitely towards digital marketing that attracts an audience (vs. buying it!).

Conference 100

Conference Planning Best Practices B2B Thought Leadership 100

Hubspot

DECEMBER 4, 2012

2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. We've compiled some of our most insightful predictions -- backed by several industry experts and thought leaders -- into our new guide, 20 Marketing Trends and Predictions for 2013 & Beyond.

Work Management 28

Work Management Marketing Management Marketing Automation Services Paid Search Agency 28

Hubspot

AUGUST 4, 2015

Sometimes, it's easy to get overwhelmed by all the questions that arise when you're creating or analyzing your Twitter strategy. As an SMB Marketing Manager at Twitter, I hear these questions from a lot of businesses. The good news is you've got a great tool at your disposal: Twitter's free analytics. Who follows you?

Twitter 28

Twitter Analytics Features SMB 28

Content Standard

OCTOBER 31, 2014

Recently, retargeting has become a widespread content marketing tool across many types of digital campaigns: According to the Performance Marketer’s Retargeting Guide , 88 percent of enterprise marketers are retargeting consumers after a first website visit fails to yield a conversion or purchase.

Paid Content 40

Paid Content Tools Content Marketing Planning 40

Content Standard

JANUARY 16, 2015

Advertising dollars are flowing toward mobile, reemphasizing the smartphone’s role in the future of digital marketing. Mobile devices and product ads are driving these shifts. In turn, advertisers are spending about 26 percent more on smartphone ads. Meanwhile, Twitter and Pinterest both gained ground.

Paid Search Agency 40

Paid Search Agency Advertising Agencies Mobile Advertising Mobile Marketing 40

Content Standard

JULY 13, 2016

How we discover content—including news content—has increased the importance of content strategy to capture user attention and grow customers. Content marketing is typically thought of as how-to articles, listicles, or blog posts. But the rise of social media and mobile devices have shifted this somewhat.

Marketing & Strategy 40

Marketing & Strategy Thought Leadership Content Amazon 40

readwrite

MARCH 3, 2014

Yahoo has a strategy for making money on smartphones: The company is reportedly rolling out ads which prompt users to download other apps across its mobile properties. Mobile app-install ads are an increasingly popular way of making money off of mobile websites and apps. A History Of Failure.

Paid Search Agency 40

Paid Search Agency Ads Mobile Advertising Advertisements 40

LeadSquared

MAY 20, 2015

What I am just saying that there is an excess of content, and not many ways to filter out the junk. They just know their target audience, and provide content of real value to them. Let’s discuss a few content marketing tips that have proven successful for many businesses. Are you just adding to the junk? Travel Businesses.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

Hinge Marketing

JANUARY 14, 2015

Has an email appeared fine when you opened it on your desktop computer, but when you opened it on your mobile device, it didn’t look right? Dynamic content, also referred to as "adaptive," “personalized,” or “smart” content, are elements of an email that change based on information about the recipient.

Email Marketing 48

Email Marketing B2B Marketing Planning Mobile Advertising 48

SnapApp

DECEMBER 18, 2012

Mobile marketing is expanding over leaps and bounds with smartphone capabilities continually improving. There are more ways than ever to bring your business to consumers over their mobile devices. billion mobile users in the world, according to Smart Insights Statistics , this could be a huge potential customer pool.

Mobile Marketing 48

Mobile Marketing SMS Mobile Advertising Gartner 48

Customer Experience Matrix

SEPTEMBER 3, 2009

Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. The Twitter figures are surely much higher by now.) Despite the growth of community, the OPA still shows content (40.6%) and communications (25.2) asl the dominant uses. So the jury is still out.

Spending 120

Spending Media Mobile Advertising Forrester 120

Hubspot

SEPTEMBER 30, 2012

This is great news for brands looking to advertise through the platform, but there are still several steps a user needs to go through to get a Facebook fan or user to actually reach the purchasing stage. Instagram Now Bigger Than Twitter on U.S. Mobiles, From Fast Company. million on Twitter. Does this surprise you?

Mobile Marketing 28

Mobile Marketing Twitter Advertising Agencies Mobile Advertising 28