KoMarketing Associates

NOVEMBER 14, 2012

The webinar, featuring five industry thought leaders, will discuss SEO predictions for 2013. Penguin threw many on their backside, inbound marketing took center stage for more businesses, content marketing has taken a front row seat, and is there anything we can safely do about link building? Title : 2013 SEO Trends and Predictions.

Webinar Metrics 120

Webinar Metrics SEO Trends PPC 120

Marketing Insider Group

DECEMBER 4, 2012

In my Marketing Prediction post from last year, I did not break any new ground when I predicted that 2012 would be all about social, content and mobile. I predicted more CMOs would move to change the marketing mindset from one of promoting products to one of creating valuable customer-focused content. We have to provide value.

Social Marketing 100

Social Marketing Paid Search Agency Content Marketing B2B Thought Leadership 100

Marketing Insider Group

DECEMBER 23, 2013

10 Top Insights On B2B Marketing From 2013. I believe that business people in general, and marketers especially , have an obligation to do more than just consume content or share other people’s content but to become a content creator and to contribute to your work and your life. What Is The Future of Content Marketing?

B2B Marketing 100

B2B Marketing B2B Paid Search Agency Marketing & Strategy 100

Convince & Convert

SEPTEMBER 22, 2013

Sprint (@sprint) September 20, 2013. 27 (@LachonPhillips) September 20, 2013. Matt M — T-Mobile (@TMobile) September 20, 2013. If you’re going to try to pick off your competitors’ customers on Twitter one-by-one, you probably should do so with very clear information and calls-to-action. What is #teammagenta?

Twitter 153

Twitter Brand Identity Branding Case Study 153

Marketing Insider Group

DECEMBER 16, 2013

You may have heard me talk about how Slideshare is one of the greatest opportunities in content marketing. With more than 50 Million visitors per month and more than 100 million pageviews, slideshare is one of the top websites in the world and should be a key focus of any B2B content marketing program. The Content Marketing Deluge.

Best Practices 100

Best Practices Work Management Click Fraud Marketing Management 100

Marketing Insider Group

JANUARY 10, 2013

There are events covering just about every topic in marketing today: social media, online marketing, search engine marketing, inbound marketing, branding, marketing leadership, content marketing, direct marketing, business marketing and more. 20 Best Marketing Conferences 2013. Sirius Decisions 2013 May 8-10 in San Diego, CA.

Conference 100

Conference Planning Best Practices Forrester 100

Marketing Insider Group

NOVEMBER 15, 2012

Planning season is well underway and I think it is never to early to look at the B2B Marketing 2012 year in review and start to make some predictions for Marketing and Social Businesses in 2013. And finally, I will make some marketing predictions for 2013. Will Content Strategy Save Marketing? 2013 Marketing Prediction.

Social Marketing 100

Social Marketing Planning Peer-to-peer Business 100

ClearVoice

FEBRUARY 2, 2024

Creativity has always been the starlet of content creation. The Role of Creativity in Content Strategy If your content is a meal, creativity is the seasoning. Fun, intriguing, unique content whets your audience’s appetite, making them hungry for the next course, which could be a sale, more information, or repeat business.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Marketing Insider Group

JULY 16, 2013

I also look to see what types of content is driving engagement with my new and loyal readers. And please let me know what topics you would be interested in me covering for the rest of 2013? And then create or share the kind of content those people want to consume. . Slideshare Is The Greatest Opportunity in Content Marketing.

B2B Marketing 100

B2B Marketing B2B Lead Scoring Lead Ranking 100

KoMarketing Associates

JUNE 6, 2013

The conference roadmap is one of those planning initiatives and as I have been reviewing the conference opportunities in the second half of 2013, there is no shortage of impressive events to attend for B2B marketers. This event is being held in multiple locations in the US and Europe throughout 2013. Content Marketing World.

Conference 120

Conference B2B Marketing Planning B2B 120

Webbiquity

JULY 1, 2013

Here are a few of the top online marketing trends for the second half of 2013 that may help you grow your sales both online and off faster than you expected. Stay in touch with your customers by utilizing Facebook, Twitter, Pinterest and other social media sites to your advantage. The design is as important as the content.

Online Marketing 100

Online Marketing Trends Lead Scoring Lead Ranking 100

Martech

JANUARY 4, 2024

followers) X/Twitter: MarshaCollier (229.7K LinkedIn: JasonGoldberg ( 22K followers) X/Twitter: RetailGeek (31K followers) Kaleigh Moore Kaleigh is a freelance writer whose articles on ecommerce, direct-to-consumer and retail have appeared in several outlets, including Vogue Business, Forbes and Adweek. LinkedIn: Marsha Collier (12.8K

eCommerce 112

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 112

NuSpark Consulting

DECEMBER 30, 2012

It’s that time of year; a time to reflect, assess, and think about what can be optimized for inbound marketing in 2013. . It sounds like a broken record; we need to generate more traffic, enhance our brand, improve content, increase conversions, target better, figure out this social media thing, prove ROI, and more. Content Strategy.

Paid Content 100

Paid Content Marketing Analytics Tools Planning B2B Marketing 100

Convince & Convert

DECEMBER 26, 2013

In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Twitter’s new Nearby feature that will give users the option of seeing tweets from other users in the vicinity. I see two scenarios where Twitter Nearby could be useful. Today, of course, Twitter will enable you to target by city.

Twitter 142

Twitter Opt-out Opt-in Social Media 142

Biznology

DECEMBER 28, 2012

This will be the only 2013 prediction or whatever you want to call it kind of post. In 2013, let’s pledge to do the following. Please check in in 12 months to see what I am writing about at the end of 2013 if the Lord allows me the time. That’s my basic thoughts for success for 2013. Photo credit: Wikipedia.

Internet Marketing 80

Internet Marketing Planning Skype Wikipedia 80

Convince & Convert

JUNE 5, 2013

In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Twitter’s new, direct response program.Twitter has displayed “cards” for quite some time. Lowe’s (@Lowes) May 30, 2013. Easy Email Subscription via Twitter. Social Media Controversies Addressed, Fresh Each Week. v/bYwJZ7JrrEK.

Lead Generation 138

Lead Generation Twitter Email Marketing Generation 138

Digital B2B Marketing

NOVEMBER 21, 2013

B2B marketers are undervaluing Twitter’s contribution to their business. That’s hard to believe at a time when many B2B marketers are glomming on to Twitter like it’s the last shiny object opportunity they will ever have (even turning to spamming ), but it’s true. How many leads came from Twitter?

Twitter 100

Twitter Marketing Analytics Tools Social Networks Social Media 100

The Forward Observer

OCTOBER 27, 2023

Unforgettable provides a special focus on the event ingredients that make the biggest impact, such as content and connections, as well as some of the hidden choices that event organizers may take for granted. About the Author Have you ever experienced an event that was so incredible it felt like time had stopped?

Planning 130

Planning Work Management Marketing & Strategy Click Rate 130

SocialPilot

FEBRUARY 9, 2024

Table of Contents 1. Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. You can also find Neal on Twitter, where he shares thoughts and news on digital and social media marketing strategies for every platform. Are you ready?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

The Point

OCTOBER 7, 2014

Billion with Google in 2013. Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. However, it also drives much higher conversion rates (up to 7x, in our experience) compared to Twitter and Facebook.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

Webbiquity

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Twitter’s revenue is stagnant and the platform lost two million users in the final quarter of 2017. ” Still, Twitter has nearly 330 million loyal, active users and its importance for customer service is increasing.

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

Biznology

DECEMBER 20, 2012

As the year winds down, many of us have been highlighting the top trends for 2013. But one trend for 2013 seems to be hiding in plain sight. It should be easy to see what all these stats have in common: The web’s shift to visual content. Enlist your customers to create content. What is it? Do it wrong quickly.

Trends 80

Trends Planning Youtube Wikipedia 80

Biznology

APRIL 25, 2013

With the growing popularity of Twitter Vine, small businesses should take advantage of this great marketing app. Twitter Vine is an application that allows Twitter users to create and post six-second looping videos. Setting up Twitter Vine. Once your video is complete, simply choose to “upload” it to your Twitter stream.

Small Business Marketing 80

Small Business Marketing Twitter Business Work Management 80

Content Standard

OCTOBER 8, 2016

Twitter offers a few different ways for brands to invest into paid advertising, but let’s be clear: the real money is in Promoted Tweets. According to Kinetic Social’s Social Trends Report , Promoted Tweets are responsible for the vast majority of Twitter’s ad revenue, accounting for 88 percent of all advertising buys.

Promotion 90

Promotion Twitter Marketing & Strategy Marketing Strategy 90

KoMarketing Associates

JANUARY 2, 2014

Here are 7 B2B link building tactics we used with success in 2013 and will continue executing and refining in the new year. One final recommendation I would add when considering guest blogging is to have fully completed and maintained social media profiles, particularly LinkedIn, Google+, and Twitter. 404 Inbound Link Cleanup.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

Here are 7 B2B link building tactics we used with success in 2013 and will continue executing and refining in the new year. One final recommendation I would add when considering guest blogging is to have fully completed and maintained social media profiles, particularly LinkedIn, Google+, and Twitter. 404 Inbound Link Cleanup.

Link Building 120

Link Building Tactics Ad Building B2B 120

Webbiquity

MAY 5, 2020

B2B marketing teams have become highly proficient at producing content, whether for lead generation, brand awareness, or sales acceleration. But sometimes that content misses the mark, and isn’t used by the sales team. Year founded: 2013. You can connect with Orrin Broberg on LinkedIn and Twitter.

CMS Development 175

CMS Development Enterprise Management Work Management Marketing Automation Services 175

Webbiquity

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Contently

SEPTEMBER 24, 2021

On June 30, Adam Mosseri, head of Instagram, posted a video to Twitter that included a bold statement about Instagram’s priorities moving forward: It was “no longer a photo-sharing app.” Twitter took off at SXSW in 2007 as literally just a feed of updates. Then Twitter. Narrator: They would not.)

Social Networks 208

Social Networks Social Media Facebook Verticals 208

KoMarketing Associates

JUNE 18, 2013

.” Each speaker offered some good tactics around community building, social targeting, content creation, and even some local strategies. My presentation primarily focused on using social for link building, utilizing tools like Citation Labs and Rapportive , along with social networks including Twitter and Google+.

Link Building 120

Link Building SERP Ideal Customer Profiles Conference 120

Contently

JUNE 15, 2016

No matter how many cringe-worthy tweets we’ve seen in the past, branded Twitter accounts seem fixated on capitalizing on the latest trend, whether it’s national tragedy or a totally unrelated movie release. So how can a brand avoid embarrassing itself on Twitter, or even shine as an account people want to follow for content?

Twitter 60

Twitter Brand Identity Branding Best Practices 60

Convince & Convert

JANUARY 23, 2014

Whether you love or hate ‘em, there’s no doubting that 2013 was a big year for the selfie. From more than 57 million tags of #selfie on Instagram, to being named the Oxford Dictionaries’ 2013 word of the year , the term is now ubiquitous among social media users. Photo courtesy of the #museumselfie hashtag on Twitter.

Social Media 162

Social Media Creativity Examples Media 162

Top Rank Marketing

NOVEMBER 3, 2023

In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news. Social Media Today U.S. Ad Market Posts Third Consecutive Gain In September, Albeit Marginally September marked the third consecutive month that the U.S.

Trust Marketing 108

Trust Marketing B2B Marketing Linkedin Advertising Agencies 108

KoMarketing Associates

OCTOBER 11, 2018

Content is critical for B2B business to attract potential customers, capture leads, and guide those leads toward conversion. Different types of content, of course, play their unique parts in the buying cycle. However – the mantra “ quality over quantity ” is particularly important for B2B content marketers.

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

Biznology

JANUARY 26, 2015

If you’ve been online in the last few weeks, you probably heard that BlackBerry made a pretty silly mistake on Twitter. Mashable reports that in 2013, brand ambassador Alicia Keys also sent a Tweet on behalf of BlackBerry from an iPhone. That’s right, the phone manufacturer’s Tweet was sent via iPhone. Not Necessarily.

Social Media 80

Social Media Twitter Peer-to-peer Media 80

Convince & Convert

JANUARY 2, 2014

We’ve experimented with lots of different content marketing methods at Buffer, so I wanted to share with you 9 of the best ways we’ve found to increase engagement and improve your content strategy. Share Images on Twitter: Increase Retweets by 150%. Share Content More Than Once. More Traffic.

Social Media 168

Social Media Social Marketing Content Marketing Media 168

Marketing Insider Group

NOVEMBER 12, 2013

4 of my last 10 posts were slideshares covering some of my own latest thinking on the future of content marketing. They recently updated their “State of Social Business Maturity” report for 2013. Content wasn’t even on the list of the 2010 survey conducted by Altimeter. From a discussion about channels to a focus on content.

Business 100

Business Social Media Content Act-On 100