Tiecas

MARCH 21, 2024

My team and I helped a mid-sized valve manufacturer increase leads by 31% by rewriting and revamping their product-centric content to address engineers’ real-world challenges. Your content needs to be technically sound, solution-oriented, and backed by data or proof points. Don’t expect your engineers to hand you polished content.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

The ROI Guy

JULY 9, 2013

To kick off 2013, Gartner predicted that the reigns on worldwide IT spending would loosen, forecasting an increase of 4.2% 2013 Challenges for IT Solution Providers Revenue growth is extremely important for IT solution providers, as this growth is required to sustain high valuation multiples and shareholder equity. by mid-year).

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Brandwatch Marketing

JULY 4, 2022

in 2013 to 32.3% Luckily, there are several Instagram analytics tools available to help brands understand what resonates with their audience and how they can optimize their content output. You can analyze your Instagram content, the interactions generated from your photos and videos, plus details on filter usage.

Analytics 90

Analytics Tools Best Practices Tagging 90

The ROI Guy

OCTOBER 26, 2012

IDC surveyed just over 200 organizations in the annual 2012 Buyer Experience Study, indicating that Financial Justification /ROI is by far the most important content for C-Level / Financial Executives and LOB stakeholders. So, the big questions: Do you have the right value messages and quantification relevant to each stakeholder? You Decide.

Marketing Proposals 40

Marketing Proposals Sales Cycle Marketing & Strategy ROI 40

The ROI Guy

JANUARY 8, 2013

Although I too am more optimistic about 2013 compared to last, there are clear and immediate challenges that deserve action regardless. 2013 Challenges for IT Solution Providers Revenue growth is extremely important for IT solution providers, as this growth is required to sustain high valuation multiples.

Gartner 40

Gartner Spending Marketing Proposals Terms and Conditions 40

SmartBug Media

MARCH 19, 2020

The best way to find inspiration is to look at other content that is performing well on the platforms you intend to use. Evaluate what other content is doing, take note of what you like, and set out to do it better. A video sitemap helps Google find new or changed content. Repurpose Great Content.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

ViewPoint

JUNE 6, 2013

Online content in the sales and marketing industries is dynamic and constantly changing. B2B Trade Show Marketing Circa 2013: Everything is the Same, Everything is Different. As usual, giveaways and demos are used to get attention of attendees. CMO Council study: Content has significant impact on buying process.

B2B Marketing 120

B2B Marketing PointClear B2B Trade Show 120

Zoominfo

OCTOBER 20, 2021

This debate picked up steam in 2013 when recruiting expert John Sullivan declared candidate sourcing a dying practice. Find Better Candidates With Better Data Our recruitment database is fueled by best-in-class business contact data Get a Demo How Has Sourcing Changed? His reasoning? The short answer: Everyone is online.

Social Networks 100

Social Networks Case Studies Keywords Social Media 100

Onalytica B2B

JANUARY 6, 2016

Also interesting there has been a 76% increase in Google searches for “influencer marketing” since April 2013 showing that the demand for solutions in this emerging category has increased dramatically: Here are our 5 predictions for influencer marketing in 2016: 1. REQUEST A FREE DEMO. Increased Focus on Employee Advocacy.

Paid Content 100

Paid Content Marketing Management Budget Programs Planning 100

Parse.ly

OCTOBER 21, 2022

And with the sheer volume of technology solutions on the market today (almost 10,000, according to a recent study by ChiefMartec.com ), no wonder the choices feel endless when it comes to building out a content tech stack, including bolting in an analytics solution. . Table of contents. And just how easy is “easy?”. on your website?

Marketing Analytics Tools 40

Marketing Analytics Tools CMS Development Work Management Paid Search Agency 40

Optinmonster

JANUARY 13, 2020

What to do with all the new traffic your content brings in. Simply put, your editorial calendar is the way your team plans ahead and organizes content releases. When you know what types of content you’ll be producing and for what specific goals, you’re ready to build your editorial calendar. What Is an Editorial Calendar?

Conversion 97

Conversion Youtube Hubspot Planning 97

SpotMe Blog

MAY 11, 2023

They can provide everything from healthcare marketing services to digital media strategies, brand positioning plans to content development projects. They can also help with other creative design initiatives such as creating promotional materials, digital content, and signage.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

KoMarketing Associates

FEBRUARY 9, 2016

The word these days is content. Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. It diversifies the content marketing mix. Demo Duck: DoneDone. Start planning how to create video for your company now.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

The ROI Guy

MARCH 11, 2014

Today’s buyer is more empowered than ever before, leveraging content from the Internet, discussion groups and social media to take charge of the purchase decision-making process. The question was posed as a key portion of IDC’s annual 2013 IT Buyer Experience Study , surveying over 200 executive decision makers worldwide.

Peer-to-peer 40

Peer-to-peer Sales Cycle Content Case Studies 40

markempa

MARCH 11, 2013

Tweet According to MarketingSherpa’s just-released 2013 Analytics Benchmark Report , only 37% of respondents said they routinely used analytics for their marketing planning. ”) This wasn’t too much of an issue for AppFolio, because its definition of a qualified lead was simply anyone who asked for a demo or trial of the software.

Top of Funnel 120

Top of Funnel Analytics Marketing Management Planning 120

Brandwatch Marketing

FEBRUARY 15, 2019

in 2013 to 32.3% Luckily, there are several Instagram analytics tools available to help brands understand what resonates with their audience and how they can optimize their content output. You can analyze your Instagram content, the interactions generated from your photos and videos, plus details on filter usage.

Analytics 81

Analytics Tools Best Practices Tagging 81

SugarCRM

DECEMBER 11, 2013

December 12, 2013 by Samantha Stallard. Just like we don’t want to be caffeinated past midnight, we don’t want email recipients to receive your perfect content at an inconvenient hour. December 11, 2013 by Samantha Stallard. December 10, 2013 by Victor Martinez. December 10, 2013 by Christian Nahas. Who is this?

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

The ROI Guy

JANUARY 18, 2013

The Bad News: Although buyer’s admit their own internal processes are more complex than ever, they attribute a hefty 36% of the decision delays to the vendor’s sales process – the inability for solution providers to deliver the right resources and content at the right time to help facilitate the buyer’s decision-making process.

Peer-to-peer 40

Peer-to-peer ROI Sales Cycle Marketing Proposals 40

ConvertKit

OCTOBER 21, 2020

7 types of content you can include in your newsletter. While much of creator Kai Brach’s weekly newsletter is dedicated to curated links, book reviews, and other content, he always takes the time to write a short personal intro for each new edition and ask subscribers to reply and share their comments on how they’re doing. Jump ahead.

Newsletter 106

Newsletter Examples Curation Marketing Budget Creation 106

The Point

OCTOBER 7, 2014

Billion with Google in 2013. While LinkedIn Ads placed in a page rail are often best suited for lead generation, Sponsored Updates lend themselves to both lead generation and more viral branding and content sharing. Anything else will distract potential leads from clicking through to your intended offer or content.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

Adobe Experience Cloud Blog

OCTOBER 20, 2016

Even as long ago as 2013, industry leaders like Marketo were touting the dangers of attention deficit in the digital era, and we are no doubt nearing the singularity of media saturation. Your buyers are shifting their attention to authentic content from people with similar views who they can trust in their buying decisions.

B2B Thought Leadership 48

B2B Thought Leadership Emarketing Paid Search Agency Thought Leadership 48

Exo B2B

NOVEMBER 22, 2018

Develop notoriety for this new market : with a content marketing strategy based on your DNA, i.e. your strategic positioning. as well as your promotion content campaign (this is where we generate leads) with mix medias. We must therefore equip them with support material; demos, data sheets, white paper, videos.

Top of Funnel 51

Top of Funnel Marketing & Strategy Marketing Strategy Work Management 51

Moz

FEBRUARY 21, 2019

Google’s 2013 Hummingbird update helped pave the way for such evolution. Format your snippet content to match When it’s finally time to optimize, one of the best ways to get your content into the ears of a searcher is through the right snippet formatting, which is a lesson we can learn from Google.

Features 52

Features Long Tail Marketing SERP Stats 52

Vidyard

JUNE 24, 2014

Studies have shown that the modern buyer needs to go through four to seven pieces of content before shortlisting a solution, so imagine the impact of having a dedicated “videos” section on your website. A fully branded, customizable Video Hub is the ultimate way to showcase all of your video content in one location.

Youtube 51

Youtube Video Marketing Marketing Websites Top of Funnel 51

Vidyard

DECEMBER 29, 2014

The use of video in content marketing continued to climb this past year … and for good reason: most marketers say that video is more effective at producing conversions than any other medium. So with 2014 coming to a close, we collected our favorite video marketing from throughout the year and ranked the top 10.

Video Marketing 51

Video Marketing Guerilla Marketing Examples Best Practices 51

B2B Marketing Directions

JANUARY 23, 2016

The 2014 study describes the lead response patterns of more than 9,500 companies that were successfully tested by InsideSales.com during 2013. These studies did not address the situation in which someone views or downloads a content resource or attends a webinar. I have to admit that is one of my major pet peeves.

Sales Qualified Leads 40

Sales Qualified Leads Cost Practices Leads 40

LEADership

SEPTEMBER 19, 2013

Eiji Toyoda (past president of Toyota Motor Corporation (1967-1982), and Toyota’s chairman and advisor until his passing on September 17, 2013) was a game-changer in many ways. Demos, calculators, feature-benefit documents, product-cost comparisons, would be some examples of these useful tools. INTEGRATE DIGITAL AND HUMAN PROCESSES.

Paid Content 40

Paid Content Marketing Management Paid Search Agency Mobile Advertising 40

Onalytica B2B

SEPTEMBER 9, 2015

Money is a subject which affects each and every one of us, and as a result FinTech has generated a massive amount of attention – with mentions of FinTech on social media quadrupling between 2013 and 2014, and expected to double again for 2015. Be sure to follow them to stay up to date on the best content and resources on fintech!

PageRank 60

PageRank Brand Identity Branding Marketing Management 60

Hubspot

SEPTEMBER 24, 2013

Facebook prioritizes newsfeed content based on our past engagement. The Huffington Post , The New York Times , and other major media channels all provide recommended content for users. Others worry that personalization will lead to a narrower perspective and trap content consumers in a limited "filter bubble.". We research.

Personalization 28

Personalization Content Amazon Trigger Marketing 28

LEADership

MAY 26, 2015

Do we have resources in place to create tons of quality content…ongoing? Fathom , 2013). Fathom , 2013). Request a demo of the revolutionary, transformational lead generation program, MyLeads2Go.). Here are 5 critical questions you need to ask before entering the realm of automation: . B2B Online ).

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Work Management Marketing Management 40

Hubspot

FEBRUARY 19, 2013

Released on January 24 , companies have already started to cozy up to the new, six second video feature as part of their social media content strategy. Gap (@Gap) February 12, 2013. Avoid this, and remember that it's important to have a purpose for the content you're putting out there. I mean, what's working? What's not?

Paid Search Agency 28

Paid Search Agency Hubspot Social Media Video Marketing 28

Vidyard

SEPTEMBER 22, 2014

Honeywell, (NYSE:HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become more strategic with their demand generation and content marketing programs. It was acquired by IBM in November 2013. They are quickly becoming a leader in video marketing as well.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Honeywell, (NYSE:HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become more strategic with their demand generation and content marketing programs. It was acquired by IBM in November 2013. They are quickly becoming a leader in video marketing as well.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Honeywell, (NYSE:HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become more strategic with their demand generation and content marketing programs. It was acquired by IBM in November 2013. They are quickly becoming a leader in video marketing as well.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Hubspot

FEBRUARY 6, 2013

ASOS (@ASOS) January 30, 2013. Gogo (@Gogo) February 5, 2013. Animate & Create (@animatecreate) February 4, 2013. Glynis Citarelli(@sweetshotphoto) February 4, 2013. Toyota España (@Toyota_Esp) January 28, 2013. Malibu Rum (@Malibu_Rum) January 26, 2013. Loving #vine ? v/bJ9dTgx3wJt. v/b1WDb0Ajvh1 #Vine.

Creativity 28

Creativity Business Hubspot Paid Search Agency 28

Hubspot

JANUARY 15, 2014

You don''t even know it''s there until you need it". -- santafescribe, iPhone, 12/2013. The app was redesigned in spring 2013 to be cleaner and simpler and make it easier to find what you need. 5 stars, 11/2013. Responsive, steady, affordable.". -- BronxToBam on Join me, 4 stars, 11/2013. iPhone : 5 stars with 5 reviews.

Lead Ranking 28

Lead Ranking Lead Scoring Mobile Marketing Hubspot 28

Hubspot

MAY 31, 2017

Here's the demo video from Snapchat: Now that Snapchat is part of a company in fierce competition with much larger social media apps, it's doing all it can to be at the cutting-edge of innovation to keep users engaged on the app. That's the largest social media IPO since Twitter's back in November 2013. billion last quarter.

Social Media 72

Social Media Media Broadcasting Facebook 72