Webbiquity

JUNE 16, 2015

Half of buyers say they are more likely to seek out more information about a product and more confident in making an online purchase after viewing related video. 42% of B2B marketers viewed themselves as successful with their content marketing efforts in 2014 – up from 36% in 2013. eMarketer ). And use video. TopRank ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Digital B2B Marketing

SEPTEMBER 24, 2013

Long-term, these could change the face of online marketing and advertising for almost every company. Online advertising companies that use big data in advertising are today’s market darlings. RocketFuel’s successful IPO last week underlines the value the market is putting on these companies. Companies like Simpli.fi

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Mobile Advertising 100

Hubspot

JUNE 6, 2013

Retailers are ramping up their digital ad spending and remain the top buyers of digital ads, eMarketer reports. Seth will be speaking at our INBOUND 2013 conference , August 19-22. Best of all (for Pepsi anyway), the company has collected personal information from everyone who got a free drink. says everyone. of the U.S.

Bundling 28

Bundling Emarketing Conference Sample 28

Contently

JULY 6, 2016

” That’s pretty alarming, considering that a recent eMarketer report found that 50 percent of the U.S. ” CJR, citing a 2013 study by German researchers Wolfgang Schweiger and Juliane Urban, suggests that: Readers struggled to evaluate comprehensibility, ethics, and objectivity.

Studies 74

Studies Content Emarketing Internet Marketing 74

Adobe Experience Cloud Blog

OCTOBER 20, 2016

According to eMarketer, this year alone, 69.8 Even as long ago as 2013, industry leaders like Marketo were touting the dangers of attention deficit in the digital era, and we are no doubt nearing the singularity of media saturation. million Americans will use an ad blocker—a jump of 34.4% over last year. million people.

B2B Thought Leadership 48

B2B Thought Leadership Emarketing Paid Search Agency Thought Leadership 48

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

One of the best sources of information is industry statistics. B2B advertising spend on social media and lead generation sites is forecasted to grow at an annualized rate of 21% and 17% respectively to 2013. This is set to reach 12% by 2013. Source : AMR International B2B Online Marketing Assessment and Forecast to 2013.

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

Porch Group Media

MAY 14, 2019

In a survey compiled by the National Center for Health Statistics shows between 2013 and 2016, more than 36 percent of adults – or more than 1 in 3 – consume fast food on a given day. Location data is transforming the quick service industry and chains are adding this information to the data they already collect about customers.

Mobile Marketing 40

Mobile Marketing Service Planning Allocation 40

SnapApp

MAY 5, 2016

New Enterprise Content Marketing Stats to Inform Your B2B Marketing. And according to research by Aberdeen Group , companies using video grow revenue 49% faster than companies that don’t. Over on MarketingLand , Kerry Jones shares research from 345 content marketing campaigns launched between 2013 and 2016.

Account Based Marketing 48

Account Based Marketing Content Marketing Planning Paid Search Agency 48

Biznology

JUNE 19, 2014

Mobility is all about a non-stop, multi-directional conversation between people/users/consumers and brands/information/knowledge. For perspective, that was roughly the entire size of the world’s e-commerce market in 2013. Data from eMarketer shows that mobile ad spend is on track to rise 75.1%, reaching $31.45 Forrester.

Mobile Advertising 80

Mobile Advertising Mobile Marketing Forecasting Emarketing 80

Content Standard

DECEMBER 9, 2014

But here’s the catch—the research company will only provide information to companies about their own content, not the greater Netflix or Amazon viewership trends. .” Nielsen will kick this reporting off next month, using audio-recognition technology to determine what users are watching.

Demand 40

Demand Video Marketing Webcast Paid Search Agency 40

Customer Experience Matrix

SEPTEMBER 3, 2009

PriceWaterhouseCoopers and Wilkofsky Gruen Associates report in their Global Entertainment and Media Outlook: 2009-2013 (via eMarketer) that ad spending will total $170 billion this year, including $62 billion (36%) for TV and $25 billion (15%) for Internet and mobile. What is the share of ad spending for different media?

Spending 120

Spending Media Mobile Advertising Forrester 120

Hubspot

SEPTEMBER 25, 2015

This approach carried on for a while, however, the exchanges between companies weren't necessarily rooted in context, meaning that the advertisement often had little to do with the content on the page. Display ad viewability rates did not budge between 2013 and 2014. Source: eMarketer ). Source: Digital Information World ).

Paid Content 28

Paid Content Advertising Agencies Display Stats 28

Adobe Experience Cloud Blog

NOVEMBER 23, 2015

In fact, mobile video ad spend in the United States more than doubled from 2013 to 2014—up to $1.5 billion—and is predicted to reach $6 billion by 2018, according to eMarketers. Competitive companies know that capitalizing on new forms of content and technology will help them capture new audiences on fresh playing fields.

Trends 48

Trends Marketing & Strategy Marketing Strategy Mobile Advertising 48

QuanticMind

NOVEMBER 16, 2016

.” – Ernst & Young, “Marketing’s Two-Headed Beast,” November 2013. When marketing efforts pay off and companies get bigger, your tools need to become more closely integrated. In one study of UK internet users, eMarketer found that by 2017, 27% (14.7 In other cases, you inherit them. Intent is king.

Advertisements 40

Advertisements Advertising Trends Marketing Budget 40

Webbiquity

APRIL 14, 2014

Online sales currently account for about 35% of total revenue for B2B vendors, though that’s higher (41%) among US companies. As of 2013, Apple had yet to claim a Twitter account, Facebook page, or any other type of social media presence. eMarketer ). eMarketer ). ” ( MarketingCharts ). MarketingCharts ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Webbiquity

AUGUST 11, 2015

population gets its daily news there; and 77% of B2C companies have acquired a customer through Facebook. Consumer brands are noticing: 36% of Fortune 500 companies had a presence in 2014, up from 9% in 2013 and just 2% in 2012. eMarketer ). 77% of B2C companies have acquired customers through Facebook. (

Social Networks 100

Social Networks Stats CTR Network Marketing 100

Sprout Social

SEPTEMBER 22, 2016

A common problem for companies is they don’t know the best route to take when analyzing Twitter data. For example, in 2013 DiGiorno Pizza live-Tweeted a highly-anticipated Sound of Music live television event with odd and somewhat-related Tweets. — DiGiorno Pizza (@DiGiornoPizza) December 6, 2013. TheSoundOfMusicLive.

Twitter 91

Twitter Ideal Customer Profiles Impressions Analytics 91

RebelMouse

OCTOBER 23, 2018

It's invigorating because it's a signal that readers are willing to consume content outside of the platforms — a shift from the tug of war we've been seeing these past few years between brands, new media companies, and platforms that are all trying to claim the upper hand. We were very dependent on Facebook in 2013. Diverging Data.

CMS Development 43

CMS Development Enterprise Management Emarketing Content 43

Hubspot

JULY 24, 2013

Magazines, newspapers, TV stations, radio stations, and online publishers -- let’s call them media companies -- have been producing news content for years, with the aim of attracting an audience. Why Media Companies Are Struggling. in 2012, according to research published by eMarketer. 1) Lack of Warm Leads for Sales.

Paid Content 28

Paid Content Paid Search Agency Companies Media 28

Marketing Insider Group

JANUARY 2, 2015

Average website conversion for companies with defined content processes is more than twice that of companies without (5.9% Testing content efforts propels ROI improvements: Companies who test are 75% more likely to show ROI for content marketing than those who fail to test their strategies. Emarketer ). Emarketer ).

Content Marketing 100

Content Marketing Banner Ads Paid Search Agency Banners 100

NuSpark Consulting

MARCH 1, 2016

If you’re one of the companies that is still having trouble converting through social channels, you’re not alone. What language does my audience speak (tech, all-business, informal)? Will this information be considered helpful or promotional? That’s a lot of content. Statistics bear this out.

Top of Funnel 100

Top of Funnel Leads Lead Marketing Qualified Leads 100

SnapApp

AUGUST 9, 2017

This app developed by athletic footwear company Nike works with connected devices such as the Fuelband. Starbucks is another example of a B2B company who has successfully gamified the purchase process. In 2013, 84% of all email was spam. If you’re unsure what gamification even means, here’s a quick definition: .

Tactics 48

Tactics B2B Marketing Microsite B2B 48

SnapApp

DECEMBER 4, 2017

That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . Go back and add content upgrades to the posts that are working, expand sections with new information, and make sure your content is evergreen. . . Social Media Examiner. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Webbiquity

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? 20-something business buyers are roughly twice as likely to seek information or advice from social media as the generation before them (31- to 40-year-olds) and almost four times more likely to than the baby boomers (51- to 60-year-olds). eMarketer ). Relevanza ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? 20-something business buyers are roughly twice as likely to seek information or advice from social media as the generation before them (31- to 40-year-olds) and almost four times more likely to than the baby boomers (51- to 60-year-olds). eMarketer ). Relevanza ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Biznology

FEBRUARY 21, 2013

In just a little over two weeks, Vine – the new video app acquired by the company in October 2012 and launched on January 24 – has captured the imagination of many social media and marketing specialists. Without an easy way to link from the app to more information, the ability to generate leads will be difficult. With sound?

Video Marketing 80

Video Marketing Emarketing Social Networks Network Marketing 80

Online Marketing Institute

NOVEMBER 1, 2010

One of the best sources of information is industry statistics. This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8%

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

Webbiquity

JANUARY 17, 2011

However, that figure rises if you work for a company generating at least $10 million in annual revenue, or you’re in management (in which case it’s $109,000). by eMarketer. have a company page on at least one social networking site (but only 39% blog and just 26% tweet). Social Media Use in Big Companies.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

AUGUST 5, 2013

Rapidly growing companies? Find the answers to these questions and many, many more here in 101 vital social and digital marketing stats for (the rest of) 2013. Furthermore–75% of social media users “object to major companies and platforms using their personal information for commercial purposes.”

Statistics 100

Statistics Social Media Social Marketing Paid Search Agency 100

Hubspot

AUGUST 7, 2013

According to The 2013 State of Inbound Marketing Report , 52% of all marketers sourced a lead from Facebook in 2013. And even if you''re not known for your number-crunching abilities, but let''s look at that stat another way: it also means that 48% of marketers have not sourced a lead from Facebook in 2013. What Is a Lead?

Facebook 28

Facebook Generation Landing Pages Lead 28

Hubspot

JUNE 17, 2015

I strive to learn from the techniques that brands employ to capture my interest and use them to inform the work that I do. According to a 2013 study by Bizrate Insights , more than a quarter of American women own a pair of UGG boots. How'd the Australian footwear and apparel company find its way into so many closets?

Work Management 28

Work Management Marketing Management Trends Paid Search Agency 28

Content Standard

AUGUST 26, 2015

At the same time, I had a vision for this post, and I wanted the utility of the information to stand on its own. As expected, it will compete directly with companies like Revcontent, Adblade, Taboola, and Outbrain. One of the best examples of this I’ve seen in 2015 came from Coca-Cola, of all companies.

Budget Programs 40

Budget Programs Planning Marketing Budget Creation Trends 40

Webbiquity

FEBRUARY 7, 2012

71% of companies now have a presence on Facebook. 59% are on Twitter, and 43% use a company blog for marketing. In the coming year, 77% of companies plan to spend more on YouTube; three-quarters plan to increase spending on Facebook and blogs, and 73% will invest more on Twitter. You just shared a link.

Paid Content 100

Paid Content Social Media Statistics Research 100

Webbiquity

MARCH 11, 2013

sources of information to make a decision. Search Critical in Brand-Building Strategies by eMarketer. “Search is where the audience can be found,” according to research from eMarketer, noting that 85% of U.S. SEO, Social and Content Marketing in Top Demand by eMarketer. ” In other words, WPO.

Paid Content 100

Paid Content Paid Search Agency Optimization Advertising Agencies 100

Hubspot

APRIL 27, 2016

As for the age range of their users, eMarketer reported that 45% of all Snapchat users in the U.S. Many of the earliest adopters of Snapchat were teenagers, which gave the snack company, Modelez, an incentive to hop on the platform to promote its Sour Patch Kids candy brand. smartphone users ages 13 to 24 use Snapchat. 2) Everlane.

Branding 28

Branding Brand Identity Best Practices Social Media 28