Marketing Insider Group

JANUARY 10, 2013

One of my first orders of business in any new year is to figure out which conferences I will attend as part of my personal development plan. 20 Best Marketing Conferences 2013. Online Marketing Summit February 11-13 in San Diego, CA and Fall, 2013 in New York, NY. Sirius Decisions 2013 May 8-10 in San Diego, CA.

Conference 100

Conference Planning Best Practices Forrester 100

Marketing Insider Group

DECEMBER 16, 2013

According to Comscore, Slideshare is used by business owners and business executives at a rate 5 times any other social network! The top categories in Slideshare are Business and Technology, followed by Education, Travel and Health. The 25 Best Slideshare Presentations of 2013. Did I miss any of your favorites?

Best Practices 100

Best Practices Work Management Click Fraud Marketing Management 100

Marketing Insider Group

JULY 16, 2013

Well the year is half gone and we’re all busy doing our 1st-half performance reviews, right? I look to figure out what articles drove the highest level of reach to the business and marketing audience. And please let me know what topics you would be interested in me covering for the rest of 2013? I know I am! How did I do?

B2B Marketing 100

B2B Marketing B2B Lead Scoring Lead Ranking 100

Sprout Social

JUNE 17, 2019

Having a personal brand, whether you’re job hunting, running your own business or at any stage in your career, is essential. One of the best ways to enhance your personal brand is through social media. A great personal brand is one that is authentic and intrinsically connected to who you are as a person.

Social Media 111

Social Media Trends Personalization Brand Identity 111

The Forward Observer

OCTOBER 27, 2023

Leveraging his extensive experience with virtual, hybrid, and in-person events, he’s organized events for up to 5,000 people.

Planning 130

Planning Work Management Marketing & Strategy Click Rate 130

Biznology

DECEMBER 28, 2012

This will be the only 2013 prediction or whatever you want to call it kind of post. In 2013, let’s pledge to do the following. Please check in in 12 months to see what I am writing about at the end of 2013 if the Lord allows me the time. Make it personal – Don’t settle for connections being only virtual.

Internet Marketing 80

Internet Marketing Planning Skype Wikipedia 80

Biznology

JANUARY 20, 2014

2014 will be the year of the personal brand. That was 2013. To be honest, the “year” of the personal brand has probably come and gone – or perhaps it’s more accurate to say that we’re smack in the middle of the “decade of the personal brand.”. In other words, everyone needs a personal brand to survive.

Personalization 80

Personalization Brand Identity Branding First-Mover Advantage 80

SocialPilot

FEBRUARY 9, 2024

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? She is Business Insider’s ‘Top 5 Social Sales Influencer’ and works globally to help companies with their social media initiatives. Rebekah Radice Helping busy business owners get more customers, grow their company, and make more money.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Confessions of a B2B Marketer

OCTOBER 11, 2023

SaaS business can start on the side, but to grow – they need full time attention from their founders. What are the skills that you or your cofounders can develop BEFORE embarking on the hard journey of building a SaaS business? Today MRR is $1.7m – SaaS business growth at its absolute best. What did we learn? hit 200k MRR?

Linkedin 52

Linkedin Outreach B2B Sales Hubspot 52

Marketing Insider Group

MAY 7, 2013

Social selling is not just about starting the sales process with social tools like Linkedin, Facebook or Twitter. Social selling is about sales people building a strong personal brand. I even predicted that social, content and personal branding would drive the future of business in 2013. What is Personal Branding?

Personalization 100

Personalization RSS Social Networks Network Marketing 100

Marketing Insider Group

FEBRUARY 17, 2015

I know you’re wondering “what the heck is content marketing personalization?” I believe that we help businesses build relationships with new customers. More, because I know the publisher is trying to stay in business. 2013 brought us the Dove Real Beauty ad that really set the stage. Ads we tune out.

Personalization 100

Personalization Content Marketing Ad Building Paid Search Agency 100

Strategic-IC

FEBRUARY 20, 2018

Everything you need to know about LinkedIn sponsored InMail, Account Based Marketing - and using the two together. If you’ve ever used LinkedIn InMail, you’ll know that InMails are essentially personal messages that you can send to your connections - a little like an email. Everybody likes social support. Regular InMail.

Account Based Marketing 48

Account Based Marketing Linkedin Planning Paid Search Agency 48

ClearVoice

JUNE 19, 2023

ABM offers personalized, focused campaigns tailored to the interests and needs of prospects. LinkedIn ) 97% of marketers who use ABM say it delivers a higher ROI than other marketing activities. LinkedIn ) 97% of marketers who use ABM say it delivers a higher ROI than other marketing activities. billion in 2023.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

KoMarketing Associates

JUNE 18, 2013

You’ve probably heard a lot of search marketers talk about authorship recently and, as a business owner, you should be thinking about how it impacts your site. As a bonus, Dustin Woodward noted during the “Legit Link Building” session that a floating share bar resulted in 20% increase in social shares for one of his sites.

Link Building 120

Link Building SERP Ideal Customer Profiles Conference 120

SpotMe Blog

MAY 11, 2023

So, when it comes to medical communications companies, you’ll want to select the best so you can run events that help you achieve your business goals. Scalable events – With their vast experience and resources, medical communications agencies can help you create dynamic events that grow as your business does.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Content Standard

SEPTEMBER 12, 2016

Back when it started, LinkedIn was a simple digital Rolodex. LinkedIn is where professionals go to find jobs, learn more about their industries, and research prospective companies. For businesses, LinkedIn is the place to recruit top talent, build partnerships, generate leads, and exercise thought leadership.

Linkedin 40

Linkedin B2B Thought Leadership Paid Search Agency Thought Leadership 40

Hinge Marketing

DECEMBER 30, 2013

As 2013 draws to a close, it’s a perfect time to highlight some of the most popular posts from the Professional Services Marketing Blog. When a buyer is looking at potential service providers to solve their business challenges, don’t count on a personal relationship to seal the deal. On Twitter or LinkedIn?

Work Management 48

Work Management Marketing Management Service Planning 48

Writing on the Web

FEBRUARY 19, 2014

Does blogging still make sense for your business? Is a business blog worth the time you need to research, write, format and publish quality content? Some busy professionals ask me if it’s worth it to blog or would keeping in touch with people through social media sites work just as well? million blogs (Technorati).

Business Blogging 100

Business Blogging Business Custom Publishing Social Media 100

Marketing Insider Group

AUGUST 20, 2013

And many businesses are struggling to keep up. In an attempt to tell that story, I have covered the future of marketing and now I’m looking for the best quotes, studies and predictions on the future of business. The post 29 Quotes On The Future of Business appeared first on B2B Marketing Insider. The world has changed.

Business 100

Business Peer-to-peer Mobile Advertising Internet Marketing 100

ClearVoice

FEBRUARY 2, 2024

You let your customers know that you don’t mind thinking outside the box, having a little fun, and pushing the boundaries — all of which imply that you’d be willing to take risks to earn and keep their business. Potential customers could see your company as fascinating but not necessarily a company they want to do business with.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

illumin

SEPTEMBER 25, 2023

The new millennia brought with it better home computers, which meant more homes had a personal PC and more users flocked to the internet for new and exciting ways to socialize. This new platform was quickly followed by MySpace and LinkedIn in 2003. MySpace marked a shift in social media into the mainstream.

Social Media 52

Social Media Social Marketing Media Paid Social Agency 52

EveryoneSocial

JUNE 20, 2017

Business Branding + Content. Business branding is one of the most important activities you can do to grow your business. That said, building a business brand isn’t easy. Many businesses (although all should) have a blog or resource section to their website where they share relevant content.

Brand Identity 81

Brand Identity Branding Buyer Personas Business 81

Convince & Convert

AUGUST 31, 2015

In the past, successful decision-making was based on knowledge garnered from traditional media, trade publications, and personal connections. We investigate three of the biggest: Twitter, LinkedIn, and Facebook. LinkedIn Provides Industry Insights. In the world of financial investment, timing is everything.

Social Media 156

Social Media Media Ad brokers Twitter 156

Marketing Insider Group

AUGUST 28, 2012

Businesses around the world are starting to think about 2013 and what plans they need to put in place to grow their business, add new product lines, acquire more customers and make more money. So for the next 2 weeks, I will publish my top articles of the year, that you may have missed because you were just too darned busy.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Planning Business 100

SocialPilot

MARCH 12, 2024

12 Best Integrated Marketing Campaign Examples A business must target a variety of demographics across several channels to guarantee that a brand’s campaign is recognized and communicates to the right people in all the appropriate places. The artwork depicts historic sporting incidents created by sports persons using Nike.

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

KoMarketing Associates

DECEMBER 9, 2013

Moz’s 2013 Search Engine Ranking Factors. In the 2013 survey, Moz interviewed more than 120 search marketers who offered their opinions on more than 80 ranking factors. In the 2013 survey, Moz interviewed more than 120 search marketers who offered their opinions on more than 80 ranking factors. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

SocialPilot

FEBRUARY 5, 2024

They are generally from the entertainment, sports, or business fields. They support the brand out of their own will and share their personal experience. The best way to approach an influencer for collaboration on Twitter is through a personalized relationship. Conversion rate, CTR, and actual business cost will be considered.

Twitter 96

Twitter Marketing AI Advertising Agencies Effectiveness 96

Exo B2B

OCTOBER 16, 2020

By combining a “best answer marketing strategy” together with “do well by doing good” values, he’s attracted top industry marketing talent and clients including LinkedIn, SAP, 3M, Dell, Oracle, Adobe and Content Marketing Institute.» LinkedIn : [link] WebSite/blog: [link] Senior Partner Analyweb Inc. Here, we are in another league.

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

B2B Marketing Traction

APRIL 28, 2014

Some business to business (B2B) marketers are still hesitant about investing in social media. They may view social media as a business to consumer (B2C) activity or they think that their target audience isn’t on social media. Here is why they are wrong. B2B companies are getting traction on social media. SlideShare.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing & Strategy 100

Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? That''s why it''s important to not only analyze your own marketing data, but to understand what occurred in the marketing industry in 2013 as a whole. One aspect of marketing (and my personal favorite topic) that saw tremendous strides for marketers was social media.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Litmus

OCTOBER 5, 2022

Follow Aaron on LinkedIn and Twitter. We love partnering with our clients to utilize our existing code, allowing clients to personalize their sites not just to their brands, but also to the specific context of each subscriber arriving on their preference page. Follow Fernando on LinkedIn. Follow Jell on LinkedIn and Twitter.

Marketing AI 108

Marketing AI Advertising Agencies Enterprise Management Work Management 108

Marketing Insider Group

DECEMBER 26, 2012

Last week I wrote the Top 10 Marketing Posts of 2012 from Business 2 Community, the social news site I co-founded with Brian Rice and Dan Criel. Interestingly, all the top B2B Marketing Insider posts boil down to 3 main topics: The future of Marketing, the role of Content Strategy and the Social Business imperative.

B2B Marketing 100

B2B Marketing B2B Paid Search Agency Marketing Proposals 100

Hinge Marketing

NOVEMBER 11, 2020

At the same time, the traditional business development approaches that consultants have been using are becoming less and less effective. The original study was published in 2013 and provided the first comprehensive look at the differing perspectives of buyers and sellers throughout the entire professional services buyers’ journey.

Consulting 157

Consulting Research Work Management Marketing Management 157

NuSpark Consulting

JULY 13, 2016

You never know where a person will come across information online or where they might be in their buyer’s journey, so it pays to broaden the scope, and educate everyone in your organization on how to use social effectively. At the very least their personal social profiles like LinkedIn should be fully optimized.

Social Media 100

Social Media Lead Scoring Lead Ranking Media 100

Salesforce Marketing Cloud

JUNE 7, 2022

Today’s customers are different, too, expecting high levels of personalization and experience. The IBM Institute for Business Value uncovered similar trends. Last August, we conducted in-depth interviews with 10 CEOs across enterprise and commercial business. They have different motivations and different attitudes.

Lead Ranking 98

Lead Ranking Enterprise Management Customer Satisfaction Paid Search Agency 98

Bound360

DECEMBER 4, 2017

They are not only able to see who is engaging with their content, but also share results of their personalization efforts internally. Amy, we’re going to be talking about personalization today, and really wanting to dive into the Siemens story and your experience with personalization at Siemens. LISTEN TO EPISODE.

Website Personalization 53

Website Personalization Personalization Marketing Websites Allocation 53

KoMarketing Associates

DECEMBER 27, 2012

Wishing you and your teams the best in 2013! 21 Business Blogging Tips from the Pros - Cindy King, Social Media Examiner. You can see more of the posts, articles, and information Casie likes on Twitter , LinkedIn , and Google+ and read her blog posts here. Connect with Mike on Google+ and LinkedIn. Casie Gillette.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120