KoMarketing Associates

MAY 21, 2013

When we think of SEO, we think about the big three search engines (Google, Yahoo, and Bing) and how well our website(s) perform in the results of these search engines. After all, the goal of any good SEO program is to drive qualified traffic from search engines, to your site in order to generate leads and sales.

Marketing Websites 120

Marketing Websites Sales Qualified Leads Ideal Customer Profiles Search Engine Marketing 120

SocialPilot

FEBRUARY 9, 2024

Paid Search Marketing + Brad Geddes Lisa Raehsler Frederick Vallaeys John Gagnon Kirk Williams 6. Stelzner He is the founder of the Social Media Examiner blog. You can also find Neal on Twitter, where he shares thoughts and news on digital and social media marketing strategies for every platform. Why should you follow her?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

KoMarketing Associates

DECEMBER 27, 2012

We welcomed new team members, delved deeper in search engine marketing, and became more adept in broader B2B marketing concepts. Wishing you and your teams the best in 2013! 50 Things Every Link Builder Needs to Know - Julie Joyce, Search Engine Land. You can never stop learning and sharing. Casie Gillette.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

NuSpark Consulting

DECEMBER 30, 2012

It’s that time of year; a time to reflect, assess, and think about what can be optimized for inbound marketing in 2013. . Let’s get more granular, and review some internet marketing 2013 resolutions that you can optimize now: . . Search Engine Optimization. This is the new SEO; I call it “relationship SEO”.

Paid Content 100

Paid Content Marketing Analytics Tools Planning B2B Marketing 100

KoMarketing Associates

JUNE 18, 2013

From authorship to technical SEO to paid social tactics, the conference covered all aspects of search. Along with attending many of the sessions, I also spoke on a panel, “Top Social Tactics for Search Marketers.” While many search marketers focus on content, link building, social, etc.,

Link Building 120

Link Building SERP Ideal Customer Profiles Conference 120

Webbiquity

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Trade Press Services

MARCH 11, 2024

He has covered everything from local politics to architecture and engineering, food service and franchise ownership, and the sports industry. Sekine-Pettite has been an ASBPE member for more than 20 years and has served on the national board since 2013. It’s right there for you in search or chat. Davide Savenije: Exactly.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Webbiquity

AUGUST 2, 2018

You already know that customers are most likely going to find you through search engines. Would you go on Twitter to try and find a supply chain management solution, or would you (insert preferred search engine here) it? Then again, social media activity has a positive impact on SEO.

Social Media 143

Social Media Media Marketing Management Allocation 143

Brandpoint

JANUARY 23, 2020

To help you keep up with the latest Google Ads best practices , news and insights, follow these 7 Google Ads influencers who are leading the way in paid search marketing. Magazine and Search Engine Land, where he writes about the latest trends in PPC advertising, Google Ads, content marketing and work productivity. Brad Geddes.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115

KoMarketing Associates

JULY 1, 2014

Last week we wrote a best practice guideline for a client, on how to acquire quality links in today’s SEO environment. In preparation, I wanted to review a history of changes and shifts we’ve experienced and also validate, through third party and search-specific references, why we recommend certain tactics and best practices.

Link Building 120

Link Building Paid Content Google Advertorials 120

Content Standard

DECEMBER 10, 2014

Even social media giants aren’t immune to the effects of search engines. Twitter’s latest experience with search underscores marketers’ need for a coherent SEO social strategy. The emphasis on SEO follows an up-and-down trajectory with search engines. million to 75 million.

Twitter 40

Twitter Traffic SEO Generation 40

KoMarketing Associates

SEPTEMBER 9, 2013

Dennis joined us in August as an SEO analyst and has already proven to be a great addition. Dennis graduated from the University of Delaware and has a background in both SEO and digital marketing. He owns a tailless cat named “Cyber” Be sure to connect with Dennis on LinkedIn and Twitter and give him a big welcome.

Conference 120

Conference SEM Search Engine Marketing Marketing Automation Services 120

KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. Nearly 83% of those surveyed are spending as much (51%) or more (32%) on marketing in 2013. Event Information and User Interaction.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

KoMarketing Associates

DECEMBER 9, 2013

Moz’s 2013 Search Engine Ranking Factors. Moz’s biennial Search Engine Ranking Factors research gathers opinions from reputable search marketers from around the globe to better understand the complex workings of search engine algorithms. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

KoMarketing Associates

FEBRUARY 25, 2013

SMX (Search Marketing Expo) is one of the largest search marketing conferences in the country and features three days of sessions on topics ranging from SEO to PPC to Social media, Analytics, and more. Using Personas To Bridge the Gap Between Search and User Experience. Converting The Mobile Customer.

PPC 120

PPC Conference Link Building Mobile Marketing 120

KoMarketing Associates

OCTOBER 11, 2018

SEO-focused blog content can pique your audiences’ interest; a gated whitepaper helps you capture their information; detailed product collateral will help you close the sale. For content that holds less SEO value (such as gated assets), audit for brand messaging purposes. Consistent Brand Messaging & Authority.

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

KoMarketing Associates

AUGUST 15, 2013

While website reporting tools and social media applications like HootSuite provide data on referral traffic and click thru’s, Twitter also offers a free set of traffic metrics via Twitter Analytics. From the Twitter reporting dashboard, users can get information on two important components of their Twitter profile: 1.)

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120

KoMarketing Associates

JANUARY 25, 2013

In a poll of 155 primarily C-level marketing experts, social media received the largest percentage of votes for demand generation channels that marketers will spend more on in 2013. Despite scoring low for quantity and quality leads, more than 50 percent of those polled said they will make Facebook, Twitter, and Linkedin a priority in 2013.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

Stevens & Tate

MAY 27, 2022

By 2013, there were already 39 million people 65 and older that were using Facebook, Twitter, and Skype. She leads an enthusiastic team in strategic planning, development, search engine marketing, online promotions and advertising for the web. Seniors Are Social.

Youtube 95

Youtube Video Marketing Planning Advertising Agencies 95

Webbiquity

SEPTEMBER 9, 2013

If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. ” Organic search visits have fallen significantly to A-list publishers like Time , Sports Illustrated , Us Weekly and Rolling Stone.

Paid Content 100

Paid Content Traffic Lead Ranking Lead Scoring 100

KoMarketing Associates

SEPTEMBER 18, 2012

Advances in search engine algorithms bring social media in focus for link acquisition and as a potential signal of trust for engines. Only 18 percent of those polled would have “little to no” involvement in social media initiatives by 2013 (3 percent indicated absolutely no involvement).

BtoB 120

BtoB Social Media Paid Search Agency Media 120

Moz

FEBRUARY 25, 2020

Back in 2013, we analyzed 10,000 searches and found out that the average #1 ranking began at 375 pixels (px) down the page. The worst case scenario, a search for "Disney stock," pushed #1 all the way down to 976px. So, we decided to run the numbers again (over the same searches) and see if the data matches our perceptions.

SERP 72

SERP Case Studies Verticals Lead Scoring 72

SmartBug Media

MARCH 19, 2020

Make Your Videos Search-Engine Friendly. Video is a fundamental part of search results, appearing in both combined search results and video search results. Include meta tags and titles: By providing video that is formatted for search engines, the chances of your video appearing in the search results increases.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Webbiquity

JUNE 16, 2015

And trying to use content too blatantly to drive sales often backfires. • Blog. Blogs are one of the most effective tools for increasing organic search traffic, and are highly influential with buyers. Yet just 31% of Fortune 500 enterprises now maintain an official blog. • Make email a key component. V3B Blog ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Exo B2B

OCTOBER 16, 2020

Who has been able to take advantage of next-generation virtual tools such as Zoom, Facebook LIVE, Hopin and others to complement blogs, videos and webinars in quality? So it is with a certain amount of apprehension that we’ve scoured blogs and marketing sites, B2C and B2B. no false accounts). Michelle Blanc.-

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Exo B2B

APRIL 11, 2019

With great enthusiasm, we’ve scouted blogs on B2C and B2B marketing sites. We’ve already written two blogs on the subject to try to define the profile of these funny little “bugs”. Tamara is an IBM Futurist and was ranked as the third most mentioned person on Twitter by Chief Marketing Officers in 2015 by Leadtail.

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

Magisto

JANUARY 13, 2020

The story format emerged on Snapchat in 2013. On Instagram itself, stories are viewed by 500 millions users daily according to the Search Engine Journal. YouTube is now the second most used search engine in the world. Position zero is the featured snippet block at the top of the Google search results page.

Trends 84

Trends Planning Lead Scoring Lead Ranking 84

Hubspot

DECEMBER 4, 2012

2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. We've compiled some of our most insightful predictions -- backed by several industry experts and thought leaders -- into our new guide, 20 Marketing Trends and Predictions for 2013 & Beyond.

Work Management 28

Work Management Marketing Management Marketing Automation Services Paid Search Agency 28

Biznology

JANUARY 5, 2016

In 2013, Congress passed legislation that effectively ended the ban on Radio Free Europe and Voice of America broadcasting within the U.S., You can connect to all the panelists on Twitter at @shelholtz , @thornley , @lynetteradio , and me, @chrisabraham. Will this help or hinder the growth of the category? He specializes in Web 2.0

Work Management 80

Work Management Marketing Management Skype Public Relations 80

Marketing Insider Group

JANUARY 28, 2015

Click the link above to our blog post summary of the most important stats, quotes, slides, templates and also to download the presentation and the templates. How much will effective content marketing contribute towards SEO? Content marketing and SEO are totally connected. How can we improve on our content marketing ROI?

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

KoMarketing Associates

AUGUST 22, 2012

As Q3 draws to a close, B2B marketers are already thinking ahead to 2013, strategizing about what’s worked thus far in 2012—and what hasn’t. Thirty-seven percent are spending more on social media this year than they did in 2011, with LinkedIn (73 percent), Facebook (55 percent), and Twitter (40 percent) leading the way.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

Hubspot

MAY 20, 2013

I love reading great writing, which is what we aim to deliver consistently on this blog. and statistics from the recently released 2013 State of Inbound Marketing Report. 86 Revealing Charts From the 2013 State of Inbound Marketing Report. 5) Only 41% of nonprofits report adopting inbound tactics for 2013.

Cost per Lead 28

Cost per Lead Stats Inbound Marketing Allocation 28

Hubspot

SEPTEMBER 30, 2015

I had a co-worker email me the other day asking for a blog post about the benefits of business blogging. I told her I'd shoot over one of our up-to-date blog posts about why businesses should blog and. The Benefits of Business Blogs for Marketing. Let's move on to why you should use blogging as a marketing tactic.

Business 28

Business Work Management Lead Scoring Lead Ranking 28

KoMarketing Associates

DECEMBER 30, 2019

Here are some of the articles and blog posts our team members have shared and discovered throughout the year. Complex Search-Results Pages Change Search Behavior: The Pinball Pattern. Search results have changed and as a result, so has user behavior. How Much of Google’s Search Traffic is Left for Anyone But Themselves?

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

Biznology

SEPTEMBER 17, 2013

However, Google’s reflection isn’t a personal slight, it’s simply an emergent fractal representing how people actually search — for you — and not how you want them to. You can use this — and it can help you make your way back to the top of Google organic search if you play your cards right.

Keywords 80

Keywords Work Management Google Ideal Customer Profiles 80

Hubspot

OCTOBER 23, 2013

A few years ago, if you asked me what SEO came down to, I would have said two things: keywords and inbound links. Keywords placed properly in your content boosted your site''s relevancy to a given search, and inbound links from other sites acted as a vote of confidence for your site''s authority on the search topic.

Inbound Marketing 28

Inbound Marketing SEO Correlation Paid Search Agency 28

seo.co

DECEMBER 18, 2020

Local SEO – Table of Contents. Introduction – What is Local SEO? Local SEO vs. National SEO. + Why Isn’t My Business Appearing in Google Local Search? + Why Local SEO Should Be Your Top Priority. Moving Your Business without Disrupting Local SEO Rankings. + Introduction to Local SEO.

Paid Content 119

Paid Content Lead Ranking Lead Scoring SEO 119