Marketing Insider Group

NOVEMBER 15, 2012

Planning season is well underway and I think it is never to early to look at the B2B Marketing 2012 year in review and start to make some predictions for Marketing and Social Businesses in 2013. So here I will lay out my perspective – a narrative really – of what happened in 2012 in B2B Marketing. Change or die!

Social Marketing 100

Social Marketing Planning Peer-to-peer Business 100

Marketing Insider Group

DECEMBER 16, 2013

With more than 50 Million visitors per month and more than 100 million pageviews, slideshare is one of the top websites in the world and should be a key focus of any B2B content marketing program. The 25 Best Slideshare Presentations of 2013. KPCB Internet Trends 2013 from Kleiner Perkins Caufield & Byers.

Best Practices 100

Best Practices Work Management Click Fraud Marketing Management 100

Marketing Insider Group

DECEMBER 4, 2012

So read on to hear what I think is in store for marketing in 2013… Content Marketing Matures. Because you cannot SPAM people on Twitter or Facebook and generate leads or new customers. In 2013, many more brands will seek to become publishers. What’s Your 2013 Marketing Prediction? Do you Agree?

Social Marketing 100

Social Marketing Paid Search Agency Content Marketing B2B Thought Leadership 100

Contently

SEPTEMBER 24, 2021

” Mosseri explained that people came to Instagram to be entertained by video, so it was time for the company to fully embrace that—especially considering the competition the app was facing from other social apps. First, Facebook announced you’d no longer need a college email address to join the platform.

Social Networks 208

Social Networks Social Media Facebook Verticals 208

Martech

JANUARY 4, 2024

It won the Shopify Build-A-Business competition in 2013 and has millions of sales worldwide. LinkedIn: Gretta van Riel (41K followers) Instagram: Gretta (237K followers) Facebook: Gretta Rose van Riel (23K followers) Brendan Witcher Brendan is vice president and principal analyst for Digital Business Strategy at Forrester Research.

eCommerce 111

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 111

Convince & Convert

APRIL 2, 2015

The brand wasn’t targeting consumers, but transport companies. So why make a B2B ad that looks like B2C content? The answer is simple: B2B clients are consumers, too (highlight to tweet). Increasingly, B2B brands are taking this maxim to heart. Why should consumers have all the fun? Image via Microsoft Stories.

B2B Marketing 150

B2B Marketing Paid Search Agency B2B Advertising Agencies 150

KoMarketing Associates

OCTOBER 20, 2013

I had the pleasure of attending MarketingProfs’ 7th Annual B2B Marketing Forum a couple weeks ago and feel grateful to have been surrounded by such a group of talented marketers, sharing their knowledge and experience in B2B marketing. — Keely Saye (@KeelySaye) October 10, 2013. On B2B Content Marketing.

B2B Marketing 120

B2B Marketing B2B Wikipedia Search Engine Marketing 120

Marketing Insider Group

MAY 21, 2015

24/7 Techies – Facebook and Twitter. The Facebook and Twitter pages for Sri Lanka-based company 24/7 Techies started off promising, followed with frequent updates for months, but the most recent post is dated October 2013. ACS Services – Facebook and Twitter. CMIT Solutions for SMBs – Facebook and Twitter.

Paid Search Agency 100

Paid Search Agency Social Media Companies Media 100

KoMarketing Associates

OCTOBER 20, 2015

According to Search Engine Land , digital media usage has grown 49% and mobile app usage has grown 90% between June 2013 and June 2015. As B2B advertisers, it’s important to make sure we also continue to evolve in line with the changing marketplace and the behaviors of our target audience. It’s Not Just Google AdWords.

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

B2B Marketing Traction

APRIL 28, 2014

Some business to business (B2B) marketers are still hesitant about investing in social media. B2B companies are getting traction on social media. There is a very practical way to set up social media for B2B marketing. On LinkedIn you should set up a complete personal profile as well as a branded LinkedIn Company Page.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

markempa

JUNE 2, 2014

” Joe Pulizzi, Founder, Content Marketing Institute, has heard this issue from a lot from B2B marketers. Watch this video replay from his keynote for a case study on how B2B shipping container and energy company Maersk Group used content marketing to garner 1.5 million Facebook page likes (now at 1.8

B2B Marketing 120

B2B Marketing Lead Gen Content Marketing B2B 120

The Point

OCTOBER 7, 2014

Billion with Google in 2013. Increasingly, however, B2B marketers have other options when it comes to investing pay-per-click dollars. Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

KoMarketing Associates

MAY 21, 2013

Social media has become a huge component of search as Bing delves further into Facebook integration and Google continues pushing Google+. While hashtags are best known for being used in Twitter, Google+ recently improved its hashtag functionality, and Facebook has been talking about adding them for some time. What industry are you in?

Marketing Websites 120

Marketing Websites Sales Qualified Leads Ideal Customer Profiles Search Engine Marketing 120

SocialPilot

FEBRUARY 9, 2024

His post covers everything from Facebook ads to internet marketing. She is Business Insider’s ‘Top 5 Social Sales Influencer’ and works globally to help companies with their social media initiatives. Mari Smith Mari Smith is known as “the Queen of Facebook.” Even Facebook asks for her help.”

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). e-Strategy Trends ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

KoMarketing Associates

OCTOBER 10, 2013

Interested in understanding how “not provided” effects B2B marketers? Give Derek’s recent post, “ The Big List of (Not Provided) Search Recommendations for B2B Marketers ” a read. I also loved Kaylor’s idea to look at your Facebook insights data for content creation. Social Data. See a photo that did really well?

Search Engine Marketing 120

Search Engine Marketing Search Marketing Keywords Social Media 120

KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. Nearly 83% of those surveyed are spending as much (51%) or more (32%) on marketing in 2013.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

Customer Experience Matrix

OCTOBER 20, 2016

Indeed, many of the firms I originally identified as CDPs were lead scoring and customer success management vendors who serve primarily B2B clients. But as the category has evolved, I’ve narrowed my filter to only consider CDPs as companies that focus primarily on building the unified data. It was founded in 2013.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

KoMarketing Associates

MAY 1, 2013

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). The report, which highlights responses from more than 1400 B2B software marketers across the U.S. Facebook (82% vs. 80%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

NuSpark Consulting

JULY 13, 2016

B2B marketers have always been more resistant to using social media than their B2C counterparts, which is in large part a mind-set issue. Only five years ago, almost half of B2B executives still thought social media was irrelevant to their company, and this attitude has definitely had an influence on slower adoption.

Social Media 100

Social Media Lead Scoring Lead Ranking Media 100

KoMarketing Associates

MAY 28, 2015

But as the Memorial Day holiday weekend passes us by, how does the progress of your B2B online marketing initiatives look? For example, according to The Content Marketing Institute , at least 86% of B2B marketers are now engaged in content marketing, as detailed in their 2015 B2B Content Marketing Report. In the US, 2.8

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

KoMarketing Associates

JULY 11, 2013

Prospective buyers have greater access and ability through social media to research a B2B vendor. Buyers can get beyond company generated collateral and product pages, in the effort to get a true understanding of the organization’s culture, values, and commitment to their customers. Links to company social media assets.

Organization 120

Organization B2B Thought Leadership Work Management Marketing Management 120

KoMarketing Associates

AUGUST 15, 2013

One of the key reasons B2B marketers remain skeptical with social media as a primary tactic in digital marketing is the i nability to determine ROI. What’s In It For B2B Marketers. In addition to demographic data associated with page following, B2B marketers have access to: 1.)

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120

KoMarketing Associates

MARCH 5, 2013

In the ever-changing world of B2B marketing, we are constantly bombarded with hundreds of new options for how to best achieve lead generation, conversion rates, brand awareness, and site optimization. LinkedIn: In recent months, LinkedIn has taken the top spot as the most popular social media platform for B2B content distribution.

B2B Marketing 120

B2B Marketing Work Management Marketing Management Tools 120

Webbiquity

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Given its utility, value, and reach, one might presume B2B event planners consider Twitter as essential as their mobile phones. But though 88% of event professionals are active on Facebook, only 60% of planners also use Twitter.

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

Webbiquity

AUGUST 26, 2014

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? How can the respective histories and behaviors of these two companies inform the best practices for B2B marketers?

Paid Search Agency 100

Paid Search Agency Ads B2B B2B Thought Leadership 100

Webbiquity

SEPTEMBER 26, 2017

LinkedIn is the world’s largest professional network, with approximately 500 million users and more than nine million companies represented. This is an excellent way to let businesses on LinkedIn know what your company does without doing the blatant self-promotion that everyone hates. Guest post by Lexie Lu. Start a Group.

Lead Generation 241

Lead Generation Linkedin Generation Leads 241

ClearVoice

JUNE 19, 2023

Content marketing is still driving success for companies that do it right. Here are some important 2023 content marketing statistics related to ABM: 46% of B2B marketers are still experimenting with piloting, measuring, and refining their ABM approach. ( Zippia ) 93% of marketers use Facebook, the most-used platform. (

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Customer Experience Matrix

NOVEMBER 6, 2017

Its specialty is measuring the impact of marketing content on long B2B sales cycles. It does this by placing a tag on client Web sites to identify visitors and track the content they consume, and then connecting client CRM systems to find which visitor companies ultimately made a purchase (or reached some other user-specified goal).

Marketing AI 120

Marketing AI Click Fraud Paid Search Agency Allocation 120

ClearVoice

FEBRUARY 2, 2024

It may not be a coincidence that Kraft Heinz (KHC), the parent company of Haynes Baked Beans, saw a 15 percent jump in its stock price as the ad went viral after its release in December 2013. Potential customers could see your company as fascinating but not necessarily a company they want to do business with.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Schubert B2B

OCTOBER 31, 2017

B2B social media can open new doors for companies. Unfortunately, many companies only use social media to check a box. But in reality, effective B2B social media is more than just sending one tweet a day because that’s what everyone else is doing. That is a huge statistic that social media plays a part in.

User-Generated Content 54

User-Generated Content Social Media Generation Media 54

Schubert B2B

OCTOBER 31, 2017

B2B social media can open new doors for companies. Unfortunately, many companies only use social media to check a box. But in reality, effective B2B social media is more than just sending one tweet a day because that’s what everyone else is doing. That is a huge statistic that social media plays a part in.

User-Generated Content 54

User-Generated Content Social Media Generation Media 54

B2B Marketing Traction

AUGUST 23, 2013

According to the 2013 Social Media Marketing Industry Report , 75% of marketers have less than three years experience in social media. They figure if they’re on Facebook they’re experts. Your consultant should blog, tweet, and participate on Facebook, LinkedIn, Google+, YouTube, maybe even Instagram and Pinterest as well.

Social Media 100

Social Media Consulting Media Linkedin 100

KoMarketing Associates

AUGUST 22, 2012

As Q3 draws to a close, B2B marketers are already thinking ahead to 2013, strategizing about what’s worked thus far in 2012—and what hasn’t. Thirty- five percent of industrial companies are spending more on marketing in 2012 than they did in 2011, but the real shift comes in online marketing budget allocations.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

KoMarketing Associates

SEPTEMBER 9, 2013

His father owns a PR company here in Boston. Discover 2013 – September 16th-18th – Raleigh, NC. Commercial Service marketing partner, several members of the KoMarketing team will be traveling to Raleigh next week to participate in Discover 2013. SMX East 2013 – October 1st-3rd – New York, NY. According to the U.S

Conference 120

Conference SEM Search Engine Marketing Marketing Automation Services 120

Webbiquity

JUNE 13, 2012

browsing the web using a smart phone or other mobile device) will eclipse desktop web browsing sometime in 2013. If you offer home repair, plumbing, electrical, landscaping or other types of services, your clients may use the “big screen” of a desktop or laptop PC to find your company, read about your offerings.

Marketing Websites 100

Marketing Websites B2B Mobile Marketing Marketing Analytics Tools 100

Adobe Experience Cloud Blog

APRIL 5, 2013

Brian is the author of three social media books including “The Like Economy”, “LinkedIn For Business” and the bestselling “Facebook Marketing” He has appeared on Bloomberg TV and in The Wall Street Brian is a keynote speaker, stand up and improv comic and has an awesome dog named Brad Pitt.

Facebook 48

Facebook Top of Funnel Marketo Content 48