Trade Press Services

MARCH 11, 2024

Industry editors and society directors, they have 37 years of B2B publishing experience between them. Cory Sekine-Pettite Cory Sekine-Pettite is president of ASBPE and an award-winning, Atlanta-based editor with more than 25 years of experience in traditional news reporting and B2B publishing.

B2B Thought Leadership 108

B2B Thought Leadership Conversion B2B Thought Leadership 108

Biznology

DECEMBER 26, 2012

I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013. Facebook is ready, at last, for the B2B prime time. So, while I used to argue that Facebook should be at the bottom of a B2B marketer’s to-do list, I am revising my view for 2013.

B2B Marketing 80

B2B Marketing Data Hygiene Planning Paid Search Agency 80

KoMarketing Associates

DECEMBER 19, 2013

It’s hard to believe that 2013 is coming to a close. Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team. 2013 Search Engine Ranking Factors – Matt Peters, Moz.

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

Marketing Insider Group

DECEMBER 16, 2013

With more than 50 Million visitors per month and more than 100 million pageviews, slideshare is one of the top websites in the world and should be a key focus of any B2B content marketing program. The 25 Best Slideshare Presentations of 2013. KPCB Internet Trends 2013 from Kleiner Perkins Caufield & Byers.

Best Practices 100

Best Practices Work Management Click Fraud Marketing Management 100

Webbiquity

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. 93% of B2B marketers are using content marketing—but only 44% have a documented content strategy. ( B2B Marketing Insider ). 87% of B2B buyers say content has an impact on vendor selection; more than a quarter (27%) say it has a “major impact.”

Statistics 100

Statistics SMB Content Marketing Planning 100

Marketing Insider Group

NOVEMBER 15, 2012

Planning season is well underway and I think it is never to early to look at the B2B Marketing 2012 year in review and start to make some predictions for Marketing and Social Businesses in 2013. So here I will lay out my perspective – a narrative really – of what happened in 2012 in B2B Marketing. Change or die!

Social Marketing 100

Social Marketing Planning Peer-to-peer Business 100

Oktopost

MARCH 7, 2022

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. In this piece, we’ll break down social listening, how it’s different from social monitoring, and the benefits and ways to use social listening for your B2B brand. What is Social Listening?

B2B 155

B2B Marketing AI Work Management Marketing Management 155

KoMarketing Associates

JANUARY 16, 2013

This year, as I got to thinking about the ways in which we’ll make our B2B content marketing collateral stand apart from the crowd and ultimately drive results for our clients, I turned to the 2013 Academy Award nominations. B2B content generation can sometimes feel like a test of endurance as well. The value of telling a story.

Content Marketing 120

Content Marketing Planning Best Practices Content 120

KoMarketing Associates

APRIL 7, 2014

There are a number of ways B2B companies can make their advertisements more effective. Taking advantage of these links doesn’t cost additional amounts per click and allows B2B advertisers to have more effective ads by enabling users to click on the link most relevant to what they’re looking for.

Paid Search Agency 120

Paid Search Agency Advertisements Advertising Effectiveness 120

markempa

AUGUST 5, 2013

To help you learn more about content marketing ideas and tactics at Lead Gen Summit 2013 in San Francisco, we’re sharing this video replay of Edwin Jansen, Director of Business Development, The Ian Martin Group, presenting on content marketing from B2B Summit 2012. Related Resources: Lead Gen Summit 2013: Sept. 30 – Oct.

Lead Gen 120

Lead Gen Marketing Budget Paid Search Agency Marketing Management 120

Webbiquity

DECEMBER 16, 2013

Line Up Your B2B Content with your Customer’s Goals by Business2Community. ** 5 STARS. 59% of B2B marketers consider blogs their most valuable channel. • 70% of buyers would rather learn about a company through an article rather than an advertisement. 59% of B2B marketers consider blogs their most valuable channel. •

Marketing Budget 100

Marketing Budget Marketing Budget Creation Content Marketing Planning 100

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. I’ve witnessed countless industrial companies’ challenges and frustrations firsthand.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Marketing Insider Group

DECEMBER 4, 2012

So read on to hear what I think is in store for marketing in 2013… Content Marketing Matures. In 2013, many more brands will seek to become publishers. I think we will continue to see the rise of the personal brand, brand evangelists and thought leaders as formal roles within companies. Do you Agree?

Social Marketing 100

Social Marketing Paid Search Agency Content Marketing B2B Thought Leadership 100

Savanta

APRIL 15, 2014

The average B2B marketing department spends 17% of their time on it. And if you believe in the wisdom of crowds (or self-fulfilling prophecies) then the latest B2B Social Media Benchmark report reveals where you’re likely to get the best return on this effort. It seems that social media, in B2B at least, is a two horse race.

Social Media 120

Social Media Media B2B Fulfillment 120

KoMarketing Associates

FEBRUARY 18, 2014

B2B marketers should always be looking for new ways to add fresh and engaging content to their site, and one of the easiest and most effective ways to do so is by taking a look at what’s already there. Similar to video galleries, photo collections are often hard to locate on B2B websites. News Stories. Final Thoughts. Related Posts.

SEO 120

SEO Paid Search Agency B2B Companies 120

KoMarketing Associates

OCTOBER 20, 2013

I had the pleasure of attending MarketingProfs’ 7th Annual B2B Marketing Forum a couple weeks ago and feel grateful to have been surrounded by such a group of talented marketers, sharing their knowledge and experience in B2B marketing. — Keely Saye (@KeelySaye) October 10, 2013. On B2B Content Marketing.

B2B Marketing 120

B2B Marketing B2B Wikipedia Search Engine Marketing 120

Marketing Insider Group

MARCH 29, 2021

If your company plans to do business with government entities or deals with sensitive legal matters or highly technical material, use a sworn translator to translate your existing content into your new markets’ languages. Even if yours is a B2B company, emotion comes into play.

Planning 363

Planning Paid Search Agency Content Marketing Advertising Agencies 363

B2B Marketing Traction

OCTOBER 18, 2012

67% of the companies surveyed use temps and contractors, 71% use a mix of outsource and full-time staff, and 21% plan to increase outsourcing. Do you plan to outsource marketing in 2013? More businesses are considering outsourcing staff in the future, according to a study by Randstad. Or, will you be hiring full-time marketing staff?

Contingency Planning 100

Contingency Planning Planning Marketing Management Marketing & Strategy 100

Webbiquity

MAY 5, 2020

B2B marketing teams have become highly proficient at producing content, whether for lead generation, brand awareness, or sales acceleration. The company offers a superior solution to its competitors through white-labeling the solution, plus ready integrations with CMS, CRM, and marketing automation systems. ” The Company.

CMS Development 176

CMS Development Enterprise Management Work Management Marketing Automation Services 176

Webbiquity

MARCH 26, 2019

She took on the Director of Marketing role there in 2013, and in 2015 became CEO and launched Tech Discounts. Tech Dump provides electronics recycling for companies and consumers; Tech Discounts offers access to low-cost technology, all while creating needed jobs and protecting the environment. The Company. The Product.

Barriers 241

Barriers Multi-Channel Training Fulfillment 241

Convince & Convert

APRIL 2, 2015

The brand wasn’t targeting consumers, but transport companies. So why make a B2B ad that looks like B2C content? The answer is simple: B2B clients are consumers, too (highlight to tweet). Increasingly, B2B brands are taking this maxim to heart. Why should consumers have all the fun? Image via Microsoft Stories.

B2B Marketing 153

B2B Marketing Paid Search Agency B2B Advertising Agencies 153

Webbiquity

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. 8 Steps To Become A Brand Publisher by B2B Marketing Insider.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

KoMarketing Associates

NOVEMBER 14, 2017

There are quite a few social networks in China and many western B2B marketers have heard about WeChat, Weibo , or even QQ, but we expect very few know about Zhihu. From a marketing perspective, Zhihu can be a valuable place for B2B professionals and companies to invest time and resources. Large User Base. Additionally, 65.5

B2B Marketing 120

B2B Marketing B2B Thought Leadership B2B Paid Search Agency 120

markempa

JUNE 2, 2014

” Joe Pulizzi, Founder, Content Marketing Institute, has heard this issue from a lot from B2B marketers. Watch this video replay from his keynote for a case study on how B2B shipping container and energy company Maersk Group used content marketing to garner 1.5 million Facebook page likes (now at 1.8

B2B Marketing 120

B2B Marketing Lead Gen Content Marketing B2B 120

B2B Marketing Directions

APRIL 18, 2021

Merkle B2B and two of its constituent firms, B2B International and gyro recently published the results of research that focused on what is required to consistently deliver world-class customer experiences, and where most companies have work to do to meet those requirements.

B2B 52

B2B Work Management Class Marketing Management 52

PureB2B

JUNE 28, 2017

Almost 160 privately held companies submitted nominations for the list , including detailed financial performance information. To be considered, firms must be headquartered in Massachusetts with a revenue of at least $500,000 in 2013, and $1 million in 2016. “I’m The company ranked #23 on Inc.

Paid Search Agency 0

Paid Search Agency Lead Scoring Lead Ranking Companies 0

markempa

JULY 22, 2013

In this excerpt of a full video session from B2B Summit 2012, see how customer service topped the list for Volvo Construction when it began an overhaul on digital marketing, where email would bring customers to the website, and the website would convert them. Event Recap: MarketingSherpa B2B Summit 2012.

Email Marketing 120

Email Marketing Email Campaigns B2B Marketing Planning 120

SnapApp

OCTOBER 17, 2013

We’re counting down to Eloqua Experience 2013. Eloqua Experience 2013 (North America) kicks off October 23 in San Francisco and SnapApp will be smack in the middle of all the action. But Eloqua Experience 2013 isn’t just going to be practical and technical—but also inspirational. Will you be at Eloqua Experience 2013?

Eloqua 48

Eloqua Case Study Case Studies Lead Scoring 48

KoMarketing Associates

OCTOBER 20, 2015

According to Search Engine Land , digital media usage has grown 49% and mobile app usage has grown 90% between June 2013 and June 2015. As B2B advertisers, it’s important to make sure we also continue to evolve in line with the changing marketplace and the behaviors of our target audience. It’s Not Just Google AdWords.

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

Tomorrow People

NOVEMBER 21, 2017

B2B brands need to own the moment and harness real-time content marketing to be different. From corporate IT firms like Cisco , to marketing services providers like HubSpot , B2B companies are seizing the unique opportunity to engage their audiences live and in the moment to save their content marketing strategies from self-destruction.

Marketing & Strategy 315

Marketing & Strategy Marketing Strategy Content Marketing Planning 315

Marketing Insider Group

MAY 21, 2015

The Facebook and Twitter pages for Sri Lanka-based company 24/7 Techies started off promising, followed with frequent updates for months, but the most recent post is dated October 2013. Customers love to connect with the companies and services they use—it makes them feel valued to know someone is listening and responding to them.

Paid Search Agency 100

Paid Search Agency Social Media Companies Media 100

KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. Nearly 83% of those surveyed are spending as much (51%) or more (32%) on marketing in 2013.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

Smashmouth Marketing

JUNE 1, 2022

Two Founders’ Farewell and Leaving the Company We Founded in Good Hands. But here we are fifteen years later with a company that has employed over 1200 people over four continents. Activate, a wholly-owned subsidiary of Next Fifteen Communications Group (LON:NFC), announced that it has acquired the company. Enough business.

Ideal Customer Profiles 246

Ideal Customer Profiles Sales Qualified Leads Activities Lead Ranking 246

Marketing Insider Group

JULY 6, 2015

Sanjeev Saxena, who has over 25 years experience in Sales and Marketing and operations in the biomedical industry, founded POC Medical Systems – a medical device company – to answer that question. POC, however, isn’t the only company relying on technology to improve the world.

Paid Search Agency 100

Paid Search Agency Companies Work Management Marketing Management 100

KoMarketing Associates

JANUARY 21, 2014

of all online ad revenue in 2013 ($3.17 As companies look more towards social media to engage new and existing customers, it is important to understand what options are available for social advertising. 5% ad revenue market share in 2013. That should be no surprise, as Facebook held 7.4% Let’s take a step back, however.

Paid Content 120

Paid Content Social Media Paid Search Agency Facebook 120

KoMarketing Associates

MAY 21, 2013

Fill out your bio with information about the company, your phone number, and of course include a link to your website. Do you have specific company hours or customer service hours? Find those places and then assess whether there’s an opportunity for your company information to be included. How can you deliver that to them?

Marketing Websites 120

Marketing Websites Sales Qualified Leads Ideal Customer Profiles Search Engine Marketing 120

markempa

MAY 13, 2013

Consider the words of Shawn Burns , Global Vice President of Digital Marketing, SAP: “The B2B space has the same opportunities as the B2C space when it comes to digital marketing. Furniture company website sparks idea, nets 400% increase in leads. A Google search led Gendusa to a home-furnishing company’s Web page.

B2B Marketing 120

B2B Marketing B2B Clickthrough Lead Gen 120