Biznology

DECEMBER 26, 2012

I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013. My topics include Facebook, content marketing, personal branding, and data hygiene—certainly an eclectic mix. Facebook is ready, at last, for the B2B prime time. The focus in 2013 will be clean data.

B2B Marketing 80

B2B Marketing Data Hygiene Planning Paid Search Agency 80

Marketing Insider Group

DECEMBER 4, 2012

So read on to hear what I think is in store for marketing in 2013… Content Marketing Matures. Because you cannot SPAM people on Twitter or Facebook and generate leads or new customers. In 2013, many more brands will seek to become publishers. What’s Your 2013 Marketing Prediction? Do you Agree?

Social Marketing 100

Social Marketing Paid Search Agency Content Marketing B2B Thought Leadership 100

Buffer

SEPTEMBER 26, 2018

Today, Facebook has announced that it’s rolling out Facebook Stories Ads to advertisers globally. More than 300 million people use Facebook Stories and Messenger Stories every day. Since Snapchat debuted the Stories format back in 2013, it has taken over the social media landscape. The value of Facebook Stories ads.

Paid Search Agency 99

Paid Search Agency Facebook Advertising Agencies Ads 99

KoMarketing Associates

JANUARY 21, 2014

Ask any marketer their first thought when someone says “social media advertising” and Facebook is bound to be the most popular response. That should be no surprise, as Facebook held 7.4% of all online ad revenue in 2013 ($3.17 Facebook share of ad revenues is not expected to exceed 10% of all revenue shares through 2015.

Paid Content 120

Paid Content Social Media Paid Search Agency Facebook 120

Marketing Insider Group

JULY 16, 2013

And please let me know what topics you would be interested in me covering for the rest of 2013? The 20 Best Marketing Conferences of 2013. This post by Cheryl Burgess introduces her new book on The Social Employee and talks about how leading and adaptive companies are embracing disruption and encouraging social employees.

B2B Marketing 100

B2B Marketing B2B Lead Scoring Lead Ranking 100

Contently

APRIL 10, 2019

In 2013, Andreas Johansson launched a new vodka for a celebrity who knows a thing or two about controversy. A post shared by Dennis Rodman – Bad Ass Vodka (@badassvodka) on Dec 3, 2013 at 12:11pm PST. The company threw parties for winners in their communities, which accomplished two things.

Paid Search Agency 121

Paid Search Agency Ads Companies Advertising Agencies 121

Marketing Insider Group

MAY 21, 2015

24/7 Techies – Facebook and Twitter. The Facebook and Twitter pages for Sri Lanka-based company 24/7 Techies started off promising, followed with frequent updates for months, but the most recent post is dated October 2013. ACS Services – Facebook and Twitter. CMIT Solutions for SMBs – Facebook and Twitter.

Paid Search Agency 100

Paid Search Agency Social Media Companies Media 100

Contently

SEPTEMBER 24, 2021

” Mosseri explained that people came to Instagram to be entertained by video, so it was time for the company to fully embrace that—especially considering the competition the app was facing from other social apps. First, Facebook announced you’d no longer need a college email address to join the platform.

Social Networks 208

Social Networks Social Media Facebook Verticals 208

KoMarketing Associates

MAY 21, 2013

Social media has become a huge component of search as Bing delves further into Facebook integration and Google continues pushing Google+. While hashtags are best known for being used in Twitter, Google+ recently improved its hashtag functionality, and Facebook has been talking about adding them for some time. What industry are you in?

Marketing Websites 120

Marketing Websites Sales Qualified Leads Ideal Customer Profiles Search Engine Marketing 120

Martech

JANUARY 4, 2024

It won the Shopify Build-A-Business competition in 2013 and has millions of sales worldwide. LinkedIn: Gretta van Riel (41K followers) Instagram: Gretta (237K followers) Facebook: Gretta Rose van Riel (23K followers) Brendan Witcher Brendan is vice president and principal analyst for Digital Business Strategy at Forrester Research.

eCommerce 111

eCommerce Multi-Channel Broadcasting Marketing Analytics Tools 111

Hubspot

MARCH 10, 2018

Messaging blog WABetaInfo released new information today indicating that Facebook has plans for major changes to Messenger. Facebook's Big Plans for Messenger. A revamped Discover tab should make it easier for users to find companies that solve their problems.". Snapchat has become the Facebook R&D lab," Cirillo says.

Facebook 77

Facebook Content Acquisitions Features 77

SocialPilot

FEBRUARY 9, 2024

His post covers everything from Facebook ads to internet marketing. She is Business Insider’s ‘Top 5 Social Sales Influencer’ and works globally to help companies with their social media initiatives. Mari Smith Mari Smith is known as “the Queen of Facebook.” Even Facebook asks for her help.”

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Customer Experience Matrix

APRIL 1, 2013

Some companies are too small even for Infusionsoft. Facebook is by far the most important online channel for Infusionsoft customers, in many cases replacing Web sites as the primary online presence. Modest as these changes are, the company says its users wanted them more than new acquisition channels.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Conference Marketing Management 120

Hubspot

FEBRUARY 7, 2018

This is a lesson Facebook has perfected over the last year as it continues to launch products to compete with Snapchat, the app it tried and failed to purchase back in 2013. But is this Facebook Stories update competing with or even being used in the same way as its competitors? Snapchat vs. Facebook.

Facebook 75

Facebook Curation First-Mover Advantage Social Networks 75

The Point

OCTOBER 7, 2014

Billion with Google in 2013. Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. However, it also drives much higher conversion rates (up to 7x, in our experience) compared to Twitter and Facebook.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). e-Strategy Trends ). eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

KoMarketing Associates

OCTOBER 10, 2013

For example, Annalise Kaylor , Associate Creative Director at Aimclear, showed us a phenomenal way to use negative Facebook data to better understand what our audience dislikes, provide them with better updates, and create the right content. I also loved Kaylor’s idea to look at your Facebook insights data for content creation.

Search Engine Marketing 120

Search Engine Marketing Search Marketing Keywords Social Media 120

Contently

JANUARY 12, 2017

For years, Facebook has denied that it’s a media company. Sheryl Sandberg, COO; Chris Cox, CPO; and Mark Zuckerberg, cofounder and CEO, have all flatly said that Facebook is a tech company. In December, Zuckerberg made some telling remarks in a video chat with Sandberg: Facebook is a new kind of platform.

Facebook 60

Facebook Video Marketing Advertising Agencies Mobile Advertising 60

KoMarketing Associates

JUNE 18, 2013

Facebook drives indexing and ranking within 7-8 days. Employees are one of your biggest assets in many ways but one thing that’s important to note is the company’s reputation also impacts the employee’s reputation. Because of that, employees likely want the company to be successful and will do what they can to help.

Link Building 120

Link Building SERP Ideal Customer Profiles Conference 120

Hubspot

SEPTEMBER 19, 2018

Oh, and Facebook might be making a real difference against misinformation. The company has now extended these close variants to the meaning of the keyword itself, allowing searchers to find the results they're looking for even if they paraphrase their search or leave certain questions to be implied. Unriddled: The Tech News You Need.

Facebook 69

Facebook Amazon Lead Scoring Lead Ranking 69

Buffer

OCTOBER 1, 2018

In 2013, a Facebook Page could easily reach about 12 percent of its fans with each post. For example, in the first half of 2018 alone, Facebook reported five major changes to the News Feed (and there are probably many more small tweaks that were not reported). Facebook algorithm. Instagram algorithm.

Social Media 109

Social Media Organization Paid Search Agency Media 109

LeadSquared

MARCH 17, 2014

The much-awaited Facebook Video Ads are finally here. Facebook has been testing these ads since September 2013 and now, it has finally rolled out and offered this advertising medium to a select group of advertisers. “With Premium Video Ads, brands now have another way of engaging people on Facebook with compelling video experience.

Facebook 52

Facebook Paid Search Agency Ads Video Marketing 52

Hubspot

MARCH 10, 2017

This is a lesson Facebook has perfected over the last year as it continues to launch products to compete with Snapchat, the app it tried and failed to purchase back in 2013. The battle over the disappearing social media story continued yesterday with Facebook’s launch of Messenger Day. “If you can’t beat ‘em, join ‘em.”.

Facebook 78

Facebook Curation First-Mover Advantage Social Media 78

EveryoneSocial

MARCH 6, 2017

However, like most social networks, it will be some time before it becomes clear if Snap is going to turn out to be more of a Facebook, or a Twitter. It’s near impossible to get data on a private company. As I’ll detail in this post, Snap is an interesting company. is a camera company. Originally called Picaboo.

Twitter 59

Twitter Facebook Mobile Advertising Advertising Agencies 59

Convince & Convert

JANUARY 23, 2014

Whether you love or hate ‘em, there’s no doubting that 2013 was a big year for the selfie. From more than 57 million tags of #selfie on Instagram, to being named the Oxford Dictionaries’ 2013 word of the year , the term is now ubiquitous among social media users. But, why should social media users have all the selfie fun?

Social Media 162

Social Media Creativity Examples Media 162

Martech

OCTOBER 29, 2021

Good morning, Marketers, and we’re talking about Facebook yet again. That’s the new name for the overarching brand, although Facebook itself will have an after-life as just one of the sub-brands, alongside Instagram, Whatsapp and the rest of the brood. My general advice is to stay away from newly acquired companies,” writes Ryan.

Top of Funnel 102

Top of Funnel Buyer Intent Intent Signal Funnel Advertising 102

ClearVoice

FEBRUARY 2, 2024

It may not be a coincidence that Kraft Heinz (KHC), the parent company of Haynes Baked Beans, saw a 15 percent jump in its stock price as the ad went viral after its release in December 2013. Potential customers could see your company as fascinating but not necessarily a company they want to do business with.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

ClearVoice

JUNE 19, 2023

Content marketing is still driving success for companies that do it right. Safari Digital ) 97% of people find out more about a local company online than by any other means. ( Here are some significant persona marketing statistics for 2023: Customer-centric companies are 60% more profitable than those that aren’t.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Trade Press Services

MARCH 11, 2024

Sekine-Pettite has been an ASBPE member for more than 20 years and has served on the national board since 2013. He is the leader of a newsroom with 130 journalists and sets the direction for the company’s 35+ market-leading B2B publications for over two million subscribers. It’s gotten more polarizing on those platforms.

B2B Thought Leadership 111

B2B Thought Leadership Conversion B2B Thought Leadership 111

seo.co

OCTOBER 4, 2021

Example: If you have a page for Kansas City Events in 2013, you want that to be specifically portrayed. You don’t want a title like “Local Events in 2013.” You want it to say specifically: “Kansas City Events in 2013.”. You probably already have a Facebook page, but you need to go the extra mile.

SEO 98

SEO Ideal Customer Profiles Communities Press 98

KoMarketing Associates

OCTOBER 20, 2013

— Keely Saye (@KeelySaye) October 10, 2013. — Holly Chessman (@HollyChessman) October 11, 2013. — Sam Fiorella (@samfiorella) October 11, 2013. — KiteDesk (@KiteDesk) October 11, 2013. — Lee Odden (@leeodden) October 10, 2013. "Seek — Lee Odden (@leeodden) October 11, 2013.

B2B Marketing 120

B2B Marketing B2B Search Engine Marketing Wikipedia 120

Zoominfo

OCTOBER 20, 2021

This debate picked up steam in 2013 when recruiting expert John Sullivan declared candidate sourcing a dying practice. 73% of companies successfully hired a candidate with social media. 93% of companies use LinkedIn for recruiting , while 66% use Facebook and 54% use Twitter. His reasoning?

Social Networks 100

Social Networks Case Studies Keywords Social Media 100

illumin

SEPTEMBER 25, 2023

While Facebook may be only 19 as of 2023, the very first use of the internet to socialize dates all the way back to 1978 with the creation of the Computerized Hobbyists Bulletin Board System. The early 2000s also saw the birth of Facebook in 2004 (originally launched as Thefacebook).

Social Media 52

Social Media Social Marketing Media Paid Social Agency 52

Webbiquity

SEPTEMBER 26, 2017

LinkedIn is the world’s largest professional network, with approximately 500 million users and more than nine million companies represented. This is an excellent way to let businesses on LinkedIn know what your company does without doing the blatant self-promotion that everyone hates. Guest post by Lexie Lu. Start a Group.

Lead Generation 241

Lead Generation Linkedin Generation Leads 241

Zoominfo

APRIL 21, 2019

This debate picked up steam in 2013 when recruiting expert John Sullivan declared sourcing a dying practice. 73% of companies successfully hired a candidate with social media. 93% of companies use LinkedIn for recruiting, while 66% use Facebook and 54% use Twitter. His reasoning?

Zoominfo 162

Zoominfo Social Networks Case Studies Keywords 162

Content Standard

JUNE 15, 2015

At first, I didn’t know how it happened—didn’t know what force was responsible—but the act of logging into Facebook shot me back and forth through time. It was like some temporal anomaly pulling me through past, present, and future each time I opened up the news feed and was forced to watch or rewatch a Facebook video autoplay.

Facebook 40

Facebook Video Marketing Content Marketing Content 40

B2B Marketing Traction

AUGUST 23, 2013

According to the 2013 Social Media Marketing Industry Report , 75% of marketers have less than three years experience in social media. They figure if they’re on Facebook they’re experts. Your consultant should blog, tweet, and participate on Facebook, LinkedIn, Google+, YouTube, maybe even Instagram and Pinterest as well.

Social Media 100

Social Media Consulting Media Linkedin 100