KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. Nearly 83% of those surveyed are spending as much (51%) or more (32%) on marketing in 2013.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

KoMarketing Associates

MAY 21, 2013

Fill out your bio with information about the company, your phone number, and of course include a link to your website. Do you have specific company hours or customer service hours? Find those places and then assess whether there’s an opportunity for your company information to be included. How can you deliver that to them?

Marketing Websites 120

Marketing Websites Sales Qualified Leads Ideal Customer Profiles Search Engine Marketing 120

KoMarketing Associates

JANUARY 21, 2014

Ask any marketer their first thought when someone says “social media advertising” and Facebook is bound to be the most popular response. of all online ad revenue in 2013 ($3.17 In this post, we will discuss five alternative social media advertising platforms for B2B marketers (other than Facebook) to look out for in 2014: Twitter.

Paid Content 120

Paid Content Social Media Paid Search Agency Facebook 120

KoMarketing Associates

MAY 1, 2013

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). The report, which highlights responses from more than 1400 B2B software marketers across the U.S.

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

KoMarketing Associates

OCTOBER 10, 2013

On top of that, analytics can still provide internal search data and of course, Bing and Yahoo keyword data. Interested in understanding how “not provided” effects B2B marketers? Give Derek’s recent post, “ The Big List of (Not Provided) Search Recommendations for B2B Marketers ” a read. Social Data.

Search Engine Marketing 120

Search Engine Marketing Search Marketing Social Media Keywords 120

KoMarketing Associates

AUGUST 15, 2013

One of the key reasons B2B marketers remain skeptical with social media as a primary tactic in digital marketing is the i nability to determine ROI. What’s In It For B2B Marketers. In addition to demographic data associated with page following, B2B marketers have access to: 1.)

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120

KoMarketing Associates

JULY 11, 2013

Prospective buyers have greater access and ability through social media to research a B2B vendor. Buyers can get beyond company generated collateral and product pages, in the effort to get a true understanding of the organization’s culture, values, and commitment to their customers. Links to company social media assets.

Organization 120

Organization B2B Thought Leadership Work Management Marketing Management 120

KoMarketing Associates

FEBRUARY 3, 2014

Google Shopping is one of the more underutilized PPC strategies for B2B companies, especially those that have an e-commerce component to their online marketing strategy. Google announced Shopping Campaigns in October 2013 as a new campaign type of PLAs. Google Shopping Challenges for B2B E-Commerce Vendors.

Marketing Management 120

Marketing Management Vendors Google Adwords 120

SocialPilot

FEBRUARY 9, 2024

She is Business Insider’s ‘Top 5 Social Sales Influencer’ and works globally to help companies with their social media initiatives. She mostly posts about brand building, campaign strategies, and humane marketing for creating a solid brand identity. ” She is the premier Facebook marketing expert and has been since 2007.

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

KoMarketing Associates

SEPTEMBER 9, 2013

Dennis graduated from the University of Delaware and has a background in both SEO and digital marketing. His father owns a PR company here in Boston. Discover 2013 – September 16th-18th – Raleigh, NC. Commercial Services department: “DISCOVER 2013 is the premier conference for U.S. SMX East, The DMA & More.

Conference 120

Conference SEM Search Engine Marketing Marketing Automation Services 120

Webbiquity

AUGUST 2, 2018

At some point today, a social media marketer is going to get fired. For many companies, especially B2B vendors, these are completely unrealistic, impractical expectations. The harsh reality is that most companies have absolutely no chance of dominating the social media landscape the way they envision. The reason?

Social Media 145

Social Media Media Marketing Management Allocation 145

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). Marketing Charts ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

KoMarketing Associates

SEPTEMBER 14, 2013

B2B buying behavior, specifically research and evaluation, is shifting more towards online mechanisms. Mobile device adoption brings information to the B2B buyer anytime and in almost any location. Please explain what Business to Individual (B2i) means and how B2B marketers can shift their mindset.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Top of Funnel 120

KoMarketing Associates

APRIL 4, 2014

For many B2B companies, just simply having a blog at all has been a huge accomplishment. However, now that content marketing has become one of the most popular strategies in digital marketing for 2014 (and hopefully beyond), it may be time to step your content marketing game. White Papers.

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy Content Marketing Paper 120

KoMarketing Associates

MARCH 5, 2013

In the ever-changing world of B2B marketing, we are constantly bombarded with hundreds of new options for how to best achieve lead generation, conversion rates, brand awareness, and site optimization. LinkedIn: In recent months, LinkedIn has taken the top spot as the most popular social media platform for B2B content distribution.

B2B Marketing 120

B2B Marketing Work Management Marketing Management Tools 120

Valasys

JULY 2, 2019

On the 1 st of July 2019, Apurve released the medical Distributor Apruval Report, which ranked the top enterprises in the medical distribution dominion in terms of their B2B eCommerce performance. The rating scale categorized companies as superior, sufficient & average on the basis of their scores, as follows: 1.

Lead Scoring 40

Lead Scoring Lead Ranking Enterprise Management Marketing Management 40

markempa

AUGUST 12, 2013

In today’s B2B Lead Roundtable Blog post, I wanted to share my view on native advertising from a business intelligence perspective and the role I believe it has in the future of Internet marketing. Search engine marketing ads? So, what does a successful B2B native ad campaign look like exactly?

Paid Content 120

Paid Content Advertisements Advertising B2B Marketing 120

KoMarketing Associates

JANUARY 6, 2014

Indeed, mobile usage is moving fast in today’s digital landscape As 2013 draws to a close, we’re seeing tremendous explosion in not just smartphone and tablet usage, but also in wearables like Google Glass, Sony SmartWatch, and more. it’s not a browser), so companies have the opportunity to be with the user “all the time.”

Mobile Marketing 120

Mobile Marketing Ad Building Search Engine Marketing Startups 120

KoMarketing Associates

APRIL 18, 2013

It also had some very cool startup spotlight sessions where companies went in and pitched brands, including General Mills and Wonderful Pistachios. While it’s always interesting to hear what other companies are doing, one of the major takeaways for me was something that’s near and dear to my heart: customer satisfaction.

Customer Satisfaction 120

Customer Satisfaction Mobile Advertising Social Media Search Engine Marketing 120

KoMarketing Associates

AUGUST 22, 2012

As Q3 draws to a close, B2B marketers are already thinking ahead to 2013, strategizing about what’s worked thus far in 2012—and what hasn’t. With the manufacturing sector steadily regaining its footing in the wake of the recession, marketing spending continues to increase, respondents indicate.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

KoMarketing Associates

NOVEMBER 28, 2012

Overall, report findings indicate companies have mixed feelings about the state of the industrial sector, with some being optimistic about the year ahead and others remaining cautious. More than half (56 percent) of industrial companies have focused more time and effort on entering new markets in 2012 than they did in 2011 (37 percent).

Customer Surveys 120

Customer Surveys Paid Search Agency B2B Marketing Banner Ads 120

KoMarketing Associates

OCTOBER 30, 2012

Peanut ( Rachel’s calico cat): Persnickety Peanut prefers the company of Rachel’s mother and will only tolerate petting in two places: on her nose and on the top of her head. Although Peanut is technically an indoor cat, she once escaped to the great outdoors and returned with several claws from another cat in her back.

Planning 120

Planning Marketing Budget BtoB Word of Mouth 120

KoMarketing Associates

SEPTEMBER 18, 2012

As B2B marketers work on refining 2012 strategic marketing initiatives, social media has become a central focus. Advances in search engine algorithms bring social media in focus for link acquisition and as a potential signal of trust for engines. Look Before You Leap. One Size Does Not Fit All.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

Biznology

DECEMBER 6, 2012

In case you didn’t know, I am IBM’s representative to the Google Tech Council, a consortium of B2B tech search engine marketing (SEM) leaders. Yet, as I craft my 2013 plans, training once again appears on the top of my list of activities. Why is SEO such an important skill for digital marketing?

Paid Search Agency 80

Paid Search Agency SEO SEM Planning 80

KoMarketing Associates

OCTOBER 28, 2013

Two weeks ago I headed to Chicago for DMA 2013. My goal was to catch a few sessions, network with other B2B marketers, and learn about some of the new marketing technologies being showcased. For example, many companies are thinking about mobile in the future but mobile is happening right now.

B2B Marketing 120

B2B Marketing B2B B2B Thought Leadership Lead Scoring 120

EMagine B2B Blog

JULY 18, 2013

And while SEO isn’t the same as it used to be, it is still a viable and necessary evil for not only your website and blog, but represents your entire online marketing strategy. Success can be measured by answering these key questions: What are your search goals? Search Engine Marketing'

SEO 40

SEO Search Engine Marketing Keywords Search Marketing 40

EMagine B2B Blog

JULY 18, 2013

And while SEO isn’t the same as it used to be, it is still a viable and necessary evil for not only your website and blog, but represents your entire online marketing strategy. Success can be measured by answering these key questions: What are your search goals? Search Engine Marketing'

SEO 40

SEO Search Engine Marketing Keywords Search Marketing 40

EMagine B2B Blog

MAY 7, 2015

In a recent blog post of mine we saw how the Internet Corporation for Assigned Names and Numbers (ICANN) started to roll out new generic top-level domains (gTLDs) back in 2013. What this means for marketers is that we are no longer limited to the traditional gTLDs such as.com,net, and. My personal favorites are.NINJA and.GURU.

Domain 40

Domain Landing Pages Internet Marketing B2B Marketing 40

KoMarketing Associates

MARCH 15, 2013

This past week I headed out to SMX West for three full days of search marketing sessions and industry networking. As I’ve said before , SMX is a great conference for any search marketer, whether you’re B2B, B2C, in-house, new to the industry, or a search veteran. B2B Specific Takeaways.

Tools 120

Tools Tips CAN-SPAM Lead Scoring 120

KoMarketing Associates

FEBRUARY 27, 2014

Earlier this month, news broke that Yahoo’s CEO, Marissa Mayer had started initiatives to get the company back into building its own search technology. This sparked debate amongst industry thought leaders on whether Yahoo could still be a viable player in the search engine market, as detailed on Search Engine Roundtable.

Search Marketing 120

Search Marketing Marketing Analytics Tools B2B Marketing Search Engine Marketing 120

KoMarketing Associates

APRIL 10, 2014

B2B content marketing strategies in 2014 must involve careful planning and execution to cut through the clutter on their way to visibility. While there may not be a clearly defined blueprint for success, there are several resources on today’s web that can assist B2B content marketers in crafting a successful strategy.

Marketing Strategy 120

Marketing Strategy Marketing & Strategy B2B Marketing Video Marketing 120

KoMarketing Associates

JANUARY 24, 2017

By successfully implementing these best practices, B2B organizations can improve lead quality, build valuable relationships to support link building efforts, gain brand exposure through online communication, and better understand their target audience. But B2B marketers need to broaden their thinking when it comes to SEO.

Organization 120

Organization SEO Practices Best Practices 120

KoMarketing Associates

JANUARY 13, 2015

After mining through our clients’ Google Analytics data, I’ve put together a list (in no particular order) of ten blog post “themes” that have driven an abundance of traffic to their B2B websites. Examples: 5 Lessons Content Marketers Can Take Away from the 2014 World Cup. The True Detective Approach to Content Marketing.

B2B 120

B2B Marketing Management Ideal Customer Profiles Statistics 120

EMagine B2B Blog

JANUARY 29, 2013

In the past, marketing people from B2B companies looked for all sorts of strategies to attract new customers , which is the basic definition of inbound marketing. 2013 is a new year, and a year to focus on the three keys to success; namely content development, SEO, and social media. You say you did that in 2012?

B2B Marketing 40

B2B Marketing Marketing Analytics Tools B2B Paid Search Agency 40

KoMarketing Associates

DECEMBER 21, 2012

In 1904, Jell-O distributed free copies of a recipe book that contributed to the company reaching $1 million in sales by 1906. Content marketing reached a tipping point in 2012. Content has reigned as King for some time now, but many are predicting 2013 is likely to be an even bigger year for content.

Planning 120

Planning Content Marketing Television marketing Advertising Agencies 120

Single Grain

FEBRUARY 17, 2022

Here are some SaaS industry stats that are worth considering: The SaaS market share is likely to increase by $99.99 Over 38% of companies are already running almost entirely on SaaS technologies. SaaS applications comprise around 70% of total company software use. TABLE OF CONTENTS: ↓ What Is a SaaS Marketing Agency? .

Advertising Agencies 59

Advertising Agencies Paid Search Agency Marketing Agencies 1 Marketing Budget 59

Directive Agency

SEPTEMBER 26, 2023

5 Top Performance Marketing Agencies Celebrating 10+ Years When it comes to choosing the right agency, it’s not as simple as which company has been in the game the longest. Here’s our list of the 5 top-performing marketing agencies, in alphabetical order. Overview and Strengths Simplicity is their strength.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Social Agency Paid Content 52