KoMarketing Associates

OCTOBER 20, 2013

I had the pleasure of attending MarketingProfs’ 7th Annual B2B Marketing Forum a couple weeks ago and feel grateful to have been surrounded by such a group of talented marketers, sharing their knowledge and experience in B2B marketing. — Keely Saye (@KeelySaye) October 10, 2013. On B2B Content Marketing.

B2B Marketing 120

B2B Marketing B2B Wikipedia Search Engine Marketing 120

Webbiquity

SEPTEMBER 2, 2014

In honor of Labor Day, here’s a summary of the 10 most-viewed posts on Webbiquity since the summer-ending holiday weekend of 2013. Honorable mention: 10 B2B Marketing Lessons from Walt Disney World and Universal Studios. What are the Best Social Networks for B2B Marketing? August 27, 2013. January 2, 2013.

Stats 100

Stats eCommerce Statistics Social Networks 100

Hubspot

MAY 20, 2013

and statistics from the recently released 2013 State of Inbound Marketing Report. Feel free to use this data in your own content, tweet the stats you find most interesting, or just enlighten yourself about the current state of inbound marketing. 86 Revealing Charts From the 2013 State of Inbound Marketing Report.

Cost per Lead 28

Cost per Lead Stats Inbound Marketing Allocation 28

Navigate the Channel

DECEMBER 21, 2017

84% of millennial B2B decision-makers regard their mobile device as a critical tool – and 76% of older B2B buyers agree. 64% of senior employees make the final decision on B2B purchases – but 81% of non-senior employees influence their choices. In the B2B marketing space, LinkedIn is the most effective social media platform.

Stats 50

Stats Paid Search Agency Mobile Marketing Lead Scoring 50

Webbiquity

AUGUST 6, 2019

The “freemium” model for software marketing—giving away a limited version of an online software product in order to entice users into paying for a scaled-up or full-featured version—started gaining traction back in early 2013 and really took off over the next 18 months. Image credit: rawpixel.com on Pexels. Look them up.

Enterprise Management 174

Enterprise Management Marketing Management Budget Programs Buy 174

Webbiquity

JANUARY 5, 2021

Following on the recent roundup here of the top 130 Minnesota tech companies on Twitter , here’s a look at some top individuals in Minnesota’s tech scene. There are a few key differences between the top companies post and the list here. A Few Stats. 2013 Jake Wade Award. You do you. Live well, laugh often. ?

Twitter 262

Twitter Startups Work Management Marketing Management 262

ViewPoint

SEPTEMBER 29, 2015

I recently asked fellow industry leaders to weigh in on the rising popularity of Account-Based Marketing among B2B companies. Account-Based Marketing, because of technology, is steadily advancing from the B2B big dollar, small prospect list marketplace, into mid-market B2B sales arena. Total Number of all U.S.

Account Based Marketing 120

Account Based Marketing Lead Generation Marketing Management ABM 120

Digital B2B Marketing

OCTOBER 29, 2013

One of the challenges with relying on research, particularly research companies use in their own marketing, is that the statistics used have been tortured. Turn Stats Upside Down. I was in a recent meeting where a sales person claimed 46% of B2B buyers have purchased a product because of a video they watched.

Statistics 100

Statistics Banner Ads Stats Sample 100

Hubspot

APRIL 30, 2013

As a data-driven and social media-loving company, we’d like to set the record straight: Social media is here to stay. 18 Brand-Spanking New Social Media Marketing Stats. 18 Brand-Spanking New Social Media Marketing Stats. Source: Experian ) Tweet this stat! Source: Experian ) Tweet this stat! 1) 27% of total U.S.

Stats 28

Stats Social Media Social Marketing Media 28

ANNUITAS

FEBRUARY 4, 2014

The stats, guides and tips to effective lead nurturing abound in the B2B marketplace and yet with all of this information, still only a fraction of B2B companies are using or effective in the use of lead nurturing according to MarketingSherpa. 4 The impact?

Lead Nurturing 100

Lead Nurturing Organic Leads Lead Scoring Lead Ranking 100

Brightedge

MAY 16, 2021

Hacking Growth : How Today's Fastest-Growing Companies Drive Breakout Success By Sean Ellis and Morgan Brown, 2017. The book is a how-to guide on running a growth program in your company. Though marketing plays a big role, category creation has to be embraced by the whole company from the CEO down to have a chance.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

Knowing what’s happening in the B2B marketing industry is key to understanding current and future trends. For your use in PowerPoints, to share with associates or just to get up to date, below are 17 usable and compelling B2B Marketing stats collected from various sources around the B2B industry: B2B Social Spending.

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

Webbiquity

APRIL 16, 2014

.” Also, consider these stats from the compilation below: about half of all U.S. And mobile payments aren’t just for buying lattes—three-quarters of B2B vendors say they plan to offer mobile commerce by the end of 2014. Fast Company ). ” ( Fast Company ). ” ( Fast Company ). billion by 2017.

Mobile Marketing 100

Mobile Marketing Statistics Mobile Advertising Planning 100

Hubspot

DECEMBER 14, 2012

According to our 20 Marketing Trends & Predictions for 2013 , email will live on longer than you might think. Source: Epsilon Q2 2012 Email Trends & Benchmarks Report ) Tweet This Stat. Source: Epsilon ) Tweet This Stat. Source: Epsilon ) Tweet This Stat. Source: Epsilon ) Tweet This Stat. in Q2, jumping 8.5%

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

Digital B2B Marketing

SEPTEMBER 24, 2013

Long-term, these could change the face of online marketing and advertising for almost every company. Online advertising companies that use big data in advertising are today’s market darlings. RocketFuel’s successful IPO last week underlines the value the market is putting on these companies. Companies like Simpli.fi

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Mobile Advertising 100

SnapApp

MAY 5, 2016

New Enterprise Content Marketing Stats to Inform Your B2B Marketing. CMI just released its latest report, B2B Enterprise Content Marketing 2016. See more interesting stats in CMI’s new 2016 B2B Marketing Trends Study. See more interesting stats in CMI’s new 2016 B2B Marketing Trends Study.

Account Based Marketing 48

Account Based Marketing Content Marketing Planning Paid Search Agency 48

Rev

SEPTEMBER 2, 2019

HotWired knew something that others didn’t – the internet could be the playground for those companies that wanted to get their name out there and ultimately make money. In 2013, Google released their display ad network called AdSense. Additionally, there are some pretty scary stats on how display ads are doing today.

Paid Content 122

Paid Content Advertisements Advertising Doubleclick 122

Hubspot

APRIL 12, 2016

To help you better understand what today's emerging web design trends are and where you should be focusing your energy, we've compiled some of the most recent stats and data on website design, website optimization, and UX. General Web Design Stats. 6) Between December 2013 and December 2015, tablet internet consumption grew by 30%.

Design 28

Design Statistics Marketing Websites Stats 28

nDash

MARCH 14, 2019

I’ve been saying this ad nauseam since 2013, when nDash first got started. They’ve backed some of the most successful B2B companies in the space and published a massive amount of content aimed at SaaS founders and executives. We’re talking 1500+ word articles with research, stats, quotes, and deep insights.

Communities 58

Communities Content Paid Search Agency Lead Ranking 58

LEADership

NOVEMBER 1, 2013

Now that the year is wrapping up, it’s time to assess your business goals for 2014 – including your B2B marketing campaigns. Ninety-three percent of B2B marketers are still relying on content marketing; 30% of B2B marketing costs are relayed to content marketing and 58% of companies plan to up this budget in 2014.

Trends 40

Trends Planning Content Marketing Case Studies 40

Marketing Insider Group

JANUARY 28, 2015

Click the link above to our blog post summary of the most important stats, quotes, slides, templates and also to download the presentation and the templates. What are some of the biggest mistakes that companies make around content marketing? A second common mistake is that many companies focus too much on volume.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Hubspot

MARCH 14, 2017

Whether you're a B2B or B2C business, videos can help you strengthen relationships with your customers, save time, and boost conversion rates. In case you or your boss need some convincing, here are four of the biggest reasons why a video strategy is now a necessity for every company. Why Video Content. times more time , to be exact.

Marketing Automation Services 93

Marketing Automation Services Top of Funnel Click Rate Budget Programs 93

Adobe Experience Cloud Blog

JANUARY 22, 2013

Several leading companies are showcased that excel at implementing these principles and Ekaterina does a stellar job at telling their stories. If 2012 was the year that marketers discovered the power of content marketing , 2013 is the year in which marketers must learn how to create content that stands out.

Paid Search Agency 48

Paid Search Agency Trigger Marketing B2B Marketing Stats 48

Adobe Experience Cloud Blog

FEBRUARY 7, 2013

With physical mail being halted on Saturdays this got me thinking about the best times to send emails in the world of B2B marketing , and if weekends are indeed a good time to do so. The fact is that in 2013 it’s a whole new ball game. In the end, the best way to find out is to A/B test, review performance stats, iterate, and repeat.

Open Rate 48

Open Rate Marketo Stats Class 48

Hubspot

MARCH 15, 2016

As companies adopt inbound marketing as a way to generate more leads, the importance of having an effective lead nurturing strategy becomes very clear. Furthermore, the research also reveals that companies that excel at lead nurturing generate 50% more sales at a 33% lower cost (Source: Forrester, 2014 ). Tweet this stat ).

Sales Management 28

Sales Management Lead Nurturing Lead Scoring Lead Ranking 28

EMagine B2B Blog

MARCH 6, 2014

This is the generation that companies are now hiring and marketing to as both B2B and B2C consumers. My daughter, a Millennial enjoying her college years in South Carolina, recently sent me a great article: 15 Stats Brands Should Know About Millennials. Sadly, their unemployment rate in 2013 was 13.1

Comparison 40

Comparison Stats Marketing Report Generation 40

KoMarketing Associates

DECEMBER 30, 2019

It includes a couple of stats and visuals about how site speed negatively impacts site conversions that are great for client presentations, too. 5 Essential Daily SEO Tasks for B2B Marketing in 2019. B2B Social Media Strategies for 2019. 5 Types of Social Media Content that Drives B2B Results. Derek Edmond. Related Posts.

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

Adobe Experience Cloud Blog

JULY 21, 2015

You go back to your desk and begin to fumble around random marketing websites containing “best practice” campaign performance stats. Are these stats relevant or even reliable? A great example of this is your company newsletter—it goes to everyone, no matter what. What should I be doing differently? Introducing Marketo Institute.

Conversion Rate 48

Conversion Rate Marketo Conversion Top of Funnel 48

Webbiquity

AUGUST 11, 2015

Here are a few highlights from the social networks stats and facts below: • Everyone’s on Facebook–except CEOs? population gets its daily news there; and 77% of B2C companies have acquired a customer through Facebook. population gets its daily news there; and 77% of B2C companies have acquired a customer through Facebook.

Social Networks 100

Social Networks Stats CTR Network Marketing 100

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. 4 Marketing Management and Measurement Stats.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

LeadSquared

MAY 20, 2015

To reiterate the fact that a good video (movie, in this case) can get even the laziest of people interested in what you have to say, take a look at what the release of The Great Gatsby movie in 2013 did to the sale of Fitzgerald’s masterpiece. YouTube data , over 895K hours of some of the top B2B videos from brands were watched in 2014.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

Hubspot

DECEMBER 12, 2013

A lot of SEO agencies have wisely pivoted their business model in 2013 away from link building and towards content, as well. With so many companies now giving their marketers license to invest in content marketing, part of what a marketer needs to excel at is showing the ROI from that initial investment. Proving the Value of Content.

Paid Search Agency 28

Paid Search Agency Planning Content Marketing Marketing Budget Creation 28

SnapApp

DECEMBER 4, 2017

That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . Let’s dive in and explore these stats to get a firm grasp on what’s new within this realm. . . Content Marketing Stats for 2018 (Broken Down By Category).

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Hubspot

JULY 9, 2013

This is a very common objection, especially if there are multiple decision-makers within a company. If your company is really drinking the inbound Kool-Aid , your marketing team has probably already created blog posts and offers that your prospect might be interested in. Objection 2: Authority.

B2B Sales 28

B2B Sales Budget Programs Allocation Inbound Marketing 28

Hubspot

JANUARY 7, 2016

Let’s start with some scary stats. Now consider that the top priority among B2B marketers is increasing the number of contacts/leads generated ( Source, State of Inbound 2015 ). Now let’s look at some exciting stats: Leads who are effectively nurtured produce a 20% increase in sales opportunities. Source: DemandGen ).

Lead Nurturing 28

Lead Nurturing Sales Management Top of Funnel Sales Qualified Leads 28

Webbiquity

DECEMBER 1, 2015

Though social media marketing has become ubiquitous, most companies and brands still struggle to achieve their desired results. 90% of companies now use social media for business—yet most aren’t certain it adds value to the bottom line, and more than 60% have trouble assessing its impact or turning metrics in actionable ideas.

Social Media 100

Social Media Stats Media Emarketing 100

Webbiquity

JULY 21, 2015

Though half of B2B buyers are comfortable using smartphones for business buying, and 40% of purchases are directly influenced by smartphones, only 3% of digital marketing is allocated to mobile. 8 Email Marketing Stats and Facts. adults spent 23% more time on mobile during an average day than in 2013. V3B Blog ). In 2014, U.S.

Stats 100

Stats Mobile Marketing Allocation Email Marketing 100