Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

Knowing what’s happening in the B2B marketing industry is key to understanding current and future trends. For your use in PowerPoints, to share with associates or just to get up to date, below are 17 usable and compelling B2B Marketing stats collected from various sources around the B2B industry: B2B Social Spending.

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

Digital B2B Marketing

SEPTEMBER 24, 2013

Long-term, these could change the face of online marketing and advertising for almost every company. Online advertising companies that use big data in advertising are today’s market darlings. RocketFuel’s successful IPO last week underlines the value the market is putting on these companies. Companies like Simpli.fi

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Mobile Advertising 100

Adobe Experience Cloud Blog

OCTOBER 20, 2016

According to eMarketer, this year alone, 69.8 Even as long ago as 2013, industry leaders like Marketo were touting the dangers of attention deficit in the digital era, and we are no doubt nearing the singularity of media saturation. million Americans will use an ad blocker—a jump of 34.4% over last year. million people.

B2B Thought Leadership 48

B2B Thought Leadership Emarketing Paid Search Agency Thought Leadership 48

SnapApp

MAY 5, 2016

New Enterprise Content Marketing Stats to Inform Your B2B Marketing. CMI just released its latest report, B2B Enterprise Content Marketing 2016. See more interesting stats in CMI’s new 2016 B2B Marketing Trends Study. There’s no better time to add Facebook video ads to your marketing mix.

Account Based Marketing 48

Account Based Marketing Content Marketing Planning Paid Search Agency 48

Hubspot

JUNE 24, 2013

With Google Reader''s demise approaching on July 1st, companies everywhere are jumping in to try to replace it. B2B Decision-Makers Want In-Depth Content. B2B Decision-Makers Want In-Depth Content. According to a report by eMarketer , 87% of B2B decision-makers say that content affects their purchasing decisions.

Digg 28

Digg Paid Search Agency Emarketing RSS 28

Content Standard

DECEMBER 9, 2014

But here’s the catch—the research company will only provide information to companies about their own content, not the greater Netflix or Amazon viewership trends. .” Nielsen will kick this reporting off next month, using audio-recognition technology to determine what users are watching.

Demand 40

Demand Video Marketing Webcast Paid Search Agency 40

LEADership

OCTOBER 16, 2013

There is no getting away from the fact that social media must be part of your marketing mix, but how is social actually doing in delivering what your B2B organization needs – leads, conversions, customers and sales? An eMarketer survey shows 55% of B2B and 52% of B2C respondents citing content as the hardest tactic to execute.

Social Media 40

Social Media Email Marketing Social Marketing Marketing Budget 40

Adobe Experience Cloud Blog

NOVEMBER 23, 2015

In fact, mobile video ad spend in the United States more than doubled from 2013 to 2014—up to $1.5 billion—and is predicted to reach $6 billion by 2018, according to eMarketers. Competitive companies know that capitalizing on new forms of content and technology will help them capture new audiences on fresh playing fields.

Trends 48

Trends Marketing & Strategy Marketing Strategy Mobile Advertising 48

Webbiquity

APRIL 14, 2014

2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. What do 40% of B2B buyers say about LinkedIn, that only 19% say about Twitter? What do 91% of B2B marketers do, but only 36% do well? B2B Marketing ). 4 B2B Marketing Stats. Consumerization of B2B marketing?

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

SnapApp

AUGUST 9, 2017

What comes to mind when you read the phrase “B2B marketing?”. . Don’t think for a moment that B2B marketing has to be less exciting than marketing to consumers. Here are 10 tactics B2B marketers can steal from the successful B2C marketing pros to create more engaging, more human B2B marketing campaigns. .

Tactics 48

Tactics B2B Marketing Microsite B2B 48

Webbiquity

DECEMBER 1, 2015

Though social media marketing has become ubiquitous, most companies and brands still struggle to achieve their desired results. 90% of companies now use social media for business—yet most aren’t certain it adds value to the bottom line, and more than 60% have trouble assessing its impact or turning metrics in actionable ideas.

Social Media 100

Social Media Stats Media Emarketing 100

Webbiquity

AUGUST 11, 2015

population gets its daily news there; and 77% of B2C companies have acquired a customer through Facebook. Consumer brands are noticing: 36% of Fortune 500 companies had a presence in 2014, up from 9% in 2013 and just 2% in 2012. 81% of B2B marketers use Facebook to distribute content. eMarketer ). eMarketer ).

Social Networks 100

Social Networks Stats CTR Network Marketing 100

NuSpark Consulting

MARCH 1, 2016

For a couple of years now, B2B marketers have been hearing the “social selling” buzzword, and there are some convincing social media statistics regarding sales through social channels. If you’re one of the companies that is still having trouble converting through social channels, you’re not alone. Statistics bear this out.

Top of Funnel 100

Top of Funnel Leads Lead Marketing Qualified Leads 100

Marketing Insider Group

JANUARY 2, 2015

58% of B2B marketers and 60% of B2C marketers will increase their content marketing budgets in 2014. 80% of B2B marketers who have a documented content strategy are creating more content than they did one year ago. 80% of B2B marketers who have a documented content strategy are creating more content than they did one year ago.

Content Marketing 100

Content Marketing Banner Ads Paid Search Agency Banners 100

Online Marketing Institute

NOVEMBER 1, 2010

This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

SnapApp

DECEMBER 4, 2017

76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . Takeaway : Blogging and social media are reportedly the two most successful marketing tactics, as proven in Regalix’s State of B2B Marketing 2016 , and practically every study you’ll find. . . Social Media Examiner. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Hubspot

JUNE 9, 2016

1) The Instagram community has grown from 90 million active users in January 2013 to more than 400 million active users in September 2015. 5) Between 2016 and 2020, eMarketer predicts Instagram will add 26.9 Image Credit: eMarketer. 40) 90% of the Interbrand 100 companies now have Instagram accounts. Brand Adoption.

Stats 28

Stats Marketing & Strategy Emarketing Social Networks 28

Webbiquity

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. B2B Marketing Insider ). B2B Marketing Insider ). B2B Social Media Marketing Stats and Facts.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. B2B Marketing Insider ). B2B Marketing Insider ). B2B Social Media Marketing Stats and Facts.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? However, that figure rises if you work for a company generating at least $10 million in annual revenue, or you’re in management (in which case it’s $109,000). by eMarketer. Social Media Use in Big Companies. Yes—sort of.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

AUGUST 5, 2013

Rapidly growing companies? B2b vendors? Find the answers to these questions and many, many more here in 101 vital social and digital marketing stats for (the rest of) 2013. B2B Infographics ). eMarketer ). For example, 93% of marketers use social media for business. How do top executives use social media?

Statistics 100

Statistics Social Media Social Marketing Paid Search Agency 100

Hubspot

AUGUST 7, 2013

According to The 2013 State of Inbound Marketing Report , 52% of all marketers sourced a lead from Facebook in 2013. And even if you''re not known for your number-crunching abilities, but let''s look at that stat another way: it also means that 48% of marketers have not sourced a lead from Facebook in 2013. What Is a Lead?

Facebook 28

Facebook Generation Landing Pages Marketing Qualified Leads 28

Content Standard

AUGUST 26, 2015

A July 2015 report from Qvidian found that 78 percent of B2B professionals worldwide say content is very important to the effectiveness of the sales process. For the Content Marketing Institute’s 2015 B2B and B2C trend reports, researchers asked for the first time about paid distribution.

Budget Programs 40

Budget Programs Planning Marketing Budget Creation Trends 40

Webbiquity

FEBRUARY 7, 2012

How are B2B marketers using social media differently from their B2C counterparts? 71% of companies now have a presence on Facebook. 59% are on Twitter, and 43% use a company blog for marketing. Marissa McNaughton looks at social media use among America’s largest companies. You just shared a link.

Paid Content 100

Paid Content Social Media Statistics Research 100

Webbiquity

MARCH 11, 2013

Search Critical in Brand-Building Strategies by eMarketer. “Search is where the audience can be found,” according to research from eMarketer, noting that 85% of U.S. SEO, Social and Content Marketing in Top Demand by eMarketer. 6 Small Business Marketing Trends for 2013 by Masterful Marketing.

Paid Content 100

Paid Content Paid Search Agency Optimization Advertising Agencies 100

Hubspot

APRIL 27, 2016

As for the age range of their users, eMarketer reported that 45% of all Snapchat users in the U.S. Many of the earliest adopters of Snapchat were teenagers, which gave the snack company, Modelez, an incentive to hop on the platform to promote its Sour Patch Kids candy brand. smartphone users ages 13 to 24 use Snapchat. 2) Everlane.

Branding 28

Branding Brand Identity Best Practices Social Media 28