Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? What’s the key to generating more inbound marketing leads? Marketing Charts ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Crimson Marketing

FEBRUARY 6, 2014

The Internet has more than double the number of marketing channels. Outbound marketing is going out of style; Inbound marketing is on the rise. . Benefits of Transitioning From Push to Pull Marketing. Inbound Marketing: Accounted for 34% of all leads generated in 2013. B2B Infographics ).

Demand Generation Agencies 100

Demand Generation Agencies Planning Paid Search Agency Word of Mouth 100

SocialPilot

FEBRUARY 9, 2024

She is Business Insider’s ‘Top 5 Social Sales Influencer’ and works globally to help companies with their social media initiatives. She mostly posts about brand building, campaign strategies, and humane marketing for creating a solid brand identity. ” She is the premier Facebook marketing expert and has been since 2007.

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

ViewPoint

SEPTEMBER 29, 2015

I recently asked fellow industry leaders to weigh in on the rising popularity of Account-Based Marketing among B2B companies. Account-Based Marketing, because of technology, is steadily advancing from the B2B big dollar, small prospect list marketplace, into mid-market B2B sales arena. 50-250 beds.

Account Based Marketing 120

Account Based Marketing Lead Generation Marketing Management ABM 120

Hubspot

APRIL 17, 2013

Inbound marketing helps level the playing field for marketers with less budget, and more brains. To show you just how effective inbound can be, we''ve identified some companies that are crushing it against larger competitors. Jackson Coffee Company Consistently Beats Corporate Giants With Email Marketing.

Paid Search Agency 28

Paid Search Agency Inbound Marketing Enterprise Management Marketing Budget 28

Crimson Marketing

DECEMBER 18, 2013

Social media: Social marketing marketing budgets will double over the next 5 years. Content: Nearly 50% of companies now have content marketing strategies. Events: 67% of B2B content marketers consider event marketing the most effective strategy. What to consider for your digital audience.

Statistics 100

Statistics Planning PPC Marketing Budget Creation 100

Exo B2B

MAY 9, 2017

The company is currently valuated at $24 billion. As B2B marketing professionals and social media specialists, we obviously had to write about it. Many marketers are asking the following questions: Is Snapchat suitable for the B2B sector? Can it be integrated into a B2B marketing strategy ?

B2B Marketing 40

B2B Marketing Allocation B2B Budget Programs 40

Exo B2B

OCTOBER 16, 2020

Who in the field of marketing and B2B has been able to get out of the social magma while being confined? So it is with a certain amount of apprehension that we’ve scoured blogs and marketing sites, B2C and B2B. Marketing influencers are not the young YouTubers or Instagram maniacs who get fame and easy money.

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Hubspot

JUNE 14, 2013

At the launch of HubSpot’s European office in Dublin in March, my colleagues here at Brightfire shared some insights from a few of our customers on what it’s like to do inbound marketing in Europe -- because, well, it''s a bit different than in the U.S. 1) Inbound marketing is growing just as quickly in Europe as in the U.S.

Inbound Marketing 28

Inbound Marketing Marketing Qualified Leads Lead Ranking Top of Funnel 28

accelerate agency

FEBRUARY 14, 2023

It doesn’t matter how big or small your business is; creating a SaaS marketing budget takes a lot of time and effort. Every company in the SaaS field will have a different way of calculating theirs, and they’ll all arrive at different figures in the end. We will go through: What is a typical marketing budget percentage?

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

accelerate agency

FEBRUARY 14, 2023

It doesn’t matter how big or small your business is; creating a SaaS marketing budget takes a lot of time and effort. Every company in the SaaS field will have a different way of calculating theirs, and they’ll all arrive at different figures in the end. We will go through: What is a typical marketing budget percentage?

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

Customer Experience Matrix

FEBRUARY 13, 2014

Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. Mintigo’s technology scans the Internet for things like job listings and Javascript tags and infers from those which products are used at every company it finds.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

ClickZ

FEBRUARY 21, 2020

He is of course the brains behind the annual Marketing Technology Landscape Supergraphic , the widely accepted road map of the global martech vendors. Most recently, for over two years now, Scott has been serving as VP of Platform Ecosystems at HubSpot, the developer and marketer of software products for inbound marketing and sales.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

Marketing Insider Group

NOVEMBER 8, 2012

Accountability is tough on B2B Marketing organizations. But is this really an excuse as you lead into your 2013 budget and planning process? Marketing leaders have to stop throwing good money after bad, based on assumptions that are never validated. You have a clear marketing objective. Data drives the decisions.

Marketing Budget Creation 100

Marketing Budget Creation Planning Marketing Budget Budget Programs 100

Marketing Insider Group

NOVEMBER 8, 2012

Accountability is tough on B2B Marketing organizations. But is this really an excuse as you lead into your 2013 budget and planning process? Marketing leaders have to stop throwing good money after bad, based on assumptions that are never validated. You have a clear marketing objective. Data drives the decisions.

Marketing Budget Creation 100

Marketing Budget Creation Planning Marketing Budget Budget Programs 100

ViewPoint

MARCH 13, 2014

Dave, a former sales rep, sales manager, VP of sales, competitive sales strategist, consultant, and sales trainer, has worked in 26 countries—with companies from the Fortune 10 to start-ups. Ruth Stevens, Inbound Marketing is Tough to Scale. Ruth has held high level marketing positions at Time Warner, IBM and Ziff Davis.

Lead Ranking 120

Lead Ranking Social Marketing Paid Search Agency Leads 120

Exo B2B

APRIL 11, 2019

With great enthusiasm, we’ve scouted blogs on B2C and B2B marketing sites. These influencers are taking up a lot of space, not only in conversations but also in company strategies that badly want exclusive access or seek to take advantage of their public and their credibility. The Annual List. How We Measure. CEO at Thulium.co.

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

ViewPoint

OCTOBER 11, 2012

Carlos is a recognized thought leader in B2B marketing and known for his keen insights on the development and implementation of lead management processes, as well as marketing automation. He is a frequent speaker, blogger and contributor to many B2B marketing publications. marketers are ahead of salespeople.

Demand 120

Demand Process Work Management Marketing Management 120

Content Standard

OCTOBER 22, 2016

When I told my sister over dinner that I had been at a B2B marketing conference, she asked what my job had to do with apiaries. In this wrap-up post, we’re sharing top tips from speakers at MarketingProfs B2B Marketing Forum 2016. How do you make B2B history? Session: Using Snapchat for Social Selling in B2B.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy B2B Marketing Work Management 40

Hubspot

AUGUST 21, 2013

We’ve got to stop thinking like marketers. We founded HubSpot with a basic observation -- that people navigate to content, products, and companies they find interesting. So why not make it easier for marketers to understand what it is that drives each person? And start acting like humans. It’s really that simple.

Inbound Marketing 28

Inbound Marketing Hubspot Enterprise Management Work Management 28

LEADership

SEPTEMBER 5, 2013

This isn’t about B2B vs. B2C strategies and tactics. I’m a CEO in a B2B industry. How does your B2B messaging come across to me? Here are 5 steps you must follow in order to build a sustainable social strategy and accelerate your B2B lead generation: 1. INTEGRATE SOCIAL WITH TRADITIONAL MARKETING.

Lead Generation 40

Lead Generation B2B Thought Leadership Lead Ranking Generation 40

Hubspot

MARCH 15, 2016

As companies adopt inbound marketing as a way to generate more leads, the importance of having an effective lead nurturing strategy becomes very clear. In most cases only a relatively small percentage of your inbound leads will be ready to make an immediate purchase, leaving upwards of 90% of your inbound leads on the table.

Sales Management 28

Sales Management Lead Nurturing Lead Scoring Lead Ranking 28

Hubspot

JANUARY 2, 2014

"It is likely that 2014 will be a year of self-doubt for marketers," Kipp Bodnar, HubSpot''s VP of Marketing, notes in the aforementioned guide. They will question their social and content strategies from 2013 and start cutting programs that are ineffective. Marketers are over-worked and spread in too many directions.

Inbound Marketing 28

Inbound Marketing Budget Programs Paid Search Agency Marketing & Strategy 28

Hubspot

APRIL 30, 2013

So how should you, as a savvy inbound marketer , make sense of it all? As a data-driven and social media-loving company, we’d like to set the record straight: Social media is here to stay. 18 Brand-Spanking New Social Media Marketing Stats. 8) 52% of all marketers have found a customer via Facebook in 2013.

Stats 28

Stats Social Media Social Marketing Media 28

Hubspot

JULY 9, 2013

That’s great -- especially since you have the inbound marketing and sales collateral to help you out (right?). To help you figure it out, we’re going to use the four main objections you’ll hear on the phone and give you tools to address them with your opportunities -- all with a very inbound approach. Objection 2: Authority.

B2B Sales 28

B2B Sales Budget Programs Allocation Inbound Marketing 28

Biznology

DECEMBER 6, 2012

In case you didn’t know, I am IBM’s representative to the Google Tech Council, a consortium of B2B tech search engine marketing (SEM) leaders. I even cowrote a book called Audience, Relevance and Search , intended to convince people of the importance of search in digital marketing and help them learn how to do it.

Paid Search Agency 80

Paid Search Agency SEO SEM Planning 80

Hubspot

JANUARY 15, 2014

You don''t even know it''s there until you need it". -- santafescribe, iPhone, 12/2013. The app was redesigned in spring 2013 to be cleaner and simpler and make it easier to find what you need. 5 stars, 11/2013. What you use will depend on the software your company has gone with. iPhone : 5 stars with 5 reviews.

Lead Scoring 28

Lead Scoring Lead Ranking Mobile Marketing Hubspot 28

Hubspot

MAY 23, 2013

Well, you may remember we recently launched our 2013 State of Inbound Marketing Research Report , and we used the mounds of research there to try to, you know, "give the people what they want.". However, B2C companies do struggle to find customers through LinkedIn with only 22% responding that they did acquire a customer there.

Paid Search Agency 28

Paid Search Agency Acquisitions Advertising Mediums Advertising Agencies 28

Hubspot

JANUARY 29, 2014

This is probably the first argument you''ll hear, especially if you''re a B2B company. Perhaps the number-one social media platform for B2B industries is LinkedIn. Let''s use this platform as an example of one you could pitch to your boss as a site you should be using in your marketing efforts. How to Respond.

Social Media 28

Social Media Cost per Lead Social Marketing CPL 28

Hubspot

AUGUST 29, 2013

My name is Dan, and I’m addicted to inbound marketing. You see, I’m the marketing specialist for a mortgage bank based in southwest Michigan. Therein lies the key to turning boring industries into inbound marketing machines: Warm leads don’t find your content boring. Anyway, back to my inbound addiction.

Work Management 28

Work Management Buyer Personas Marketing Management Cross-Selling 28

Marketing Insider Group

JANUARY 6, 2020

This one-day European SEO and PPC marketing conference is intended to help digital marketers stay up to date with the latest developments in the industry and learn new ideas from how other companies use SEO and SEM. Search Marketing Expo or SMX is an annual digital marketing conference specifically for SEO and SEM professionals.

Conference 55

Conference Marketing AI Work Management Marketing Management 55

Hubspot

DECEMBER 12, 2013

A lot of SEO agencies have wisely pivoted their business model in 2013 away from link building and towards content, as well. Of course the reasons for doing content marketing stretch a lot further than just acquiring links, but this is just one chart that highlights how popular content marketing is becoming. Scaling Content.

Paid Search Agency 28

Paid Search Agency Planning Content Marketing Marketing Budget Creation 28

Hubspot

MARCH 6, 2014

While enterprise businesses have been notoriously slow to adopt inbound marketing , we’ve noticed a definitive shift in the conversation at the executive level. CMOs and industry leaders have started to talk about “Customer Obsessed Marketing,” “Modern Marketing,” and “Demand Generation.”

Eloqua 28

Eloqua Cold Calling Training Demand Generation Agencies 28

Strategic-IC

FEBRUARY 20, 2018

A 2013 GE case study on Sponsored InMails suggests some very positive campaign outcomes, especially open rates which reached 13%. Sponsored InMails and ABM - Account Based Marketing. A typical user would be a company that is looking to target specific accounts and individuals through account-based marketing.

Account Based Marketing 48

Account Based Marketing Linkedin Planning Paid Search Agency 48

Hubspot

OCTOBER 16, 2013

Stories of companies with meteoric rises abound, and it may seem like they''ve been fated from the very beginning. These companies just made some smart marketing decisions that led to some serious growth spurts along the way. Also, after the 2013 Boston Marathon bombing, Uber provided free rides to area hospitals.

Brand Identity 28

Brand Identity Branding Top of Funnel Practices 28

Hubspot

FEBRUARY 11, 2016

Let's start with defining a lead, and then we'll get into what lead generation is, why you need lead generation, how you qualify someone as a lead, how you generate leads, and why inbound lead generation is much more effective than simply buying leads. What is a Lead? Let's start with the basics. How Do You Qualify Someone as a Lead?

Lead Generation 28

Lead Generation Sales Qualified Leads Generation Lead Ranking 28

Hubspot

JUNE 3, 2013

Not too long ago, I dove into some of our copious data from the 2013 State of Inbound Marketing Report to figure out where marketers get their customers. As with my previous post about customer generation, I tried my best to address as many demographic areas as possible -- B2B versus B2C, U.S.

Cost per Lead 28

Cost per Lead Allocation Advertising Agencies Paid Search Agency 28