KoMarketing Associates

DECEMBER 30, 2013

2013 was a successful year for KoMarketing. The beginning of 2013 saw us performing significant program work for clients in Europe. During the year 2013, we wrote. How Link Building Management Will Change in 2013 & Beyond. And the Nominees for Best 2013 Content Marketing Ideas Are….

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

KoMarketing Associates

DECEMBER 27, 2016

With Google pushing HTTPS hard this year and the issue of online security becoming more important, we have been encouraging our clients to migrate to a secured site. The Technical SEO Renaissance. This post from October looks at both the history of technical SEO, where we are now, and where we are going. From Casie Gillette.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

B2B Marketing Traction

JULY 31, 2013

If you distributed optimized press releases with keywords in the anchor text – or if you guest blogged with links back to your site – you might want to rethink these online marketing tactics. Two months ago Google ratcheted up its scrutiny of external links coming into sites in its algorithm release called Google Penguin 2.0.

Tactics 100

Tactics SEO Google Press 100

Hubspot

MARCH 20, 2018

If your website is focused on a global audience, you've probably spent some time thinking about the best ways to organize and optimize your site for different countries. Using Them in Your International SEO Strategy. Google knows what you're doing, and will let you do it! Types of Domain Structure.

SEO 99

SEO Marketing Websites Optimization Domain 99

Convince & Convert

OCTOBER 30, 2014

A day later you notice the post has been indexed by Google, and it’s at #4 on the second page one of your main keywords. A week later, you check that keyword again in Google, and lo and behold, it’s now at #5 on page one. There is so much speculation about how social media and SEO interact, but what’s the real story?

SEO 167

SEO Correlation PageRank Social Media 167

KoMarketing Associates

JULY 1, 2014

Last week we wrote a best practice guideline for a client, on how to acquire quality links in today’s SEO environment. In addition to healthy dose of Matt Cutts (Head of Google’s Webspam Team), these videos cover common questions, link building tactics, and the impact of link building schemes and questionable behavior.

Link Building 120

Link Building Paid Content Google Advertorials 120

KoMarketing Associates

JANUARY 2, 2014

Link building remains a critical component of SEO performance. But the mechanisms by which inbound links are acquired and valued in association with Google’s search ranking algorithm are changing rapidly. Julie Joyce’s article on Search Engine Watch outlines many of these changes quite and is recommended for review.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

Link building remains a critical component of SEO performance. But the mechanisms by which inbound links are acquired and valued in association with Google’s search ranking algorithm are changing rapidly. Julie Joyce’s article on Search Engine Watch outlines many of these changes quite and is recommended for review.

Link Building 120

Link Building Tactics Ad Building B2B 120

Webbiquity

JANUARY 7, 2014

Though Google’s move to keyword (not provided) has changed analytics and eliminating the Keyword Planner tool has impacted SEO practices, keywords still matter. How can you maximize the value of Google’s “dumbed down” Keyword Planner tool? How can you use keyword research results more strategically?

Keywords 100

Keywords Research SEO Google 100

Marketing Insider Group

AUGUST 6, 2015

Ranking high for SEO keywords is a core objective of most content marketing programs, and rightly so. 2% of users travel to the 2 nd page of Google. What is SEO? Search Engine Optimization, or SEO, is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results.

SEO 100

SEO Long Tail Marketing Domain Keywords 100

KoMarketing Associates

JANUARY 7, 2013

We are experiencing a significant shift in the SEO landscape which started early last year and will continue to evolve. As search engines become more aggressive in dealing with links meant only to manipulate search engine rankings, SEO’s reliant on short-sighted link building strategies are suffering mightily. What do you think?

Link Building 120

Link Building Ad Building Ideal Customer Profiles PR 120

KoMarketing Associates

FEBRUARY 18, 2014

While some believe SEO will become increasingly important, others say that SEO is dying, fearful of new Google algorithms updates and the demise of guest posting. Even worse, Google had no idea what the videos were about and so the gallery pages had little visibility in Google search results. Image Galleries.

SEO 120

SEO Paid Search Agency B2B Companies 120

Biznology

MAY 19, 2014

59% of marketers agree SEO has the biggest effect on lead generation. Search Engine Optimization (SEO) is is the process of getting website traffic from “free,” “organic,” “editorial” or “natural” listings on search engines. Recent Google algorithm changes underscore how SEO and social media are inextricably linked.

Social Media 80

Social Media SEO Media Youtube 80

RebelMouse

AUGUST 8, 2019

It hasn't even been a full year since Google redesigned how they measure page speed , an update which put site performance at the top of its ranking factors. So high, in fact, that over the months it's become clear that page speed can deeply impact your overall SEO ranking and even make your ad buys more expensive.

SEO 40

SEO CMS Development Eye-Tracking User-Generated Content 40

RebelMouse

AUGUST 8, 2019

It hasn't even been a full year since Google redesigned how they measure page speed , an update which put site performance at the top of its ranking factors. So high, in fact, that over the months it's become clear that page speed can deeply impact your overall SEO ranking and even make your ad buys more expensive.

SEO 40

SEO CMS Development Eye-Tracking User-Generated Content 40

RebelMouse

AUGUST 8, 2019

It hasn't even been a full year since Google redesigned how they measure page speed , an update which put site performance at the top of its ranking factors. So high, in fact, that over the months it's become clear that page speed can deeply impact your overall SEO ranking and even make your ad buys more expensive.

SEO 40

SEO CMS Development Eye-Tracking User-Generated Content 40

Webbiquity

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. Furthermore, half of all Google+ users are under 25 years old. WordPress Hosting SEO ). eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

KoMarketing Associates

MARCH 21, 2013

His article in Advertising Age discusses these fundamentals, which are: Design is the New Marketing. B2B SEO professionals need to be ever aware of how design and usability play a part in the prospective buyer’s desire to consume information accessed and presented. Value is the Currency. Agents Broker Brand Relationships.

B2B Marketing 120

B2B Marketing SEO Marketing Automation Services Ad brokers 120

Biznology

JULY 3, 2013

A friend of mine, Jeff Sauer gave a great presentation on how SEO is changing and where it is going in the future at the last meeting of the NJ chapter of MENG (Marketing Executives Networking Group). His main point: that SEO is no longer about gaming the system with keywords and links. Google knows this!) Social media.

SEO 80

SEO Planning Internet Marketing Social Media 80

KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. Nearly 83% of those surveyed are spending as much (51%) or more (32%) on marketing in 2013. Event Information and User Interaction.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

seo.co

FEBRUARY 10, 2021

Search engine optimization (SEO) is a great marketing strategy. It’s possible to mitigate the threat of competition with strategies like targeting a different audience, optimizing for long-tail keywords, and focusing on a unique niche. Google doesn’t want advertisers to abuse this system. It’s accessible.

Loyalty 116

Loyalty Brand Identity Branding SERP 116

Content Standard

FEBRUARY 16, 2017

So, as I sit here at my desk, delving into research, getting up to speed on SEO marketing tactics, and reading story after story about chatbots, machine learning, artificial intelligence (AI), social media tools, and automation, I really can’t help but daydream—albeit fitfully—about the future. Growing Up Google.

Marketing AI 87

Marketing AI SEO Advertising Agencies Marketing & Strategy 87

Stevens & Tate

MAY 27, 2022

By 2013, there were already 39 million people 65 and older that were using Facebook, Twitter, and Skype. Read More Related Article: 4 Senior Living Video Marketing Ideas That Will Improve Engagement. In fact, four times as many Baby Boomers visit YouTube than people under the age of 18. Seniors Are Social.

Youtube 95

Youtube Video Marketing Planning Advertising Agencies 95

Hubspot

MARCH 29, 2018

What is Black Hat SEO? Black hat SEO is a practice against search engine guidelines, used to get a site ranking higher in search results. Appearing in search results is vital for business growth, but there’s a right and wrong way of doing search engine optimization. The dark art of black hat SEO is the wrong way.

SEO 76

SEO PageRank CAN-SPAM Ad Exchange 76

Contify

NOVEMBER 18, 2018

A Google alert is simple to set up — just search a keyword, click on ‘create alert’ and — voila — we’ve got a new Google Alert. Google will start sending email alerts whenever it finds updates matching our keyword on the web. Strangely, information missing in alerts can, sometimes, be found in simple Google search.

Work Management 60

Work Management Google CMS Development Enterprise Management 60

seo.co

DECEMBER 18, 2020

Local SEO – Table of Contents. Introduction – What is Local SEO? Local SEO vs. National SEO. + Why Isn’t My Business Appearing in Google Local Search? + Why Local SEO Should Be Your Top Priority. Moving Your Business without Disrupting Local SEO Rankings. + Introduction to Local SEO.

Paid Content 119

Paid Content Lead Ranking Lead Scoring SEO 119

Webbiquity

AUGUST 2, 2018

As you might’ve guessed from the title of this article, at a bare minimum, social media requires a great deal of dedication. They’ll Google You. For many B2B companies, keeping up with SEO trends is a much more worthwhile investment, as this will directly correlate to bumping your website higher and higher on search engine rankings.

Social Media 143

Social Media Media Marketing Management Allocation 143

KoMarketing Associates

DECEMBER 9, 2013

Moz’s 2013 Search Engine Ranking Factors. In the 2013 survey, Moz interviewed more than 120 search marketers who offered their opinions on more than 80 ranking factors. Aside from these statistics, the report provides results that could benefit marketers as they work their way through B2B SEO initiatives in the new year.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Moz

FEBRUARY 3, 2021

Posted by Victor_Ijidola Unlike B2C brands, B2B businesses are often characterized by: low search volumes on Google. And there’s evidence to support this — usually, where a seven-year-old B2C company is getting 500K visitors per month from SEO, a B2B brand the same age could be seeing only 15K visitors per month.

Top of Funnel 66

Top of Funnel Lead Scoring Lead Ranking Advertising Channels 66

SocialPilot

FEBRUARY 9, 2024

George Stenitzer George was named the ‘Content Marketer of the Year’ by the Content Marketing Institute in 2013. Forbes listed him as one of the “Top 50 Social Media Power Influencers” in 2013. He posts on SMM and SEO frequently. Bred has also written the book called ‘Advanced Google Adwords’.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Moz

MARCH 12, 2019

Posted by Tom.Capper Given the increasing importance of brand in SEO , it seems a cruel irony that many household name-brands seem to struggle with managing the channel. Despite global brand recognition and other established advantages that ought to drive growth , the reality is that having a household name doesn't ensure SEO success.

SEO 54

SEO Brand Identity Branding Top of Funnel 54

KoMarketing Associates

MARCH 5, 2013

In the ever-changing world of B2B marketing, we are constantly bombarded with hundreds of new options for how to best achieve lead generation, conversion rates, brand awareness, and site optimization. Google analytics allows B2B marketers to measure data on any time scale (daily, weekly, monthly, etc.)

B2B Marketing 120

B2B Marketing Work Management Marketing Management Tools 120

Contify

JANUARY 16, 2018

A Google alert is simple to set up?—?just we’ve got a new Google Alert. Google will start sending email alerts whenever it finds updates matching our keyword on the web. Strangely, information missing in alerts can, sometimes, be found in simple Google search. Is Google letting Google Alerts fail?

Work Management 40

Work Management Google CMS Development Enterprise Management 40

KoMarketing Associates

JULY 27, 2016

The goal of this article is to give B2B marketers an idea of why search engine marketing is important in China and why Chinese search engines are different from Google or Bing, or other Western search engines. Not Google, But Baidu, Qihoo 360 & Sogou. Google left Mainland China in 2010 due to censorship. Baidu has 54.3

Search Marketing 120

Search Marketing Advertising Agencies B2B Marketing Cost Per Click 120

SmartBug Media

MARCH 19, 2020

In order for people to find your video online, Google must be able to extract information to understand what your video is about. Follow these tips to improve your video search results: Make your videos crawlable : If Google can crawl your video, they can provide a thumbnail and other features. After scouring the internet, we found 10.5

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Hubspot

OCTOBER 7, 2014

– William Shakespeare (Famed playwright, poet, actor, and SEO Guru/Expert/Ninja/Wizard). Actually, in writing this famous line, Shakespeare was obviously making a bold prediction about the future of search engine optimization (SEO). In-Depth Articles. "What''s in a keyword? Nothing to do with that.

Keywords 28

Keywords SEO Eye-Tracking Intent 28

Content Marketing Institute

DECEMBER 4, 2018

David Ambrogio, SEO and content strategist at Online Optimism, offers a definition that touches on what the word clickbait connotes for many people – “any content with sensationalist headlines used to encourage clicks or drive ad revenue.”. Spurious articles to attract customers? click), what can you do? click), what can you do?

Content 98

Content Click Rate Classified Ads Youtube 98