Hubspot

MARCH 20, 2018

If your website is focused on a global audience, you've probably spent some time thinking about the best ways to organize and optimize your site for different countries. Using Them in Your International SEO Strategy. Headers, keywords, and other elements of article structure are some important ones. Types of Domain Structure.

SEO 100

SEO Marketing Websites Optimization Domain 100

Convince & Convert

OCTOBER 30, 2014

There is so much speculation about how social media and SEO interact, but what’s the real story? There are three basic problems with this theory: Google has repeatedly denied that they are using social signals for SEO ranking purposes. Links are still a major driver of SEO. So Does This Really Drive SEO?

SEO 167

SEO Correlation PageRank Social Media 167

KoMarketing Associates

JANUARY 7, 2013

We are experiencing a significant shift in the SEO landscape which started early last year and will continue to evolve. As search engines become more aggressive in dealing with links meant only to manipulate search engine rankings, SEO’s reliant on short-sighted link building strategies are suffering mightily. What do you think?

Link Building 120

Link Building Ad Building Ideal Customer Profiles PR 120

Webbiquity

DECEMBER 10, 2013

In another study, 35% of marketing professionals worldwide cited content marketing as their leading focus in 2013, followed by social media (25%) and SEO (15%). business enterprises said creating “metrics that demonstrate the value of social media” was their top internal social media objective for 2013.

Statistics 100

Statistics SMB Content Marketing Planning 100

KoMarketing Associates

JANUARY 2, 2014

Link building remains a critical component of SEO performance. Julie Joyce’s article on Search Engine Watch outlines many of these changes quite and is recommended for review. Here are 7 B2B link building tactics we used with success in 2013 and will continue executing and refining in the new year. Don’t miss out!

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

Link building remains a critical component of SEO performance. Julie Joyce’s article on Search Engine Watch outlines many of these changes quite and is recommended for review. Here are 7 B2B link building tactics we used with success in 2013 and will continue executing and refining in the new year. Don’t miss out!

Link Building 120

Link Building Tactics Ad Building B2B 120

ClearVoice

JUNE 16, 2022

SEOs have been debating E-A-T since Google’s Medic update back in 2018. Some SEO experts agree that E-A-T is a ranking factor, while others think it’s better described as mere guidelines on how to optimize your blog architecture for higher rankings. Let’s cut through all the confusion. What is the Google quality rater’s guide?

Guidelines 52

Guidelines SEO Google Marketing Proposals 52

Marketing Insider Group

AUGUST 6, 2015

Ranking high for SEO keywords is a core objective of most content marketing programs, and rightly so. What is SEO? Search Engine Optimization, or SEO, is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results. Offsite SEO , on the other hand, is what ‘they’ say about you.

SEO 100

SEO Long Tail Marketing Domain Keywords 100

Webbiquity

JANUARY 7, 2014

Though Google’s move to keyword (not provided) has changed analytics and eliminating the Keyword Planner tool has impacted SEO practices, keywords still matter. Find those answers and more here in a handful of the best expert SEO keyword research guides of the past year.

Keywords 100

Keywords Research SEO Google 100

KoMarketing Associates

FEBRUARY 18, 2014

While some believe SEO will become increasingly important, others say that SEO is dying, fearful of new Google algorithms updates and the demise of guest posting. Optimizing video content has a profound impact on organic traffic, as videos are 50 times more likely to rank on the first page of search results. Image Galleries.

SEO 120

SEO Paid Search Agency B2B Companies 120

B2B Marketing Traction

JULY 31, 2013

If you distributed optimized press releases with keywords in the anchor text – or if you guest blogged with links back to your site – you might want to rethink these online marketing tactics. In May 2013, Google Penguin 2.0 That being said, what DOES work now for SEO (search engine optimization)?

Tactics 100

Tactics SEO Google Press 100

KoMarketing Associates

MARCH 21, 2013

His article in Advertising Age discusses these fundamentals, which are: Design is the New Marketing. B2B SEO professionals need to be ever aware of how design and usability play a part in the prospective buyer’s desire to consume information accessed and presented. Value is the Currency. Agents Broker Brand Relationships.

B2B Marketing 120

B2B Marketing SEO Marketing Automation Services Ad brokers 120

RebelMouse

AUGUST 8, 2019

So high, in fact, that over the months it's become clear that page speed can deeply impact your overall SEO ranking and even make your ad buys more expensive. As the platform improves how it defines optimal page speed, Google will only continue to favor the fast and trusted web. Related Articles. Why Poor Page Speed Is the No.

SEO 40

SEO CMS Development Eye-Tracking User-Generated Content 40

Webbiquity

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Biznology

MAY 19, 2014

59% of marketers agree SEO has the biggest effect on lead generation. Search Engine Optimization (SEO) is is the process of getting website traffic from “free,” “organic,” “editorial” or “natural” listings on search engines. Recent Google algorithm changes underscore how SEO and social media are inextricably linked.

Social Media 80

Social Media SEO Media Youtube 80

RebelMouse

AUGUST 8, 2019

So high, in fact, that over the months it's become clear that page speed can deeply impact your overall SEO ranking and even make your ad buys more expensive. As the platform improves how it defines optimal page speed, Google will only continue to favor the fast and trusted web. Related Articles. Why Poor Page Speed Is the No.

SEO 40

SEO CMS Development Eye-Tracking User-Generated Content 40

RebelMouse

AUGUST 8, 2019

So high, in fact, that over the months it's become clear that page speed can deeply impact your overall SEO ranking and even make your ad buys more expensive. As the platform improves how it defines optimal page speed, Google will only continue to favor the fast and trusted web. Related Articles. Why Poor Page Speed Is the No.

SEO 40

SEO CMS Development Eye-Tracking User-Generated Content 40

Biznology

JULY 3, 2013

A friend of mine, Jeff Sauer gave a great presentation on how SEO is changing and where it is going in the future at the last meeting of the NJ chapter of MENG (Marketing Executives Networking Group). His main point: that SEO is no longer about gaming the system with keywords and links. Last on Sauer’s SEO to-do list is …SEO?

SEO 80

SEO Planning Internet Marketing Social Media 80

seo.co

FEBRUARY 10, 2021

Search engine optimization (SEO) is a great marketing strategy. It’s possible to mitigate the threat of competition with strategies like targeting a different audience, optimizing for long-tail keywords, and focusing on a unique niche. It’s accessible. It’s inexpensive. You’d hit them right where it hurts.

Loyalty 116

Loyalty Brand Identity Branding SERP 116

KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. Nearly 83% of those surveyed are spending as much (51%) or more (32%) on marketing in 2013. Event Information and User Interaction.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

Stevens & Tate

MAY 27, 2022

By 2013, there were already 39 million people 65 and older that were using Facebook, Twitter, and Skype. Read More Related Article: 4 Senior Living Video Marketing Ideas That Will Improve Engagement. In fact, four times as many Baby Boomers visit YouTube than people under the age of 18. Seniors Are Social.

Youtube 95

Youtube Video Marketing Planning Advertising Agencies 95

KoMarketing Associates

JULY 1, 2014

Last week we wrote a best practice guideline for a client, on how to acquire quality links in today’s SEO environment. What Is Google’s Thinking About Links From Article Marketing, Widgets, etc? Should I Build Links Using Article Directories? Created: May 29, 2013. Created: November 25, 2013. Answer: Yes! (12

Link Building 120

Link Building Paid Content Google Advertorials 120

Content Standard

FEBRUARY 16, 2017

So, as I sit here at my desk, delving into research, getting up to speed on SEO marketing tactics, and reading story after story about chatbots, machine learning, artificial intelligence (AI), social media tools, and automation, I really can’t help but daydream—albeit fitfully—about the future. AI is already changing that.

Marketing AI 87

Marketing AI SEO Advertising Agencies Marketing & Strategy 87

Brandpoint

JANUARY 23, 2020

You also need to stay constantly up to date and in the loop on Google’s updates to their program and how optimization practices are changing. Larry was named Search Marketer of the Year in 2013, 2014, 2015 and 2017 by PPC Hero, and is the #8 most popular author on Medium. Brad Geddes. bgtheory | LinkedIn. Lisa Raehsler. David Szetela.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115

Webbiquity

AUGUST 2, 2018

As you might’ve guessed from the title of this article, at a bare minimum, social media requires a great deal of dedication. For many B2B companies, keeping up with SEO trends is a much more worthwhile investment, as this will directly correlate to bumping your website higher and higher on search engine rankings.

Social Media 144

Social Media Media Marketing Management Allocation 144

Content Standard

SEPTEMBER 10, 2021

Managed effectively, it builds a foundation to boost your search engine optimization (SEO) performance for the long run, giving your brand a lasting impact. This practice can boost your SEO, increase social media engagement, and expand your brand reach to new audiences. It provides advice that the audience will find helpful.

Ad Building 140

Ad Building Brand Identity Branding Thought Leadership 140

Hubspot

MARCH 29, 2018

What is Black Hat SEO? Black hat SEO is a practice against search engine guidelines, used to get a site ranking higher in search results. Appearing in search results is vital for business growth, but there’s a right and wrong way of doing search engine optimization. The dark art of black hat SEO is the wrong way.

SEO 77

SEO PageRank CAN-SPAM Ad Exchange 77

KoMarketing Associates

DECEMBER 9, 2013

Moz’s 2013 Search Engine Ranking Factors. In the 2013 survey, Moz interviewed more than 120 search marketers who offered their opinions on more than 80 ranking factors. Aside from these statistics, the report provides results that could benefit marketers as they work their way through B2B SEO initiatives in the new year.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Moz

FEBRUARY 3, 2021

And there’s evidence to support this — usually, where a seven-year-old B2C company is getting 500K visitors per month from SEO, a B2B brand the same age could be seeing only 15K visitors per month. Yet, the difference in their traffic numbers makes it look like Yieldify hasn’t been doing much SEO, but that’s not the case.

Top of Funnel 66

Top of Funnel Lead Scoring Lead Ranking Advertising Channels 66

Moz

MARCH 12, 2019

Posted by Tom.Capper Given the increasing importance of brand in SEO , it seems a cruel irony that many household name-brands seem to struggle with managing the channel. Despite global brand recognition and other established advantages that ought to drive growth , the reality is that having a household name doesn't ensure SEO success.

SEO 54

SEO Brand Identity Branding Top of Funnel 54

seo.co

DECEMBER 18, 2020

Local SEO – Table of Contents. Introduction – What is Local SEO? Local SEO vs. National SEO. + Why Local SEO Should Be Your Top Priority. Moving Your Business without Disrupting Local SEO Rankings. + How to Rank for Local SEO in Multiple Locations. Methods for Earning Local SEO Citations.

Paid Content 119

Paid Content Lead Ranking Lead Scoring SEO 119

Hubspot

DECEMBER 31, 2012

This is your chance to reboot and decide what changes you'll make in 2013. We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. It’s worth the investment to take some time to figure out what will be different for you and your marketing in 2013. Not too shabby!)

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Hubspot

OCTOBER 7, 2014

– William Shakespeare (Famed playwright, poet, actor, and SEO Guru/Expert/Ninja/Wizard). Actually, in writing this famous line, Shakespeare was obviously making a bold prediction about the future of search engine optimization (SEO). In-Depth Articles. "What''s in a keyword? Nothing to do with that.

Keywords 28

Keywords SEO Eye-Tracking Intent 28

SocialPilot

FEBRUARY 9, 2024

George Stenitzer George was named the ‘Content Marketer of the Year’ by the Content Marketing Institute in 2013. Forbes listed him as one of the “Top 50 Social Media Power Influencers” in 2013. He posts on SMM and SEO frequently. He was named the ‘Best Marketer’ for 2 consecutive years by B2B Magazine.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

KoMarketing Associates

MARCH 5, 2013

In the ever-changing world of B2B marketing, we are constantly bombarded with hundreds of new options for how to best achieve lead generation, conversion rates, brand awareness, and site optimization. Photos courtesy of Tumblr , Google AdWords , and Optimizely.

B2B Marketing 120

B2B Marketing Work Management Marketing Management Tools 120

Content Marketing Institute

DECEMBER 4, 2018

David Ambrogio, SEO and content strategist at Online Optimism, offers a definition that touches on what the word clickbait connotes for many people – “any content with sensationalist headlines used to encourage clicks or drive ad revenue.”. Spurious articles to attract customers? click), what can you do? click), what can you do?

Content 99

Content Click Rate Classified Ads Youtube 99

KoMarketing Associates

JULY 27, 2016

The goal of this article is to give B2B marketers an idea of why search engine marketing is important in China and why Chinese search engines are different from Google or Bing, or other Western search engines. Then, the sixth result is Baidu Zhidao (Baidu Knows), and the eighth result is Baidu Wenku (Baidu Articles). Unique Features.

Search Marketing 120

Search Marketing Advertising Agencies B2B Marketing Cost Per Click 120