KoMarketing Associates

DECEMBER 30, 2013

2013 was a successful year for KoMarketing. The beginning of 2013 saw us performing significant program work for clients in Europe. During the year 2013, we wrote. How Link Building Management Will Change in 2013 & Beyond. And the Nominees for Best 2013 Content Marketing Ideas Are…. You’re Not eBay.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

KoMarketing Associates

JULY 1, 2014

In addition to healthy dose of Matt Cutts (Head of Google’s Webspam Team), these videos cover common questions, link building tactics, and the impact of link building schemes and questionable behavior. Why Do Paid Links Violate Google’s Guidelines While Other Ads Don’t? Should I Build Links Using Article Directories?

Link Building 120

Link Building Paid Content Google Advertorials 120

NuSpark Consulting

DECEMBER 16, 2015

SEO has always been one of those hazy areas where companies know that it is critical to driving traffic to their websites but where it is also unclear as to how much money should be spent on optimization, if any at all. This means that the cheapest search engine optimization vendor is not necessarily the best one.

Optimization 100

Optimization SEO Conversion Marketing Budget 100

ClearVoice

JUNE 16, 2022

Some SEO experts agree that E-A-T is a ranking factor, while others think it’s better described as mere guidelines on how to optimize your blog architecture for higher rankings. In this post, you’ll learn what E-A-T is, why it’s important, and how to create content Google will love. What is the Google quality rater’s guide?

Guidelines 52

Guidelines SEO Google Marketing Proposals 52

KoMarketing Associates

JANUARY 2, 2014

But the mechanisms by which inbound links are acquired and valued in association with Google’s search ranking algorithm are changing rapidly. Julie Joyce’s article on Search Engine Watch outlines many of these changes quite and is recommended for review. 404 Inbound Link Cleanup. 404 Inbound Link Cleanup.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

But the mechanisms by which inbound links are acquired and valued in association with Google’s search ranking algorithm are changing rapidly. Julie Joyce’s article on Search Engine Watch outlines many of these changes quite and is recommended for review. 404 Inbound Link Cleanup. 404 Inbound Link Cleanup.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 7, 2013

As uncovered in a recent news article on our site, Search Engine Roundtable ran a poll asking whether webmasters effected by Google’s Penguin update had recovered from the damage. At a basic level, here is how the documentation and management of link building looked before the Google Penguin update. What do you think?

Link Building 120

Link Building Ad Building Ideal Customer Profiles PR 120

B2B Marketing Traction

JULY 31, 2013

If you distributed optimized press releases with keywords in the anchor text – or if you guest blogged with links back to your site – you might want to rethink these online marketing tactics. Two months ago Google ratcheted up its scrutiny of external links coming into sites in its algorithm release called Google Penguin 2.0.

Tactics 100

Tactics SEO Google Press 100

Hubspot

MARCH 20, 2018

If your website is focused on a global audience, you've probably spent some time thinking about the best ways to organize and optimize your site for different countries. Google knows what you're doing, and will let you do it! Headers, keywords, and other elements of article structure are some important ones.

SEO 100

SEO Marketing Websites Optimization Domain 100

Hinge Marketing

OCTOBER 11, 2013

Top Professional Services Marketing Content from September 2013. This monthly column will help you keep up with the best marketing articles on the web. Categories include social media, copywriting, optimization, PPC, design, ecommerce, email and more. Each month an enormous amount of content is published on marketing.

Lead Scoring 48

Lead Scoring Lead Ranking Copywriting PPC 48

Webbiquity

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. Furthermore, half of all Google+ users are under 25 years old. iMedia Connection ). Social CRM is still confusing.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

ClearVoice

FEBRUARY 11, 2019

Choosing the right plugin to integrate Google Analytics with your website can be quite discombobulating. Google hopes to decrease the anxiety and confusion with their upcoming release of @GoogleAnalytics Site Kit. | #Martech | #ContentMarketing Click To Tweet. Which Google Analytics WordPress plugin should I use?

Analytics 69

Analytics Google Marketing Analytics Tools Marketing Websites 69

KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. Nearly 83% of those surveyed are spending as much (51%) or more (32%) on marketing in 2013. Event Information and User Interaction.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

Stevens & Tate

MAY 27, 2022

By 2013, there were already 39 million people 65 and older that were using Facebook, Twitter, and Skype. Read More Related Article: 4 Senior Living Video Marketing Ideas That Will Improve Engagement. In fact, four times as many Baby Boomers visit YouTube than people under the age of 18. Seniors Are Social.

Youtube 95

Youtube Video Marketing Planning Advertising Agencies 95

KoMarketing Associates

DECEMBER 9, 2013

Moz’s 2013 Search Engine Ranking Factors. In the 2013 survey, Moz interviewed more than 120 search marketers who offered their opinions on more than 80 ranking factors. In the 2013 survey, Moz interviewed more than 120 search marketers who offered their opinions on more than 80 ranking factors. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Contify

NOVEMBER 18, 2018

A Google alert is simple to set up — just search a keyword, click on ‘create alert’ and — voila — we’ve got a new Google Alert. Google will start sending email alerts whenever it finds updates matching our keyword on the web. Strangely, information missing in alerts can, sometimes, be found in simple Google search.

Work Management 60

Work Management Google CMS Development Enterprise Management 60

KoMarketing Associates

FEBRUARY 18, 2014

While some believe SEO will become increasingly important, others say that SEO is dying, fearful of new Google algorithms updates and the demise of guest posting. Even worse, Google had no idea what the videos were about and so the gallery pages had little visibility in Google search results. Image Galleries. The result?

SEO 120

SEO Paid Search Agency B2B Companies 120

SocialPilot

FEBRUARY 9, 2024

George Stenitzer George was named the ‘Content Marketer of the Year’ by the Content Marketing Institute in 2013. Forbes listed him as one of the “Top 50 Social Media Power Influencers” in 2013. Bred has also written the book called ‘Advanced Google Adwords’. He also answers FAQs around Google Ads.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Webbiquity

JANUARY 7, 2014

Though Google’s move to keyword (not provided) has changed analytics and eliminating the Keyword Planner tool has impacted SEO practices, keywords still matter. How can you maximize the value of Google’s “dumbed down” Keyword Planner tool? Google Keyword Planner: The Ultimate Guide by Razor Social. ** 5 STARS.

Keywords 100

Keywords Research SEO Google 100

Convince & Convert

OCTOBER 30, 2014

A day later you notice the post has been indexed by Google, and it’s at #4 on the second page one of your main keywords. A week later, you check that keyword again in Google, and lo and behold, it’s now at #5 on page one. Here is what happened when Google tried a search engine without links ).) Not great but it’s a start.

SEO 167

SEO Correlation PageRank Social Media 167

seo.co

FEBRUARY 10, 2021

Search engine optimization (SEO) is a great marketing strategy. It’s possible to mitigate the threat of competition with strategies like targeting a different audience, optimizing for long-tail keywords, and focusing on a unique niche. Google doesn’t want advertisers to abuse this system. It’s accessible. It’s inexpensive.

Loyalty 116

Loyalty Brand Identity Branding SERP 116

ClearVoice

FEBRUARY 2, 2024

This article explores the role of creativity vs. analytics, how to strike the ideal balance, and some tools to help you get it just right. It may not be a coincidence that Kraft Heinz (KHC), the parent company of Haynes Baked Beans, saw a 15 percent jump in its stock price as the ad went viral after its release in December 2013.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Marketing Insider Group

AUGUST 6, 2015

2% of users travel to the 2 nd page of Google. Search Engine Optimization, or SEO, is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results. How Often Does Google’s Algorithm Change? Google usually updates its algorithm every year or so. What is SEO? B2B content marketing.

SEO 100

SEO Long Tail Marketing Domain Keywords 100

KoMarketing Associates

JULY 27, 2016

The goal of this article is to give B2B marketers an idea of why search engine marketing is important in China and why Chinese search engines are different from Google or Bing, or other Western search engines. Not Google, But Baidu, Qihoo 360 & Sogou. Google left Mainland China in 2010 due to censorship. Baidu has 54.3

Search Marketing 120

Search Marketing Advertising Agencies B2B Marketing Cost Per Click 120

Content Standard

SEPTEMBER 19, 2023

If you’ve been reading the news, you know: OpenAI’s ChatGPT, Microsoft’s Bing, and Google’s Bard are all proven to generate false information. In this vein, lots of articles explain what not to do, so I thought I’d share my four DOs for marketers instead: DO take security seriously.

Enterprise Management 99

Enterprise Management Generation Work Management Marketing Management 99

SmartBug Media

MARCH 19, 2020

In order for people to find your video online, Google must be able to extract information to understand what your video is about. Follow these tips to improve your video search results: Make your videos crawlable : If Google can crawl your video, they can provide a thumbnail and other features. Think with Google. Magnet Media.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Webbiquity

AUGUST 2, 2018

As you might’ve guessed from the title of this article, at a bare minimum, social media requires a great deal of dedication. They’ll Google You. Both have active Twitter accounts, but one hasn’t updated their account since 2013, while the other tweeted something yesterday. It’s Incredibly Time-Consuming.

Social Media 144

Social Media Media Marketing Management Allocation 144

Moz

FEBRUARY 3, 2021

Posted by Victor_Ijidola Unlike B2C brands, B2B businesses are often characterized by: low search volumes on Google. Check out the example below comparing Zola.com (a B2C brand) and Yiedify.com (B2B): These two sites were founded around the same time (2013) and have been publishing lots of content.

Top of Funnel 66

Top of Funnel Lead Scoring Lead Ranking Advertising Channels 66

seo.co

DECEMBER 18, 2020

Why Isn’t My Business Appearing in Google Local Search? + When a user enters a query with a local keyword (or a geographic indicator is telling Google their location), Google produces a separate set of results near the top of the SERPs. Local SEO – Table of Contents. Introduction – What is Local SEO?

Paid Content 119

Paid Content Lead Ranking Lead Scoring SEO 119

Biznology

MAY 19, 2014

Search Engine Optimization (SEO) is is the process of getting website traffic from “free,” “organic,” “editorial” or “natural” listings on search engines. Recent Google algorithm changes underscore how SEO and social media are inextricably linked. Google+ has the highest correlated social factor for SEO ranking (source: HubSpot ).

Social Media 80

Social Media SEO Media Youtube 80

Contify

JANUARY 16, 2018

A Google alert is simple to set up?—?just we’ve got a new Google Alert. Google will start sending email alerts whenever it finds updates matching our keyword on the web. Strangely, information missing in alerts can, sometimes, be found in simple Google search. Is Google letting Google Alerts fail?

Work Management 40

Work Management Google CMS Development Enterprise Management 40

KoMarketing Associates

MARCH 5, 2013

In the ever-changing world of B2B marketing, we are constantly bombarded with hundreds of new options for how to best achieve lead generation, conversion rates, brand awareness, and site optimization. Google analytics allows B2B marketers to measure data on any time scale (daily, weekly, monthly, etc.)

B2B Marketing 120

B2B Marketing Work Management Marketing Management Tools 120

Biznology

JULY 3, 2013

According to Sauer, the internet gods at Google and Bing have decreed that going forward, effective SEO should focus on these five things (and in this order): 1. Create compelling content that is useful for your web visitors and you are well on your way, towards practicing good SEO 2013-style. Google knows this!) Social media.

SEO 80

SEO Planning Internet Marketing Social Media 80

Content Marketing Institute

DECEMBER 4, 2018

David Ambrogio, SEO and content strategist at Online Optimism, offers a definition that touches on what the word clickbait connotes for many people – “any content with sensationalist headlines used to encourage clicks or drive ad revenue.”. Spurious articles to attract customers? click), what can you do? click), what can you do?

Content 95

Content Click Rate Classified Ads Youtube 95

RebelMouse

AUGUST 8, 2019

It hasn't even been a full year since Google redesigned how they measure page speed , an update which put site performance at the top of its ranking factors. In short, performance is everything to Google. As the platform improves how it defines optimal page speed, Google will only continue to favor the fast and trusted web.

SEO 40

SEO CMS Development Eye-Tracking User-Generated Content 40

KoMarketing Associates

MAY 27, 2014

However, with Google updates becoming more mainstream and large businesses drawing media attention when they are hit, more people are aware of, and asking questions about, algorithm updates. According to Moz , “Each year, Google changes its search algorithm around 500–600 times.” Algorithms – Google Inside Search.

PageRank 120

PageRank Guidelines Search Marketing Keywords 120

Hubspot

DECEMBER 31, 2012

This is your chance to reboot and decide what changes you'll make in 2013. We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. It’s worth the investment to take some time to figure out what will be different for you and your marketing in 2013. Not too shabby!)

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28