Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. ” On the other hand, storytelling conveys meaning through a sequence of events that reveals a character’s true self.

Storytelling 50

Storytelling Enterprise Management Branding Brand Identity 50

Content Standard

JUNE 15, 2015

At first, I didn’t know how it happened—didn’t know what force was responsible—but the act of logging into Facebook shot me back and forth through time. It was like some temporal anomaly pulling me through past, present, and future each time I opened up the news feed and was forced to watch or rewatch a Facebook video autoplay.

Facebook 40

Facebook Video Marketing Content Marketing Content 40

Content Standard

MARCH 27, 2015

As an advocate for the power of original brand storytelling , I’m often skeptical about the need for paid amplification of these stories. billion in 2013. As it turns out, original storytelling and paid amplification make great bedfellows at the right time and place. Is this a story they would care about?

Paid Content 40

Paid Content Storytelling Paid Social Agency Mobile Advertising 40

Convince & Convert

MAY 17, 2013

And from Cision , a free content marketing kit to help you get the most of your brand storytelling. At the Wharton School at UPenn , Jonah did a six-month study of New York Times articles — over 7,000 pieces of content. ” Social Media Stat of the Week: Every Facebook Fan is Worth $174.17. Listen Now .

Social Media 161

Social Media Media Viral Marketing Skype 161

Marketing Insider Group

FEBRUARY 26, 2014

In the Rise of Visual Storytelling I said that we need to become “voracious consumers and students” of great content. God Made A Farmer – Dodge Superbowl Commercial 2013. This is an article by Ann Handley covering a video by the amazing and talented Tim Washer. Maersk on Facebook. Articles I Wish We Wrote.

Examples 100

Examples Peer-to-peer Content Hubspot 100

SmartBug Media

MARCH 19, 2020

When you post a video, make it easy for viewers to share via Facebook, LinkedIn, Twitter, Pinterest, email, and embed codes on their own blogs. Create still images from the videos to post on Pinterest, Facebook, Instagram, and other profiles, and link back to your video or website. Make It Social. It also has some killer blog content.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Biznology

JANUARY 15, 2013

And you’ll need to post anything you have by hand to G+ because, as of now, Google doesn’t allow cross-posting services to post to Google+ so you’re limited to auto cross-posting to Facebook, Twitter , Linkedin. Google+, Facebook, and LinkedIn tolerate duplicate posts badly because of their algorithms.

Blast Campaigns 80

Blast Campaigns Twitter Facebook Linkedin 80

Marketing Insider Group

FEBRUARY 5, 2013

In this new world of marketing and social business, all of us can learn a lot from storytelling, and particularly journalism — which respects the content and the audience above all. In the article and deck, he stylishly encapsulates and extends many fundamentals C.C. Chapman and I talked about in Content Rules.

Planning 100

Planning Branding Brand Identity Content 100

Sprout Social

NOVEMBER 15, 2016

Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. In a 2013 study , 41% of respondents said employees are the most credible source of information regarding a business.

Social Media 95

Social Media Media Business Social Networks 95

Content Standard

OCTOBER 29, 2015

For instance, lingerie brand Godsavequeens , which was founded in 2013, hit a home run with its latest product launch. The growth phase is where strategic storytelling comes in handy—emotional appeals and relatable connections are particularly effective in getting fashionistas to lust after new styles.

Distribution 40

Distribution Merchandising Content Blogger 40

Content Standard

OCTOBER 29, 2015

For instance, lingerie brand Godsavequeens , which was founded in 2013, hit a home run with its latest product launch. The growth phase is where strategic storytelling comes in handy—emotional appeals and relatable connections are particularly effective in getting fashionistas to lust after new styles.

Distribution 40

Distribution Merchandising Content Blogger 40

Content Standard

OCTOBER 22, 2016

Brand adoption exceeding that of Facebook and Twitter. He urged marketers whose companies sell to that demographic to get on the platform, and to think about Snapchat as product storytelling a la Twitter meets YouTube. Original, sustained storytelling is really difficult. That concept is incredibly powerful. The big challenge?

Marketing Strategy 40

Marketing Strategy Marketing & Strategy B2B Marketing Work Management 40

Hubspot

DECEMBER 23, 2013

In 2013, Giving Tuesday planned for an even more successful national day of giving than 2012 with a redesigned website, materials for nonprofit partners, idea resources, promotional incentives, and awareness-raising activities on social media. Read on and you''ll find out. 1) Create campaign ambassadors. How to Do This for Your Campaign.

Campaigns 28

Campaigns Advertising Agencies Sample Social Media 28

Anyword

DECEMBER 12, 2019

We launched The Keywee Facebook CPC Tracker to help content creators understand how changes to the Facebook platform affect their daily work, based on our analysis of data from hundreds of publishers. the content that ultimately nudges readers to pay — such as ‘accountability journalism’ and introductory civics-style articles.

CPC 52

CPC Cost Per Click Facebook Storytelling 52

Hubspot

SEPTEMBER 7, 2013

The 2013 report was no exception. The 2013 Millennial Impact Report shows that "Millennials aren’t interested in structures, institutions, and organizations, but rather in the people they help and the issues they support.”. If you are only on one or two social networks -- say, just Facebook -- that’s perfectly fine.

Marketing Websites 28

Marketing Websites Paid Search Agency Mobile Marketing Cold Calling 28

Hubspot

SEPTEMBER 10, 2014

Some great posts from the EAT24 blog: A Breakup Letter to Facebook from EAT24. He wrote in November 2013: "We just need to write smart things and hopefully a small fraction of our audience will hire us for data-related services.". Top 5 Reasons to Stay Out of the Kitchen. Egg Rolls Destroyed Our Inbox: The EAT24 Story. 2) Priceonomics.

Paid Search Agency 28

Paid Search Agency Companies Blogger Curation 28

Marketing Insider Group

JANUARY 21, 2014

Articles with images get 94% more views than those without. I recently asked my own social media followers “what was the best content of 2013?” How To Take Advantage Of Visual Storytelling. And please continue the conversation with me on Twitter (@ BrennerMichael ), LinkedIn , Facebook and Google+.

Storytelling 100

Storytelling Social Networks Custom Publishing Viral Marketing 100

Convince & Convert

MAY 7, 2014

A recent article on CNNMoney cites Twitter’s lack of user growth as a reason for a recent decline in the company’s stock price. Another widely-read article in The Atlantic, A Eulogy for Twitter , speculated that the service was entering its “twilight.”

Statistics 166

Statistics Broadcasting Twitter Press 166

Hubspot

JULY 24, 2015

Every company has a story to tell, so break out your storytelling skills from that random English class you took years ago and put them to work on your 'About Us' page. Editor's Note: This post was originally published in May 2013 and has been updated for freshness, accuracy, and comprehensiveness. Share your favorites with us below!

Examples 28

Examples Lead Ranking Lead Scoring Paid Search Agency 28

ClearVoice

MAY 15, 2020

The foundational skills of storytelling, knowing your audience, and making authentic content will always be the baseline to attract viewers. Tips: “Facebook and YouTube have incentivized live video. YouTube and Facebook count the minutes of video watched, which allows them to sell video ad slots. Being a one-man band.

Video Marketing 105

Video Marketing Advertising Agencies Tips Paid Search Agency 105

Sprout Social

APRIL 30, 2020

This allows us to highlight the most important details at a glance, while the body of the article elaborates on the findings. You’ll also find other data visualization examples through out reports in the Sprout platform itself such as this report on Facebook competitors. Articles and blog posts. Pie charts. Scatter plots.

Lead Scoring 110

Lead Scoring Lead Ranking Storytelling Eye-Tracking 110

Contently

APRIL 20, 2017

Readers really want to see you being unbiased… The more that you have financial experts or people that truly know what they’re talking about writing these articles and by-lining them the better,” said Meredith Wood, VP of content at Fundera, a small business loan fintech startup. At Goldman Sachs, expertise is abundant.

Top of Funnel 120

Top of Funnel Branding Brand Identity Ad Building 120

Martech Advisor

AUGUST 22, 2019

In this article, we look at six personal branding examples from women on the world stage who can inspire brand building for brands and personalities alike. In this article, we give you a glimpse into six personal branding examples from women who have taken the world by storm. 6 Personal Branding Examples From Women on The World Stage.

Personalization 81

Personalization Examples Branding Brand Identity 81

Webbiquity

DECEMBER 12, 2013

Not just articles and blog posts, but video storyboards, podcast scripts, and infographic creative briefs rely on effective writing. ” 5 Back-to-Basics Principles for B2B Storytelling by velocidi. 2: 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014). #3: 1: Content Marketing Week Starts Tomorrow! .”

Copywriting 100

Copywriting Tips Content Marketing Content 100

Martech Advisor

APRIL 1, 2020

In this article, Pepperjam CMO Maura Smith takes a look at 5 key strategies many DTC brands have in common. Harry's Razors Company- Founded by a man frustrated about the absurdity behind the difficulty and high price of buying razors, Harry's started in 2013. Learn More: Constantly Evolve Your Brand’s Digital Presence.

Top of Funnel 52

Top of Funnel Branding Brand Identity Paid Search Agency 52

Anyword

DECEMBER 12, 2019

We launched The Keywee Facebook CPC Tracker to help content creators understand how changes to the Facebook platform affect their daily work, based on our analysis of data from hundreds of publishers. the content that ultimately nudges readers to pay — such as ‘accountability journalism’ and introductory civics-style articles.

CPC 10

CPC Cost Per Click Facebook Storytelling 10

Contently

JANUARY 9, 2019

They only want to turn their most heavily trafficked articles into social-optimized clips, cutting a post into captions to place on top of B-roll. They splice in stock music, throw the videos on Facebook, and repeat the process, ignoring all the ways multimedia creators can work in concert with writers.

Video Marketing 138

Video Marketing Branding Brand Identity Youtube 138

Contently

JULY 18, 2016

For example, since 2013, Philips has been running a digital campaign to promote its Click & Style shaving toolkit that uses mobile interactive video to let potential customers experiment with shaving. Inspirational storytelling. As a result of this evolution, marketers across Europe are shoring up their mobile video investments.

Trends 60

Trends Content Marketing Planning Advertising Agencies 60

Single Grain

DECEMBER 29, 2020

More SaaS Articles : * Is Netflix a SaaS? Even if you’re intimidated by analytics or marketing, these articles will make you feel confident in your abilities. He famously bought Single Grain, which was failing and no one was expecting a resurrection, back in 2013 for two bucks (yes, $2!). Why You Should Run SEO Tests.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

Content Standard

JULY 26, 2016

Previously, I had been a product manager for a Facebook advertising platform and service. At the time, Skyword had recently launched the Content Standard, a digital publication and enterprise information hub focused on the future of marketing, creativity, and storytelling.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Enterprise Management Planning 40

Hubspot

SEPTEMBER 5, 2018

2005 : YouTube and Facebook (for college students only) launch. 2013 : Sites like Pinterest and Instagram join the social network scene. Platforms like Facebook , Instagram , LinkedIn , and Twitter each have their own version of ads like these. Use Storytelling. 2012 : Online videos reach 169.3 million viewers.

Paid Content 53

Paid Content Advertising Agencies Advertisements Advertising 53

SnapApp

AUGUST 9, 2017

Marketo reports some astounding statistics in their article How is Personalization Changing the Face of Marketing? In 2013, 84% of all email was spam. No section on storytelling would be complete without mentioning Chipotle: A Love Story. Participate in our active Facebook group!” “Get Tactic 2: Personalize.

Tactics 48

Tactics B2B Marketing Microsite B2B 48

Content Standard

AUGUST 26, 2015

With brands adopting story form as a way of creating content that resonates with audiences, kicking off any article these days without a clever first line will turn readers away. These stories create impressive destinations for brands and leverage The Times ‘ storytelling capabilities to woo readers and viewers. Episodic Content.

Budget Programs 40

Budget Programs Planning Marketing Budget Creation Trends 40

Biznology

SEPTEMBER 30, 2013

If your company is publishing blogs, eBooks, Tweets, and Facebook posts without an overarching theme, your efforts might not be working to build a comprehensive story. One of the hardest messages to swallow at Content Marketing World 2013 was Doug Kessler’s statement that quality content marketing is no longer an advantage.

Content Marketing 80

Content Marketing Paid Search Agency Content Custom Publishing 80

Content Standard

MAY 21, 2015

Here, I’ll share three examples from my experience as a storyteller and entrepreneur to highlight how content marketing for start-ups can work: 1. In order to drive initial traffic to my site, I set up Twitter and Facebook accounts and played around with some paid ads. Zombie SAK. Mystery Envelope. 31 Ties.

Content Marketing 40

Content Marketing Paid Search Agency Content Marketing & Strategy 40

Single Grain

MAY 4, 2022

In 2013, Eric Siu bought a failing SEO agency for $2 and converted it into this leading digital marketing agency. They have a team of paid ads specialists who can assist you in running campaigns on Google, Facebook, Instagram, and other leading social media platforms. Contact Details: (813) 492-4080. 4) Coalition Technologies.

Paid Search Agency 59

Paid Search Agency Advertising Agencies CMS Development Ad Agencies 59

Marketing Insider Group

APRIL 13, 2015

It’s also an amazing opportunity to learn about the art of storytelling and apply that to your brand’s desire to connect with your own target audience. Mangiaforte shares these 5 Storytelling Lessons from Game of Thrones. It would be storytelling, plain and simple – and that’s the dream, isn’t it?

Storytelling 100

Storytelling Television marketing Viral Marketing Social Media 100