Customer Experience Matrix

NOVEMBER 9, 2015

It’s clear that 2015 has been the breakout year for predictive analytics in marketing, with at least $242 million in new funding, compared with $366 million in all prior years combined. What’s significant here is less the reporting than that Radius is moving beyond analytics to give clients lists of potential customers.

Lead Ranking 120

Lead Ranking Lead Scoring Work Management Marketing Automation Services 120

Kabbage

OCTOBER 18, 2016

In 2013, I wrote an article about the “CRM of the Future” which included three key components: (1) Out-of-the-box Lead Recommendations, (2) True Canonical Leads and (3) Pipeline Transparency. This was originally published on Medium. Growing share of wallet with existing customer. Re-engaging prospects who did not buy before.

Allocation 100

Allocation Budget Programs Marketing Automation Services Top of Funnel 100

Customer Experience Matrix

JUNE 2, 2016

Its main screen sets the tone by offering just three tabs: Analytics, Journeys, and Integration. The company lists about a dozen standard integrations including major marketing automation, CRM, email, customer service, collaboration, and analytics systems. Another half-dozen are “coming soon.”

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Rules 120

Webbiquity

JANUARY 2, 2013

Social CRM is still confusing. Only 16% of companies say they currently have a social CRM system in place. 21% plan to implement such a system in the coming year, but another 17% “don’t know what a social CRM system is and why businesses need it.” Furthermore, half of all Google+ users are under 25 years old.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Buzz Marketing for Technology

MAY 15, 2013

The modern day merchant must have an intimate understanding of the importance of online and mobile commerce, access to a vast array of customer data, and a strategy for transforming this analytical data into winning online experiences. Other types include customer relationship management (CRM) data and social media data. More Traffic?

eCommerce 100

eCommerce Multivariate analysis CMO Merchandising 100

Customer Experience Matrix

AUGUST 14, 2014

Some of the more important ones include: • Specific data sources, scanning techniques, and analytical methods. Use of the client''s internal data for model scoring, and whether this extends to sources beyond CRM. I last reviewed them in June 2013. I wrote about them in April 2013. I wrote about them in August 2013.

Lead Ranking 120

Lead Ranking Work Management Marketing Management Lead Scoring 120

KoMarketing Associates

SEPTEMBER 9, 2013

Discover 2013 – September 16th-18th – Raleigh, NC. Commercial Service marketing partner, several members of the KoMarketing team will be traveling to Raleigh next week to participate in Discover 2013. Commercial Services department: “DISCOVER 2013 is the premier conference for U.S. According to the U.S Headed to the DMA?

Conference 120

Conference SEM Search Engine Marketing Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 13, 2014

Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. Those top three are the key improvements that marketing automation provides over simple email or CRM systems, so this prioritization makes sense.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

SpotMe Blog

MAY 11, 2023

Use of leading life science event technology – The best MedComms agencies use fully compliant event technology that integrates with pharma CRM events management software like Veeva so that you can enrich CRM records with deep event engagement data to drive your next best action.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Customer Experience Matrix

OCTOBER 30, 2014

These are loaded into client systems where they can generate reports (see below) or be integrated with CRM or customer support agent interfaces. A new self-service edition is limited to specific marketing automation, customer support, and CRM systems and costs somewhat less. self-service. million to $3.5

Lead Ranking 120

Lead Ranking Enterprise Management Marketing Automation Services Work Management 120

SugarCRM

DECEMBER 11, 2013

Web Analytics. Social Analytics. CRM Integration. CRM Integration. December 12, 2013 by Samantha Stallard. December 11, 2013 by Samantha Stallard. December 10, 2013 by Victor Martinez. December 10, 2013 by Christian Nahas. Website Tracking. Web Visitor Alerts. Web Visitor Mapping. Lead Scoring.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

Customer Experience Matrix

NOVEMBER 6, 2017

It does this by placing a tag on client Web sites to identify visitors and track the content they consume, and then connecting client CRM systems to find which visitor companies ultimately made a purchase (or reached some other user-specified goal). Adinton was founded in 2013.

Marketing AI 120

Marketing AI Click Fraud Paid Search Agency Allocation 120

Valasys

SEPTEMBER 8, 2020

” The company headquartered in London, England was founded in the year 2013 and specializes in Marketing communications, Advertising, Media planning, Media buying, People-Based Marketing, Creative, Innovation, Data, and Technology.

iProspect 40

iProspect Enterprise Management Paid Search Agency Advertising Agencies 40

ClickZ

AUGUST 27, 2019

.” Therefore, a platform would have to meet each of those three criteria (packaged software, unified customer database, and accessible to other systems) to be classified as a CDP, rather than a CRM, DAM, CMP, etc. The term “customer data platform” emerged in 2013, and the CDP Institute was formed in 2016.

Touchpoints 72

Touchpoints Segmentation Vendors Marketing Report 72

SugarCRM

MARCH 15, 2013

FOR IMMEDIATE RELEASE: SalesFUSION To Promote Marketing and Sales Alignment at Microsoft Convergence through “Gold In Your CRM” Promotion. March 1, 2013 – SalesFUSION™ is the maker of SalesFUSION 360, an integrated sales and marketing demand generation platform. There is gold in CRM and you need that treasure map to find it.

Enterprise Management 50

Enterprise Management Marketing Management Marketing Automation Services Promotion 50

Valasys

JUNE 4, 2019

Dynamic content is an evolved strategy for today’s marketers which leverages advanced data analytics & artificial intelligence (AI) to deliver hyper-personalized content to the viewers, based on their segmentation. The CRM plays an important role in designing & executing an invisible Real-Time content strategy.

Marketing AI 56

Marketing AI B2B Marketing Marketing Management Psychographics 56

Outbrain

SEPTEMBER 4, 2019

Marketing automation platforms typically provide tools spanning content and campaign creation, personalization, distribution, customer journey funnels, analytics and reporting to enable efficient, streamlined execution of digital marketing processes, and – ultimately – to boost ROI of marketing activities.

Marketing Automation Services 36

Marketing Automation Services Enterprise Management Marketing Automation Automation 36

ANNUITAS

MARCH 18, 2014

All of the usual suspects were in the room – head of marketing, head of sales, marketing automation power users, demand generation leads, content marketer … but also present were the head of their CRM install and the lead project manager of their website and web analytics team — both IT roles in this particular company.

Process 100

Process Planning Marketing Automation Services Demand Generation 100

Biznology

AUGUST 20, 2014

This makes sense given that 100% of search volume growth in 2013 came from mobile and the category overall is expected to bypass desktop search sometime this year. More importantly, analytics for tracking mobile search aren’t as robust as desktop search. Make sure you’re using these tools to track call volume.

Paid Search Agency 80

Paid Search Agency Mobile Advertising POS Business 80

Hubspot

APRIL 23, 2020

If you don’t have access to this information, I recommend adding tools like Google Analytics and HubSpot’s Marketing Analytics for better tracking and visibility into your website's performance. There are hundreds of CMSs to choose from, including CMS Hub — the only combined CMS and CRM. Total sales generated (in dollars).

CMS Development 100

CMS Development Marketing Websites Work Management Ad Building 100

6sense

AUGUST 27, 2021

Whereas many vendors started with basic advertising capabilities, we began at the intersection of intent signals, account identification, and predictive analytics, and then spent the last five years layering native advertising, sales intelligence, and orchestration capabilities on top of our predictive foundation.

Ideal Customer Profiles 48

Ideal Customer Profiles Marketing Automation Services Work Management Marketing Management 48

Vidyard

JULY 21, 2014

Vidyard leads the video marketing platform category with proven technology, advanced features, and integrations with leading CRM and marketing automation systems, including Salesforce.com, Marketo, Eloqua, Pardot, HubSpot, ExactTarget and HootSuite. The company reported 1800% revenue growth in 2013.

Video Marketing 51

Video Marketing Salesforce.com Marketing Management Eloqua 51

Vidyard

JULY 21, 2014

Vidyard leads the video marketing platform category with proven technology, advanced features, and integrations with leading CRM and marketing automation systems, including Salesforce.com, Marketo, Eloqua, Pardot, HubSpot, ExactTarget and HootSuite. The company reported 1800% revenue growth in 2013.

Video Marketing 50

Video Marketing Salesforce.com Marketing Management Eloqua 50

Vidyard

JULY 21, 2014

The integration drew crowds of enthusiastic Marketo customers at the 2013 Marketo Summit, where the company unveiled its new line of built-in video marketing tools and analytics powered by Vidyard. The offering is now available through Marketo LaunchPoint.

Marketo 50

Marketo ROI Demand Video Marketing 50

Vidyard

JULY 21, 2014

The integration drew crowds of enthusiastic Marketo customers at the 2013 Marketo Summit, where the company unveiled its new line of built-in video marketing tools and analytics powered by Vidyard. The offering is now available through Marketo LaunchPoint.

Marketo 50

Marketo ROI Demand Video Marketing 50

ClickDimensions

NOVEMBER 1, 2018

He enjoys combining business expertise with technological tools like CRM and marketing automation — specifically ClickDimensions – to gain a competitive edge in today’s business environment. Sheila Brands is a long-time CRM certified professional with a strong interest in marketing, in particular email marketing.

Advertising Agencies 40

Advertising Agencies Work Management Marketing Management Marketing Automation Services 40

Adobe Experience Cloud Blog

JANUARY 15, 2016

I recall a webinar in 2013 with David Gerster, former head of data science at Groupon, where we dove into how Marketo used data science and predictive marketing technology from Gainsight to help turn big data on our customers into insights to drive increased customer success. Predictive: Not new, but very hot.

Paid Search Agency 48

Paid Search Agency Advertising Agencies Work Management Account Based Marketing 48

Leadspace

OCTOBER 16, 2017

For B2B marketing and sales organizations, selecting a quality CRM and Marketing Automation Platform to handle your marketing data is the first, most basic step. It goes without saying that these tools have enormous value for marketers—which is why CRM and Marketing Automation were ranked by marketers as their favorite MarTech tools.

Marketing AI 67

Marketing AI Marketing Automation Services Work Management Marketing Management 67

Vidyard

MARCH 25, 2014

According to a recent study, 71% of marketers failed to deliver the quantifiable business results expected by management in 2013 because they weren’t tracking metrics, merely experimenting with new media. Check it out and let us know what you think!

Video Marketing 50

Video Marketing Optimization Work Management Lead Scoring 50

Vidyard

SEPTEMBER 24, 2014

Mobile created a monster; a multi-screen, multi-channel consumer that can make marketing analytics a nightmare. They’re being social: In 2013 there were 1.73 Video Analytics Phones have come along way from the Snake playing, t9 texting days of old. They’re watching tons of video: 50 million people in the U.S.

Multi-Channel 51

Multi-Channel Paid Content Multi-Touch Attribution Advertising Channels 51

Funnelholic

NOVEMBER 4, 2015

is taking a completely new approach to account-based selling by making it possible to pull everything under accounts within Salesforce CRM. Before Terminus, Sangram headed up Marketing at Pardot, which was acquired by Salesforce in 2013. LeanData, Inc. Want to learn more about expanding the new frontier of account-based marketing?

Account Based Marketing 66

Account Based Marketing Enterprise Management Top of Funnel Paid Search Agency 66

Attendify

AUGUST 7, 2019

Founded in 2013, Guru is a knowledge management platform that unifies an organization’s collective insights and gives teams the information they need to do their jobs. Founded: 2013 Headquarters: Philadelphia, PA Employees: c. TA: What tools did you use for event analytics and post-event nurturing? About Guru.

Features 37

Features Work Management Marketing Automation Services Marketing Management 37

Vidyard

SEPTEMBER 22, 2014

Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties ­ all from one central reporting dashboard. It was acquired by IBM in November 2013.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties ­ all from one central reporting dashboard. It was acquired by IBM in November 2013.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties ­ all from one central reporting dashboard. It was acquired by IBM in November 2013.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Adobe Experience Cloud Blog

APRIL 21, 2014

Author: David Cheng If you’ve seen them movie Moneyball , you already know the basics: the “Moneyball” way of winning relies on analytics, statistics, and numbers, rather than opinions, intuitions, or appearances. Here are some tricks of the trade you should consider: A/B Test Everything, Including the Product.

Allocation 48

Allocation P2P Lead Scoring Lead Ranking 48

Hinge Marketing

JANUARY 14, 2015

Litmus Email Analytics reports worldwide data on email client popularity. According to results of a 2013 BtoB Magazine email marketing survey of B2B marketers, the greatest percentage of respondents—58%—cited delivering relevant content as the biggest challenge and opportunity they faced in the next year.

Email Marketing 48

Email Marketing B2B Marketing Planning Mobile Advertising 48