| |  Analytics + CRM |
| Page 1 of 7 | Previous | Next | B2B LEAD GENERATION BLOG FEBRUARY 18, 2013 Sales and Marketing: The technology behind CRM Tweet Customer relationship management (CRM) is defined a number of different ways. At the same time, the real engine driving CRM and keeping prospects moving through the sales funnel is technology. The first technology that comes to mind is CRM software, such as Salesforce.com or Microsoft Dynamics. However, CRM technology potentially includes multiple pieces including email software and marketing automation (MA) solutions. Who owns [CRM technology] is a matter of the internal culture of a company,” Paul explained. How does your company handle CRM technology? | MODERN B2B MARKETING NOVEMBER 15, 2012  Mega-List of Features in Marketing Automation (That You Won’t Find in CRM) by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Architecture of Marketing Automation versus CRM. Workflow-oriented, highly detailed behavioral data, analytical queries. Analytics and Dashboards. | | | | | |
| PAUL GILLIN OCTOBER 7, 2010  Social CRM: Curb Your Enthusiasm If you’re a marketer in a medium-to large-sized B2B company, you’re almost certainly using customer relationship management (CRM) software to track your customers and prospects. And if you’re a CRM user, you’re almost certainly hearing about Social CRM, the hottest new craze in that 20-year-old field. Social CRM introduces potentially enormous new complexity to the process. | CONVERSIONATION JULY 3, 2011  Social Media Metrics: Jim Sterne on why, what and how to measure Blog Connected marketing Social CRM Social media marketing Jim Sterne social media metrics social media ROI web analyticsIn his book ‘Social Media Metrics’, Jim Sterne says: “The Internet has always been a social medium”. And he’s right where he writes that the Internet is the first many-to-many communication channel. The Internet is nothing more than a [.]. | | BUZZ MARKETING FOR TECHNOLOGY FEBRUARY 9, 2011  Monitoring vs Analytics [Infographic] So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. They have staff to pull monthly reports and do what they are calling “Insights analytics&#. SENTIMENT BASED ANALYTICS. Which sounded like Social CRM meets Systems Integration company to me. So lets dig in! | | | | | | | |
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LEADSLOTH | MONDAY, NOVEMBER 16, 2009 How Are CRM and Marketing Automation Different?
In addition to Marketing Automation, there were two big topics: Social Media and CRM. will write about Social Media some other time, and focus on CRM in this post. Many attendees were confused by CRM vendors claiming to offer full marketing functionality. So let’s dig in and find how Marketing Automation and CRM are different. Strong Features of CRM. For CRM, I focused on Salesforce.com. This was the list with strong points for a CRM system (compared to Marketing Automation): SFDC. Web Analytics. Opportunity creation. Forecasting. MORE >> -
LEADSLOTH | WEDNESDAY, FEBRUARY 10, 2010  B2B Marketing Analytics
On Saturday I presented a session about B2B Marketing Analytics at AnalyticsCamp in Chapel Hill ( slides here ). My specialty is Marketing Automation, but Analytics and Reporting come up in pretty much any project I do. Even though I almost flunked my Statistics class in college, there’s no denying that Marketing Automation and Marketing Analytics are two sides of the same coin. Why Analytics? You need to link marketing automation to CRM so you can link campaigns to sales opportunities. I’d love to have Google Analytics for Marketing Analytics. MORE >> -
LEAD VIEWS | THURSDAY, NOVEMBER 15, 2012 Rescuing Sales Rejected Leads
B2B marketing B2B Sales CRM Lead analytics Lead Lifecycle Management b2b Demand Generation leads Marketing Automation ROI sales rejected leads srlsIn an earlier post we discussed the importance of paying attention to warm or less-than-perfect leads that could result in sales if pursued with additional insight and diligence. In this post we want. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]. MORE >> -
VIEWPOINT | WEDNESDAY, MAY 1, 2013 Make Marketing More Efficient by Embedding Analytics on Top KPIs
'Frank Donny is founder and CEO of Marseli , a marketing and sales analytics and performance software company. For marketing and sales leaders, your work stream is your CRM system. Embedded analytics can deliver intuitive performance reports right where you need them—within your CRM system. Embedded analytics can make marketing more efficient by providing timely new insights with previously unknown information about how your leads perform once they enter the sales pipeline as opportunities. MORE >> -
B2B VOICES | WEDNESDAY, MAY 18, 2011  What the LinkedIn IPO could mean for B2B communicators
So perhaps instead of treating LinkedIn like social media perhaps its future is more like the CRM model. With a fresh round of cash in its coffers expected tomorrow — estimated at $340 million — what’s next for the social med…er… CRM company? The analytics they provide to this page are excellent and I hope they continue to build that out for the benefit of recruiters and marketers. Finally, where they really need to step up is in analytics for group managers. Tomorrow marks another milestone for social media with LinkedIn’s IPO. MORE >>
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- Future of Marketing Automation: Grow or Die LEAD VIEWS | TUESDAY, DECEMBER 18, 2012
- Why Every B2B Company Needs Sales Analytics LEAD VIEWS | WEDNESDAY, NOVEMBER 10, 2010
- Social CRM: Social Media and Communities in Customer Relationship Management and Marketing CONVERSIONATION | FRIDAY, MAY 20, 2011
- Great to be named a "Company to Watch" on the 2013 CRM Watchlist LOOPFUSE | MONDAY, APRIL 1, 2013
- 7 Lead Nurturing Myths LEAD VIEWS | TUESDAY, JULY 3, 2012
- Six FREE Tools To Measure Social Media for Business PWB MARKETING BLOG | MONDAY, OCTOBER 10, 2011
- Why You Need Marketing Analytics, Not Web Analytics HUBSPOT | THURSDAY, MARCH 8, 2012
- Social Media ROI and Measurement: Questions You Should Ask SOCIAL MARKETING FORUM | TUESDAY, JANUARY 8, 2013
- Your Customer Segments Are on the Move! FIFTH GEAR ANALYTICS | WEDNESDAY, OCTOBER 6, 2010
- Organizing the Chaos of Social CRM PAUL GILLIN | TUESDAY, FEBRUARY 22, 2011
- Open Research: A Framework for Social Analytics DELICIOUS B2BMARKETING | SUNDAY, AUGUST 14, 2011
- Calculating the Value of the Customer Life Cycle SOCIAL MARKETING FORUM | WEDNESDAY, DECEMBER 1, 2010
- Is Your Funnel Sick? LEAD VIEWS | FRIDAY, MARCH 30, 2012
- Web Analytics Is Dead. So Is Customer Centricity. I Need a Drink. CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, SEPTEMBER 23, 2009
- Marketing Automation Blueprint - The Ultimate "How To" Guide LOOPFUSE | MONDAY, OCTOBER 17, 2011
- From Operational CRM to Social CRM LEAD VIEWS | TUESDAY, MAY 18, 2010
- Pareto’s Law or the Long Tail Theory? What Marketers Must Measure Now. FIFTH GEAR ANALYTICS | TUESDAY, OCTOBER 26, 2010
- Membership has its Privileges; Best Practices IP vs. Social CRM DIGITAL BODY LANGUAGE | MONDAY, MARCH 15, 2010
- Oracle Integrates On Demand Marketing with On Demand CRM CUSTOMER EXPERIENCE MATRIX | THURSDAY, JUNE 2, 2011
- 10 Marketing Trends for 2011 FIFTH GEAR ANALYTICS | TUESDAY, NOVEMBER 16, 2010
- Four Interesting Trends from Dreamforce DIGITAL BODY LANGUAGE | MONDAY, DECEMBER 13, 2010
- Social Business and Big Data: the Business Intelligence Goldmine SOCIAL MARKETING FORUM | MONDAY, JANUARY 7, 2013
- Why You Need To Demand A CRM SALES PROSPECTING PERSPECTIVES | TUESDAY, SEPTEMBER 4, 2012
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- 4 Ways Your Website Can Replace Focus Groups BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, NOVEMBER 28, 2012
- Moving from Data to Decisions MARKETING LEADERSHIP COUNCIL | TUESDAY, OCTOBER 11, 2011
- B2B Marketing University: For Now, Marketing Automation and CRM Are Still Separate CUSTOMER EXPERIENCE MATRIX | THURSDAY, NOVEMBER 5, 2009
- 8 Technologies Marketers Should be Thankful For IT'S ALL ABOUT REVENUE | WEDNESDAY, NOVEMBER 23, 2011
- Business Must Have: Social CRM apps SALES INTELLIGENCE VIEW | TUESDAY, MAY 15, 2012
- Are Personas the New Customer Segments? FIFTH GEAR ANALYTICS | THURSDAY, OCTOBER 14, 2010
- How Much Are Your Customers Worth? FIFTH GEAR ANALYTICS | THURSDAY, JULY 29, 2010
- When Behavioral Tracking Gets Creepy WEBBIQUITY | TUESDAY, MAY 29, 2012
- Does Marketing Automation Increase Your ROI on CRM? MODERN B2B MARKETING | WEDNESDAY, JANUARY 12, 2011
- Does Marketing Automation to Increase Your ROI on CRM? MODERN B2B MARKETING | WEDNESDAY, JANUARY 12, 2011
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- What does Big Data mean for marketing? LEAD VIEWS | TUESDAY, MAY 15, 2012
- Microsoft Buys Marketing Automation Vendor MarketingPilot: Start of Something Big? CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, OCTOBER 17, 2012
- CRM Expert David Taber Discusses How Marketing Automation Enhances CRM and Putting Your Leads on a Diet MODERN B2B MARKETING | MONDAY, DECEMBER 3, 2012
- Understanding the Five Customer Relationship Stages to Full Engagement With Your Brand FIFTH GEAR ANALYTICS | MONDAY, OCTOBER 25, 2010
- Understanding B2B Campaign Responses – Building a Methodology FIFTH GEAR ANALYTICS | FRIDAY, OCTOBER 22, 2010
- Do you know where your leads are coming from? LOOPFUSE | THURSDAY, APRIL 5, 2012
- Finding a Home for Big Data in Sales SALES CHALLENGER | TUESDAY, SEPTEMBER 25, 2012
- Using analytics to boost your social ROI SAZBEAN | FRIDAY, MARCH 8, 2013
- SugarCRM / Act-On Integration Prompts Prosperity for Propelics MARKETING ACTION | WEDNESDAY, MAY 22, 2013
- Constant Contact Adds Social CRM: Should Marketing Automation Vendors Be Worried? CUSTOMER EXPERIENCE MATRIX | THURSDAY, FEBRUARY 17, 2011
- B2B Social Media Marketing –Is it relevant? LEAD VIEWS | TUESDAY, DECEMBER 21, 2010
- The Age of the Bionic Marketer: Part 2 MARKETING GENIUS BLOG | TUESDAY, JANUARY 5, 2010
- CRM: 15 Years Later, now a friend YOUR SALES MANAGEMENT GURU | SUNDAY, JANUARY 15, 2012
- The 6 Step Inbound Marketing Process [Infographic] PUZZLE MARKETER | TUESDAY, JUNE 26, 2012
- The 4 Stand Out Aspects of Salesforce Summer 11 IT'S ALL ABOUT REVENUE | FRIDAY, JUNE 10, 2011
- Tomorrow People Leaves Salesforce.com in Favour of Workbooks CRM TOMORROW PEOPLE | WEDNESDAY, FEBRUARY 20, 2013
- Improve Sales Lead Generation via Marketing Analytics Part 1: Four Steps VIEWPOINT | THURSDAY, FEBRUARY 2, 2012
- Future of Marketing Automation: Grow or Die CUSTOMER EXPERIENCE MATRIX | TUESDAY, DECEMBER 18, 2012
- Genoo and Act-On Software Add Social Marketing Features CUSTOMER EXPERIENCE MATRIX | TUESDAY, MAY 4, 2010
- What the Grateful Dead Can Teach Us About Consumer Insights and Marketing. FIFTH GEAR ANALYTICS | FRIDAY, SEPTEMBER 10, 2010
- No Lead Left Behind LEAD VIEWS | TUESDAY, AUGUST 21, 2012
- How to Spark a Romance Between Sales and Marketing IT'S ALL ABOUT REVENUE | TUESDAY, FEBRUARY 14, 2012
- Successful Demand Generation Requires New Marketing Roles LEAD VIEWS | FRIDAY, MAY 4, 2012
- What is the Social Enterprise? IT'S ALL ABOUT REVENUE | THURSDAY, OCTOBER 6, 2011
- Adobe Buys Omniture: Good for Marketers, Bad for Marketing Automation Vendors CUSTOMER EXPERIENCE MATRIX | TUESDAY, SEPTEMBER 15, 2009
- ?Tis the Season for Website Redesigns: 7 Lessons Learned from Redesigning Industrial Websites INDUSTRIAL MARKETING TODAY | FRIDAY, DECEMBER 17, 2010
- The Dawn of Web 3.0: Semantics, Webhooks, Conversation Analytics, and the Rise of the Machines BLOG MY CALLS | MONDAY, APRIL 29, 2013
- How to Fix 4 Toxic Marketing Problems With Analytics HUBSPOT | TUESDAY, DECEMBER 20, 2011
- PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence VIEWPOINT | THURSDAY, MAY 10, 2012
- Choosing the Right Social Media Measurements SAZBEAN | THURSDAY, FEBRUARY 3, 2011
- Abandon Your Marketing Automation System!? LEADSLOTH | SUNDAY, MARCH 22, 2009
- 5 Strategies that Fuel the Sales and Marketing Machine MODERN B2B MARKETING | SUNDAY, MAY 1, 2011
- Three Myths and Realities of Client Newsletters MARKETING CRAFTMANSHIP | MONDAY, APRIL 29, 2013
- Improve Sales Lead Generation via Marketing Analytics Part 2: Two Examples VIEWPOINT | TUESDAY, FEBRUARY 7, 2012
- The Case for End to End Enterprise Analytics INSIGHTIQ BLOG | THURSDAY, OCTOBER 27, 2011
- A Marketer's Guide to Picking the Perfect Analytics Tool HUBSPOT | THURSDAY, FEBRUARY 16, 2012
- 23 Marketing Technologies We’re Thankful For IT'S ALL ABOUT REVENUE | WEDNESDAY, NOVEMBER 21, 2012
- LoopFuse Offers Free Marketing Automation System: Another Step Towards Industry Consolidation CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, JUNE 30, 2010
- Unica Turns Blue: IBM’s Acquisition Further Proof of Marketing Automation & Analytics Growth MODERN B2B MARKETING | FRIDAY, AUGUST 13, 2010
- Content is the Foundation of Good Relationship Marketing INDUSTRIAL MARKETING TODAY | SUNDAY, APRIL 3, 2011
- Monday Marketing Term: Multi-Channel Visitor Tracking MARKETING GENIUS BLOG | MONDAY, SEPTEMBER 13, 2010
- Online Analytics in Action: Footprints in the dark INSIGHTIQ BLOG | WEDNESDAY, NOVEMBER 17, 2010
- Why B2B Companies Need Call Tracking Analytics BLOG MY CALLS | FRIDAY, MARCH 22, 2013
- Find Out How Your Efforts Stack Up with the Modern Marketer Scorecard IT'S ALL ABOUT REVENUE | MONDAY, MAY 20, 2013
- The New Revenue Engine and How to Power it Today MODERN B2B MARKETING | THURSDAY, APRIL 14, 2011
- Webinar: CRM Integration - Exploring the flexibility of options. LOOPFUSE | MONDAY, SEPTEMBER 27, 2010
- Bursting the Big Data Hype Bubble MARKETING LEADERSHIP COUNCIL | WEDNESDAY, OCTOBER 5, 2011
- My Secret Methods for Turning Marketing Leads into Qualified Sales Leads MODERN B2B MARKETING | WEDNESDAY, MARCH 9, 2011
- Top 10 Resources for Multichannel (aka Cross Channel) Analytics. E-STORM | MONDAY, DECEMBER 7, 2009
- Reporting ROI & Attribution in Marketing Automation FATHOM | FRIDAY, MAY 10, 2013
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- Measuring Marketing Effectiveness THE EFFECTIVE MARKETER | THURSDAY, APRIL 19, 2012
- 9 Criteria for Selecting a Social Media Monitoring Tool WEBBIQUITY | WEDNESDAY, MARCH 23, 2011
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