A Structured Approach to Demand Generation Analytics
MARCH 1, 2016
One analytics vendor after another is selling you on their ability to analyze and make sense of “any” data. So what is the key to better demand generation analytics? We must take a different approach — a structured approach — to demand generation analytics. Successful demand generation analytics must bridge the two. Blog alignment Analytics big data Demand Generation
B2B Analytics: Accessing And Using Advanced B2B Marketing Metrics
FEBRUARY 13, 2017
How do we gather, analyze and implement improvements based on B2B analytics in marketing? In this post we describe ways we use our multi-touch attribution product to manage performance, gather B2B analytics, and improve the customer journey. Building B2B Revenue Analytics With Attribution. Accessing Marketing B2B Analytics To See The Leading Indicators For Revenue.
Monitoring vs Analytics [Infographic]
Buzz Marketing for Technology
FEBRUARY 9, 2011
So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. They have staff to pull monthly reports and do what they are calling “Insights analytics. SENTIMENT BASED ANALYTICS. Which sounded like Social CRM meets Systems Integration company to me. So lets dig in!
Datorama Applies Machine Intelligence to Speed Marketing Analytics
Customer Experience Matrix
OCTOBER 14, 2016
At first glance, you’d think Datorama is definitely not a CDP: it positions itself as a “marketing analytics platform” and makes clear that its primary clients are agencies, publishers, and corporate marketers who want to measure advertising performance. And it integrates with advertising and Web analytics data on one hand and social listening, marketing automation, and CRM on the other. In other words, Datorama gives marketers one system for everything from data ingestion to consolidation to delivery to analytics. Datorama is one of them.
How Big Data and Marketing Analytics Help Sales
APRIL 21, 2015
Marketing analytics is the answer. In answer to this challenge, we have also seen impressive new marketing analytics solutions. The data analytics industry is growing between 9 and 12% a year, with some sources predicting that the B2B marketing technology industry will exceed 50 billion dollars in the USA within the next 2 years. Do big data marketing analytics really work? .
What Is Adaptive Analytics? And Why Does It Matter For B2B Marketers?
FEBRUARY 22, 2017
Adaptive analytics is a new term for most B2B marketers. I interviewed Dave Rigotti, VP of Marketing at Bizible, to get some insight into the newest technology in the B2B marketing analytics space. In the interview, he explains what adaptive analytics are, why it matters for B2B marketers in 2017 and beyond, and what it takes to get started. What is adaptive analytics?
Organizing the Chaos of Social CRM
FEBRUARY 22, 2011
Software Advice has posted a grid that presents a new way of looking at the social CRM market. More importantly, Marketing Director Houston Neal argues that social CRM actually doesn’t exist. The market is too fragmented and no vendor pulls together all the necessary features, which include platforms, monitoring tools, social analytics and CRM.
How Document Analytics Became Our Secret Weapon
MARCH 9, 2017
When Contently acquired Docalytics—now called Document Analytics —a year ago, we knew it had the potential to change how businesses use downloadable content. Nowadays, Document Analytics is used across departments—from sales to accounts to marketing—to perform a variety of functions. Thanks to Document Analytics, however, our sales team can track all of this—and more.
How To Adopt ABM Predictive Analytics at Your B2B Organization
AUGUST 15, 2016
Predictive ABM analytics take a typical ABM strategy a step further. Organizations across the globe are counting the cost and realizing the high ROI of predictive analytics, and account-based marketers are no exception. As there are stages to most every strategy adoption process, there are steps to adopting ABM predictive analytics as well. x ] Martech Foundation.
VEST Report: Analytics Tops List of Upgraded Marketing Automation Features
Customer Experience Matrix
AUGUST 5, 2014
But when I looked at the most common items (those which had been upgraded by three or more vendors), it immediately became clear that changes related to analytics were heavily represented. In fact, if you count lead scoring and content testing as part of analytics, seven of the dozen items fell into that category. But I can’t repeat that for the mid-year release. Who knew?
How to Answer 11 Common Marketing Questions Using Analytics
JUNE 29, 2015
To save you some time, we've put together a list of common marketing questions that you can answer with your analytics alongside tips on how to arrive at the answers you've been searching for. We're going to walk through how to uncover this information using the HubSpot software, but if you have another marketing or analytics software, you should be able to take a similar approach.
Adobe Buys B2C Marketing Automation Leader Neolane: One Gap Filled, But Where's CRM?
Customer Experience Matrix
JUNE 27, 2013
It still doesn’t put Adobe on equal footing with Oracle , Salesforce, SAP or Microsoft , since they all have major CRM platforms which Adobe does not. More important, Adobe also has an unmatched position in Web analytics, Web advertising, and Web content management. In fact, adding Neolane gives it a profile very similar to IBM , which also has strong Web and marketing automation products but not CRM (and which also shares Adobe’s digital-is-everything mono-vision). The deal is not particularly surprising.
Marketing Analytics: 3 steps to help Sales and Marketing improve productivity
B2B Lead Generation Blog
MARCH 11, 2013
Tweet According to MarketingSherpa’s just-released 2013 Analytics Benchmark Report , only 37% of respondents said they routinely used analytics for their marketing planning. Sales and Marketing: The technology behind CRM. Lead Generation lead generation leads marketing analytics marketing automation universal lead definitionHelp her marketing team do more in less time.
Marketing Software + CRM = More Reliable Data!
MARCH 12, 2014
Once you have an idea of the analytics behind your business, the next step in creating a unified Smarketing team is to establish a closed-loop reporting system. 2) Customer relationship management, or CRM, which is a system that tracks sales activity. When looking for a system for your company, choose one with a two-way auto synchronization between the marketing platform and the CRM.
The Best Content Analytics Tools: A Beginner's Guide
AUGUST 18, 2014
To meet this need, content analytics companies have been springing up left and right, ready to help marketers prove their value by tracking content better and constantly improving and converting leads most effectively while tracking ROI. To help you sort through the high volume of content analytics tools, we’ve compiled a list of a few of the best in each category: 1. Wistia. VidYard.
Why You Need Marketing Analytics, Not Web Analytics
MARCH 8, 2012
The trouble is, when most marketers hear the word 'analytics,' they tend to think of the metrics you'd typically associate with a web analytics tool like Google Analytics -- traffic, bounce rate, unique visitors, etc. Enter marketing analytics. The Difference Between Web Analytics and Marketing Analytics. Why Marketing Analytics Matter. In search?
Predictive Marketing Vendors Look Beyond Lead Scores
Customer Experience Matrix
NOVEMBER 9, 2015
It’s clear that 2015 has been the breakout year for predictive analytics in marketing, with at least $242 million in new funding, compared with $366 million in all prior years combined. What’s significant here is less the reporting than that Radius is moving beyond analytics to give clients lists of potential customers. They are, after all, experts at seeing the future.
Zaius Offers Mid-Market Customer Data Platform Plus Analytics and Campaigns
Customer Experience Matrix
FEBRUARY 16, 2017
Which is pretty ironic, since they’re an almost perfect example of a Customer Data Platform – that is, a system that assembles customer data from multiple systems and makes it available for marketing and analytics. I probably wasn’t helped by Zaius’ Web site, which calls it a “B2C CRM” and then lists single customer view, real-time marketing automation, and cross-channel attribution as its main features. In fact, CRM and marketing automation are feeder systems to CDPs, so you could argue it’s logically impossible for the same system to be both.
Infer Infuses Microsoft Power BI with Predictive Intelligence to Deliver Next-Generation Sales Analytics
SEPTEMBER 7, 2016
Press Release: New Analytics Bring Unprecedented Pipeline Transparency to Best-in-Class Business Intelligence. a leading provider of predictive technologies that help companies win more customers, today launched a new sales analytics package for Microsoft Power BI. Infer Inc. , About Infer. Additional Resources. Learn more on the Infer blog. Follow Infer on Twitter @InferInc.
What Shazam Can Teach Marketers about Predictive Analytics
MARCH 26, 2015
This is a predictive analytics success story that marketers in every industry should be inspired by. Never one to be easily satisfied, however, my team and I created a new call tracking system tailored to enterprise customers tracking their data in CRM, which in turn, led to a new company altogether. Oh, never mind — I’ll just Shazam it.”) Image courtesy of Shazam via [link].
Sales Analytics: The Path to Better, Faster Forecasting
FEBRUARY 4, 2016
A new Aberdeen report shows how sales analytics create more accurate and actionable sales forecasts. Hence the rise of sales analytics solutions in the business-to-business (B2B) arena, which, according to research published in Sales Effectiveness 2015: How in the World Are We Going to Hit Our Number? , Making Better Decisions with Better Data. Is This Forecast Current?
Business Must Have: Social CRM apps
Sales Intelligence View
MAY 15, 2012
As sales people began to troubleshoot customer issues and engage with consumers on social media sites more and more, so did the need for software applications to integrate the external data from those social media sites with existing customer relationship managment (CRM) systems. Thus, social CRM apps were born. Social CRM apps are now common among sales people.
Outside-in marketing: a pragmatic approach to content marketing
NOVEMBER 30, 2016
The planning, publishing, and iteration of content requires big data analytics. Marketers need to integrate search query, social listening, persona, web analytics, and even CRM data into one model of customer behavior that informs content. . The big data analytics practices at the heart of outside-in marketing are not heard by themselves. Don’t worry. Like this post?
How to Obtain Positive Marketing ROI with Revenue Analytics
JUNE 9, 2016
Revenue analytics is the process of discovering where your revenue came from. B2B sales cycles are long and revenue analytics track touchpoints through the entire funnel, from first anonymous visit to closed deal. Revenue analytics give marketers the ability to measure success by hard facts (revenue), not speculation (clicks or leads). Conversion Rates. Budget Allocation.
Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)
Modern B2B Marketing
NOVEMBER 15, 2012
by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Architecture of Marketing Automation versus CRM. Workflow-oriented, highly detailed behavioral data, analytical queries. Analytics and Dashboards.
Clarity on Customer Analytics for Marketing: A Q&A with Lynn Tsoflias
MAY 28, 2015
As modern marketers, we’ve all heard the promises of analytics technologies – goodbye guesswork, hello data-driven decision making – but how do we actually get there? In the realm of customer analytics, in particular, where the allure of deep, thorough, and relevant insights on customers makes the business case almost irresistible, what do you really need to know to be successful?
What is Predictive Marketing?
APRIL 6, 2016
Predictive marketing is the practice of utilizing predictive analytics, historical data, trends, and patterns to predict future outcomes. The most common use of predictive marketing analytics today is within a companies' CRM. This is a logical home for a predictive marketing environment since a CRM is where most B2B companies store data on current and prospective customers.
Open Research: A Framework for Social Analytics
AUGUST 14, 2011
Why are social analytics so important? link] Research Report: A Framework for Social Analytics | Thought Experiments [.] After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Read Susan’s post announcing this report.
Challenges To Inbound Campaign Analytics In B2B Environments – Search to Revenue™
JULY 26, 2016
You have a Marketing Automation Platform (MA) and a Customer Relationship Management (CRM) software? You want to see the results in the reporting engine of the CRM, because that is where inbound leads get connected to pipeline and results? and your CRM, and help cut through many of the challenges you will face in making it all work. Medium: CPC, email, etc.
SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling
Customer Experience Matrix
OCTOBER 24, 2014
Results appear as lists in a CRM interface or as scores on a marketing databaset. The whole process takes just a few hours from making the Salesforce.com connection to seeing scored records, with most of the time spent downloading CRM data and scanning the Web for other information. I might have added a third meaning: that systems to do predictive modeling are everywhere as well.
24 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More
FEBRUARY 17, 2016
To help you understand which tools are used for what, we’ve also broken this list into a few major categories: lead capture tools, research tools, analytics tools, mouse tracking and heat maps, feedback tools, and experiment tools. Along with their Google Analytics research tools, the SumoMe suite helps you gain on-page insights and increase your email list. Analytics Tools.
How To Manage Customer Analytics And Transform The B2B Company [Part 4/4]
MAY 31, 2016
The final competency area for marketing operations leadership is empowering the organization with the best analytics process. To learn more about how to run these reports inside your CRM, explore how Bizible’s multi-touch attribution solution can connect top-of-the-funnel conversions to opportunities and revenue. STEP 3: ENABLE THE ENTIRE ORGANIZATION WITH BETTER ANALYTICS.
Tomorrow People Leaves Salesforce.com in Favour of Workbooks CRM
FEBRUARY 20, 2013
Tomorrow People has selected British Cloud CRM provider Workbooks.com to replace its Salesforce.com CRM system after two years of using the Salesforce Professional Edition. Workbooks.com is one of the fastest growing providers of web based CRM and business applications designed specifically for small and mid-size organisations. About Tomorrow People. About Workbooks.
Social CRM: Curb Your Enthusiasm
OCTOBER 7, 2010
If you’re a marketer in a medium-to large-sized B2B company, you’re almost certainly using customer relationship management (CRM) software to track your customers and prospects. And if you’re a CRM user, you’re almost certainly hearing about Social CRM, the hottest new craze in that 20-year-old field. Social CRM introduces potentially enormous new complexity to the process.
Oracle Integrates On Demand Marketing with On Demand CRM
Customer Experience Matrix
JUNE 2, 2011
Summary: Oracle has integrated marketing automation with its on-demand CRM product. In February they released the first “Oraclized” version of the product, now Oracle CRM On Demand Marketing. This included a redesigned user interface that matches the look, feel, and terminology of Oracle’s on-demand CRM product, is available in the same 20 languages, and allows unified user IDs and log-ins. The new system uses the same data structures as the rest of Oracle CRM On Demand. Will competitors do the same? I wonder if they had cake?
Marketing Toolkit Essentials: CRM and Email Marketing Software
JUNE 30, 2015
Let’s break down our discussion into the two types of software you will likely want to purchase to enhance your marketing toolkit : a customer relationship management (CRM) tool and email marketing software. What You Need to Know Before Choosing CRM Software. First, consider what specific capabilities your team needs your CRM system to be able to handle. Analytics.
Social CRM: Social Media and Communities in Customer Relationship Management and Marketing
MAY 20, 2011
Social CRM is a term that is often misused, certainly in a product and solution context. It seems everyone is offering social CRM solutions these days. However, social CRM is not about tools. Here is a quote from “ Using your customers’ desired actions to increase your sales ”, a paper Gerry McGovern and Kristin Zhivago published last year (note: it’s not about Social CRM): “You think you know what is important to customers. Social CRM, listening and real-time data. The two-way social CRM voice. Social CRM and communities.