ClearVoice

FEBRUARY 2, 2024

With recent advances in marketing data analysis, analytics is poised to steal the show. It may not be a coincidence that Kraft Heinz (KHC), the parent company of Haynes Baked Beans, saw a 15 percent jump in its stock price as the ad went viral after its release in December 2013. But are the two mutually exclusive? Not at all.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Brandwatch Marketing

JULY 4, 2022

in 2013 to 32.3% Luckily, there are several Instagram analytics tools available to help brands understand what resonates with their audience and how they can optimize their content output. It displays metrics on recent posts and growth, a monthly analysis, and a history of your posts broken down into year, month, day, and hour.

Analytics 85

Analytics Tools Best Practices Tagging 85

Schubert B2B

FEBRUARY 18, 2022

On Christmas Day in 2013, Google reported for the first time that searches from mobile exceeded that of desktop. Perform a Website Analysis. Perform a Competitor Analysis. Optimize your Pages. So, they were a main driver in pushing us towards a mobile-first society. It wasn’t long after that when society made the switch.

Google 127

Google Lead Scoring Lead Ranking Marketing Analytics Tools 127

Customer Experience Matrix

NOVEMBER 6, 2017

Pricing is based on number of clicks and starts as low as $299 per month for attribution analysis, with additional fees for autobidding and click fraud modules. Adinton was founded in 2013. But it’s still intriguing that both add a first/middle/last buying stage to the analysis.

Marketing AI 120

Marketing AI Click Fraud Paid Search Agency Allocation 120

Buzz Marketing for Technology

MAY 15, 2013

Posted in Commerce Conversion Optimization Customer Experience eCommerce Leadership Online Testing Optimization Personalization Testing. Armed with the science of data analysis and the art of consumer engagement, the CMO is well positioned to emulate merchant princes of old and join the ranks of retail royalty. If the $42.3

eCommerce 100

eCommerce Multivariate analysis CMO Merchandising 100

SocialPilot

FEBRUARY 9, 2024

George Stenitzer George was named the ‘Content Marketer of the Year’ by the Content Marketing Institute in 2013. Forbes listed him as one of the “Top 50 Social Media Power Influencers” in 2013. His analysis, advice, and commentary on social media activities are prolific and must be followed.

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. Nearly 83% of those surveyed are spending as much (51%) or more (32%) on marketing in 2013.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

Envy

NOVEMBER 29, 2017

Darktrace Twitter: @Darktrace Founded: 2013 Based : Cambridge, UK Funding : Series D, $179 million. Ultrahaptics Twitter: @ultrahaptics Founded: 2013 Based : Bristol, UK Funding : Series B, $28,6 million. Ravelin is working to provide real-time fraud analysis and help make the fraud analyst’s job easier. million ( £4,300,000 ).

Startups 97

Startups Marketing AI Enterprise Management Work Management 97

Brandwatch Marketing

FEBRUARY 15, 2019

in 2013 to 32.3% Luckily, there are several Instagram analytics tools available to help brands understand what resonates with their audience and how they can optimize their content output. It displays metrics on recent posts and growth, a monthly analysis, and a history of your posts broken down into year, month, day, and hour.

Analytics 79

Analytics Tools Best Practices Tagging 79

Hubspot

DECEMBER 4, 2012

2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. We've compiled some of our most insightful predictions -- backed by several industry experts and thought leaders -- into our new guide, 20 Marketing Trends and Predictions for 2013 & Beyond.

Work Management 28

Work Management Marketing Management Marketing Automation Services Paid Search Agency 28

Webbiquity

JANUARY 7, 2014

billion pages ; Internet users collectively created and shared nearly four zettabytes of information in 2013 , and the volume continues to grow—identifying and properly using the optimal keywords for your audience is arguably more vital than ever. Fortunately, tools and methods for keyword discovery and analysis have advanced as well.

Keywords 100

Keywords Research SEO Google 100

Hinge Marketing

DECEMBER 3, 2014

Let’s explore some methods that are still available to webmasters, SEOs, and online marketers that can be extremely helpful in identifying the best keywords for optimizing content. Instead, I would recommend Moz’s keyword difficulty and analysis tool for this. 1) Google Auto-Populate. 4) Google Webmaster Tools.

Keywords 48

Keywords Optimization Marketing Websites Marketing Analytics Tools 48

seo.co

FEBRUARY 10, 2021

Search engine optimization (SEO) is a great marketing strategy. It’s possible to mitigate the threat of competition with strategies like targeting a different audience, optimizing for long-tail keywords, and focusing on a unique niche. It’s accessible. It’s inexpensive. You’d hit them right where it hurts.

Loyalty 116

Loyalty Brand Identity Branding SERP 116

Marketing Insider Group

AUGUST 6, 2015

Search Engine Optimization, or SEO, is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results. SEMrush : Offers free search analysis for your site and your competitors. According to Eyetools Inc : Organic search is responsible for 64% of all web traffic. What is SEO?

SEO 100

SEO Long Tail Marketing Domain Keywords 100

KoMarketing Associates

FEBRUARY 3, 2014

Because many B2B marketers fail to realize that Google Shopping is now integrated with AdWords, putting this area of prime real estate in search results in optimal paid advertising position. There are many aspects of PLAs that advertisers can (and should) optimize. Screenshot taken 1/27/2014. free shipping) whenever possible.

Marketing Management 120

Marketing Management Vendors Google Adwords 120

ViewPoint

APRIL 24, 2013

Jim is Managing Partner at CSO Insights, a research firm that specializes in benchmarking how companies are leveraging people, process, and technology to optimize the way they market to, sell to, and service customers. Analysis of Buying Cycles and Stakeholders. My guest today is Jim Dickie. Accurate Closing Forecasts.

Marketing Management 120

Marketing Management Forecasting Transparency Case Studies 120

Customer Experience Matrix

FEBRUARY 21, 2016

That’s a pretty sharp divergence but it eerily matches my observations last week about the landscape of machine intelligence systems for marketing: virtually no systems attempt to manage marketing strategy and planning, but a great many systems can automate supporting tasks such as trend analysis and data extraction.

Studies 120

Studies Marketing Management Planning Marketing Proposals 120

Valasys

MARCH 4, 2020

The trend analysis of LinkedIn incorporating more features evidence that when other social media platforms launch video-based features (for example Facebook Live) LinkedIn was quick to follow the suit. Early in 2019, LinkedIn Live was launched. This functionality allowed members to live stream video content to their connections.

Linkedin 64

Linkedin Planning Thought Leadership Youtube 64

Biznology

JUNE 19, 2013

Too often, we look at poor website search as merely a technology problem rather than one that requires analysis of content, user interfaces, search engine configuration, site design, and other factors. 2013-06-18 Making Money from Website Search Biznology Webinar with Mike Moran from Mike Moran on Vimeo.

Marketing Websites 80

Marketing Websites Blast Campaigns Webinar Metrics Analysis 80

markempa

DECEMBER 17, 2012

That said, as this is the last blog before 2013, I was inspired by Mr. Kasem to do our own version of a year-end countdown. Here’s an at-a-glance analysis that could provide a glimpse of the most pressing issues lead generation professionals have faced in 2012: Understanding and leveraging social media.

Trade Show 120

Trade Show Leads Lead Marketing Qualified Leads 120

NuSpark Consulting

OCTOBER 20, 2013

Google has since extended the encryption of keyword data to all organic searches, and as of late September 2013 now lists all Google search keywords as “not provided,” leaving only the small percentage of organic search keyword data remaining from other engines such as Bing and Yahoo! Luckily, you still have some options.

Keywords 100

Keywords Google SEO Marketing Analytics Tools 100

Convince & Convert

JUNE 2, 2013

Each quarter, ecommerce optimization firm Monetate publishes a report that analyzes traffic and conversion efficacy on thousands of leading e-retail websites. The report for the first quarter of 2013 peered into more than 500 million online shopping browser sessions. The results were shocking.

eCommerce 150

eCommerce Social Media Tactics Word of Mouth 150

Allocadia

APRIL 15, 2019

In 2013, I published my first version of the Revenue Marketing Centre of Excellence white paper and fully laid out the organizational structure, roles and responsibilities for the marketing operations team (as well as the entire center of excellence). From 2013-2015, marketing operations was more of a covert operation.

B2B Thought Leadership 40

B2B Thought Leadership Lead Ranking Work Management Thought Leadership 40

Outbrain

SEPTEMBER 4, 2019

Marketing automation tools transform many manual, time consuming processes to fast, automated and digital-based, helping marketing departments to better manage, monitor and optimize their day-to-day activities. Real time data analysis of website activity gives powerful insights to help constantly optimize and improve marketing results.

Marketing Automation Services 36

Marketing Automation Services Enterprise Management Marketing Automation Automation 36

Convince & Convert

AUGUST 27, 2013

We dove a little deeper into the data and broke out our analysis by post likes, shares, and comments to shed more light on these results. Here’s the breakdown of the brand in our analysis, showing the frequency with which they post images with or without people. Breakdown of People Frequency of all Brands in the Study.

Facebook 164

Facebook Research Work Management Case Studies 164

KoMarketing Associates

JANUARY 6, 2014

Indeed, mobile usage is moving fast in today’s digital landscape As 2013 draws to a close, we’re seeing tremendous explosion in not just smartphone and tablet usage, but also in wearables like Google Glass, Sony SmartWatch, and more. 5 Key SEO Action Items for B2B Marketers Optimizing For Mobile. About Dan Katcher.

Mobile Marketing 120

Mobile Marketing Ad Building Search Engine Marketing Startups 120

Hubspot

APRIL 23, 2020

Protect your search engine optimized pages. Here are some tips for designing your new website with search engine optimization (SEO) in mind: Document your most search-valued pages. Once you determine the keyword(s), use on-page SEO best practices to optimize your website pages. Do your keyword research.

CMS Development 101

CMS Development Marketing Websites Work Management Ad Building 101

KoMarketing Associates

DECEMBER 27, 2016

While our own analysis and experience helped to shape the themes chosen, so did the developments and experience from digital marketing professionals from around the world. Optimize Your Site for Google Answer Box. Our Favorite Posts & Articles from 2013. From Ryan Young. Related Posts.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Biznology

FEBRUARY 19, 2014

As a marketer, I’m drawn to three primary areas of interest: How to help online retailers keep pace with evolving sales channels, e.g. search landscape, social developments, mobile design, and optimization. How to help online retailers keep growing and increase revenue from non-paid sources. Don’t worry about every channel.

Top of Funnel 80

Top of Funnel SMB eCommerce Allocation 80

Buzz Marketing for Technology

SEPTEMBER 10, 2014

I had a chance to catch up with Columbia Business School professor and fellow author, Rita McGrath to discuss her latest book called – The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business (Harvard Business Review Press, 2013). This marketing woman was saying I can’t get interviews.

Press 100

Press Social Media Analysis Social Marketing 100

KoMarketing Associates

DECEMBER 27, 2016

While our own analysis and experience helped to shape the themes chosen, so did the developments and experience from digital marketing professionals from around the world. Optimize Your Site for Google Answer Box. Our Favorite Posts & Articles from 2013. From Ryan Young. Related Posts.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

SmartBug Media

MARCH 19, 2020

Text transcripts of videos benefit your website by contributing content for search engine optimization. Tubular Insights is your go-to resource for news, analysis, and tips for video marketing. Magnet Media is a video production, optimization, and strategy agency. They also can provide compliance where necessary. Magnet Media.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Hinge Marketing

JANUARY 3, 2014

And if you’re blogging regularly and your content is properly optimized, you’ll be able to rank for specific keywords pertaining to your industry. If you add high quality content with strategically placed relevant keywords to your website, you can increase the amount of pages your site can be indexed for by search engines.

Planning 48

Planning Content Marketing Work Management Blogger 48

Webbiquity

JUNE 13, 2012

browsing the web using a smart phone or other mobile device) will eclipse desktop web browsing sometime in 2013. These are the potential visitors for whom you really need an optimized mobile website experience. You’ve seen the statistics: mobile browsing (e.g., More than half of my website traffic coming from mobile phones?

Marketing Websites 100

Marketing Websites B2B Mobile Marketing Marketing Analytics Tools 100

Online Marketing Institute

NOVEMBER 16, 2012

B2C Email Marketing Email Marketing Optimization Advanced Email Marketing Email Marketing Best Practices Email Marketing. Actionable Analysis Analyzing Customer Data Conversion & ROI ROI Marketing Verifying Business Value. CPM Calculator CPA Calculator Website Optimization ROI Calculator. February 18-21, 2013.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Email Marketing 40

Adobe Experience Cloud Blog

APRIL 2, 2013

Guaranteed your stakeholders will want a complete cost analysis. of staff allocations, according to IDC’s 2013 Marketing Planner. While yesterday’s legacy, on-premise solutions were sold as software licenses, most modern marketing automation platforms are delivered via SaaS as recurring subscriptions.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Cost Automation 48

seo.co

DECEMBER 18, 2020

You can hedge your bets by using other ongoing tactics like review optimization and citation management. This mobile trend has a huge impact on how we optimize websites for the mobile experience. Optimizing for home improvement contractors by city or state is apt to be far less grueling than optimizing for a broader reach.

Paid Content 119

Paid Content Lead Ranking Lead Scoring SEO 119