Martech Advisor

MARCH 26, 2020

With the Coronavirus top-of-mind for people around the world, CEOs and CMOs across every vertical need to be mindful, and adjust their advertising strategies to continue benefiting consumers during this trying time, writes, Ken Harlan, Founder and CEO, MobileFuse.

Advertisements 55

Advertisements Advertising Mobile Advertising Terms and Conditions 55

Envy

FEBRUARY 17, 2019

Est. 2012, London Twitter: @ClauseMatch. million and secured partnerships with companies in a range of financial verticals, including open banking, personal finance, and accounting. Est. 2012, London Twitter: @divido. And yet, these continual innovations are what make the FinTech industry so interesting to watch. ClauseMatch.

Startups 85

Startups Work Management Marketing Management P2P 85

Customer Experience Matrix

FEBRUARY 12, 2013

In actual dollars, the $250 million gain is much larger than the $175 million growth in 2012. But still, as I noted last week, the growth rate is slowing – and for some vendors seems to have fallen considerably in the second half of 2012. Its year-on-year revenue was up 42% in first half of 2012 ($45 million vs. $31.7

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

Nuvi

MAY 1, 2019

Since 2012, Reputation.com has been focused on online reputation management for enterprises. “We pride ourselves on customer satisfaction, so it is truly an honor to be ranked as the top provider of Online Reputation Management solutions for Enterprise by G2 Crowd, which relies on unbiased reviews from real-world users.”. BOCA Communications.

Enterprise Management 52

Enterprise Management Marketing Management Customer Satisfaction Paid Search Agency 52

KoMarketing Associates

AUGUST 29, 2013

Like other verticals, SEO measurement goes far beyond traffic and keyword visibility and into broader business performance metrics. The responsibilities of B2B marketers are not getting easier but GlobalSpec’s latest findings provide insight important for industrial marketers and those in other verticals as well. Final Thoughts.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

ViewPoint

SEPTEMBER 27, 2012

2012 Trending: Significant Transformation for Marketing Groups. Vertical Marketing Resources Dave adds, “We also see people bringing in vertical marketing expertise and account-based marketing expertise. ITSMA Conference: Marketing's New Value Proposition, October 30 – 31, 2012. ITSMA Website: www.itsma.com. Stay Tuned.

Organization 120

Organization Work Management Marketing Management Marketing Budget 120

SmartBug Media

JULY 13, 2020

HubSpot’s Visual Builder was built based on Bootstrap 2 (released in 2012) and followed a strict “Z” pattern, meaning once a screen shrinks, modules would always stack based on the desktop version’s layout from left to right. In practice, this means pixel-perfect pages can be achieved to match designs. Responsiveness. Visual Builder: Average.

CMS Development 98

CMS Development Hubspot Template Banners 98

Valasys

JULY 31, 2020

Industry Drive was founded in the year 2012 to provide business leaders with the information they require to move industries forward. They have a team of reporters, editors, designers, and marketers to deliver insights and programs that spark innovation, fuel growth, and shape the agendas eloquently in every vertical they cover.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Budget Programs 40

ViewPoint

JULY 26, 2012

Click to start video at this point — Asked about was has or hasn’t happened in 2012 in sales and marketing that is surprising, Tony notes both positive and lagging developments. ” 2012 Recommendations: Accelerating Small Discrete Target Prospect Groups.

Demand 120

Demand Enterprise Management Work Management Marketing Management 120

Content4Demand

FEBRUARY 7, 2020

Since its launch in 2012, #B2BMX has become a staple event for B2B Marketers. Director, Integrated Marketing, Oracle, praised the conference’s expanded focus since its inception in 2012. “It We’ve brought in marketers from a wide variety of verticals, including financial services, healthcare and technology, to tell their stories.”

Case Study 54

Case Study Case Studies Studies Work Management 54

ViewPoint

AUGUST 16, 2012

Dave's firm works with clients in many verticals including technology industries, industrial products, financial and professional services, consumer products, retail, not-for-profit and other sectors. 2012 Recommendations: Managing the Pipeline to Proactively Balance Results. Joining me today is Dave Brock of Partners in Excellence.

Budget Programs 120

Budget Programs Work Management Marketing Management Sales Cycle 120

chiefmartech

JUNE 12, 2017

Meeker also shared data on the average number of total cloud services — across all categories — used by enterprises, and it’s 10X larger than just marketing : The counts vary a bit by industry vertical, but it’s around 1,000 cloud services per enterprise overall. Serious security and compliance implications abound.

Enterprise Management 87

Enterprise Management Marketing Management Service Budget Programs 87

KoMarketing Associates

APRIL 11, 2013

For B2B software marketing professionals, the Content Marketing Institute just released a new study on content marketing, tailored to specifically to that vertical. MarketingSherpa’s 2012 B2B Marketing Benchmark Report. View the full report. We plan on having some analysis on this report in the coming weeks.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

markempa

APRIL 8, 2012

Values are assigned to each prospect based on attributes like authority, title, vertical and timing to buy, as well as behavior. It’s a process that works very well, according to the soon-to-be-released MarketingSherpa 2012 B2B Lead Benchmark Report. For example, did the person: Download a video? Watch a webinar? Review a price sheet?

Lead Scoring 120

Lead Scoring Lead Ranking Sales Qualified Leads ROI 120

Aberdeen

JANUARY 2, 2018

By 2012, big data was everywhere. Instead, CX leaders across companies of all sizes and verticals must be surveyed to learn what works for companies overall. With ease of access to a wealth of information on CX, it’s easy to pick up the latest buzzwords and recommend that companies focus on them.

Peer-to-peer 73

Peer-to-peer Digital Transformation Classified Ads Class 73

SWZD

OCTOBER 14, 2019

Secure file transfer – these products are of special interest to the banking, financial services and healthcare verticals because of the strict compliance and regulation needs in these industries. From 2009 to 2012, Jeanne was Vice President of Marketing at HubSpot where her team was responsible for generating a large amount of leads.

Sales Qualified Leads 48

Sales Qualified Leads Leads Lead Marketing Qualified Leads 48

Marketing Insider Group

OCTOBER 21, 2015

2012 to 2014 really built industry momentum. Vertically Integrated Network. I legitimately went blind after looking at this for an hour. This now-blanket term includes visual marketing platforms, content creation agencies, video content platforms, and UGC software. The Content Marketing Investment Build Up. CrunchBase. 11,000,000.

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

Nuvi

JUNE 25, 2019

Since 2012, Reputation.com has been focused on online reputation management for enterprises. To learn more, visit www.reputation.com. Media Contact: Brigit Valencia. BOCA Communications. reputation@bocacommunications.com.

Enterprise Management 40

Enterprise Management Marketing Management Lead Scoring Lead Ranking 40

Sprout Social

MAY 10, 2019

While some of these formats favor a vertical viewing aspect ratio, seven out of 10 YouTube users prefer horizontal viewing on their phones. This hasn’t necessarily been a well-kept secret, though, as in 2012 YouTube unveiled a focus on “watch time,” while its parent company, Google, has held a patent for “Watch Time Based Ranking” since 2013.

Youtube 110

Youtube Stats Paid Content Marketing & Strategy 110

Hubspot

OCTOBER 17, 2018

Having the first-mover advantage in your vertical can make you a leader in new technology, knowledge sharing, and cost. Debuting in 2012, Lyft became Uber’s most ferocious competitor. Brand leadership and loyalty are usually awarded to first movers, but they must continue to evolve to avoid being surpassed by competitors.

First-Mover Advantage 73

First-Mover Advantage Work Management Marketing Management Amazon 73

Hubspot

MAY 29, 2015

Consumer internet usage growth rates have slowed down -- up 21% in 2014 versus an increase of 31% in 2012. Video accounts for 64% of internet traffic, and m obile video traffic accounts for 55% of all mobile traffic , which is an increase from 50% in 2012. Vertical Viewing Is In. Mobile Usage Has Outpaced Desktop.

Advertising Agencies 28

Advertising Agencies Mobile Advertising Paid Search Agency Verticals 28

Paul Gillin

MARCH 13, 2012

That was the message from IDC Senior Vice President & Chief Analyst Frank Gens as he kicked off the research firm’s Directions 2012 conference in Boston this morning. The 700 million mobile devices shipped in 2012 will roughly double the number of fixed devices shipped during the same period. Can Microsoft compete? “We

Work Management 50

Work Management Marketing Management Word of Mouth Mobile Marketing 50

Marketing Insider Group

AUGUST 1, 2013

According to Cisco, consumer Internet video traffic will be 69 percent of all consumer Internet traffic in 2017, up from 57 percent in 2012. Identify gaps within your vertical and target market that you can win easily with some quick “How-To” video content. In terms of the future scope of video, the data doesn’t lie.

Video Marketing 100

Video Marketing Paid Search Agency Advertising Agencies Marketing Automation Services 100

Convince & Convert

JUNE 19, 2012

Looking at more than 5 million Facebook ads placed by over 50 clients (spanning verticals, but mostly in consumer packaged goods, auto and finance) from between May and September of this year, the study looked at the cost of acquiring new fans, and what it took to get them to perform a desired action.

Facebook 159

Facebook Lead Scoring Lead Ranking Paid Search Agency 159

Vision Edge Marketing

NOVEMBER 16, 2011

Now that 2012 is less than 50 days away, you are likely tackling your marketing plan and budget. In the same verticals and geographies we’ve always done business with? In new verticals and geographies. Ted Levitt, author of The Marketing Imagination, writes, “The role of marketing is to create and keep customers.”

Lead Scoring 100

Lead Scoring Lead Ranking Planning Budget Programs 100

Outbrain

SEPTEMBER 19, 2019

It started with the introduction of the Knowledge Graph back in 2012 when Google announced they are “moving from keywords towards knowledge of real-world entities and their relationships.” Hobart then presents an analysis of 10,529 keywords across different verticals. SERPs are extremely variable in features across different verticals.

SERP 27

SERP Verticals FAQ Landing Pages 27

RebelMouse

JULY 11, 2017

A lot of people know RebelMouse from when we went viral in 2012 as a social aggregation tool — later dubbed "social media's front page." We're inspired by intuition and gut, but we get to check everything against data, and are able to see what is working across a huge set of categories and verticals.

Paid Search Agency 74

Paid Search Agency CMS Development Creativity Advertising Agencies 74

The Point

DECEMBER 16, 2011

If you’re looking to integrate email into your lead generation mix in 2012, you would do well to consider list purchase as an increasingly viable option. If yours is a relatively finite audience – say, one confined to a specific vertical market, or job title, or company size, or all of the above, then purchased lists may be the way to go.

De-duping 100

De-duping Buy InsideView Broadcasting 100

Content Standard

OCTOBER 28, 2014

Whereas in 2005, participants focused on the “Golden Triangle”—the top left corner of an SERP—today’s participants tend to scan more vertically, quickly, and spread their focus depending on a particular search. Adults worldwide access the mobile Web for up to two hours per day —a 30-minute rise from 2012.

SERP 40

SERP Features Eye-Tracking Mobile Marketing 40

The Effective Marketer

MARCH 22, 2012

The State of Demand Generation 2012. Marketers should instead engage in “ relative targeting “ You want to take your industry and segment it into sub-verticals and rank them in terms of external factors (trends, category spend, product use and importance, competitive presence). Here are some of my notes.

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing Qualified Leads 100

Hubspot

FEBRUARY 1, 2021

Additional organizations to consider are regional, national, and international associations focused on a specific facet of your vertical. On groups related to your vertical, you can post periodically (but not too often) about this amazing event that you’re hosting. Every organization will be different.

Inbound Marketing 100

Inbound Marketing Tips Planning Paid Search Agency 100

ClickZ

JANUARY 24, 2020

In 2012, their mobile orders were 167%. A strong presence on multiple channels is a key takeaway here, meaning be consistent on social media, mobile, brick-and-mortar, ads, email, and other marketing verticals, ( take control of your data stack for smarter marketing). Sephora – Thinking mobile-first.

Branding 122

Branding Brand Identity Amazon Paid Search Agency 122

Buffer

OCTOBER 1, 2018

Vertical video is gaining momentum and now is the time for businesses to jump on board with this trend. Vertical video is quickly becoming the preferred method of content consumption online. Instagram’s co-founders step down, vertical video gains momentum, Facebook launches Stories Ads, and more! complete podcast transcript].

Verticals 91

Verticals Paid Search Agency Facebook Video Marketing 91

Heinz Marketing

AUGUST 30, 2021

And when we kind of pioneered this word social selling, we’ll call it from the years 2012 to 2017. I either have a geographic focus, I have a verticalized focus, or they’ve given me named accounts because these are big sexy logos that I need to focus on. Every demo, every discovery call was a why. Why would I do this?

Ideal Customer Profiles 117

Ideal Customer Profiles Enterprise Management Work Management Cross-Selling 117

Hubspot

NOVEMBER 14, 2018

This “David vs. Goliath” story may sound like a silicon valley fluke, but Nerdwallet’s content-first strategy has been replicated by other small companies in a variety of verticals, helping them achieve stunning success. This was certainly a tall order, but it was necessary if he wanted to take on the entrenched behemoths in his industry.

Startups 72

Startups Google Press Domain 72

Outbrain

JANUARY 24, 2019

The first native ads appeared in 2012, and since then, native advertising spend has exploded, overtaking display spend back in 2017. You’ve heard it before – native advertising is hot. By 2020, native advertising is predicted to make up 30% of all global ad spend. Native ads work because they don’t look like regular ads.

Advertising Agencies 40

Advertising Agencies Advertisements Advertising Advertorials 40

Moz

FEBRUARY 26, 2019

We’re seeing more and more vertical search engines like Google Jobs, Google Flights, Google Hotels, Google Shopping. I expect we’ll see a greater focus on the analysis of SERPs as Google does more to give people answers without them having to leave the search results. Rob Bucci ].

SEO 61

SEO Lead Ranking SERP Lead Scoring 61