KoMarketing Associates

JANUARY 16, 2013

In fact, for our clients that produced four or more new content assets on their website per month in 2012, organic search traffic rose an average of 58 percent year over year. Or, for new ideas about how to present content visually, keep current with Pinterest , the “ultimate visual content curation tool.”. It has a shelf life.”.

Content Marketing 120

Content Marketing Planning Best Practices Content 120

Marketing Insider Group

OCTOBER 12, 2015

But that’s not what I’m going to write about. My 2012 Marketing predictions included the challenge of CMOs struggling with talent, a hope that marketing would increase their focus on supporting sales (dead wrong). But I might spend some time researching it and writing a book about it. What do you think?

Paid Search Agency 100

Paid Search Agency Advertising Agencies Content Marketing Demand Generation Agencies 100

Hubspot

AUGUST 21, 2013

Some SlideShare presentations are better than others. But the best SlideShare presentations represent all three. To help you kick your own SlideShare presentations up a notch, here are 20 awesome SlideShares to check out. According to this presentation by Bryan Rieger, that''s only a small fraction of the mobile web story.

Marketing Management 28

Marketing Management Advertising Agencies Viral Marketing Stats 28

Marketing Insider Group

NOVEMBER 12, 2014

This popular article is a deeper dive into Marc Andreessen’s now-famous Wall Street Journal essay from 2012 on “ Why Software Is Eating The World.” While this would be true of any age, Brian presents some suggestions for dealing with the increasing rate of change. Dr. Fou is a content machine.

Linkedin 100

Linkedin Work Management Best Practices Marketing Management 100

Biznology

MARCH 20, 2018

I hope you enjoy this historical perspective via all the posts that I’ve written since way back in 2012. ” The art of writing the perfect blogger pitch. Advertising works only as long as you write checks.” “Here’s the content from the presentation. and attention-seeking.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Contently

JUNE 29, 2016

A hologram Tupac performed at the 2012 Coachella music festival, flat screen TVs are ubiquitous, and FaceTime has made video chat seamless, to the delight of moms everywhere. It made high-quality storytelling the lifeblood of its content program. “If In the words of Doc , your future hasn’t been written yet. Great Scott!)

Cost Per Click 62

Cost Per Click CPC Marketing & Strategy Advertising Agencies 62

Hubspot

JUNE 27, 2017

To better understand recent advancements and best practices in digital storytelling, look no further than the creative writing greats. Launched in 2012, Pottermore is the global digital publisher of J.K. In this post, I'll discuss six ways Pottermore pushes the digital storytelling envelope. Rowling, free of charge.

Storytelling 77

Storytelling Communities Custom Publishing Marketing Analytics Tools 77

RebelMouse

APRIL 3, 2018

These changes present a good opportunity to make sure your site's "About Us" and contributor bio pages are well written and detailed. If you're producing multiple pages of new content on a regular basis, be sure to keep the content original when you're writing for different locales. February 13, 2018: Introducing Google AMP Stories.

Google 59

Google Lead Ranking SERP Lead Scoring 59

ClearVoice

NOVEMBER 30, 2021

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content (2014) by Ann Handley. She also covers the art of storytelling, a skill crucial for creating effective content. Schaefer and Smith show the reader how to attract an audience, promote a blog, and write compelling content that becomes a catalyst for new business.

Top of Funnel 122

Top of Funnel Content Marketing Planning Work Management 122

SnapApp

FEBRUARY 24, 2017

It’s called interactive storytelling. What is Interactive Storytelling? The concept of storytelling in a business context can be a bit confusing, so let’s take one step back and look at the importance of storytelling itself. So why would businesses use storytelling in their marketing efforts?

Storytelling 83

Storytelling Marketing Budget Examples Stats 83

Zoominfo

JUNE 10, 2019

They know which platforms present them with the greatest opportunity, and how to use each effectively. Throughout each and every one of her published works, Ann strives to deliver practical and actionable writing and content marketing tips that her readers can use to ignite their own success. Socially competent: .

B2B Marketing 222

B2B Marketing B2B Zoominfo Opinions 222

Single Grain

DECEMBER 2, 2019

Related Content: Make Your Product Sing: The Importance of UX Writing. The one thing that these companies have in common is that they presented consumers with a new solution that they didn’t even know they needed. If you want to succeed with category design, you must present this new problem in a way that drives action.

Design 131

Design Marketing Strategy Marketing & Strategy Advertising Agencies 131

Content Standard

DECEMBER 30, 2020

While the style of the Gold Quill logo has changed through the years, the golden feather symbolizing a quill writing pen is a universal icon recognized throughout the industry. That means embracing new storytelling vehicles, messaging strategies and even design themes.

Advertising Agencies 86

Advertising Agencies Paid Search Agency Content Marketing Planning 86

Biznology

MAY 20, 2014

I have done a cursory read and have come up with a number of quick takeaways for you that you can start implementing today: Digital first, traditional optional – while digital is not as fire-and-forget as story-writing is, it’s entirely more sticky. Journalists are natural storytellers. Now, it’s everything.

Paid Content 80

Paid Content Planning Work Management Social Media 80

Scoop.it

OCTOBER 29, 2020

Not everyone may remember the Five Guys review by Daym Drops, which was released in 2012. The results are the following: It received several million views (which in 2012 was quite a big deal), now stands at 10 mil views. Put in writing on paper the type of people you want to talk to. Source: OneSpot The Science of Storytelling.

Viral Marketing 86

Viral Marketing Tips Curation Paid Search Agency 86

Convince & Convert

MARCH 22, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. I have my weekly rant on social media, my thought of the week, Eric, and it is all about this Kony 2012 video. View more presentations from Eloqua.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. I have my weekly rant on social media, my thought of the week, Eric, and it is all about this Kony 2012 video. View more presentations from Eloqua.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Webbiquity

FEBRUARY 13, 2012

Corey Eridon presents signs that your SEO efforts may be headed down the wrong path, along with guidance for fixing each issue. PDFs are a challenge for SEO: they are the ideal method to present certain types of content (e.g. 7 Sure-Fire Signs Your SEO Sucks by HubSpot Blog. Example: “2.)

SEO 100

SEO Tips Best Practices Marketing Analytics Tools 100

Hubspot

NOVEMBER 7, 2016

But when Dollar Shave Club (DSC) burst onto the startup scene in 2012 with a launch video that people are still talking about , it made shaving worth talking about. There’s no flashy light show or catchy theme song -- just solid storytelling that’s largely spread by word of mouth. Razors are not exactly an exciting topic.

Marketing Budget 78

Marketing Budget Brand Identity Branding Sales Management 78

Golden Spiral

NOVEMBER 20, 2020

” It's time to meet three content queens and learn how they write marketing copy—articles, eBooks, social posts, and emails—that: rank higher on Google. On Writing , Stephen King. Mark's Video Presentation on Writer's Block. I feel like an author like M J K Rowling, but I really just write blogs about marketing.

Lead Scoring 62

Lead Scoring Lead Ranking Video Marketing Planning 62

Adobe Experience Cloud Blog

SEPTEMBER 12, 2013

In 2012, the biggest threat to content marketing was, as Doug put it, content marketers cranking out crap. These are the pieces that generate massive engagement – the kind of content used by speakers as examples doing presentations. Only one year later, content marketing has gone mainstream.

Content Marketing 48

Content Marketing B2B Thought Leadership Thought Leadership Content 48

Hubspot

FEBRUARY 15, 2017

That's why there are formal marketing awards -- official ways of recognizing some of the most remarkable work done in the area, usually presented with some sort of trophy or plaque, as well as public proclamation as that year's "best of" something. For more categories, deadlines, and details, click here. 13) Facebook Awards.

Paid Search Agency 68

Paid Search Agency Paid Content Advertising Agencies Budget Programs 68

Contently

AUGUST 8, 2016

When you think of storytelling, a chart probably isn’t the first tool that comes to mind. But how do you present data in a clear and interesting way? When presented with a nicely made chart, however, I’m immediately engaged. The tenets for creating great charts are the same as great writing. Via Venngage.

Eye-Tracking 60

Eye-Tracking Transparency Storytelling Paid Search Agency 60

Hubspot

JANUARY 16, 2015

In 2012, Ruslan Enikeev set out to chart the expanse of the internet, treating each side as a planet of trackable size and proximity. Enikeev explains: The Internet map is a bi-dimensional presentation of links between websites on the Internet. Every site is a circle on the map, and its size is determined by website traffic.

Budget Programs 28

Budget Programs Display Click Rate Design 28

Convert

FEBRUARY 24, 2021

When all the data is put together and presented in context, it is consumable and you can draw insights from it. Of course, parallel to this is the ever-present possibility of Google’s algorithm updates. Write this down as it helps you develop a specific, measurable hypothesis. Thom Ives (Ph.D.), Source: The Next Web.

Marketing Analytics Tools 94

Marketing Analytics Tools Lead Ranking Analysis Paid Search Agency 94

Hubspot

JULY 19, 2013

For example, if I wanted to write a post about social media, there is probably a different angle I could take that would work for each of the following formats. For more information about how to write an awesome how-to post, check out the first example below (how meta, right?). It will all depend on the angle I decide to take.

Thought Leadership 28

Thought Leadership Curation Blogger Classified Ads 28

Content Standard

MAY 3, 2016

In 2012, serpIQ conducted a study of the average content length of domains on the first page of SERPs. But the best long-form content combines elements of data journalism, storytelling structure, interactive graphics, and a passionate tone of voice in writing. As you can tell, the longer the article, the higher it was ranked.

Marketing Budget 44

Marketing Budget Marketing Strategy Marketing & Strategy Digital Asset Management 44

Content Standard

MAY 3, 2016

In 2012, serpIQ conducted a study of the average content length of domains on the first page of SERPs. But the best long-form content combines elements of data journalism, storytelling structure, interactive graphics, and a passionate tone of voice in writing. As you can tell, the longer the article, the higher it was ranked.

Marketing Budget 40

Marketing Budget Marketing Strategy Marketing & Strategy Digital Asset Management 40

Litmus

AUGUST 16, 2019

On Sunday, we had just launched “This Week in Cats” newsletter which I remember presenting in London about it and the crowd going, in my head, the crowd went wild. People would write in with their ideas things that they were working on. That was at the end of 2012. 00:00:54.980] – Dan.

Newsletter 42

Newsletter Email Marketing Click Rate Google 42

Hubspot

MARCH 18, 2013

It was Jobs’ unique presentation style -- which Apple fans referred to as a “Stevenote” -- that helped make this among the most awe-inspiring, memorable keynotes ever delivered. People who witness a Steve Jobs presentation for the first time describe it as an extraordinary experience.”. What, if anything, do they have in common?

Class 28

Class Paid Search Agency Paper Statistics 28