Contently

AUGUST 22, 2017

Let’s talk about the content marketing industry’s favorite chart. It pops up in about 75 percent of all content marketing talks, showing the explosive growth in searches for “content marketing” this decade. We love this chart! I use it in three different presentations.

Paid Content 161

Paid Content Content Marketing Content Forrester 161

Biznology

OCTOBER 9, 2017

If you had told Google and Facebook when they went public in 2004 and 2012 that they would capture one-fifth of global advertising revenues in 2016 they would have thought you were crazy. As these companies proved, new and disruptive technology platforms can capture huge revenues in the ad industry. Where have you been?

Marketing Automation Services 130

Marketing Automation Services Work Management Advertising Agencies Marketing Management 130

Marketing Insider Group

OCTOBER 12, 2015

No, it’s time for content prognosticators and marketing futurists to get out their crystal balls and start predicting the biggest trends for content marketing for 2016. And while I have been right about as much as wrong, I think I’ve done a decent job of identifying future trends.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Content Marketing Demand Generation Agencies 100

NuSpark Consulting

MARCH 17, 2012

The infographic summarizes key data from a variety of research reports covering B2B and technology lead generation, media strategy, and content marketing trends, from initial solution research to lead nurturing. Chief Marketer’s 2012 Business-to-Business Lead Generation Survey: Your Best Prospects.

Lead Generation 100

Lead Generation Trends B2B Marketing Generation 100

Contently

SEPTEMBER 19, 2016

In fact, over the past few years, you could track changes in media by following trends in gaming culture. For better or worse, gamers have led the charge into new types of content, from live streaming to virtual reality, changing how audiences interact with the media they consume. Influencer marketing.

Trends 60

Trends Media Youtube Advertising Mediums 60

Content Marketing Institute

DECEMBER 12, 2017

It’s hard to believe that, after 10 years, this will be the last time I share my annual list of content marketing predictions for CMI. As Apple continues to invest in original content, it will discover an out-and-out acquisition makes far more sense. Apple will buy Disney in a few years, says @JoePulizzi. Alexa skills.

Marketing AI 111

Marketing AI Content Marketing Paid Search Agency Content 111

Marketing Insider Group

DECEMBER 22, 2014

Maybe the coming year is the year when brands start to “market like the year we are in” as Gary Vaynercheck has eloquently said. My 2013 Marketing Predictions included bets that content marketing conversations would mature. For 2014 , my marketing predictions were all about content, data and culture.

Paid Search Agency 100

Paid Search Agency Budget Programs Mobile Advertising Banner Ads 100

Biznology

DECEMBER 16, 2011

If you’re like most businesses, your 2012 marketing plan relies heavily on search engine marketing. Both paid and natural search continue to offer businesses excellent growth opportunities for the foreseeable future. Search is in big trouble, under pressure from a variety of sources.

Search Marketing 80

Search Marketing Doubleclick Planning Adsense 80

KoMarketing Associates

SEPTEMBER 25, 2013

A discussion on Threadwatch Monday drew greater visibility to the fact that Google has begun encrypting all queries through the search engine, even for users who aren’t signed in to Google. “Unnecessary” because Google could provide this data to marketers but is purposely removing it, all in the name of search privacy.

Search Marketing 120

Search Marketing B2B Marketing Marketing Analytics Tools Paid Search Agency 120

EveryoneSocial

MARCH 2, 2017

Digital video sharing takes over as this years’ top social media trends, and it has completely changed the socialscape for good. More than 200 million people are consuming digital video content in the U.S. Statista says that from 2012 to 2020, the number of people watching online video will climb to 232.1

Social Media 49

Social Media Trends Media Broadcasting 49

Sprout Social

OCTOBER 8, 2018

Let’s take a look at how five fitness brands are winning at social media. This powerhouse fitness clothing brand brings a multi-pronged approach to their social media and digital marketing efforts. Their Instagram account is by far the most popular of their social media accounts. View this post on Instagram.

Social Media 93

Social Media Brand Identity Branding Media 93

Sprout Social

JANUARY 16, 2020

Because brands rightfully want to get their names and content in front of as many people as possible. In fact, raising brand awareness is number one among the top social media goals of marketers today. But does chasing trends and one-off moments really make sense these days? What is viral marketing, anyway?

Viral Marketing 107

Viral Marketing Work Management Planning Paid Search Agency 107

KoMarketing Associates

DECEMBER 8, 2015

As we wind down 2015, marketing budgets and planning for the new year begin to take focus. Hopefully, the performance metrics associated with your organization’s marketing programs have yielded success and validation for tactics proposed at the beginning of the year. It is that time in the year again. Demand Generation.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

Hubspot

FEBRUARY 23, 2021

In 2012, we feared the world would end and we would all just poof. I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? Google Trends shows that in the last five years, the interest in blogs has steadily declined worldwide. Image Source.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

Sprout Social

MAY 10, 2019

The first video, “ Me at the Zoo ,” launched on April 23, 2005, and the first ads followed two years later. As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By 2010, YouTube was generating more than two billion views each day.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Content Standard

OCTOBER 8, 2016

Twitter offers a few different ways for brands to invest into paid advertising, but let’s be clear: the real money is in Promoted Tweets. When it comes to Twitter marketing, most brands only occasionally turn to promoting accounts and appearing in the Promoted Trends feature on the platform.

Promotion 88

Promotion Twitter Marketing & Strategy Marketing Strategy 88

Digilant

DECEMBER 19, 2018

Google released their voice technology in 2012, Microsoft released Cortana in 2013, and Amazon released Alexa and the Amazon Echo in 2014. A few months ago, Amazon caught up with this trend and announced unique user profiles for the Alexa devices. With these ambitions, people will get used to using voice assistants for more searches.

Paid Search Agency 56

Paid Search Agency Amazon Mobile Advertising Lock-In 56

Hubspot

NOVEMBER 27, 2012

In the last 11 months, there have been tons of updates to our favorite social networks, several of which were extremely relevant for marketers and business owners. Many of them were just little tweaks, but a lot -- 16 in our estimation -- had a huge impact on marketers' jobs. The Biggest Facebook Updates of 2012.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

Exo B2B

JULY 2, 2019

Back to the future in this short post… Almost five years ago, we wrote the eBook on the content crisis, where we wanted to generate awareness about the growing «infobesity» in marketing, especially due to the growing popularity of B2B content marketing.

Social Networks 45

Social Networks Promotion Paid Search Agency Broadcasting 45

KoMarketing Associates

APRIL 11, 2013

B2B marketers struggle with common challenges. Research, guides, and marketing surveys help guide B2B marketers down the right path. Other times they reinforce the existing direction of marketing tactics and strategy. Optify’s 2013 B2B Marketing Benchmark Report. BtoB Research Defining the Modern Marketer.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

KoMarketing Associates

APRIL 2, 2012

This new solution blends elements of popular social media platforms like Facebook and Twitter with social sharing sites like Flickr and YouTube, integrating search engine optimization and marketing into the Google network of sites. minutes on Google+ in January 2012, a drop from 5.1 minutes in November 2011 and 4.8

Google 120

Google B2B Marketing Paid Search Agency Search Engine Marketing 120

Biznology

JUNE 6, 2016

But do businesses that pay for Facebook ads have an advantage? From 2012 to 2014, it went from 16.00% to 6.51%, a 60% decline. Here’s the trend: LARGER THE FAN BASE, LOWER THE REACH ( OGILVY ): According to a Social@Ogilvy analysis of more than 100 brand pages, they also concluded Facebook organic reach hovered at 6%.

Facebook 80

Facebook Studies Organization Case Studies 80

Hubspot

FEBRUARY 1, 2021

Rather, use an email marketing service to send a personalized email to your contacts and prospects. Aside from using options like MailChimp, Emma, or ConstantContact, you can also use Marketing Hub to reach out to previous attendees. When you plan an in-person conference, remember that the event’s location is prime marketing material.

Inbound Marketing 100

Inbound Marketing Tips Planning Paid Search Agency 100

Biznology

MAY 18, 2015

What pundits refer to as Mobilegeddon was the big change in Google’s search algorithm. The biggest lesson is this: the more you think of search as being a silo that is not affected by any other digital marketing trends, the less successful you will be at search. 2012: Privacy is becoming more important.

Paid Search Agency 80

Paid Search Agency Clickthrough Privacy Adwords 80

Convince & Convert

MAY 23, 2017

The term “dark social” is kicked around every so often by marketers. Messaging apps continue to be on the rise with no end in sight, and they come with a bunch of new opportunities for marketers. The marketing potential is endless. Marketing firm RadiumOne that says more than 80 percent of all shares are “dark.”

Brand Identity 129

Brand Identity Branding Marketing Analytics Tools Traffic 129

Parse.ly

DECEMBER 14, 2021

The past two years have been a true test of businesses’ ability to thrive in a world of uncertainty, and the ones with the best content were the ones that came out on top. to achieve a 20% increase in conversions, 25% revenue growth attributable to content marketing, and 10% savings on ad spend.

Webinar Metrics 52

Webinar Metrics Creativity Classified Ads Content Marketing 52

Online Marketing Institute

NOVEMBER 28, 2012

); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. SEARCH FOLIO: Search. Search Jobs. Search Jobs. B2B: Business Media. Consumer Media. Sales & Marketing. --> Bloggers. --> Resources. MediaNext 2012. E-Media Summit -->. 11/27/2012 -15:36 PM.

B to B 40

B to B Paid Content Social Media CMS Development 40

Customer Experience Matrix

MAY 21, 2015

Ah yes, in Las Vegas, at ONE: Teradata Marketing Festival, which is Teradata's conference for users of its marketing applications. What the conference did offer was a detailed look at Teradata’s current marketing applications, vision, and product roadmap. But I digress. Where was I?

Resource Management 120

Resource Management Hubspot Marketing Automation Services Enterprise Management 120

Marketing Insider Group

JUNE 22, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 22, 2010 1 Subscribe 10 Reasons Why Mobile is Hot! Summit Holy Cow!

Demand Generation Agencies 100

Demand Generation Agencies Web 2.0 Paid Search Agency Mobile Advertising 100

Leadspace

AUGUST 1, 2018

In an age of digital marketing, big data, Artificial Intelligence (AI) and all things technological, direct mail might seem like a thing of the past. It’s not just a question of what’s fashionable; direct mail marketing is a lot costlier and requires significantly more effort than running online ads or sending emails.

Marketing AI 89

Marketing AI Paid Search Agency Response Rate Case Studies 89

Navigate the Channel

DECEMBER 21, 2017

Google has already declared mobile to be mandatory for search —as of 2018, the tech giant’s mobile-first index will view sites through the eyes of the mobile user, and will rank them accordingly. Bottom line: if your mobile and desktop sites differ greatly, you could suffer a penalty on your desktop Search Engine Results Page.

Stats 50

Stats Paid Search Agency Mobile Marketing Lead Scoring 50

Adobe Experience Cloud Blog

JANUARY 19, 2012

by Maria Pergolino Have you ever stopped to think which segment of marketers hold the bag on marketing effectiveness when it comes to social media? A study by Accenture found that while B2Bs lag in integrating social media into marketing plans, they are realizing the value of social media use. Youtube 69%.

Social Media 48

Social Media Social Marketing Effectiveness Planning 48

markempa

NOVEMBER 26, 2012

Tweet For the past seven years, trade shows have surpassed websites, email marketing and paid search to secure the top spot as B2B marketers’ biggest investment, according to the MarketingSherpa 2012 B2B Marketing Benchmark Report. But, do marketers make the most of this investment? Don’t have one?

Trade Show 120

Trade Show Optimization Lead Scoring Lead Ranking 120

Marketing Insider Group

FEBRUARY 17, 2021

Do Digital Ads work? I want to share some data showing you that brands like P&G, Chase Bank, and Uber slashed their ad budgets during the pandemic and saw exactly ZERO impact on their sales revenue. 20-40% of the clicks on paid ads are fraudulent. Most people think marketing is just people buying ads.

Paid Content 363

Paid Content Paid Search Agency Ads Banner Ads 363

Brandpoint

NOVEMBER 28, 2018

PESO is a media model strategy that stands for Paid, Earned, Shared and Owned media. Over a decade ago media channels used to be thought of in siloed ways: Paid media was the primary focus of advertising. Earned media was the primary focus of PR. Owned Media. What is owned media?

Paid Content 118

Paid Content Lead Ranking PR Media 118

Content Standard

MAY 22, 2016

In “Pressure,” a new story from the Content Standard, we investigate the mounting pressure marketers are under to change how they connect with audiences. Learn how an evolution in the way we create, discover, and share information has fundamentally shifted enterprise marketing strategies. The Backstory.

Enterprise Management 42

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 42

KoMarketing Associates

DECEMBER 30, 2019

The digital marketing world continues to evolve and put pressure on organizations to deliver more, learn more, and react more quickly than ever before, oftentimes with fewer resources and time to adapt. Complex Search-Results Pages Change Search Behavior: The Pinball Pattern. You can never stop learning and sharing.

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31