KoMarketing Associates

AUGUST 29, 2013

GlobalSpec findings reveal that the measurement of marketing ROI is now the biggest challenge for marketers, replacing lead generation. SERP Analysis – As I wrote in a recent column for Search Engine Watch, B2B marketers need to be much more aware of how the search engine results landscape has changed for strategic keyword targets.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

KoMarketing Associates

JULY 10, 2014

This can lead visitors to not only click on a link because it stands out, but it also can lead a reader to more content by your employee or company. You can now connect your Google Maps Listing with your Google+ page and Google combined its local listings (called Places) with Google+ in 2012.

Google 120

Google B2B Marketing B2B Case Study 120

Hubspot

NOVEMBER 27, 2012

Here are the biggest social media updates of 2012, and why they were so darn important to marketers. The Biggest Facebook Updates of 2012. The Biggest Twitter Updates of 2012. The Biggest LinkedIn Updates of 2012. The Biggest Foursquare Updates of 2012. The Biggest Google+ Updates of 2012.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

accelerate agency

JANUARY 4, 2021

It’s one of those hundreds of different terms related to the process of improving the SERP ranking of any webpage. There are a few different types of anchor text that are routinely used: Brand/URL Anchor Text – Brand anchor text is a clickable link where the text is the name of the site which the link leads to.

SERP 52

SERP Distribution Lead Scoring Lead Ranking 52

Hubspot

OCTOBER 4, 2012

This week, Inc.com announced the 2012 Inc. This refers to the kinds of marketing activities that will bring more traffic to your website that you can convert into leads, typically with a strong focus on things like SEO, content creation, and social media marketing. I mean, how else are you going to convert visitors into leads?

Lead Scoring 28

Lead Scoring Lead Ranking Top of Funnel Marketing Automation Services 28

seo.co

APRIL 11, 2021

By 2012, the service had rebranded itself again and it was renamed Google Shopping. For example, any product listed with Google Shopping can appear in regular Google SERPs. Just listing your products on Google Shopping will not necessarily lead to sales. Product listings would appear alongside regular search results.

Work Management 107

Work Management Google Marketing Budget ROAS 107

RebelMouse

APRIL 3, 2018

Unlike traditional infinite scrolling, once you reach the bottom of the mobile SERP, you need to click a "More results" button to load, well, more results. But it could mean that sites ranking on pages two and three of the SERP will see a marginal uptick in traffic depending on how overall user behavior takes to the change.

Google 70

Google Lead Ranking SERP Lead Scoring 70

KoMarketing Associates

DECEMBER 30, 2019

Rand Fishkin at Sparktoro analyzed SERPs to determine how much traffic Google was giving to themselves. During 2019 we learned that most searches are answered without users having to go to websites and therefore made marketers really hone in on-SERP SEO strategies. 21 PPC Lead Generation Tools for More High-Quality Leads.

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

QuanticMind

JUNE 7, 2017

For instance, mobile payments are trending up: Tech In Asia notes that as of 2012, users spent $12B in mobile payments, up to more than $90B in early 2017. Add your ZIP code to your query to see how map-based listings, in addition to ads, dominate your entire search engine results page (SERP) experience.

Mobile Advertising 40

Mobile Advertising Emarketing Mobile Marketing Amazon 40

Hubspot

NOVEMBER 28, 2012

But even if you're not too concerned with your business' local listing, Google+ is still weighing very heavily on SERP listings. Aaaand just to make this even more confusing, when you search for a Brookline BMW dealership, you see these Google reviews within the SERP listings: So now the Google review score shows up. Kind of confusing.

Small Business Marketing 28

Small Business Marketing Google SMB Business 28

Hubspot

MARCH 19, 2012

The problem is, too many marketers don't have the balance of paid vs. organic right, and they rely heavily or entirely on paid search to drive traffic and leads to their website -- instead of using tactics like business blogging , building their inbound link profile, and increasing social media activity. And what marketer isn't?

PPC 28

PPC Paid Content Paid Search Agency Lead Ranking 28

Webbiquity

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Hubspot

AUGUST 22, 2019

It achieved this leading position by continually updating its algorithm to meet its user’s needs and delivering the best possible results (not to mention engaging users with new daily doodles on the Google homepage ). How can you ensure your content ranks high enough on the SERPs to get your audience’s attention? Google Penguin. ??

Google 101

Google Lead Scoring Lead Ranking SERP 101

Hubspot

NOVEMBER 11, 2020

A blog is a critical component of your inbound marketing strategy — it's the vehicle for driving traffic, generating leads, and establishing authority and trust. With all that content, traffic, and leads you're generating, are you aware that you're sitting on a gold mine of valuable data? But how do you know if it's working?

Analytics 101

Analytics Click Rate Lead Scoring Lead Ranking 101

seo.co

JUNE 13, 2021

Google Trends, started in 2012 , is one of the most powerful tools as it bears the knowledge of frequently changing search trends. While every consumer journey is unique, there is something to be said for the collective experiences that lead to search trends when many people search for the same thing simultaneously.

Paid Content 111

Paid Content Trends Traffic Google 111

Hubspot

JUNE 8, 2011

By 2012, 20% of all search engine queries will be via a mobile device (source). I’m certain that we will see more and more differences between SERPS and mSERPS in the future as Google looks at how to better serve mobile users who will become an increasingly important part of their user base. The Mobile Opportunity.

CMS Development 28

CMS Development Marketing & Strategy Mobile Marketing eCommerce 28

Hubspot

MARCH 15, 2012

The results of the Local Consumer Review Survey (2012) are in, and Search Engine Land pulled out some interesting pieces of data around the impact of online reviews on consumers' purchasing decisions. External sites are important for generating online reviews, but your leads and customers are on your website all the time!

Case Studies 28

Case Studies Case Study Paid Search Agency User-Generated Content 28

Hubspot

OCTOBER 19, 2012

Posts from Google+ are being indexed in the SERPs, and authors' Google+ profiles are showing up next to those results and improving clickthrough rates on listings. a lead generator! If you share valuable, lead generation content, it won't necessarily stimulate conversation. And so will your leads database.

Social Media 28

Social Media Cost per Lead Social Marketing Media 28

BuzzSumo

MARCH 1, 2016

We have outlined below 10 elements of a ‘best answer’ post which will hopefully help your content gain a higher SERP result and more traffic. Content for Leads : How to Create Content That Spreads and Fills the Funnel. An evergreen answer can be about a specific time period but contextualised eg why Obama won the election in 2012.

Lead Ranking 40

Lead Ranking Best Practices Case Studies Case Study 40

Hubspot

DECEMBER 13, 2012

And if you're a marketer who wants to give your holiday campaigns some extra oomph in the SERPs, it's probably too late to improve your organic search rankings -- at least if you want some quick holiday returns. A higher score leads to better positioning of your ad -- and again, a better CTR. including search marketers !

PPC 28

PPC Lead Ranking Lead Scoring Long Tail Marketing 28

seo.co

NOVEMBER 5, 2021

When Google first indexes your site, it might give you an artificial ranking boost (since Google’s algorithm naturally favors new sites temporarily), leading you to believe you’ve earned those ranks all on your own. It’s simply a byproduct of the SERPs looking to readjust where your page now stands relative to other sites on the web.

Lead Scoring 131

Lead Scoring Lead Ranking De-duplication Google 131

ClearVoice

AUGUST 27, 2019

And yes, UX does have an impact on your SEO results — that is, a bad user experience leads to behaviors that impact your rank. If your website’s content, navigation, internal linking and page speed aren’t in a good place, it is going to be hard to remain at the top of a competitive SERP. High bounce rates. Low dwell times.

De-duplication 92

De-duplication Tactics SEO PageRank 92

Valasys

AUGUST 9, 2019

The changes oftentimes are just minor tweaks, invisible enough to be predicted; however, when the rankings on the Search Engine Result Pages (SERPs) start getting impacted, the marketers need to scrutinize their SEO strategies to keep abreast with the latest updates. The algorithms are subject to minor changes almost daily.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Brandpoint

NOVEMBER 28, 2018

” In the 2012 report, she writes: “Agencies are often specialized and don’t feel their counterparts in other focus areas are competent in integration. This enhances the authority and credibility of your business to audiences — and to Google, which rewards backlinks by boosting the rank of content in SERPs.

Paid Content 118

Paid Content Lead Ranking PR Media 118

Moz

NOVEMBER 15, 2020

When you’ve built authority, potential customers and clients begin to count on you and trust you — and it’s hard to imagine that trust not leading to a sale (at some point). We’ve used this strategy for our clients since Fractl first started up in 2012, and we’re convinced it’s one of the best brand authority strategies.

Ad Building 83

Ad Building Branding Brand Identity Content Marketing 83

Hubspot

JUNE 12, 2018

Back in 2012, a post on "The Best Interview Questions" might have appeared as a top result in searches for "great interview questions," "interview questions to ask an interviewer," and "what questions to ask during an interview." Featured snippets and other on-page search features are taking a toll on CTR from SERPs.

Traffic 76

Traffic Hubspot Lead Ranking SERP 76

KoMarketing Associates

DECEMBER 22, 2015

However, with all the changes in the SERPs (knowledge graph, direct answers, etc), that may no longer be the case. The bottom line is SERP CTRs will vary and there are a number of factors that must be considered. and China will be leading 62% of the expected $101.37 Our Favorite Posts & Articles from 2012.

CTR 120

CTR Lead Scoring Lead Ranking SERP 120

Hubspot

OCTOBER 27, 2020

Glenn Gabe, who leads the internet marketing agency GSQi, started this blog in 2012. Gabe specializes in Google algorithm changes and SERP updates, analyzing victims and victors with a true zeal. Gabe specializes in Google algorithm changes and SERP updates, analyzing victims and victors with a true zeal.

Resources 101

Resources SEO Lead Ranking Marketing Analytics Tools 101

QuanticMind

OCTOBER 31, 2016

Now that right-rail ads are a thing of the past, PLAs are arguably the biggest winner in paid search, with top placement on search engine results pages (SERP) and massive clickthrough rate (CTR). eCPC increases your bid for clicks that are likely to lead to a conversion/sale on your website (This is a no-brainer!).

Google 40

Google Advertising Agencies Paid Search Agency Mobile Advertising 40

Moz

AUGUST 13, 2020

I think that's incredibly wrong, and that leads to some very bad ideas and some bad tactical decisions and some bad choices. There was a study Google did called The Multiscreen World , and this was almost six years ago, 2012. So they're still a SERP, but that's very dominant, and then there's some stuff underneath.

Touchpoints 64

Touchpoints Best Practices Mobile Marketing Fulfillment 64

SmartBug Media

MARCH 14, 2019

On top of posting regularly and promoting content on social, there are other strategies to increase your content’s discoverability, including posting on Medium, a publishing platform launched in 2012 by Twitter’s former CEO, Ev Williams.

Advertising Mediums 58

Advertising Mediums Paid Search Agency Practices Ads 58

Single Grain

APRIL 25, 2022

For example, when you Google a search term, the results that appear at the top of the SERPs are always the paid results (i.e. PPC marketing lets you generate immediate leads, which is otherwise challenging via SEO or email marketing. Here are the leading PPC companies for 2022 and ahead: 1) Single Grain. Top Clients: Amazon.

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Marketing Agencies 1 52

Hubspot

DECEMBER 6, 2012

So it takes more effort than simply publishing content and doing your typical marketing to reach your audience and generate leads. Go into your analytics and take a look at the posts that are generating the most views, shares, and leads, and figure out how you can replicate that success. That means there's a lot of content.

Tips 28

Tips Content SERP Viral Marketing 28

Hubspot

FEBRUARY 6, 2019

In 2012, the service shifted to a paid advertising model where retailers had to pay to be featured in the Google Shopping search results. Google Shopping allows you to show up multiple times in Google SERPs — as a website result, a text-only PPC result, and a Shopping result. How to Add Products to Google Shopping.

Google 74

Google Cost Per Click Adwords CPC 74

Hubspot

APRIL 26, 2012

billion worldwide social media users in 2012. Speaking of search engine rankings, maintaining an active social media presence for your brand lets you dominate the SERPs in another way, and to meet another end -- a better reputation (or at least the appearance of one). And eMarketer predicts there will be 1.43

Social Media 28

Social Media Media Work Management Marketing Management 28

Hubspot

JUNE 5, 2012

In fact, they announced 40 algorithm updates in February 2012 alone, followed by another 50 in March. You can monitor your site for malware and crawl errors, both essential for conquering the SERPs. The content placed in the page descriptions is what Google uses to populate the brief summaries you see under URLs on SERPs.

Budget Programs 28

Budget Programs Top of Funnel SEO Google 28

Adobe Experience Cloud Blog

OCTOBER 22, 2012

But the power of content marketing can be broken into a number of different areas, from attracting natural visitors through Google & Social Media, to generating leads for your business and turning those leads into paying customers. Penguin – April 2012. Our Experts. The Questions. James Agate: Honestly?

SEO 48

SEO Advertising Agencies Work Management Top of Funnel 48