How the “Disrupted Generation” Responds to Marketing
Convince & Convert
MAY 22, 2013
In the summer of 2012, as I sat around with my colleagues in our conference room one afternoon, we were jolted by an “aha” moment. We realized that the coming of age of the newest generation, the iGen (or generation Z) is right now and that there would be another disruption similar, but different, from the one of the past decade.
Let's personalize your content