ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Liveintent

DECEMBER 26, 2019

In 2012, the majority of Barack Obama’s $690 million online fundraising came from emails , with simple yet innovative subject lines like “Dinner?” Still, even with the best email marketing efforts, average email open rates are stuck at 10-20%. We also know that political ads in email make sense.

CTR 63

CTR Paid Search Agency Ads Conversion 63

Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 1. There are 1.9

Youtube 111

Youtube Stats Paid Content Marketing & Strategy 111

Hubspot

DECEMBER 14, 2012

According to our 20 Marketing Trends & Predictions for 2013 , email will live on longer than you might think. Because email is alive and kicking, email marketing is still an incredibly important channel for most businesses. in Q2 of 2012, down more than 6% from 4.7% quarter over quarter in 2012 and 29.7%

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

KoMarketing Associates

APRIL 11, 2013

B2B marketers struggle with common challenges. Research, guides, and marketing surveys help guide B2B marketers down the right path. Other times they reinforce the existing direction of marketing tactics and strategy. Optify’s 2013 B2B Marketing Benchmark Report. BtoB Research Defining the Modern Marketer.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Buzz Marketing for Technology

OCTOBER 25, 2013

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. As more and more marketers are discovering, it’s impossible to think about any digital or e-commerce strategy without acknowledging the critical importance of the overall Hispanic population on today’s electronic marketplace.

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

Biznology

JUNE 17, 2013

By the percentages: 200% to 300% increase in click-through rate when marketers include video in an e-mail ( Forrester ). 75% of an automated email marketing providers reduced the number of subscriber opt-outs by 75% when e-mails incorporated video. 35% increase in mobile video views occurred from 2010 to 2011.

Video Marketing 80

Video Marketing Content Youtube Forrester 80

Versium

NOVEMBER 27, 2018

27, 2018 /PRNewswire/ — Versium , a market-leading predictive analytics company, today announced the appointment of Dillana Lim as Chief Operating Officer. Versium has been recognized as an industry leader and disruptor in trend reports by Forreste r and Gartner. REDMOND, Wash. , Nov. I am excited to join the team.”

Positioning 40

Positioning Paid Search Agency Product Cross-Selling 40

Marketing Insider Group

DECEMBER 22, 2011

I try to follow as many really interesting people who write about (or simply share) interesting stuff in the world of B2B Marketing. I just write about whatever marketing challenge hits me in the forehead at that moment. .@ Here is the @ chiefmartec preso on “Content marketing + conversion optimization” from #oms11.

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Forrester Social Media 100

The ROI Guy

JANUARY 8, 2013

This represents a significant uptick in spending growth from the anemic 2012 rate of only 1.2%. In fact, Gartner predicted that 2012 growth was going to be 3.7% Most of the true spending increases are focused on select strategic initiatives, especially in Enterprise Software, the Cloud, Mobile Computing and Big Data.

Gartner 40

Gartner Spending Marketing Proposals Terms and Conditions 40

Conductor

APRIL 28, 2020

Every site has tech debt (old code that needs updating) and every marketing team has projects that “they’d love to get to, but it’s not an immediate need.” But remember: not everybody will use this time with equal effectiveness, and the winners will be the ones who use this time to strengthen their organic market share.

Marketing & Strategy 64

Marketing & Strategy Marketing Strategy Paid Search Agency Planning 64

The ROI Guy

JANUARY 16, 2014

In 2012, initial rosy predictions of 3.7% Looking back at the reasons for the forecast shortfalls, Gartner indicates economic headwinds, a shift from land-lines to mobile, even blaming exchange rate fluctuations. According to Forrester, prospects indicate that less than 12% of sales engagements are focused on customer value.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

JULY 9, 2013

Gartner blames the revision on exchange rate fluctuations, but I don’t buy this as the main reason for halving their IT spending growth, as similar reasons were given for lowered expectations in 2012 as well (where initial estimates of 3.7% growth were lowered to 1.2% by mid-year). Click here to learn more.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

APRIL 8, 2014

In 2012, initial rosy predictions of 3.7% Looking back at the reasons for the forecast shortfalls, Gartner indicated economic headwinds, a shift from land-lines to mobile, even blaming exchange rate fluctuations. According to Forrester, prospects indicate that less than 12% of sales engagements are focused on customer value.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Paul Gillin

DECEMBER 1, 2010

Make Marketing a Service to Customers - I didn’t write down who said this, but the comment stuck with me long after the conference was over. The traditional role of marketing has been to create an image or deliver a message. Marketers need to ask themselves a new question: “How can I help?”. and Twitter.

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50

Hubspot

JUNE 29, 2012

Sick of hearing the same "the internet is changing marketing" speeches? Want hard data to reference so that you can properly forecast and adjust future marketing plans and budgets? 21 Internet Marketing Statistics That May Surprise You. Source: Litmus ) Mobile devices have become a major source of email usage.

Internet Marketing 28

Internet Marketing Stats Peer-to-peer Planning 28

Crimson Marketing

MARCH 16, 2015

With Amazon alone gaining 65 billion dollars in market value over the past five years, it isn’t news that retail leads the way in a historic disruption of the relationship between buyers and sellers. Online shopping, predicted by Forrester to exceed $370 billion by 2017, will still account for just 10% of all USA retail sales.

Advertising Channels 100

Advertising Channels Lead Ranking Mobile Marketing Forrester 100

Martech Advisor

NOVEMBER 8, 2019

Devices could range from desktops to mobile devices, smart home devices and touchscreen self-help kiosks. A 2014 Forrester study, titled ‘Consumer Desires Vs. Retailer Capabilities: Minding the Omni-Channel Commerce Gap,’ had revealed: 56 %of consumers have used their mobile device to research products at home.

Examples 66

Examples Amazon Touchpoints Multi-Channel 66

Marketing Insider Group

JUNE 7, 2012

Recently I had a conversation with a fellow marketer who challenged the notion that inbound leads costs less. I tried to identify the challenges of using paid search as a proof point that pull marketing is not a cheaper, more effective approach. It’s about lining up marketing efforts more closely to the buying process.

Inbound Marketing 100

Inbound Marketing Cost Paid Search Agency Lead Ranking 100

The ROI Guy

JULY 8, 2014

In 2012, initial rosy predictions of 3.7% Looking back at the reasons for the forecast shortfalls, Gartner indicated economic headwinds, a shift from land-lines to mobile, even blaming exchange rate fluctuations. When the dust settled on 2013, the IT spending growth was a mere 0.4%.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Marketing Insider Group

JANUARY 2, 2013

As we look back on 2012, I think the award for biggest buzzword for the year should go to Content Marketing. Plus, content marketing has been around for a long time, especially in B2B high-tech marketing. sources through the purchase funnel according to Peter Burris from Forrester. By Gerardo Dada.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 100

chiefmartech

FEBRUARY 16, 2016

The following is a guest post by Jay Baer , one of the most influential marketing authors and speakers out there. He was also very kind and helpful in giving me advice when I started working on my own book, Hacking Marketing. Customer service is the new marketing. Terrific food for thought. Customers love this.

Work Management 40

Work Management Marketing Management Service Peer-to-peer 40

Adobe Experience Cloud Blog

FEBRUARY 29, 2016

So what’s a marketer to do? And with 60% of a marketer’s time devoted to digital marketing activities, as reported by Smart Insights, how can you ensure your messaging is standing out in the crowd? Most marketers draft messaging targeting B2B or B2C. So how can you optimize for mobile ?

Social Media 48

Social Media Research B2B Thought Leadership Tips 48

Hubspot

JUNE 9, 2016

3) The proportion of online adults who use Instagram and Pinterest has doubled since Pew Research Center first started tracking social media platform adoption in 2012. of Facebook's global mobile ad revenues (20.1% 13) It was predicted that more than one-third of mobile phone users (roughly 89.4 Image Credit: Forrester Research.

Stats 28

Stats Marketing & Strategy Emarketing Social Networks 28

Single Grain

JUNE 30, 2022

A programmatic advertising agency consists of specialized online marketing professionals who manage several programmatic display marketing ad platforms. Programmatic advertising provides increased transparency to marketers and advertisers compared to traditional advertising. Every digital marketing agency is not the same.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 52

Webbiquity

FEBRUARY 7, 2012

Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? 59% are on Twitter, and 43% use a company blog for marketing.

Paid Content 100

Paid Content Social Media Statistics Research 100

Hubspot

AUGUST 27, 2012

The future of our beloved marketing industry is changing fast -- the good news is, we don't even need a crystal ball to see where it's headed! Little did he know when yearning for this marketing system that it was in the process of being built. Now, it's time to tap into the other dreams marketers are having.

Stats 28

Stats Allocation Marketing Automation Services Planning 28

Hubspot

AUGUST 5, 2012

Why not cool down by staying the heck inside and persuing some of the marketing stories from this week you might have missed? And as always, let us know what other interesting marketing stories popped up this week that we should be reading! Internal Linking Strategies for 2012 and Beyond From SEOmoz. From Forrester.

Twitter 28

Twitter Forrester Mobile Advertising Curation 28

Marketing Insider Group

JULY 21, 2015

This has become one of my favorite content marketing quotes and I use it in almost every presentation: Banners have 99 problems and a click ain’t one! Marketers are blindly shifting their ad budgets into digital ad formats that are seeing lower and lower response rates. Content marketing seeks to earn an audience vs. buying it.

Banners 100

Banners Doubleclick Banner Ads Mobile Advertising 100

Webbiquity

FEBRUARY 24, 2015

Alex Schultz, the VP of Growth at Facebook (and formerly marketing manager at eBay) “has no educational background in marketing, instead opting to get his masters in physics at University of Cambridge.” ” 18 Online Marketing Priorities for 2015: Advice and Predictions for the Year Ahead by RKG Blog.

Tactics 100

Tactics SEO Lead Ranking Lead Scoring 100

Convince & Convert

MARCH 2, 2010

And the fact that Forrester Research projects social media spend in the U.S. to be larger than email by 2012 doesn’t hurt, either. It is Mobile on the radar? That’s been ExactTarget’s territory for a long time, and extending that concept of message-centric, platform-agnostic to social media is a natural fit.

Business 116

Business Paid Search Agency Social Media Analysis 116

SWZD

JULY 1, 2019

How are Machine Learning and Personalization transforming Marketing? We learned about this topic and many others when we spoke recently with Andy Zimmerman , Chief Marketing Officer at Evergage. A lightbulb went off in my mind at the time when I realized this was not just a smart way to market, but it was the way to market.

Personalization 48

Personalization Enterprise Management CMS Development Marketing Automation Services 48