KoMarketing Associates

APRIL 2, 2012

A recent article from eMarketer highlighted the fact that users spent an average of 3.3 minutes on Google+ in January 2012, a drop from 5.1 These organizations contributed over 5,000 updates over the past 90 days (November 11, 2011 through March 13, 2012) and 250,000 points of engagement (comments, “pluses”, and shares).

Google 120

Google B2B Marketing Paid Search Agency Search Engine Marketing 120

Biznology

APRIL 15, 2013

YOU TUBE: Usage by companies has fallen, from 45% in 2011, to 30% in 2012 (Source: University of Massachusetts Dartmouth). PINTEREST: Only 18% of 2012 Inc. source: eMarketer ). ” The cycle then goes to the stages of “disillusionment,” “enlightenment,” and “productivity.”

Social Media 80

Social Media Gartner Media Multi-Channel 80

Content Standard

MAY 8, 2015

hours each day watching video content in front of a screen, and mobile video represents an ever-increasing slice of the pie, eMarketer reports. The eMarketer data paints a picture of increasing digital video views at the expense of traditional television. Digital Video Mastery: Beyond the Product Video. The World on Video.

Video Marketing 40

Video Marketing Emarketing Brand Identity Branding 40

Digilant

JULY 22, 2021

Display digital advertising uses images, text, and/or video combined with a link to your website, pointing consumers to learn more about your products or services. It will come as no surprise that eMarketer found sales/revenue to be the leading marketing KPI (key performance indicator) for brand marketers in 2020. .

Display 52

Display Advertisements Advertising Cost Per Click 52

Convince & Convert

MARCH 15, 2013

Garmin mostly uses one handle for all of its social channels, which helps its fans learn about products in other industries that they may want to learn about or take advantage of. Instead, this week’s statistic comes from an eMarketer report about the total advertising spend in the U.S. The report shows that $6.7

Communities 138

Communities Mobile Advertising Emarketing Stats 138

ViewPoint

MARCH 6, 2012

In this age of the empowered buyer, successful organizations are the ones that shift from being product and company focused to organizing around prospect and buyer concerns and perspectives. Overall, it requires an understanding of the purchase process from the buyer's point of view. A turnaround in this area can boost the top line.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Contently

DECEMBER 8, 2016

Ratings dropped 15 percent from London 2012. With digital ads, consumers can subscribe to email mailing lists, click on ads, go to a product page, and so on. Magna Global , Zenith , and eMarketer all predict it will happen sometime in 2017. It happened at the Rio Olympics. Now, advertisers can be much more direct.

Paid Search Agency 60

Paid Search Agency Ads Advertising Agencies Cable 60

QuanticMind

JUNE 7, 2017

For instance, mobile payments are trending up: Tech In Asia notes that as of 2012, users spent $12B in mobile payments, up to more than $90B in early 2017. M-commerce sales are also expected to rise this year: eMarketer predicts that US m-commerce sales from smartphones will grow from 58% last year to 65% this year.

Mobile Advertising 40

Mobile Advertising Emarketing Mobile Marketing Amazon 40

Hubspot

NOVEMBER 11, 2011

Source: eMarketer, January 2011) Tweet This! Source: eMarketer, May 2011) Tweet This! Source: eMarketer, June 2011) Tweet This! Source: eMarketer, August 2011) Tweet This! Source: eMarketer, August 2011) Tweet This! million tablets sold worldwide in 2012, up from 15.7 Internet Usage. Apr 2011) Tweet This!

Paid Content 28

Paid Content Google Emarketing Paid Search Agency 28

MLT Creative

DECEMBER 23, 2011

WEEK OF DECEMBER 19-23, 2011 This week in B2B marketing we're sharing interesting blog articles about best practices, and wiser options for promotions for B2B marketers' 2012 plans. The nurturing program involved a lengthy process of triggered e-mail to help new purchasers become immediately productive. MarketingSherpa.

B2B Marketing 40

B2B Marketing Practices B2B Ethics 40

Webbiquity

OCTOBER 16, 2012

60% of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site. eMarketer ). eMarketer ). 76% of marketers said they planned to increase use of video and YouTube in 2012. ( HubSpot ). eMarketer ). MediaPost ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Hubspot

JUNE 5, 2013

Amazon is anticipated to generate $835 million in ad revenue this year, eMarketer reports. That will be a 37% jump in net ad revenue from 2012, which was up 45% from 2011. Most of these ads are the ones that pop up when you search for a product on Amazon. eMarketer just slashed its Microsoft ad revenue estimates in half.

Emarketing 28

Emarketing Amazon Blast Campaigns Forrester 28

MLT Creative

MAY 1, 2012

At the April 2012 BMA Atlanta keynote event, mobile marketing expert and Go Mobile author, Jamie Turner, said YES we are there. smartphones in 2010, 110 million by 2015 (eMarketer/2011). These unprecedented stats and projections show revolutionary growth in smart phone usage: 5.3 billion mobile subscriptions worldwide (ITU/2010).

Mobile Marketing 40

Mobile Marketing B2B Marketing Planning Advertising Agencies 40

Marketing Insider Group

FEBRUARY 17, 2021

And some products are more likely to work.). As of 2021, eMarketer estimates worldwide digital ad spending sits at $389.29 Going back further, that’s the norm since shortly after ads emerged when eBay ended their paid search spending in 2012. So $3 billion gets you a 0.2% chance of finding a new warm lead. On average.

Paid Content 363

Paid Content Paid Search Agency Ads Banner Ads 363

Hubspot

FEBRUARY 10, 2017

Snapchat CEO and co-founder Evan Spiegel wrote this in the first post on the Snap Inc. -- then Snapchat -- blog back in 2012, when users could only send photos, and only on iOS devices. 2012: Video arrives. To add to the fanfare, eMarketer predicted that Snap Inc. What Is Snapchat?

Paid Search Agency 28

Paid Search Agency Social Media User-Generated Content Emarketing 28

EveryoneSocial

MARCH 2, 2017

Statista says that from 2012 to 2020, the number of people watching online video will climb to 232.1 And, eMarketer says digital video will grow by double digits through 2020 going forward. Kevin Weil , the head of product at Instagram, said the company pivoted here. million people. The numbers get more impressive.

Social Media 49

Social Media Trends Media Broadcasting 49

Hubspot

JANUARY 20, 2011

EMarketer recently came out with a report that contains the online ad spending per internet user in the EU-5, Canada and the US in 2010. growth in Q2 2012. HubSpot's product offers a great analytics application for both your website and your blog so you can see exactly what people are looking at, what's working, and what's not.

Advertisements 28

Advertisements Advertising Emarketing Television marketing 28

Hubspot

JANUARY 21, 2011

eMarketer just released a comprehensive report on the state of social network advertising and the findings are pretty interesting. What I did find surprising was that social network ad spending is currently only 3% of total ad spending and that this number is only expected to grow to 6% in 2012.

Social Networks 28

Social Networks Mobile Advertising Burn Rate Emarketing 28

Hubspot

JUNE 24, 2011

According to eMarketer , there will be 73.3 It’s estimated that there will be more than 84 million by 2012 and over 100 million by 2014. They are influenced by many other things, whether that be word of mouth, online or television ads, or products on a shelf. I’m not alone in this admiration.

Mobile Marketing 28

Mobile Marketing Paid Search Agency Urgency Marketing Advertising Agencies 28

Hubspot

MARCH 15, 2012

The results of the Local Consumer Review Survey (2012) are in, and Search Engine Land pulled out some interesting pieces of data around the impact of online reviews on consumers' purchasing decisions. Additionally, eMarketer reports that 65% of users age 18-24 consider information on social networks when making a purchasing decision.

Case Studies 28

Case Studies Case Study Paid Search Agency User-Generated Content 28

Biznology

JUNE 15, 2015

Google’s problem—one that Apple seems eager to capitalize on—is that, with the massive shift towards mobile , your customers increasingly turn to apps instead of search when they’re in the market for products and services. According to eMarketer : Google owned 82.8% That’s, to put it mildly, a big frickin’ deal.

Google 80

Google Emarketing Mobile Marketing Verticals 80

Webbiquity

APRIL 14, 2014

internet users researching products and services online. ( eMarketer ). eMarketer ). eMarketer ). eMarketer ). The fastest-growing age cohort on Twitter is 55-to-64 year-olds, up 79% since 2012. eMarketer ). People spend, on average, 4X more time on Tumblr and Pinterest than they do on Twitter.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Hubspot

JULY 19, 2012

eMarketer reported on a study from the Association of National Advertisers showing the growth of social media adoption by US marketers since 2007. Fast forward to today, and a whopping 90% of US marketers claimed social media as part of their marketing strategy in 2012. Wait, no, that's decidedly not what it means.

Social Media 28

Social Media Media Analysis Network Marketing 28

Webbiquity

AUGUST 11, 2015

Consumer brands are noticing: 36% of Fortune 500 companies had a presence in 2014, up from 9% in 2013 and just 2% in 2012. eMarketer ). 36% of Fortune 500 companies had a presence on Pinterest in 2014, up dramatically from 9% in 2013 and just 2% in 2012. Pinterest drives 25% of all retail website referral traffic. TechCrunch ).

Social Networks 100

Social Networks Stats CTR Network Marketing 100

Webbiquity

JULY 14, 2015

are now active on at least one social network, up from 67% in 2012. eMarketer ). eMarketer ). Product/brand recommendations on social media mean more to younger people. On average, social media accounts for 11% of digital marketing spending. MarketingProfs ). 72% of adult internet users in the U.S.

Stats 80

Stats PR Social Media Social Marketing 80

Hubspot

JANUARY 5, 2012

2012 is officially here, and what better way to kick off the New Year than with some data porn? In its recent US Digital Media Usage report, eMarketer estimates how digital media usage will grow in 2012 in terms of the internet, mobile, social, video, and ecommerce. The Internet in 2012. Mobile in 2012. Tweet This!

Internet Marketing 28

Internet Marketing Statistics Emarketing eCommerce 28

Hubspot

JULY 24, 2013

Not only did media outlets become a trusted source for news, though -- they also became a trusted outlet for consumers to learn about products. in 2012, according to research published by eMarketer. billion from 2012 to 2013 according to Borrell Associates 2013 Local Advertising Outlook. goes to online advertising.

Paid Content 28

Paid Content Paid Search Agency Companies Media 28

Biznology

FEBRUARY 21, 2013

In just a little over two weeks, Vine – the new video app acquired by the company in October 2012 and launched on January 24 – has captured the imagination of many social media and marketing specialists. Many of these Vines incorporate images of branded products – making Vine a great promotional tool. Ease of sharing. How-to teasers.

Video Marketing 80

Video Marketing Emarketing Social Networks Network Marketing 80

Hubspot

APRIL 26, 2012

And eMarketer predicts there will be 1.43 billion worldwide social media users in 2012. Could any of those business' product or service offerings overlap with yours? I guess it's possible , but it certainly won't stay that way for long. 3) User-Generated Content is More Critical Than Ever Before. you get the point.

Social Media 28

Social Media Media Work Management Marketing Management 28

Hubspot

MARCH 6, 2012

We asked them one question: What surprised you about social media in 2011, and how did it affect your planning for 2012? I'm looking for 2012 to be the year of integration and interactive marketing hubs that will fully utilize and deliver social." - Kyle Lacy, Kylelacy.com. Marketer's Takeaway: 2012 is the year to go mobile.

Social Media 28

Social Media Media Social Networks Planning 28

Webbiquity

NOVEMBER 12, 2013

Looking at the importance of social media by business function, 80% of business executives said social is “important” or “somewhat important” in marketing and branding; 74% said the same for customer service; 70% for innovation and new product/service development; and 63% for employee recruiting. eMarketer ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

AUGUST 18, 2012

While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs. eMarketer ). 70% of marketers plan to increase the number of different social platforms they use in 2012. MediaPost ).

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100

Webbiquity

NOVEMBER 12, 2013

Looking at the importance of social media by business function, 80% of business executives said social is “important” or “somewhat important” in marketing and branding; 74% said the same for customer service; 70% for innovation and new product/service development; and 63% for employee recruiting. eMarketer ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

MARCH 11, 2013

PR, social media, and the production of fresh, high-quality content are vital for maximizing search engine visibility. Search Critical in Brand-Building Strategies by eMarketer. “Search is where the audience can be found,” according to research from eMarketer, noting that 85% of U.S. ” In other words, WPO.

Paid Content 100

Paid Content Paid Search Agency Optimization Advertising Agencies 100

Webbiquity

FEBRUARY 7, 2012

Aden Hepburn shares a wealth of social media ROI statistics here, such as that 74% of CMOs believe they will get a handle on social media ROI in 2012. 92% of B2B buyers use online resources to research products and services. Executives Fail to Focus on Social Media Marketing Strategy by eMarketer.

Paid Content 100

Paid Content Social Media Statistics Research 100

Hubspot

MARCH 29, 2012

As of February 2012, Pinterest had 10.4 If you’re a product-driven business, sharing beautiful images of your products on Pinterest is a simple way to leverage the tremendous power of visuals on a booming social network that is dedicated solely to sharing beautiful and interesting images. million user s.

Social Networks 28

Social Networks Network Marketing Social Marketing Google 28

Webbiquity

DECEMBER 2, 2014

eMarketer ). eMarketer ). 78% of companies now say they have dedicated social media teams, up from 67% in 2012. ( 50% of millennials use their smartphones to research products or services while shopping, and 41% have made purchases using their phones. however, just one-third say their company does a good job at this.

Social Media 100

Social Media Statistics Paid Search Agency Social Marketing 100