Convince & Convert

JUNE 19, 2012

One of the questions causing a fair amount of debate around digital marketing circles revolves around whether or not Facebook page “Likes” carry any measurable business value. In my opinion, the insights that support the cost per acquisition of a Facebook Like seems to be a bit less of a stretch.

Facebook 158

Facebook Lead Ranking Lead Scoring Paid Search Agency 158

Biznology

DECEMBER 2, 2011

In fact, you should have a strong plan ahead for the rest of this year and the first half of next year to have enough time to possibly impact your organic search results for holiday season 2012. Sure, you can find some folks desperate for a deal on Facebook, but them finding you is more of an accident at this late stage of the game.

PPC 80

PPC Social Media Conversion Rate SEO 80

The Customer

OCTOBER 13, 2021

Fresh controversy over Facebook’s practices regarding misinformation and Instagram’s effect on children should cause brands, including rewards programs, to question their marketing on the social network. What to Consider Before Shuttering a Business on Facebook. If there is a boycott against Facebook, this would not the first.

Social Media 98

Social Media Advertising Agencies Media Loyalty 98

Convince & Convert

AUGUST 29, 2012

Fairmont Hotels and Resorts recently rolled out a Facebook contest in coordination with ePrize called Everyone’s An Original Personality that matched fans up to their lifestyle interests to help define their travel personality. Fairmont’s Facebook Contest. ” Why Relevancy Matters.

Segmentation 125

Segmentation Facebook Marketing Agencies 1 Social Media 125

Hubspot

AUGUST 20, 2019

According to Performics' 2012 Life on Demand Survey , 40% of people feel more comfortable engaging with people online than in person. Having a clear goal in mind will make networking less ambiguous and lead to more effective connections. I once helped organize a marketing and technology event with many sponsors, including a law firm.

Personalization 101

Personalization Effectiveness Co-Registration Ad Exchange 101

Martech

FEBRUARY 15, 2023

Fisher’s book focuses on how social media companies — inadvertently or not — have had a profound effect on global society. Targeting and segmentation A very clear example of how marketing technology has played a role in social media’s effect on the global society is targeting and segmentation.

Ethics 109

Ethics Marketing AI Multivariate analysis Paid Search Agency 109

Webbiquity

DECEMBER 12, 2012

Will Google+ be a “Facebook killer” or just Google’s next failed social network? It’s certainly gaining traction, with over 500 million users now on board, already half of Facebook’s total. How can an individual or organization most efficiently grow a following there? So what makes Google+ special?

Google 100

Google Tips Digital Asset Management Best Practices 100

Adobe Experience Cloud Blog

JANUARY 13, 2012

For B2B marketers, social media marketing ranks seventh in terms of budget importance trailing old-fashioned postal direct mail according to 2012 B2B Marketing Benchmark Report conducted by Marketing Sherpa and sponsored by Marketo. If implemented effectively, your social media marketing can enhance other areas of your marketing budget.

Social Media 48

Social Media Social Marketing Planning Media 48

Adobe Experience Cloud Blog

MARCH 14, 2012

by Seth Resler On March 5th, the non-profit organization Invisible Children posted a video online called “Kony 2012.” The number of Google searches, Facebook posts and tweets about Kony has gone through the roof. So what content marketing tips can we learn from the Kony 2012 campaign? Story telling matters.

Campaigns 48

Campaigns Content Marketing Content Storytelling 48

Webbiquity

OCTOBER 5, 2012

Again, thank you for reading the MarketingSherpa Readers Choice top b2b marketing blog for 2012. Both provide PR and social media professionals with extensive capabilities for tracking and growing media coverage of their organizations or clients. How to Write an Effective Business Blog (January 8, 2010). So which is best?

PR 100

PR Stats Social Media Twitter 100

Trade Press Services

MARCH 11, 2024

Savenije was integral in building Industry Dive’s editorial strategy, culture, and team since he joined the company as an intern in 2012. Q: Can you tell us more about the effects of consolidation in the B2B publishing industry and how it impacts contributors, brands, and publishers?

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Zoominfo

MARCH 27, 2018

Only 31% of organizations recognize and reward employees across the company for improving the customer experience ( source ). 81% of companies say social customer service strategy is integrated into overall social strategy of the organization ( source ). B2B companies retain fully engaged customers more than others by 27% ( source ).

Statistics 196

Statistics Multi-Touch Attribution Multi-Channel Enterprise Management 196

Marketing Insider Group

OCTOBER 9, 2012

Every session I attended (including my own) on content marketing was jam-packed with lots of questions from fellow B2B Marketers around how to sell it in, how to create a content hub and how to generate the most effective content and ROI from content marketing objectives. TopRankMarketing.com. They come for what we know.” caseycarey.

B2B 100

B2B Top of Funnel Digital Marketing Funnels Conference 100

Contently

MAY 17, 2017

In fact, Forrester Research found that videos were 50 times more likely to receive an organic first page ranking than traditional text pages. ” If you guessed 2010 and 2012 , respectively, you’d be right. “There’s no doubt that online video marketing is on the rise. That’s a pretty impressive stat!”

Customer Surveys 121

Customer Surveys Video Marketing Planning Work Management 121

ClearVoice

MARCH 7, 2020

Here is an extensive list of social media marketing glossary terms that includes some of the most used phrases within the industry, as well as major platforms, including Facebook, Instagram, and Pinterest. Instagram is a part of Facebook’s family of brands. General social media marketing terms. The platform has 2.4

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Convince & Convert

SEPTEMBER 1, 2015

Here’s one iteration, presented as a keynote speech to ESTO (Educational Seminar for Travel Organizations) in the fall of 2012. Nobody should “own” social media strategy in your organization. What key measures will you use to evaluate social media strategy effectiveness? Step 1: Build an Ark.

Social Media 167

Social Media Social Marketing Marketing & Strategy Marketing Strategy 167

Convince & Convert

MARCH 26, 2013

For over a year, rumor has had it on the web that Facebook Page posts reach an average of only 16% of fans. Actually, Facebook itself started this rumor in February of 2012 at the Facebook Marketing Conference in New York. Let’s take a moment to look at the different forms of measuring reach on Facebook pages.

Viral Marketing 167

Viral Marketing Facebook Marketing Management Buzz 167

KoMarketing Associates

JULY 10, 2014

Because of this, there are several reasons why B2B marketers should be using Google+ , both on a personal branding level and as an organization. It’s a Good Cross Between Facebook and LinkedIn. Another major perk of Google+ for B2B organizations is the integration of Google Maps, Places, and business profile pages.

Google 120

Google B2B Marketing B2B Case Study 120

Online Marketing Institute

DECEMBER 6, 2011

2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]. Here is B2B Content Marketing: 2012 Budgets, Benchmarks and Trends. It was no surprise to us that content marketing remains a top priority for marketers in 2012. Facebook: 30% increase. Content marketers are becoming more effective.

Advertising Benchmark 40

Advertising Benchmark Budget Programs Marketing Report Statistics 40

Ambal's Amusings

JUNE 4, 2012

42 Rules for Your New Leadership Role by Pam Fox Rollin, describes practical and effective actions for one to make a strong start at the top level Management, especially VP, Director, or Manager Job. Pam Fox Rollin: Website : Twitter : Facebook. 2012-06-04T09:36:00Z. 2012-06-04T09:37:00Z. 2012-06-04T09:38:00Z.

Rules 100

Rules Sales Qualified Leads High Quality Lead Customer Surveys 100

KoMarketing Associates

MAY 1, 2013

As it pertains to tactic effectiveness, software marketers claim to get better results from webinars than their B2B peers do (71% vs. 61%). Facebook (82% vs. 80%). Just 38% of software marketers believe they’re effective at content marketing. B2B Industrial Marketing Trends: Recap of the GlobalSpec 2012 Report.

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Webbiquity

MAY 17, 2016

Sample review: “Trello is a simple, yet effective project management tool following the agile development model. The app uses “lanes” to identify columns of where specific tasks or “cards” are in the process of your project, keeping your project organized.” — SmartBug Media. 3: The Nine Best Facebook Marketing Tools. #4:

Planning 145

Planning Research Tools Best Practices 145

ClickZ

JANUARY 22, 2020

The tool has been designed for small and medium-size businesses and enables them to launch marketing campaigns in a quick and effective manner. Its customers also find the product easy to use and its interface effectively guides them to build campaigns. Key Features: Offers organic plug-ins with social media and social marketing tools.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Biznology

MARCH 20, 2018

I hope you enjoy this historical perspective via all the posts that I’ve written since way back in 2012. “The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook, Twitter, Pinterest, and maybe Google+.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Outbrain

APRIL 9, 2019

There’s no doubt about the effectiveness of content marketing. As powerful as content marketing is, though, many still struggle with generating results from their efforts, with only 42 percent of B2B marketers reporting their content marketing to be effective. What are the most effective content distribution strategies?

Paid Content 55

Paid Content Content Marketing Paid Search Agency Distribution 55

KoMarketing Associates

SEPTEMBER 18, 2012

As B2B marketers work on refining 2012 strategic marketing initiatives, social media has become a central focus. The emergence of a converged media imperative ties the value of user generated content (social shares, organic reviews, etc.) Those organizations not involved in social media are clearly in the minority.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

The Point

JUNE 26, 2013

One possible reason: many of those who fail to show tend to be higher-up in the organization.). For example, you can create an event page for a Webinar on Facebook , and then provide a sharing link to that event in your confirmation and reminder emails. LinkedIn used to have an “events” feature but shut it down in 2012.

Webinar Metrics 100

Webinar Metrics B2B Thought Leadership Lead Nurturing Telemarketing 100

Digital B2B Marketing

SEPTEMBER 24, 2013

Not even Facebook comes close. With two changes announced in the last week, Google is moving to control all online data, from the data used by today’s most innovative online advertising companies to the data B2B marketers need for simple microsites to work effectively. In 2012, search represented 46.3%

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Mobile Advertising 100

Hubspot

DECEMBER 17, 2012

And let me tell you: The year 2012 brought us some of the most exciting and memorable marketing campaigns. With the Olympics and the presidential election under our belts, 2012 was undoubtedly an exciting year for news, and a lot of that excitement spilled over into campaigns in the marketing industry. Impressive! Bad timing, eh?

Campaigns 28

Campaigns Work Management Marketing Management Planning 28

Hubspot

JANUARY 27, 2015

There have been a lot of questions about Facebook lately: Are people still using it? With over 1 billion active users, it’s safe to say that Facebook is alive and well. There are tons of other rising social networks out there, but let’s be honest, Facebook really was the game-changer (sorry Myspace!). Is it on the decline?

Facebook 28

Facebook Brand Identity Branding Paid Search Agency 28

Hubspot

MAY 15, 2017

That’s why we put together the guidelines below to compose copy for five different social media channels: Facebook, Twitter, LinkedIn, Instagram, and Snapchat. 1) Facebook. Let’s start with a look at Facebook’s audience: Source: Pew Research Center. Facebook's character limit on status updates is 63,206. 2) Twitter.

Social Media 101

Social Media Advertising Channels Copywriting Media 101

Convince & Convert

JUNE 18, 2014

With data from top social networks like Twitter, Facebook, Tumblr and WordPress, DataSift powers hundreds of applications and analyses across a wide variety of industries. Being part of a large organization like SalesForce requires organization and efficiency. Convince & Convert Who is Convince & Convert?

Work Management 156

Work Management Marketing Management Paid Search Agency Trends 156

Convince & Convert

MAY 1, 2014

.” Click the play button to listen here: ">[link] Read on for the full highlights: [link] BringJerryHome.com Creator, Bob Pfeifer Bob Pfeifer @bringjerryhome In 2012 when Bob’s son Jerry didn’t return from a trip to Central Europe, Bob knew nothing about social media. Bob found very little resistance to his efforts.

Social Media 147

Social Media Storytelling Communities Paid Search Agency 147

RebelMouse

DECEMBER 26, 2018

January: Rising Above Facebook's Doomsday Algorithm Change Facebook's so-called "friends and family" algorithm update at the start of 2018 charted the course for the rest of the year. At RebelMouse, our developers have been preparing for massive shifts like Facebook's update since we launched back in early 2012.

CMS Development 64

CMS Development Custom Publishing Lead Ranking Paper 64

Marketing Insider Group

MARCH 29, 2012

Content Strategy and Content Marketing may be the marketing buzz words of 2012 but their meaning is still debated by the best consultants in the field, in the halls (or conference calls) of large organizations and on the trade show floors of today’s hottest marketing conferences. “Social Media” is so 91 days and 42 seconds ago….

Curation 100

Curation Marketing Management Content Marketing Buyer's Journey 100

Convince & Convert

MARCH 22, 2013

Alix Hart , Brand Marketer at Best Buy , joins the Social Pros Podcast this week to discuss integrating social into all aspects of customer service and battling the “showroom” effect as a brick-and-mortar retailer. via Best Buy on Facebook. The company’s fluency in social media drove holiday sales in 2012.

Emarketing 131

Emarketing Personalization Social Media Marketing Management 131

Marketing Insider Group

JUNE 11, 2013

In 2012 , Mary talked about the rapid adoption of tablets, the increase of mobile commerce and the massive shift in the advertising market with the prevalence of web visits from mobile devices. Is your organization focused on the mobile market? How much of your content is effective vs. completely wasted?

Trends 100

Trends Mobile Advertising Planning Internet Marketing 100