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Knowledge Graph: How to Optimize Google Knowledge Panel for SEO

seo.co

The Google Knowledge Graph is a feature that started rolling out back in 2012 in order to improve the amount of information available online and the speed at which users could find it. This information is efficiently readable if it is entered in a specific microformatting template, like those found at Schema.org for various categories.

SEO 105
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What is Negative SEO?

SmartBug Media

Today, ranking first page in Google Search is a mighty feat that requires thoughtful keyword research, content development, social strategy, campaign measurement, and on-site optimization. Modifying Content: Running invisible scripts from the header or footer templates. What does Google say about Negative SEO?

SEO 66
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How Labels works in Google Adwords; benefits of the new feature

NuSpark Consulting

The new feature allows you to organize campaigns, ad groups, ads, and keywords by label classifications, so that you can see what types of categories work better than others. This does not replace creating unique ad groups for quality score improvement, but allows cross-over ad group, keyword analysis. Label: Outcomes.

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Table of Contents 1. Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. She also posts valuable information on content marketing, social media marketing, inspirational quotes for budding marketers, and more. Are you ready? Let’s begin!

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The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit

NuSpark Consulting

Leads are now email addresses, conversation is written dialog and content, and the phone is saved until later in the sales process. A number of tools exist to measure traffic and demographics of websites, in order to determine options for a targeted display advertising plan. Digital Audience Research. It’s that simple.

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Scale Your B2B Content with Artificial Intelligence: Ideas and Tools Marketers Can Try

Content Marketing Institute

Only after I heard Paul Roetzer’s Content Marketing World talk did I realize that my experience represented exactly that: artificial intelligence at work. This post covers highlights of Paul’s CMWorld talk, Machine-Assisted Narrative: How to Transform and Scale Your B2B Content With Artificial Intelligence. Check it out! Image source.

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What is Google Shopping and How Does It Work?

seo.co

By 2012, the service had rebranded itself again and it was renamed Google Shopping. Many retailers even run Google Shopping campaigns to target their product listings to specific audiences with keyword specific ads. Google Shopping can only increase traffic to your product. Why Use Google Shopping? Everyone uses Google.