Hubspot

DECEMBER 21, 2011

A lot of wonderful things happened in the world of marketing in 2011 , but in the fast-paced world of inbound marketing, it doesn't behoove us to dwell on the past. and asked them what they think is in store for inbound marketing and its 'Get Found,' 'Convert,' 'Analyze' methodology. did I get everyone?)

Dwell 28

Dwell PR Inbound Marketing Twitter 28

Hubspot

APRIL 17, 2013

When you’re the shop on the corner, good luck competing with corporations with quarterly marketing budgets larger than your entire annual revenue. Inbound marketing helps level the playing field for marketers with less budget, and more brains. At least, that’s how the story used to go. You know, for a little inspiration.

Paid Search Agency 28

Paid Search Agency Inbound Marketing Enterprise Management Marketing Budget 28

Marketing Insider Group

DECEMBER 22, 2011

“These are a few of my favorite things…” Now that you have that song in your head, let me tell you a little bit about how I come up with some of my blog content. I try to follow as many really interesting people who write about (or simply share) interesting stuff in the world of B2B Marketing. jeremyvictor.

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Forrester Social Media 100

Industrial Marketing Today

APRIL 23, 2012

I’ll go out on a limb and state that content marketing for engineers is different. And I agree that at the end of the day, marketing to engineers is still all about communicating with people. Call it P2P (Person-to-Person) marketing if you will. Read my post, “How to Coax Content Out of Engineers” for more on this.

Peer-to-peer 60

Peer-to-peer Work Management Content Marketing Marketing Management 60

Hubspot

MAY 20, 2013

and statistics from the recently released 2013 State of Inbound Marketing Report. Feel free to use this data in your own content, tweet the stats you find most interesting, or just enlighten yourself about the current state of inbound marketing. 86 Revealing Charts From the 2013 State of Inbound Marketing Report.

Cost per Lead 28

Cost per Lead Stats Inbound Marketing Allocation 28

Hubspot

OCTOBER 4, 2012

This week, Inc.com announced the 2012 Inc. 500|5000 Conference on "How to Grow by Leaps and Inbound." 500|5000 Conference on "How to Grow by Leaps and Inbound." This blog post will pull out some of the highlights (and yes, the lowlights, too) from these stellar companies' marketing presences. Let's dive in!

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Lead Scoring Lead Ranking Top of Funnel Marketing Automation Services 28

Hubspot

AUGUST 19, 2012

If you're spending this Sunday on your computer, it's time to take a break and read up on some interesting inbound marketing content that came to us from around the internet this week. 10 Reasons Your Content Doesn't Attract Links From CopyPressed. The Best Memes of 2012 (So Far) From Mashable.

Inbound Marketing 28

Inbound Marketing Content Profiling Blogger 28

ViewPoint

OCTOBER 11, 2012

He is a frequent speaker, blogger and contributor to many B2B marketing publications. 2012 Trending: Marketing Is Ahead of Sales in Understanding Buyer 2.0. Inbound, Focus on an Integrated, Buyer-Centric Approach. That also includes common metrics and objectives.”.

Demand 120

Demand Process Work Management Marketing Management 120

Hubspot

JANUARY 14, 2013

Are you ready to build your dream team of inbound marketers? Hiring inbound marketers is a fairly new priority for businesses as they stray from traditional marketing to more inbound-driven, web-based tactics. Just recognizing that you need to invest in inbound marketing is step one.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

MAY 27, 2015

Before I became an inbound marketer, I once made $50,000 a month spamming Google. Content is king?!? Links are the only content you need. Spamming Was Very Profitable Back in 2012. 500 list in 2012. To the real marketing world, I was an outcast. I worked a maximum of 10 hours a week. We have to spam.

Google 28

Google De-duplication Skype CAN-SPAM 28

Hubspot

NOVEMBER 16, 2012

Could David Bowie's 70s hit be a marketer's theme song, or what? On a related -- but arguably more serious -- note, according to the 2012 CMO Survey by the American Marketing Association and Duke University, Marketing appears to be one of the early rebounders in the initial economic recovery. Inbound Marketing Strategist.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Hubspot

JANUARY 2, 2012

With all the changes in inbound marketing over the past few years, one tactic has bubbled up and stayed at the top as a crucial part of a successful marketing strategy: business blogging. And these bloggers do it really, really well. We hope this site begins updating more frequently in 2012!

Blogger 28

Blogger Thought Leadership RSS CAN-SPAM 28

Hubspot

SEPTEMBER 10, 2012

Most aspiring inbound marketers have a few business blogging hurdles to get over. Truly believing -- like, in the darkest recesses of your soul -- that blogging is an indispensable part of being a successful inbound marketer. Cool -- now you're pumping out blog content left and right. The first hurdle?

Cost per Lead 28

Cost per Lead Product CPL Inbound Marketing 28

Hubspot

DECEMBER 20, 2012

In fact, according to the 2012 State of Inbound Marketing , 70% of companies that publish articles 2-3 times per week have acquired a customer through their blog. Furthermore, according to our 2012 Marketing Benchmarks report , companies that increase blogging from 3-5X/month to 6-8X/month almost double their leads.

Template 28

Template Business Blogging Planning Buyer Personas 28

Hubspot

JULY 22, 2013

What’s more amazing is that six years ago, Silver was an anonymous blogger posting predictions on Daily Kos. The power of inbound marketing. His growth into a media powerhouse shows how radically the media business has been transformed by the internet, in two main ways: The rise of the “free agent” journalist.

Inbound Marketing 28

Inbound Marketing Conference Statistics Blogger 28

Hubspot

AUGUST 13, 2012

But you may have heard that we're in the heat of planning the biggest inbound marketing conference ever (at which Cyndi Lauper is indeed performing) -- INBOUND 2012. Oh, P.S., do you have your tickets to INBOUND 2012 yet ? ;-). The success of an event all comes down to its content. Just kidding.

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Conference Paid Search Agency Urgency Marketing Pricing 28

Hubspot

MARCH 30, 2012

In an online world where the quality of your blog content is only increasing in importance , the fabled 'list' post commonly gets a bad rap. I'm a firm believer that the list post does have a place in the world of high quality blog content. It's unfortunate, but definitely understandable. But hey -- not all list posts have to suck!

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High Quality Lead Blogger Lead Scoring Lead Ranking 28

Hubspot

JULY 9, 2012

Still, according to The State of Inbound Marketing in 2012 , 57 percent of companies acquired a customer from their business blog last year. I've always found Delicious and StumbleUpon helpful in finding blog ideas and researching my content. Blog writing is integral to a good inbound marketing strategy.

Blogger 28

Blogger Paid Search Agency Aggregators Wiki 28

Hubspot

OCTOBER 9, 2012

This involves setting up the content within our social media publishing tool -- we use HubSpot , but just transfer this step to whatever tool you use -- and ensuring profiles are standardized and present the company in a professional light. 4) Distributes Content. A community manager isn’t responsible for: Marketing strategy.

Social Media 28

Social Media Communities Work Management Media 28

Hubspot

NOVEMBER 28, 2012

That's all well and good for companies with dedicated social media or community managers -- but for many small businesses that have a social media manager who is also playing the role of blogger, site manager, email marketer, and salesperson, adding yet another social network to your repertoire is a much taller order.

Small Business Marketing 28

Small Business Marketing Google SMB Business 28

Hubspot

MAY 8, 2012

It's not an uncommon scenario: Business bloggers get so caught up in the grind of churning out quality content on a regular basis, they tend to forget about some of the other fundamental factors that contribute to a successful blog. The people who consistently read and share your content with their networks?

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Hubspot

JUNE 29, 2012

Make sure that your email marketing message displays properly on mobile devices to maximize the results of your sends. 7) 27% of TV sets shipped worldwide in Q1 of 2012 had internet connectivity. Source: Marketing Science ) Brands aren't providing the right kind of content and experience to engage their fans.

Internet Marketing 28

Internet Marketing Stats Peer-to-peer Planning 28

Webbiquity

SEPTEMBER 10, 2012

These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology. Next year, Cheryl and I tentatively plan to honor #Nifty50 Women and Men Writers, including bloggers, journalists, authors, and PR professionals. Director, Marketing, Communications & PR at EndPlay, Inc.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology. Next year, Cheryl and I tentatively plan to honor #Nifty50 Women and Men Writers, including bloggers, journalists, authors, and PR professionals. Director, Marketing, Communications & PR at EndPlay, Inc.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Hubspot

MARCH 21, 2012

The problem is, creating content takes time, which might be why so few marketers are utilizing landing pages to their fullest extent. So what's a time-crunched marketer to do? The time for excuses is over, because there are ways to create valuable marketing offer content quickly; it just takes a little out-of-the box thinking.

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Lead Gen Sales Qualified Leads Bundling Lead Scoring 28

Biznology

JUNE 26, 2012

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. I may well be mistaken. ” I quickly responded, “Funny.

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Blogger Outreach PR Media 80

Hubspot

SEPTEMBER 11, 2013

Original Content Is Important …. It began as a content aggregator that collected news and articles shared by its members. Simple, smart, convenient, engaging … yet in one key way also limited: LinkedIn Today aggregated content first generated by other sources. Remarkable Content Levels the Playing Field. And It Pays Off.

Linkedin 28

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Hubspot

MARCH 15, 2012

The results of the Local Consumer Review Survey (2012) are in, and Search Engine Land pulled out some interesting pieces of data around the impact of online reviews on consumers' purchasing decisions. That's good news for marketers and business owners, because it means you have more control over how your business is represented.

Case Studies 28

Case Studies Case Study Paid Search Agency User-Generated Content 28

Webbiquity

APRIL 18, 2012

Content is king. As you’ve no doubt read in many places before, content is one of the core elements of B2B social media marketing success. Content is also crucial for lead nurturing , SEO and other online marketing initiatives. But producing content is expensive.

Top of Funnel 100

Top of Funnel Tactics Content Marketing Tips 100

Hubspot

AUGUST 13, 2012

But if you're looking for a job in marketing -- specifically inbound marketing -- there's some light at the end of the tunnel. According to Monster.com , "In 2012, leading-edge internet technologies will again be a leading generator of marketing jobs." 8 Tips to Get Hired as an Inbound Marketer.

Inbound Marketing 28

Inbound Marketing Work Management CMS Development Paid Search Agency 28

Hubspot

JANUARY 14, 2021

Is that how people perceive your marketing meetings? Turn your marketing meetings into something useful by — you guessed it — creating compelling content ! (Oh Oh my gosh, inbound marketing concepts work in real life, too!). Marketing Meeting Agenda. Marketing Meeting Agenda Example. Think about it.

Work Management 101

Work Management Lead Ranking Marketing Management Marketing Qualified Leads 101

SmartBug Media

MARCH 14, 2019

On top of posting regularly and promoting content on social, there are other strategies to increase your content’s discoverability, including posting on Medium, a publishing platform launched in 2012 by Twitter’s former CEO, Ev Williams. Why Publish on Medium? Meet Your Audience Where They Are.

Advertising Mediums 58

Advertising Mediums Paid Search Agency Practices Ads 58

Online Marketing Institute

JANUARY 16, 2013

OMI Blog - Internet Marketing Training Courses & Certification Programs. 26 Content Marketing Tools to Use in 2013. On 01.09.13, In Content Marketing , by Kari Rippetoe. Content marketing is so hot right now. Content Curation. Pinterest is the ultimate visual content curation tool!

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Marketing Automation Services Tools Planning Content Marketing 40

Hubspot

JANUARY 31, 2012

This statement seems to imply that P&G has been seeing dramatically increased sales due to its immense ad spend, but the truth is really that the company's marketing spending is up 24% over the past two years, despite only a 9% sales increase in its 2012 Q1 earnings and a 6% sales increase over those same two years.

Paid Content 28

Paid Content Paid Search Agency Long Tail Marketing Mobile Advertising 28

Webbiquity

MARCH 25, 2014

It’s extraordinarily unlikely that your white paper will be the first ever written on a specific topic, so before diving in and writing, conduct some research to discover what’s already been written by analysts, journalists, bloggers, and competitors. Content published by Readz can be directly shared through a URL.

Paper 100

Paper Marketing Automation Services Practices Paid Search Agency 100

Hubspot

AUGUST 9, 2018

How many people are looking for marketing jobs, and what companies are looking for them? The Marketing Job Market. According to Monster , there were over 200,000 marketing jobs in the United States in 2012. But the marketing job market is increasing faster than anyone expected. Content Marketing.

Paid Content 94

Paid Content Marketing Budget Creation Work Management Planning 94

Hubspot

JULY 29, 2018

AddThis - AddThis is a web-tracking technology company that offers a wide range of social media and content tools -- from responsive sharing buttons to custom follow buttons to recommended content plugins -- designed to help you increase engagement on your website and earn more followers on social media. Social Media Terms - Z.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101